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Starting a conversation
c)use callers name e)sound positive f)reduce jargon g)speak at appropriate pace
a)Introduce yourself: You need to use the right words, smile and eye contact
h)practise active listening i)end the call with politely, Thank you
Do not:
(i) Eat and drink while talking on the phone.
(iii) Talk to someone else in your office while you are still on the phone.
(iv) Allow too much background noise.(v) Speak too quietly or loudly.(vi) Use rude
language
Im calling because
chatting about things not related to anything in particular. Do not talk about political, racial or
Business calls: you need to save time by quickly asking probing questions to get more
personal issues. Talk about holidays, weather etc. Start with exploratory questions or
information about the telephone call. You need to: example complain about the product
When you are at a loss for words, you can resort to ice breakers such as the
following:
_ How was your journey?_ Is this your first visit to...?_ Where are you staying?
_ How has your visit been so far?_ Do you need any help or information?
_ Tell me more about your country.
iii)Determine if warranty applies iv)Ascertain how the product has been used
a)Introduce others: you need to mention the name and position of those you are introducing.
Hi everyone, meet ...
She is my personal assistant.
organisation. You need to project a positive professional image of yourself and your
organisation.
Below are examples of questions commonly asked and phrases often used when
people talk about their jobs or organisations:
(i) Which company are you with? I am with XYZ.
(ii) What do you do at XYZ Company?
I am in charge of marketing. I am responsible for sales. I recruit and train
employees.
a)You need to be familiar with the products or services that your company specialise in. What
does your organisation focus on? Does it provide a product, a service, or both?
Sometimes, a company is described in terms of the products or services it offers.
For example:
_ We design software._ We build storage units. _ Were in the insurance business.
c)The differences between sole proprietorship, partnership and corporation.
A sole proprietorship - is an unincorporated business owned by one
person. It is the most simple and basic form of business organisation. Without
the owner, the business would not exist. The sole business owner assumes all
responsibilities, liabilities and risks, and of course takes all the profit.
A partnership - is established by two or more people. All the partners
contribute something to the business _ money, labour, skills or property _and
share the profits
Corporations are businesses where the shareholders transfer money and/or
property for the companys capital stock. Profits are distributed according
to investment in the capital stock. A corporation can take some of the same
deductions as a sole proprietorship, while enjoying special tax deductions.
Logo
Most companies have their own logos to give them a sense of identity
Logos are also a form of branding to build the companys image. Some logos are
recognised all over the world, for example, McDonalds, Nikes and Shell
Topic 2
Getting ready:
a)Before calling:-Think about a suitable time to call-What is your objective/s of calling?
-Anticipate question from the other person
-Have pen and papers ready-Update yourself of the most recent conversation
-Desk calendar ready at hand- Fax ahead if it is your first call
receiving calls-train staff to be:
(a) BRIEF - Do not beat about the bush and waste the call recipients time;
(b) CLEAR - Explain the background and purpose of your call; and
(c) POLITE - Recognise and accept the other persons point of view.
telephone etiquette
.-Quickly ascertain what the caller wants _ a return call, action to be taken, etc.
-Offer assistance.
-Follow up with appropriate action.
Topic 3
Starting a meeting
Stating objectives
Language in meetings
Strong
I absolutely agree.
Yes, definitely.
I am in complete agreement.
Exactly
Disagreement
Neutral
I do not agree.
That is not how I see it.
I think you are wrong.
I disagree.
Strong
I disagree completely.
That is out of the question.
Of course not!
That is ridiculous.
Expressing opinions
Forceful
Neutral
Tentative
-Gathering, collecting ideas and materials, brainstorming and sorting it into logical sequences.
Why are there differences in giving opinions? Think about purpose/intention.
-Brainstorming where theme is central and develops into many branches.
Strong
c)Organisational
Discussion will gain momentum as each responds positively
or negatively.patterns:- chronological- spatial- topical- comparison-contrast
- cause-effect- problem solution
(i) Chronological order-Using time as a framework. This is useful for narratives,
Making and requesting for suggestions during meetings are common. Suggestions can be
made strongly, neutrally or tentatively.
(ii) Spatial order-This may be used for describing buildings, places or locations.
causes and effects of an action or initiative.
I would like to hear your suggestions.
Problem-solution
I would like to(vi)
hear
your ideas on this.order-For this structure, your talk will focus on a
What would you
suggest?
sequence
of problems and their respective solutions.
Do you have any suggestions?
What do you Presentation
recommend? Format
What are your views on this?
Strong
We must ...
Neutral
I think we should
Tentative
It might be good to ....
I think we should _
I suggest that we _
Step
Introduce yourself.
1
Step
Give the topic and the estimated amount of time for the presentation.
Accepting proposals
Tell of
thethat.
audience when they can ask questions _ whether they can
I am completely in favour
_ I am in favour of that.interrupt during the presentation or can only ask questions at the end of the presentation.
_ That is a good
Stepidea. Give your talk, referring to visuals wherever necessary
_ I have absolutely no objections.
4
(i) Talk
about topic A ii) Summarise topic A(iii) Repeat for all the topics
_ I am sure that
is the best
idea.
Step
Summarise the main points of the whole presentation.
_ I am sorry 5but I really do not think that_ is a
good idea. Step
Conclude with a powerful statement and allow questions.
_ I am afraid I cannot accept that.
6 interesting but ...
_ That is very
_ I am sorry, but that is not really practical.
_ I appreciate
your point
ofPresentation
view but_.
Structuring
the
_ I can see why you want to do this but_
Audience awareness focus on the needs and temperament of audience. You need to pitch
to theFirstly
requirements
of the talk
_ I am afraidyour
thattalk
is according
not possible.
...
Secondly ... .a)Effective opening lines to create impression and capture attention. Some
_ If we put off this decision any longer it will
examples
strong
mean further
delays. As aof
result
... opening lines are:
Summarising and
concluding the meeting
_ If everyone
is in favour ofvisual
what Iaids
have help audience follow ideas closely, or to drive
a.Appropriate
suggested_
_ Do you all home
agree specific
that _.? points. Some common visuals include graph chart, drawing,
_ If everyone is in favour, I would like to
list, diagram., pictograph.
recommendmaps,
...
_ Does anyone have anything else to add_?
b.Non-verbal communication posture, gestures, will create indirect
_ Right, then I think we can end the meeting here.
4.3 Planning
(i) Friendliness _ the audience may think you do not mind being
questioned; or
(ii) Ridicule _ they may think you are making fun of them or
assuming that they are poorly informed.
Why am I giving this presentations?
5
What can I do to make my talk interesting?
simple rules:
- Structure of subject matter or the facts and ideas. Arrangement of ideas to be presented. Consider mind mapping,
Business writing 1
One possibility
2 is to ...
_ Either we ...
or ...
Step
Give an outline of the talk, that is, explain how the presentation is
_ As I see it ...
3
_ If we ... then...
can... organised:
_ The advantage of_ is (i)
that
... whereas_
Topic
A.(ii) Topic B.(iii) Topic C, etc.
Building up arguments
Presenting alternatives
Rejecting ideas
Making Suggestions
b.
c) Maintain voice control so that you are neither shouting nor speaking
Neutral
a.
negative quantities.
3 Pictographs
A pictograph is a variation of a bar graph that uses symbols
instead of bars toillustrate specific quantities of items.
Full block layout example
1)Choice of Words i)Choose familiar words, be concise and precise.iiAvoid clichs and jargon
unless familiar
to reader.
Normally, a pictograph shows the changesin particular
Ms Jennifer
Mead/Secretary/Fairview
Residents Association/76
items over a period of time.The symbols should realistically
Topic 6
Business writing 2
2)Sentence Structure-Readability (sentence length) and punctuation (adds clarity to
correspond to the items, for instance, using the symbol of a
words.
cow to represent milk production.
6.
Good business letter
Pictographs provide novelty and eye-catching appeal
1
3)Paragraph Structure
.4 Line Graphs
-Well planned -Impress recipient of senders professional image and the importance of suchAcommunication.
i.coherence and cohesion. Structure paragraph properly.
line graph uses a line between the horizontal and vertical
ii.organise ideas to suit the purpose:
axes to show changes in the relationship between the
a)purpose
of
letter
b)decide
what
to
say
c)jot
down
a.to inform b.to instruct c.to persuade
elements represented by the two axes. Line graphs usually
all ideas roughly e)first draft f)rewrite
plot changes in quantity or in position.However, line graphs
.4)Tone i)Word choice and order of information set the tone
.ii)Be courteous. Avoid imperatives.
suffer from the same weakness as pictographs. Three or
iii)Use logical connectors to help reader focus on intention and purpose
four lines representing different items can appear on the
6.
Types
of
letters
.5) Grammar: word order in sentences
same graph forcomparison. These lines must be
2
Sentences should be complete
differentiated by colour or design and a keymust identify
-Good news letters-Neutral letters-The first two are for asking or giving information.
them.
information. These letters usually try to achieve purposes or objectives
The subject is the person or thing that the sentence is about.
5 Pie Charts
_ Make an inquiry;_ Forward a request;
The object is the person or thing affected by the action or situation.
A pie chart or pie graph is a circle representing a whole
The complement tells you more about the subject.
_ Reply to an inquiry/request;_ Acknowledge receipt of letter;
unit, with segments of the circle or pie representing
.2
The format of business letters
portions of the whole. These charts are often used to
_ Introduce self and organisation;;_ Grant a loan or extend credit;
indicate distribution trends.
1
formula
matrix
formulae/formulas
matrices
Grammar:
5.3
Singular and plural forms
Chapter 7 Tables, Chart and Graph
Countable nouns-Uncountable nouns-Plural nouns
5.3.1 Countable nouns:Are individual things, people and places: a diary, a memo, a letter, a
TYPES OF GRAPHIC AIDS
photograph, a receptionist, a factory;
.1 Tables- for presenting numerical data. They are
- Are units of measurement such as a metre, a mile, a kilo, a pound
convenient
-Are used with a/ an;
for presenting lots of data and giving absolute values when
-Can be used in the plural (diaries, memos); and
precision is veryimportant.However, since they present
-Follow words such as many, these, several, few, a number of ...
items one at a time in columns, tables emphasisediscrete
rather than continuous data.
- Tables are not visual; you need to use your mind to
Plural NounsHere are some rules on how to change a noun to the plural form.
translate each number into a relationship with every other
a.We add _s to form the plural of most nouns.
number. This makes it hard to show trends or direction via
Example: letters, minutes.If the noun ends in _s, _x, or _ch or _sh, we add _es.
tables.
2. Bar Graphs
Examples: classes, boxes, bunches, crashes.
A bar graph uses bars of equal width in varying lengths to
a.If the final consonant of a noun is followed by _y, the y is replaced with
represent:
_ A comparison of items at one particular point in time;
-ies.Examples: industries, deliveries
_ A comparison of items over time;
_ Changes in one item over time;
-A comparison of portions of a single item.
Table 5.1: Irregular Plurals
The horizontal and vertical axes represent the two elements
Singular
Plural
being illustrated,such as time and quantity. Bars can extend
aircraft
aircraft
in either a vertical or horizontaldirection. Bars can also
foot
feet
appear on both sides of the axis to indicate positive and
000.00 p.a.
Memorandum
Advantages of memo
-Many people will get the same message.
-Takes little time to write but will have reference number.
-Detailed information can be presented logically and accurately.
Internal, written business communication.-Less formal but a serious document.
-Can be used for any number of reasons.
Format, style, and organization vary greatly.
Look at the overview of a memo P.149.
There are five types of memo:
2.
3.
Chapter 9:
9.1
Cover Letter
Headings-Underlining-Indentation
10.4.3
-Normally used when writing letter of application wherethe cover letter is the application letter, itself accompanied by resumes.
-4 reasons why it is written (page 157).
9.1.1
positively.
-The bod
Opening - To draw readers attention of the job you are applying for.
9.2
periods.
-In each one, the body and conclusion would be different as each will serve different purpose.b)Functional resume highlight skills and work experience. Job functions of previous job will be highlighted.
10.4Writing Long reports
c)Specific resume for specific post where it will follow the criteria set as advertised.
- They are written to provide comprehensive information and expert opinion.
Chapter 10: Business Reports
-It will contain introduction, body, conclusions, and recommendations.
1.Planning and writing reports
10.4.1
Sequence to follow when writing a long report
-Reports are to inform, provide background information, make recommendations, a course of action etc.
Develop outline with main headings and sub-headings.
.2Short report layout
Start with purpose statement and introduction.
-Information placed for easy comprehension
Main body
formal report:
Draw conclusions and relate to purpose
a)Title page b)An introduction)Sections with headings in the body
Conclusions and recommendations
d)Conclusions e)Attachments
Optional parts preface, abstract, synopsis
-letter and memo formats--Order of information dependent upon:
References -Transmittal letter -Title page
-good news document-bad news document
10.4.2
Presentation-Arrangement of information on the page.
Main body
Draw conclusions and relate to purpose
Conclusions and recommendations
Optional parts preface, abstract, synopsis
References -Table of contents and table of graphics
Transmittal letter
Title page