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EXECUTIVE SUMMARY
There is a heavy competition in each and every field and the Granite Industry is one of
the fast developing industries, it also faces severe competition. Now-a- days granite
industries are established even in small towns,
Customer satisfaction plays a major role which are helping to provide employment
opportunities in the local areas.
in the success of any business. Therefore the study, which I have undertaken is a Study of
Customer Satisfaction towards Gangadhar Granites, Gadag.
PROJECT TITLE
A Study on Customer Satisfaction towards Gangadhar Granites, Gadag
Type of Research
The research is primarily quantitative in nature. The study is based on data
collected through structured questionnaire from the customers and interviews conducted
with them.
To find out the reasons for the dissatisfaction of customers (if any).
To know the preference of customer towards different products of the
company.
To know at what prices customers favor to purchase these tiles and granite
polished stones.
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Karnatak University PG Centre, Gadag
METHODOLOGY
Tools of Data Collection
Data is any information facts, concepts, and sensation represented in a formal manner,
suitable for communicating, interpreting, or processing. Data is the base for every
research work. The data collected for the purpose of analysis include both primary and
secondary data.
1) Primary Data: The primary data has been collected at first hand through direct
personnel interviews, using structured questionnaires. Primary data has been collected
directly from the customers and the proprietor of the firm.
2) Secondary Data: The secondary data is collected from the internet.
Research Techniques:
Structured Questionnaire
Personal Interviews
Statistical Tools: Tables / Charts
Sample size: 100
The sample size, which is taken for the study is of 100 customers, and is randomly made.
These sample customers were provided with a complete set of questions on which the
information was elicited and their response was recorded. A questionnaire was drafted in
such a way that it covered the various aspects of the required subject.
Sampling Technique: The research technique used is Stratified Random Method.
FINDINGS :
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Karnatak University PG Centre, Gadag
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SUGGESTIONS
The study helped me a lot to gain information regarding customer satisfaction at
Gangadhar Granites. My recommendations are
Most of the customers are business man and this is a strength factor. Through
proper advertisement and sales promotions of tiles, they can attract more
employees and individual customers, as these customers usually pay and take
delivery.
The individual customer selling has to be developed as there is more profit and
quick payments in this segment.
Price and Quality are the important factors, cost effective products have to be
developed through research and development.
The firm needs to advertise its products in a proper media of advertising to attract
more and more customers and to retain its present customers.
Credit facility given to buyers have to be brought down to 60 days from 90 days.
The firm should adopt latest technology in the production side and to go in for
exports.
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CHAPTER I
INDUSTRY PROFILE
India is rich in natural resources. Minerals constitute the back-bone of economic growth
of any nation and India has been eminently endowed with this gift of nature. There is
much evidence that exploitation of minerals like coal, iron-ore, copper, lead-zinc has
been going on in the country from time immemorial. Natural stones like granite and
marble are capable of taking a high polish and are therefore used as decorative stones for
cladding purpose in the construction industry, as well as for monumental and memorial
work. Marble carries a status symbol of luxury and it gives a long-term benefit to one
who has purchased it. This is so because it is a very durable stone. The marble tiles can
be used for indoor and outdoor decorations of our homes. Floors, countertops, fireplaces,
porticos of large or small buildings can be made elegant and luxuriant by marble. Large
buildings, monuments, mansions, multi-storied buildings make use of this stone for
adding that elegant decorative touch.
Since granite is a hard rock, special grinding and polishing heads are used for rapidly
grinding and polishing the slabs of granite. For polishing soft stones like marble, it is
necessary to have a complete surface to surface contact of the abrasive and marble. The
basic principle of polishing any natural stone is to hone the surface of the stone by
progressively using finer mesh of abrasives until the natural luster of the stone is
obtained. A polished piece of natural stone is capable of reflecting a major portion of the
light falling on it. In most modem stone processing plants, bonded abrasives are used for
grinding and polishing natural stones. India is largely self sufficient in most of the
minerals which include barytes, bauxite, chromite, dolomite, fluorspar, gypsum, iron ore,
kyanite, limestone, manganese ore, magnesite, sillimanite, etc. except the minerals like
copper, asbestos, lead and zinc, natural phosphates, sulphur and crude petroleum, in
which domestic production meets the demand only partially. India is one among the
leading countries in mining and export of granites and is rich in granite reserves.
Geologically ,the southern and eastern belts of nation are abundant in granite deposits
.different shades of granite are available in abundance in Tamil Nadu, Andhra Pradesh,
Karnataka, Maharashtra, Assam, Bihar, Rajastan, Orissa, Meghalaya
and Madhya
Pradesh. Indian granite stone has become the most sought after and extensively used
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Latest Developments
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CHAPTER II
COMPANY PROFILE
Gangadhar Granite is one of the highly recognized industries and has been synonymous
for quality in vertical of granites. The Gangadhar granites are well reputed and leading
manufacturer, processor, exporter of granite slabs and tiles. Gangadhar Granites was
established in 2006. The owner has an experience of 6 years. Which give them ample
amount of knowledge about the customers need and wants. Gangadhar granite industry is
sole proprietorship firm which is well recognized in the granite sector in the national
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COMPANY AT A GLANCE
: GANGADHAR GRANITES
Location
Type of Unit
: Sole proprietorship.
Year of Establishment
: 2006
Total Area
: 10000 sq ft
Number of Employees
: 25
Present Turnover
: Rs.150000 Lacs
Owner
Manager
GENERAL MANAGER
ORGANIZATION
CHART
PERSONAL ACCOUNTANT
PRODUCTION MANAGER
CUTTING UNIT
POLISHING UNIT
SALES MANAGER
LABOURS
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EDGE CUTTING
MANUFACTURING PROCESS
Raw materials
Cutting
Polishing
Edging
Work process refers to the steps involved in the organization to satisfy the demand of the
customers and also to attain the objectives. Performing of the work is the main element of
any firm. Work should be performed in a smooth and healthier way. In Gangadhar
Granites, the work is carried for all the 24 hours in a day. Work in the company is carried
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Polishing unit:
Soon after the process of cutting is completed, the polishing process starts immediately.
Polishing is done with the help of high technique machinery. There are totally three
polishing units at Gangadhar Granites. Each unit cost nearly 15 lakhs rupees. The
polishing process requires high technique machinery for cutting and polishing. The water
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CUSTOMERS
MANUFACTURING
DEALERS
CUSTOMERS
The firm sells its products directly to customers or through dealers all over Karnataka
State. This is how the firm distributes its products and reaches the final customers.
Manpower:
In manpower the entrepreneur ensures that it has the right no. of people and right kind of
people with appropriate skills at right place and right time to do work for which they are
economically more suitable. Manpower means human resource i.e. the employee who
constitutes the heart and soul of any business. Human resource is real asset of any firm.
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Granite Products :
It includes research and development programs and the new product policy. It includes
everything a customer gets right from design, quality, colour, thickness, packaging, etc.
Gangadhar Granites produces the products on the basis of customers order. The different
types of tiles are 1. Ruby Red.
2. Hassan green
3. Mudgal grey.
4. Rajshree
5. Himalayan blue.
Gangadhar Granites stands for standards of excellence. Every product which leaves the
manufacturing unit displays impeccable quality, reliability and durability. They include Granite slabs or tiles.
Counter tops.
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Tomb stones.
Garden furniture.
Cladding and step flooring.
Cobbles
Targeted customer:
Target customers are the actual customers, who form a particular segment of the
market and these customers produce products keeping in mind the requirements and the
standards specified. The targeted customers of Gangadhar Granites are shopping malls,
apartments, temples and local customers. They have customers who purchase and resell
the products too.
COMPETITORS:
Gangadhar Granites is the only firm in Gadag which is involved in the production of
granites. It has no competitors in Gadag in production, but in the distribution side there
are many competitors like retailers and show room dealers .In the production unit it has
competitors in different localities like Illkal, Hospet, Bellary, Hubli, Dharwad, etc.
PRODUCT SIZE:
DEPARTMENTAL STUDY
STORAGE DEPARTMENT
MARKETING DEPARTMENT
They sell the finished goods as per the orders of customers.
Marketing through the two distribution channels.
Marketing through advertisement in news papers and magazines.
FINANCE DEPARTMENT
The producer sells the goods to the regular customers on a credit for 3 months.
Source of Finance
Accounting Function
It is art of recording day-to-day transaction in a systematic way. It includes
Duties of Accountant:
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Maintaining the machines like cleaning, oiling and greasing regularly (every
fortnight). They are using three types of bricks known as 60 number, 30 number,
QUALITY
cracks in it.
Good packaging is done to keep the materials in a safe mode.
PRODUCTION PROCESS
Different organizations adopt different methods of production. This organization adopts
one type of production, which can be called as Water Cutting.
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When the raw materials reach the factory, all the cubes are downloaded and taken to the
production unit.
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.
Here the cutting of tiles takes place.
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After cutting of the tiles in the required sizes, they are sent to the polishing machine.
Polished tiles are then sent to the edge cutting machine, here 90 degree cutting is done on
all the four sides.
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The water and tile dust is stored at the back side of the factory.
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SWOT ANALYSIS
STRENGHTS
WEAKNESS
Collection of payments in time is not happening.
Incapability of product grading.
Lack of advertising and sales promotion
OPPORTUNITIES
Large and established world markets.
Opportunity for exports.
Growing size of middle income group in India.
THREATS
Lack of high skilled work force.
Competition
Power Problems.
CHAPTER III
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LITERATURE REVIEW
Customer is a person who demands for the products or services offered by the
marketer or supplier. Whereas the term consumer refers to the end user of the product or
service. They may or may not be the customer.
Customer Satisfaction
Over 38 years ago, Peter Druker observed that a companys first task is To create
customers However, customers face a vast array of products and brand choices, price
and suppliers. How do they make their choices? We believe that our customers estimates
and what we offer will deliver the most value. Customer value maximizes within the
bounds rich costs and limited knowledge, whether or not the offer lives up to value
expectation affects both satisfaction and repurchase probability.
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Attracting customers
Today customers are becoming harder to please. They are smarter, more price conscious,
more demanding, less forgiving and they are approached by many more competitors with
equal or better offers. The challenge, according to Jeffery Gitomer is not to produce
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Who is a Customer ?
or by mail.
A customer is not dependent on us .. We are dependent on him
A customer is not an interruption at our work.. He is the purpose of it.
We are not doing a favor by serving him. He is doing a favor by
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CHAPTER IV
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RESEARCH METHODOLOGY
Now a days there is a heavy competition in each and every field and the granite industry
is one of the fast developing industries, it also faces severe competition. The granite
industries are established even in small towns, which are helping to provide employment
opportunities in the local areas.
Customer satisfaction plays a major role in the success of any business. Therefore the
study, which I have undertaken is to study the customer satisfaction towards Gangadhar
Granites, Gadag.
PROJECT TITLE
A Study on Customer Satisfaction towards Gangadhar Granites, Gadag
Type of Research
The research is primarily quantitative in nature. The study is based on data
collected through structured questionnaire from the customers and interviews conducted
with them.
To find out the reasons for the dissatisfaction of customers (if any).
To know the preference of customer towards different products of the
company.
To know at what prices customers favor to purchase these tiles and granite
polished stones.
Page
Karnatak University PG Centre, Gadag
METHODOLOGY
Tools of data collection
Data is any information facts, concepts, and sensation represented in a formal manner,
suitable for communicating, interpreting, or processing. Data is the base for every
research work. The data collected for the purpose of analysis include both primary and
secondary data.
1) Primary Data: The primary data has been collected at first hand through direct
personnel interviews, using structured questionnaires. Primary data has been collected
directly from the customers and the proprietor of the firm.
2) Secondary Data: The secondary data is collected from the internet.
Research Techniques:
Structured Questionnaire
Personal Interviews
Statistical Tools: Tables / Charts
Sample unit:
The study is conducted, keeping in mind the following departments.
Production department
Polishing department
Marketing department
CHAPTER - V
DATA ANALYSIS AND INTERPRETATION
1. Occupation of the customer?
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Respondents
59
03
29
09
Percentage
59%
3%
29%
09
Analysis:
On the basis of above table 59% of the respondents are Business man and 3% of the
respondents are professionals, 29% are employees and others are 9%.
Occupation
Percentage
59%
29%
Business man
3%
Professional
9%
Employee
Other
Rs. 50 - 60
45
45%
Rs.60 - 70
30
30%
Rs.70 - 80
18
18%
Analysis:
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Percentage
45
30
18
7
45%
Rs. 50 - 60
30%
18%
Rs.60 - 70
Rs.70 - 80
7%
Rs.80 & above
Respondents
63
37
Percentage
63%
37%
Analysis:
On the basis of above table 63% of the respondents purchase tiles for further sale, and
37% of the respondents purchase for own use.
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Purpose of Purchase
Percentage
63%
37%
For sale
4. What factors made you to purchase these tiles from Gangadhar Granites ?
Particulars
Quality
Price
Easy transport
Nearness
Respondents
45
32
16
7
Percentage
45%
32%
16%
7%
Analysis:
On the basis of above table 45% of the respondents purchase for quality, 32% for price,
16% for easy transport and 7% due to nearness
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45%
32%
16%
quality
price
7%
Easy transport
Nearness
Respondents
Percentage
Yes
00
0%
No
100
100%
Analysis:
On the basis of the above table 100% of the respondents are not getting exchange
facility.
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Exchange Facility
Percentage
100%
0%
Yes
No
Respondents
Percentage
No
00
0%
Yes
100
100%
Analysis:
On the basis of above table 100% of the respondents said that they recommend
others to purchase tiles from Gangadhar Granites.
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Recommend to Purchase
Percentage
100%
0%
No
Yes
Advertisement
s
Respondents 30
Percentage
30%
Friends
Family
Other
49
49%
Members
21
21%
dealers
0
0%
Analysis: On the basis of above table 30% of the respondents said that the ads
influenced them 49% said friends influenced them, 19% said family members influenced
them and none were influenced by other dealers.
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Influence to Purchase
Percentage
49%
30%
Ads
21%
Friends
Family members
0%
Other dealers
Respondents
Percentage
Yes
100
100%
No
00
0%
Analysis:
On the basis of above table 100% of the respondents said that they get delivery of
tiles on time.
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Delivery
Percentage
100%
0%
No
Yes
INTERPRETATION: When asked to customers that whether they get the delivery of
tiles on time, we came to know that all the customers were satisfied with the delivery of
tiles at the right time.
Respondents
Percentage
8%
Telephone
68
68%
Direct Contact
24
24%
Fax
00
0%
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Analysis: On the basis of above table 8% of the respondents give orders through mail,
68% of the respondents give orders through telephone and 24% of the respondents give
orders through direct contact.
Orders
Percentage
68%
8%
Mail
24%
Telephone
Direct Contact
0%
Fax
Respondents
Percentage
Excellent
38
38%
Good
46
46%
Ok
16
16%
Poor
00
0%
Analysis
On the basis of above table 38% of the respondents said excellent about the
customer relationship, 46% said its good and 16% said, its ok.
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Customer Relationship
Percentage
38%
46%
16%
excellent
Good
0%
Poor
Ok
Respondents
Percentage
Yes
100
100%
No
00
0%
Analysis:
On the basis of above table 100% of the respondents are satisfied with the products.
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Percentage
Percentage
100%
0%
No
Yes
12. What type of the tiles do you prefer to purchase from Gangadhar Granites?
Particulars
Himalayan
Ruby red
Mudgal grey
Others
Respondents
percentage
Blue
80
80%
10
10%
4
4
6
6%
Analysis:
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Type of Tiles
percentage
6%
4%
3
10%
80%
1
1
Himalayan Blue
2
3
2
Ruby red
Mudgal grey
Others
Respondents
Percentage
Yes
86
86%
No
14
14%
Analysis:
On the basis of above table 86% of the respondents are getting credit facility and
the rest 14% of the respondents are not getting credit facility.
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Credit Facility
Percentage
86%
14%
Yes
No
Respondents
Percentage
Yes
0%
No
100
100%
Analysis:
On the basis of above table all the customers said that they dont face any problems
while purchasing the tiles.
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Problems
Percentage
100%
0%
Yes
No
FINDINGS
According to the survey, the important findings are as follows.
Most of the customers visiting are business man and employees.
Most of the respondents prefer price of Rs.50-65, nearly 30% of the
respondents prefer Rs 60-70, 18% of the respondents prefer Rs.70-80 and a
negligible percent of the respondents prefer above Rs.80.
Most of the respondents purchase tiles for further sale, and only 37% of the
respondents purchase for own use.
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SUGGESTIONS
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Karnatak University PG Centre, Gadag
Most of the customers are business man and this is a strength factor. Through
proper advertisement and sales promotions of tiles, they can attract more
employees and individual customers, as these customers usually pay and take
delivery.
The individual customer selling has to be developed as there is more profit and
quick payments in this segment.
Price and Quality are the important factors, cost effective products have to be
developed through research and development.
The firm needs to advertise its products in a proper media of advertising to attract
more and more customers and to retain its present customers.
Credit facility given to buyers have to be brought down to 60 days from 90 days.
The firm should adopt latest technology in the production side and to go in for
exports.
CONCLUSION
Today customers are becoming harder to please. They are smarter, more price conscious,
more demanding, less forgiving and they are approached by many more competitors with
equal or better offers. The challenge, according to Jeffery Gitomer is not to produce
statistical customers, several competitors can do this. The real challenge is to produce
delighted and loyal customers.
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Karnatak University PG Centre, Gadag
I came to know, how an Industry set-up is and how the work culture goes on.
Thank You
BIBLIOGRAPHY
Internet
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ANNEXURES
SURVEY
ON
CUSTOMER
SATISFACTION
TOWARDS
GANGADHAR
GRANITES @ Gadag.
QUESTIONNAIRE
Respected Sir,
I am Muttappa Kattimani, studying in MBA II Semester at Karnatak University Post
Graduate Centre, A.S.S.s College Commerce Campus, Gadag. I am doinga project work
on Customer Satisfaction. I request you to fill the below Questionnaire and help me to
complete my project work. The information provided by you will be kept confidential &
will be used for academic purpose only.
Thank you,
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Yours Faithfully,
Designation
: __________________________________
Address
: __________________________________
__________________________________
Age
State
Country
Cell No
E-mail Id
: _______________________________
: ______________________________
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B. Professional
C. Employee
D.Others
B. Rs.60-70
C. Rs.70-80
D. Rs.80& above
B.price
D.Nearness
B. No
B. No
B. Friends
D. Other dealers
B. No
B. Telephone
C. Direct Contact
D. Fax
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A. excellent
B. Good
C. Ok
D. Poor
B. No
B .Ruby red
C. Mudagal grey
D. Others
B. No
B. No
Date:
Signature
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