Primary research is the

process of gathering
information directly from
individuals. quote from
online source. So the
primary resource is you
being involved asking the
questions from people who
are involved in the topic and
on so. It is different to
secondary research because
you are not just getting the
work from online sources.
http://www.sedulogroup.c
om/resources/primary_res
earch.php
I also understand through
reading another online
source that the primary
research has to start from
scratch as there is no data
available for it. For the
researcher to gain
information and knowledge
they will go through
different methods like
questionnaires, collecting
data from responders,
Facebook poles and so on.
From this point the research
will gather all research they
have got and start to
analyse it
http://wiki.answers.com/Q
/What_are_primary_and_s
econdary_research

The first advantage from primary

research is the researcher can
focus on qualitative and
quantitative issues.
For example they can get a lot of
different facts and opinions from
people through poles or they can
arrange discussion groups and get
qualitative sources. This means the
researcher has complete control of
what data they are getting.
http://en.wikipedia.org/wiki/Primary_
research

Another advantage of primary

research is the data you receive as
many secondary resources are
genially not up to date sources if
information and by doing primary
research it allows them to know
the trends of that specific time.
This makes the primary research
more accurate rather than
secondary research as they can
relate it to their own scenario.

Looking at a online source I have

understood that another
advantage of primary research is
the researcher who has done the
research owns the data therefore
does not need to share it to other
companies this will help with their
competition because they would
not have the same data.
http://www.ianswer4u.com/2012/02/
primary-research-advantagesand.html

A disadvantage from
primary research
could be that the
research will not
receive past data that
is trust worthy i.e
through graphs and
tables.
Another
disadvantage with
primary research
could be that you
dont always find out
the information that
you want to know. I.e
if you was to do a
survey through a
researcher trying to
find out why the
product did not work
they may not get the
answers they wont
because it is very
simple based answers.
Most of the
disadvantages of
primary research are
simple things i.e the
cost of doing primary
research. It could also
take a long time to
collect on the data.
Accurate data leads to
a long research

A technique that could be

used within primary
research is a survey, this
may be where a researcher
is trying to find out about an
old product and therefore
asks questions to random
people and they will answer
with simple 1 work answers
for example; did you like
the chocolate bar? What
made it look nice?

Another technique that

could be used within
primary research is a focus
group and this will allow the
research to get very
detailed answer and
explanations they will be
able to speak to people one
and one and find out more
about the product they are
researching.

The last technique a

researcher could do within
primary research is they
could do a pole on a
network site like Facebook
as this website is used by a
wide range of people and
will allow the researcher to
get varied answer from
different people i.e age,
gender, ethnicity, interests

The first source I have looked at

just lets me known that
secondary research is all data
and resources collected from the
internet, this is all I have learnt
from this source.
http://answers.yahoo.com/ques
tion/index?qid=2009102611445
1AA10tZW
I understand now that
secondary research is the most
widely use way of researches the
data and resources you want to
know about, as the internet is
kept unto date rather than
books. Secondary research
entitles you to collect data from
either the originator or
distributor

This process involves collecting

data from either the originator or
a distributor of primary research
(see Primary Research discussion
below). In other words, accessing
information already gathered.
In most cases this means finding
information from third-party
sources such as marketing
research reports, company
websites, magazine articles, and
other sources. But in actuality
any information previously
gathered, whether from sources
external to the marketer or from
internal sources, such as
accessing material from previous
market research carried out by
the marketers organization, old

An advantage of
secondary data is the
researcher can find
reliable sources that
have facts and stats
through the pervious
years, this shows that
the source is trust
worthy and reliable,
these different types
are also easy to
access.

The cost of secondary

research is minimal
compared to primary
research as most of
the data sources are
online access which
are free the only
secondary resources
you could possibly
pay for are books.

Secondary research is
mostly very important
for a researcher as it
allows them to clarify
there questions on
their. Secondary
research is commonly
done before primary
research as it allows
the classification of
the focus.
Underneath shows
where I have
obtained my
information from.
http://prosandconsofseco

A disadvantage could be
that not all online sources
are accurate i.e wiki
answers can sometimes be
people trying to answer a
question so is not 100%
correct so this could lead to
in-accurate answers.
Another disadvantage
within secondary research
is the use of using books to
find out all information.
Books are a good source as
they are accurate but the
disadvantage with using
books could be that the
information being received
can be old for example not
relevant to the time period
the researcher is looking at.
This could then hinder the
graphs and findings they
get as they would be invalid
to this time period. This
outlines the quality of the
research found.

A main disadvantage of
secondary research is that
most of the information
obtained is either
incomplete or does not
relate to your needs I.d to
your product. This means
that the data received may
not meet the researchers
needs which can mean the
researcher has to find

An example of a technique
that a researcher can
conduct under the research
method of secondary
research is they can look at
books, this will dependent
on what their product is
that they are investigating
in. Books are reliable
sources as they are all
based upon facts and are
not correct.

Another example of
secondary research through
methods could be the use at
gathering information from
online sources that are
trustworthy for example
these might be websites
that a related to the
product; they specialise in
that product or from
websites like Wikipedia
which can give precise
information.

The last type of methods

that could be used is data
analysis which is the use of
analysing of data that has
been collected by someone
else and published online.
They get specific data that
they can then use to create
their main question that
they want to get answered.
The link underneath shows
where I received this
information from.

Qualitive data is where the

person who is finding out
stuff about the topic goes
and holds focus groups and
chat groups. This allows them
to find out information from
people who may personally
be involved with the topic.
Qualitative research is
primarily research through
focus, interviews. This allows
the researcher to gain inside
information. This is what
most researchers start of
with when they have no data
and no structure, so they
start of by an open survey.
This is also meant by the
researched gained through
these interviews and groups
they gain Qualitive answers
rather than a lot of data but
not very detailed.

Qualitive research is a useful

type of research as it helps
researchers in their early
stages of researching, for
example if the researcher is
unsure of what way they ant
their product to go. This type
of research allows them to
focus on one type of
question. It also makes their
research much more free as
they have the freedom to
decide what sources of
information will best help
their product.
Another advantage of
Qualitive data is that the
research not only gains
specific information to their
product but they also gain
more detailed answers which
helps with a better form of
comprehensive written
descriptions or visual
evidence.
Quantitive data provides very
effective and efficient figures
and overviews. This leads to
the amount of people that
you can ask as there typically
tends to be more people you
can ask, therefore your
evolution will consists of very
detailed elements.

The researcher that

does Qualitive data is
genially very involved
with the process
which could take a lot
of their time up. This
leading the time
period of this time
data can take up to
years. Link
underneath shows
where I received this
information.
http://www.ehow.co.
uk/info_8091178_adv
antagesdisadvantagesqualitativequantitativeresearch.html
A disadvantage of
Qualitive data is that
through doing a talk
group it could lead to
more questions and
answered questions
which could lead to
feeling like your back
the beginning where
you started with the
research.
The final disadvantage
of Quantitive data
could e that as a
researcher finding out
all the information
they could be very
bias so all there
questions they start to

A method of Qualitive
research is through
photographs I.e the context
of the images and the social
meaning. This will help the
researcher understand the
meaning and how it affects
individuals relating to their
product.

Another type of Qualitive

data could be through focus
groups this way the
researcher gets to speak to
the target audience directly
and understand their views
and interest and most
importantly their views
towards the product. This
type of research methods
allows quality within the
research as the researcher
can ask questions about
their points and views.

Another type of research

method within Quantitive
research is the analysing
through case studies and
one to one interviews
where they can get very
detailed answers to their
questions rather than just a
yes or no answer.

Quantitative data is
where the
researcher may
gather up
information through
a survey, pole or
Facebook pages.
This type of research
typically wont be
very detailed mainly
yes or no answers
but stirs the
researcher to a clear
path. Quantitive
data is mainly about
the amount of
data/resources you
get so they may not
be detailed like the
qualitative data.

An advantage of using
Quantitive data is mostly
when you sue this type of
data to end your research
and it brings the topic is a
conclusion, it helps to prove
or disapprove. It also
provides the benefit of
narrowing down the possible
directions in case further
research is needed.
Another advantage of
quantitative data is that it
does not allow the researcher
to be bias making all the
different sources as
unbiased as possible. It also
helps the researcher to get
real answers.
The last advantage of
Quantitive data is that it
allows short precise answers
that are accurate. This type
of data allows a summary of
all data together and shows a
clear some of data on simple
answers but help the
researcher understand the
opinions of the public.

A disadvantage of quantitative
is that the sources of
information you receive are
very minimal so are unrealistic
to place your finding on as the
findings would just be simple
based answers. This type of
research only makes the
researcher need to do more
research within the background
because it does not help a lot.

Another disadvantage of
quantitative research is that it
mostly will come from one
ground of people for example
when giving outa survey this
will be handed out towards
people that live in the same
area therefore there would not
be a multiply amount of
answers based on age, gender,
interests, social living and so
on. This will then narrow the
findings and will make the
researcher not have a wide
range of views.
Another type of disadvantage
within the quantitative
research us that because your
finding would genially come
from public views through the
use of surveys this could
become difficult to the
researcher if a wide range of
people do not want to do the
survey which is seen commonly
this could lead to not enough
information.

The first most commonly

use of quantitative method
is the use of surveys
whether it is a public survey
or through an online
website that may be
towards a specific interests.
This type of method allows
simple yes or no answer on
the product or topic.

Another method of
researching within
quantitative data is the use
of polls this is most
commonly seen on social
websites like Facebook
where it asks whoever uses
Facebook to answer the poll
questions and this gives a
lot of opinions on the
questions but with ideally
yes or no answers so the
answers are not in depth.

Type of
research and
sources

Definition and types of

data generated by this
technique

DATA
GATHERING
AGENCY BARB

The da ta gathering agency i s

ba sically a website Barb that
a nalys es the vi ews and
a udiences of different TV
Progra mmes. This data
ha ndling website is a n
orga nisation that i s owned by
bi g broadcasting channels for
exa mple all the BBC channels
a nd ITV channels. Barb i s an
orga nisation that i s a non
profi table data website.

Ethnographi
c

Ethnographic is a type of
res earch that is based a round
i ts culture therefore the
res earch can become apart of
the exploring of different
cul tures. This type of research
i s based on case s tudies of
di fferent people through
thei r backgrounds i .e where
they l i ve and where they a re
ori gi nated from. It also based
a round the analysis of a
pers ons history, s o this type
of res earch is very much
more person to people.

Advantages of method

-An a dva ntage of the barb website i n

terms of research is the researcher can
l ook into how many vi ews other
progra mmes a re receivi ng this useful for
when the research is looking a t the
competition. Barb also have a policy
where the higher the vi ews are of the
pa rti cular programme, channel or a dvert
i s the more money they receive.
-The barb website is also very us eful to
the di fferent programmes because it
a l most promotes them in terms of the
ra ti ng and this method i s also useful as
the res earcher could know who is at the
top whi ch will help when looking to
rel ease their a dvert, I.e what channel gets
the mos t vi ews which one will most help
your a dvert placement.
-A pos itive of this type of research is that
beca use it i s very i ndependent the
res earcher would genuinely meet up with
i ndivi duals therefore the information
bei ng received would be more efficient. It
woul d also be very personal i nformation
tha t other researchers would not have.
-Thi s type of research is also very effective
for the res earcher as it i s very much s o
ha nds on for them which helps them
understand the target a udience of their
product more i t could also help them be
un-bias.

Disadvantages of method

A ma jor disadva ntage for the use of the barb data

website for the use of research i n your product is that
you go on the website to hope that you get the correct
vi ewi ng figures for each channel a nd programming but
on the website the vi ewing figures and ratings are not
a l ways accurate. This leads to the researcher trust i n the
fi gures.
Another disadvantage is that not all channels have the
a ccess to the vi ewing figures a nd ra tings of the channels
a nd programmes therefore cannot always l ook at these
s ources. F they di d the cost to do so is very high i n price
therefore would not help with their budget and would
cos t them a lot of money.
Al s o the barb website can tend to lie a bout the vi ewing
fi gures of the larger channels i.e BBC therefore the
res earcher may not be able to trust all findings on this
website.

-A di s advantage of this type of research is the ti me i n which

you put a ll your case s tudies together. This type of research
ta kes along period of time as you would need to speak to
people individually a nd if you want enough data you would
need to travel to different places.
-Another disadvantage is the privacy ofcom regulation as
s ome people may not want to answer the researchers
questions therefore they have to make sure they do not
i nva de in peoples privacy this can l ead to less people a ctually
a ns wering their questions.
-A ma jor a spect that the researcher needs to be careful of is
thei r own safety as they do not know what could happen i f
they tra vel to distances to speak to random people i n their
homes. They as researchers are putting themselves into
da nger.

Examples of
techniques
-A method that is used
wi thin the data gathering
website is through the box
where vi ewers of different
progra mmes put their
vi ews a nd this totals up to
to how ma ny vi ews each
progra mme gets.

-The fi rst example of a

method is the
obs erva tional method
where the researcher
obs erves the things i n
whi ch their client is
a ns wering, this is where
they ca n build up a case
s tudy.
-A ma i n technique method
tha t i s used within
ethnographic is i nterviews
a s they a re one on one
i ntervi ews which a llow
more i nformation directly
to the res earcher.
Another type of method
us ed is the research
method through mapping
i .e l ooking for people from
di fferent areas and
di fferent backgrounds.