PROJECT DISSERTATION

ON

CONSUMER PERCEPTION TOWARDS BIG BAZAAR AND MORE MEGA

STORE

SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE

AWARD OF
THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION
UNDER THE GUIDANCE OF:
Ms. Surbhi Malhotra
Assistant Professor, RDIAS
SUBMITTED BY:
Jayender Sharma
Enrollment No.11880303913
MBA, Semester IV
Batch 2013 2015

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2008 Certified Institute
NAAC Accrediated :A ,Category A+ Institute
(Approved by AICTE, HRD Ministry, Govt. of India)
Affiliated to Guru Gobind Singh Indraprastha University,
Delhi

2A & 2B, Madhuban Chowk, Outer Ring Road, Phase1, Delhi-110085

STUDENTs DECLARATION
This is to certify that I have completed the Project titled
CONSUMER PERCEPTION TOWARDS BIG BAZAAR AND MORE
MEGA STORE under the guidance of Ms. Surbhi Malhotra
in the partial fulfillment of the requirement for the award of the
degree of Masters in Business Administration from Rukmini
Devi Institute of Advanced Studies, New Delhi.
This is an original work and I have not submitted it earlier
elsewhere.

JAYENDER SHARMA
11880303913
MBA 4TH SEM (B) (E)

CERTIFICATE OF GUIDE
This

is

to

certify

that

the

project

titled

CONSUMER

PERCEPTION TOWARDS BIG BAZAAR AND MORE MEGA STORE

is an academic work done by Jayender Sharma submitted in
the partial fulfillment of the requirement for the award of the
degree of Masters in Business Administration from Rukmini
Devi Institute of Advanced Studies, New Delhi. under my
guidance and direction.
To the best of my knowledge and belief the data and
information presented by him in the project has not been
submitted earlier elsewhere.

MS. SURBHI MALHOTRA

ASSISTANT PROFESSOR
RDIAS

ACKNOWLEDGEMENT
I offer my sincere thanks and humble regards to Rukmini Devi Institute Of
Advanced Studies, GGSIP University, New Delhi for imparting us very valuable
professional training in MBA.
I pay my gratitude and sincere regards to MS. SURBHI MALHOTRA, my
project Guide for giving me the cream of his knowledge. I am thankful to her
as she has been a constant source of advice, motivation and inspiration. I am
also thankful to her for giving her suggestions and encouragement
throughout the project work.
I take the opportunity to express my gratitude and thanks to our computer
Lab staff and library staff for providing me opportunity to utilize their
resources for the completion of the project.
I am also thankful to my family and friends for constantly motivating me to
complete the project and providing me an environment which enhanced my
knowledge.

JAYENDER SHARMA
11880303913
MBA 4TH SEM (B) (E)

EXECUTIVE SUMMARY
The main purpose of the research project was to study the consumer perception of Big Bazaar
and Aditya Birlas MORE retail store regarding the products of mores own labeled brands of
products and their comparison with that of competitor product in quality, quantity, price, and
discount aspects.

Four different product categories were selected in both own label and other brand label
present at the more retail store. A direct interview has to be conducted with the employees of
the store and with their customers. The employees especially the stores manager will be
questioned regarding the performance of the own labeled product when compared to the other
product. This could be identified by getting the data regarding total sales per month. Also the
customers will be provided a short questionnaire in order to take their feedback regarding the
consumer perception of two megastores, Big bazaar and More.

Another purpose of the research was to study the retail market in brief since the retail
business is in boom and a highly marketing oriented business. So this would enable to apply
the marketing theoretical concepts in practical environment.