Natural medical product from

Lord plants .
only 3 - 5 Days duration of
treatment process
Treatment without any
side effects or chemical
Rheumatis
ailments
Treatment
through
Relaxingm,
in the
sandArthritis
comfortably

and
Obesity
Treatemen
t

1.

Core product:

our basic product focus on the purpose rheumatism

arthritic and obesity treatment.

2. Generic product:

We provide our customers the treatments by

relaxing in the sand without having to make any muscular or mental
effort during the treatment process .

3.

4.

Expected product:

we provide our customers a natural treatment

without its side effects or chemical ailments contrast of the chemicals
that may incur you to many side effects.

Augmented product : we provide our customer a treatment of

rheumatism , arthritis and obesity only in 3 5 days for any aching part ,

contrast of any other chemical treatments that may require months and
years in treatment process .
5.

Potential product: we expect that we will exploit the natural plant

that grows in the region In many natural medicinal products, which may
contribute to the treatment of many Incurable diseases.

Differentiate our services

1.

Ordering ease:

Refers to how easy it is for you to place

an order with the company, based on this we are trying to ease the
ordering process with computer through which they send orders
directly to agency , consumers can order and receive without going
to the agencies through web-based service such as peapod and net
grocer. Thus these services have differentiated themselves through
ease of ordering.

2. Delivery: It is related to how well the product or service is

delivered to the customer, covering speed, accuracy and customer
care ,then we trying to provide a qualified and comfortable
transportation from cairo to siwa (627 KM) , also from matrouh to siwa
( 360 KM) .

3. Customer training: refers to how are our employees trained

to serve our customers properly and efficiently Able to hold a full
Massage before burial in the sand , then once the session is over
wrap the body buried in heavy cover so as not exposed to air, then
moving to the buried tent made of goat hair.

Pricing
Generally - Not really tourism products are very rarely identical, often
because of location, but also because of the people and the components
that make up the experience you provide a traveller. It can be incredibly
diverse and pricing strategies can evolve as a tourism business develops its
brand and market share. Even star ratings for accommodation only give a
general guide for travellers on what the pricing will be there are not set
criteria.

Things we considered when setting our pricing strategy

1- Our business is unique, our uniqueness give us more flexibility to
decide our pricing.
2- The value added services that we provide inclusive of our experience
Including transportation and hospitality.
3- Market segments that we want to attract are A,B class for foreigners
and A,B class for Egyptians .
4- our operating costs fixed such as accommodation rentals, employee's
wage and costs of cleaning and caring for sand , variable costs such
as oils and materials using .
5- our competitors pricing ,that most tourism businesses setting prices
will be more market based ,we should consider medical wellness
tourism prices in Sinai .

1- Break-even-point :

= fxed Expenses per week / (contribution margin per patient)

= 49000 / 60 = 817 patient/ day
The break-even-price = 230 LE / Night

Fixed
cost
LE 70

varia
ble
cost
100
LE

Price
230
LE
/Night

Prof
t
60
LE
Our break-even-price is the price which we cannot in any way to
reduce it, It is the price that covers both and variable costs and fxed
cost , and it equal 170 LE / Night .
We also considered
1. Rack Rates : - we have a full rate before any discounts