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 Rose Osial

Left Brain
Right Brain
 Rose Osial

Left Brain
Right Brain

Week 1
Week 1: Creativity: The what, why, how and some assertions. Getting

creativity
Ideas. Juxtaposition activity.
Creativity: Occurs when a product is recognized as innovative and
influences subsequent work. Creativity (capital C) is original for The what,
anyone. creativity (lowercase c) is new for you. why, how,
& some assertions
My definition of Creativity: the ability to come up with ideas that
other people hadn’t exactly thought of and are interested in. it con-
tinuously inspires others and solved a problem.

Show and Tell: Bring in something that interests or represents you.

I brought in a t-shirt from Spain to represent my love for travel as
well as signify a place where I have family members.
Group 4: Adam - interested in baking. He makes his own cookies and
recipes [using creativity]. Matthew: also interested in cooking. He
likes soggier, legos, and has a twin sister that goes to Georgia Tech.
When they were little he used to speak for her because she was very
shy. Joe brought ping-pong to represent him. Much like the ping-
pong, Joe is accurate, precise, and bounces back quickly. He knows
five languages and things this gives his a better understanding of
other cultures.
Our juxtopositioning: we created small, portable, edible “balls” that
are high in vitamin C and are designed to provide quick energy. We
called them, Pelota de Energia, meaning Balls of Energy. We would
market them to Spanish rock climbers.

juxtaposition
 Rose Osial

Left Brain
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Wgenerate
eek2
Week 2: Problem finding, dreaming, and visioning. Lotus Blossom. Weston
Brainstorming: don’t prejudge ideas. Get as many down as possible,

ideas
and then “judge.”
Idea for WIE → proposal for saving or remodeling the newspaper indus-
try…Daily Illini, in particular.
Weston: Creative people are critical, imaginative, inventive, disci-
plines, and persistent.

Weston: anyone can be creative. Come up with lots of ideas. problems

can become opportunities. Build from where you started. Never-ending
process (creativity as a lifestyle). Think positively. Redefine the
problem. Creativity can be applied to everything. Ways to multiply
options: exotic association, going public (getting a new set of eyes),
compare & contrast, exaggeration, mix & match.
Don’t disregard if it doesn’t seem feasible. Don’t give up until you
get a breakthrough.
Ways to reframe problems: think laterally, find the opportunities in
the problem (ex: marriage), try prevention (ex: pollution, why is
something broken in the first place?)
Hurson Model: “Think Better”
1. What’s going on? Explore and understand challenge
2. What’s success? Envision the outcome
3. What’s the question? Pinpoint the real problem (opportunity)
4. Generate answers. List as many possible solutions
5. Forge the solution – choose solution – choose best solution and
make it better
6. Align resources

problem finding, dreaming, and visioning.

 Rose Osial

Left Brain
Right Brain

DGEDIF: Define, Generate, Evaluate, Implement, Follow-up and evaluate

process
dgedif
Lotus Blossom: How do I enhance my creativity? Reading, be open
minded, learning new things, write things down, talk to friends,
change your environment, practice methods, spend quality time with
your imagination.

Lotus Blossom Poem: I needed a topic to write this poem, so I created

a Lotus Blossom to let my mind roam. I started writing words that were
seemingly unrelated, but came out with something I hadn’t anticipated.
The goal was to find a topic for my New Media Blog…etc.

Dreaming:
Dream 3 | January 28, 2010: My Uncle George, who I do not see fre-
quently, and my cousin Neil, who I see all the time, were arguing about
Apple’s new iPad. My Uncle George said he really liked it and didn’t
seem to care what Neil had to day. My Uncle was convinced that it was
an incredible useful new tool that was intended for his generation,
and not Neil’s (age 22).

Later on that night, I dreamt I was at my high school friend Ryan’s

house. He was having a small party with a bunch of other kids I went
to high school with. All I can remember is there was a broken cookie
on the floor and my friend Susan kept talking about how good the pizza
dreaming
looked. I remember being annoyed with her and kept telling her just
to eat it. She refused a number of times and I soon lost interest in
the pizza situation.
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Left Brain
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dreams:decoded
Dream Decoded: “Dream 3” - January 28, 2010
I tried to decode parts of this dream and here is what I came up with:
Although the argument was between my cousin and uncle, I feel like it
was representative of an argument between my generation and an older,
baby boomer generation. In this case, the argument suggests that
there is some soft of internal conflict that is unsettled. I imagine
the iPad was incorporated into my dream because of it’s timing and was
on my mind at some point that day.

The cookie in the second half of my dream could mean that I have feel-
ings of optimism or an increase in productivity. It could also sig-
nify that I will have a rise in status. The pizza represents abun-
dance, choices, and variety. It may also indicate that I am lacking
optimism
or feeling deprived of something.

Seeing my old friend Ryan could indicate that I have been acting
childish lately and need to start acting like an adult.

Berkun: Imagination is more important than knowledge. You have three

things: facts, ideas, and solutions and you need to spend quality time
with each of them. generation gap
Young: combing old elements. An idea is nothing more or less than
a combination of old elements. Try writing down your ideas on index
cards.

childish
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Week 3: Enhancing C, Three models of C

Current thoughts on creativity: the road to creativity is often filled
with failure and unfeasible ideas. By studying creative and innova-
tive minds like Da Vinci, we can develop new ways of approaching prob-
lems. Creative thinkers are not afraid of bad ideas – instead they
use these bad ideas to possible create a better one.
Creativity: useless unless you share it with others. It is a life-
style. Can be caught and learned. Requires confidence. Think Big.
Some people may be more classically creative. “The suspension of dis- enhancing
creativity
belief.”
Brainstorming Rules: come up with as many as possible and do not pre-
judge.
Gelb main points: your mind doesn’t age – it improves with age if you
use it; seven intelligences.
Sfumato: keeping your mind open. Willingness to embrace paradox and
Week3 moving past
uncertainty. Stepping our of your comfort zone. Mona Lisa – supreme obstacles or
expression of paradox. road blocks
Application: exotic association to put yourself out of your comfort
zone. Forcing you to see things. Learn from our mistakes and fail-
ures. Take courses outside your major.

Week 4: What I Envision

Cross between what I am an expert in and what I am interested in
Barnstorm: Devise a new way for Daily Illini and Illini Media Company
to make money.
Reorganize the advertising program to allow for more graphic design embracing paradox
training. Institute new courses, offer a graphic design minor.
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Online Shows: a layout like hulu. It organizes the shows you want
to watch on time (MTWRF). Appears on your “page.” Basically an “app”
for hulu to allow for you to watch your shows when they appear online.
Week4
Good ideas someone already had: Google, Tivo/Dvr, Pandora, iTunes.
Things that annoy me: losing keys, when people are late, waiting
Recycling system for Champaign
Structure malls to have a slow/fast lane
Final idea: My vision is to develop a website that allows students or
others on the University of Illinois campus to see how long a line
is at a certain bar, how full the bar is, and whether or not there is
cover before they leave their apartment/house. Ideally, this website
will entice bars and food places to advertise on this website. Adver-
What I Envision
tising revenue will be used to cover any initial start-up or operating
costs. Once the service is initially rolled out, additional real-time
features, such as a “bar-cam,” will be researched and implemented.
Other people’s WIE’s: QR codes, Create s short film, Bus System, Think
Tank, Video Game language, Aggregated Movie Reviews, Microchips for
Microchange (Arduino), Case in Point *, Outdoor Art Gallery, Think
Sideways.

Week 5: Using collaboration. Creative Dreaming.

Stalker game. 7F game: people learn differently. Our brains look
at full words, but I eliminated the idea that there were words and I
looked for the “F” shape instead. Some people look for the “f” sound
expert WIE interests
and therefore overlook the word “of.”
Dream Incubation: During the second portion of the dreaming unit,
I chose to focus on a specific topic: “Who I saw today.” I chose to
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Week5
think of people I ran into to see if they would be incorporated into
my dream somehow. I have frequently had dreams about random people
who I knew years ago. For this reason, I wanted to see if thinking dream incubation
about who I saw in a particular day had any affect on who was in my
dream that night.

Outcome: The outcome of this process was sometimes successful and

sometimes not. By recording who I saw in a given day, I was essen-
tially recapping by entire day. Therefore, I began to recall parts of
my day throughout my dream as opposed to specific people. For example,
on a day that I had an exam the next day, I recapped the people who I
saw that day. A feeling of stress was reflected in my dream because I
had thought about the people I was studying with that day. On other
nights, I recapped the people I saw that day, but woke up with no
memory whatsoever of my dreams.

Reflection – Effectiveness: I think if I were to do this exercise again

I would make a better effort to think of a more specific topic like a
television show, homework assignment, or maybe one person in particu-
lar. I cannot conclude that recording the names of people I saw was
effective in changing the nature of my dreams at this point. unsuccessful: need
consistent sleep schedule
Evaluation – What can be done differently?: I think a more consistent
sleep schedule would have benefited me during this project. I think
this assignment was disrupted by the fact that sometimes I get more recording
sleep than others and because sometimes I rush out the door and do not
have time to record dreams immediately.
 Rose Osial

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Right Brain

Week6
Week 6: Seeing Art at Krannert
The art I chose: what’s going on? Some sort of inner conflict repre-
sented by the dramatic use of the “opposite” or the idea that options
are endless (as represented by the blue sky) yet there is a force draw-
ing you back to reality. I like the way the plane seems to intersect
to suggest the overlap. Red represents life.

Week 7: You Teach Us Round 1

Gavin: creativity behind UPC codes. Showed example on Juicy Fruit.
7
YouTeachUs
Yousif: Art of Deception. Showed magic tricks and said it takes hours
of practice. Adam: Creativity in education; ex: summerhill school.
Ali: The fun theory; Volkswagon; making walking up stairs fun by
turning it into a piano. Vasko: Jonathon Ives. Kameron: Creativ-
ity in Interviews, Loren: Burning Man – also referenced in The Office
episode I watched that week.

Week 8: Myers Briggs & Biocreativity

Myers Briggs: realized that I am not strongly one type or another.
Biocreativity: learning about a caterpillar
They cocoon based on temperature. They need to be in frost at some
point. Have to be good at camouflaging themselves. Their wings are
large to make them seem more intimidating. Their cocoon is somewhat
flexible and allows for movement. Our biocreativity: metamorphowax –
similar to the way butterfly eggs have a thing wax coating to keep the
moisture within their egg, we suggest creating some sort of wax mate-

8 biocreativity
rial to cover wounds that come from getting your wisdom teeth pulled.
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Week9
Week 9: Biocreativity Presentations
Changing cocoon – a place that you can quickly switch your outfit while
on the go. Interesting because my group also did the butterfly but
came up with a completely different idea.

Week 10: You Teach Us Round 2

Week10
Christina: Brian Wilson; Me: Lady Gaga, Jasper: Beer Brewing Process.

Week 11: Sawyer

Sawyer: Group Genius is Sawyer’s explanation of the power of working
together (collaboration). Sawyer says, “We’re drawn to the image of
the lone genius whose mystical moment of insight changes the world.
But the lone genius is a myth; instead, it’s group genius that gener-
ates breakthrough innovation. When we collaborate, creativity unfolds
across people; the sparks fly faster, and the whole is greater than
the sum of parts.” Sawyer is confident that group work will help build
organizations that generate innovative solutions.
For the most part, I agree with Sawyer’s ideas. I agree that groups
can often come up with better ideas than one person alone (two heads
are better than one…) However, I do not think he fully takes into con-
sideration the challenges groups can face while working together. In
some cases, groups may produce less intelligent/innovative ideas due
to conflicts of interest or by trying too hard to incorporate unrelated
ideas.
Example from the reading: page 81, Sawyer mentions how psychologists
have discovered that creative sparks are always part of a collabora-
tive process and follow five basic stages: preparation, time off, the
Week11
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Week12
spark, selection, elaboration.
Application to everyday life: being an advertising major, we’re con-
stantly looking to come up with great, new ideas. This can often be
overwhelming, but following steps like this can help organize thoughts A simple routine can
to produce better ideas. Going through these steps as a group can
often be beneficial as well because it introduces the opportunity to
allow for more cre-
build upon new ideas. ativity
Week 12: Nurturing Your Lifestyle. Tharp.
Main points from Tharp: in order to be creative you have to know how
to prepare to be creative. What works for one person can be useless
for another. One thing I think I should try implementing into my life
is working on my memory. Tharp talks about how she tests her memory
to try to remember the first notes or corrections that she wants to
discuss with performers. By doing this, she exercises her memory and
mentions the importance of having a strong one. For me, I think I can
exercise my memory by rewriting notes for classes that I need to re-
member key concepts for. This will help solidify what I learned that

Week13
day and commit it to memory.

Week 13: You Teach Us Round 3

Eric: music, new Nine Inch Nails music model; give some of your music You Teach us ...about music
for free – fan collaboration. Reminds me of the book that is free for and microsculptors
the long version but charges for the shorter version. Steven: mix-
ing music. He mixes emo and hip hop. Matthew: Willard Wigan – mi-
croscopic sculptor. Attention to detail. Not many people like him.
Matt: what makes a guitarist creative? Pink Floyd = creative.
 Rose Osial

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Week14 f a i r y t a l e
Week 14: Fairytale Endings (below is just the beginning of the Jack
and the Beanstalk skit my group put together:)
(opening scene: jack and his dad are complaining about how poor they
have become. They cannot even afford a loaf of bread).
Narrator: A long time ago there lived a mother and her son. The
son’s name was Jack. They were very poor and lived away from much
endings
civilization. One afternoon, Jack and his dad were discussing their
struggling financial situation.
[Dialogue: Dad tells Jack she doesn’t know where all their valuables
are disappearing to! Jack acts like he doesn’t know why, but says he
will try to make some money].
Narrator: Jack quickly rounds up some household items to take to town
and try to sell. Along the way he meets a sketchy-looking man on the
side of a run-down building.
[Dialogue: Jack and man negotiate a drug deal. Jack says he has to
sell the items to feed his family, but quickly caves into his drug ad-
diction, and buys the drugs instead of the “valuables”]
[Jack runs home to use the drugs] (Joe is dealer)
Narrator: Nervous he would get caught, he hid the drugs and decided
he would use them when his mother wasn’t around.
[Jack hiding the drugs. Then his dad is snooping around and finds
them].
Narrator: Jack’s dad finds the beans and throws them out the window
in disgust!
[dad throws drugs out window and says something to scold jack]
Narrator: Jack goes to bed, disappointed and feeling a little with-
drawl. The next morning Jack wakes up.
 Rose Osial

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Course Reflection:
How I have changed from this class: From taking this
class, I have become more willing to take creative risks
and think differently. I always thought I could be some-
what creative in different ways, but have never been able
to lay it out as much as I have during this course. I
have also enjoyed working with people outside my major.
Hearing different perspectives and getting to know peo-
ple who have vastly different interests than I do has been
nothing less than inspiring.
Projection of how I will apply what I have learned: I
will definitely utilize many of the creative brainstorming
processes discussed throughout the course. For example,
I plan to make use of exotic association, mind mapping,
and lotus blossoms (to name a few). I also really liked
Tharp’s theory on how routine can enhance creativity. I
also find writing things down to be extremely helpful and
plan to continue recording interesting thoughts or ideas
that I come across.
How I designed my PCA: I designed my PCA to display two
different ways of processing information. My PCA is pri-
marily filled with class notes and assignments and their
key points. The “right brain” side gives a brief visual
of what is on the “left brain” side. I especially wanted
to create a “right brain” representation of my notes be-
cause I typically learn better when things are laid out
visually. In addition, I think one of the greatest things
 Rose Osial

Left Brain
Right Brain

about creativity is using it to display things in a unique

and asthetically appealing way. Also, the first page (the
cover) is filled with keywords and messages

Synthesis of semester: I entered the class without ex-

pectations. I knew it was a class about creativity, but
since it was an “Engineering” class I wasn’t exactly sure
what we would be discussing. I found the theories pre-
sented in the reading to be applicable to my daily life as
I mentioned in the various blog posts. I also discovered
that working with non-Advertising majors was useful in en-
hancing my creativity and altered the way I approached
problems. If I weren’t graduating, I would try taking
more classes outside my major. Because I am graduating,
I am slightly more motivated to look into careers options
other than just working in an advertising agency.
This PCA represents my point of view derived from ENG 298.
It is a reflection of what I have learned represented in a
new way.
 Rose Osial

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Right Brain

Misc. Assignments and Reflections

YTU1: I chose to write about the creative advertising agency: Leo

Burnett. Connection To Creativity: Leo Burnett’s HumanKind approach
is an example of creativity because it considers humans as individu-
als and not just consumers. It takes a different approach to reach-
ing consumers and recognizes that people do not use media the same
way they did during the days of the Green Giant or Marlboro Man. The
Leo Burnett approach is representative of today’s consumer-advertiser
relationship and challenges brands to make important personal connec-
tions with their audiences. Like many great creative minds, compa-
nies, techniques, etc., the HumanKind method positions Leo Burnett as
a pioneer in today’s advertising industry.

YTU2: I chose to write about the incredibly creative singer/artist/

performer, Lady Gaga. I wanted to learn about Lady Gaga (real name:

you teach us
Stefani Joanne Angelina Germanotta) because I was interested in her
rapid success as a performing artist. Labeling Gaga as innovative and
unique is an understatement. Before researching her background, I
found her songs annoying and redundant. She seemed crazy and like she
was simply seeking attention. However, her fame inspired me to look
further into the life of Lady Gaga and what motives her as an artist.
I first began finding interest in Gaga when I read an article about her
Telephone music video. The article was all about the product place-
ments and whether or not they were paid for by the different brands or
just things she wanted to include. I watched the entire nine-minute
video and was left incredibly confused. I decided to further look in
 Rose Osial

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Right Brain

what the artist was really like and why she acted the way she did.

Connection to Creativity: We have defined creativity throughout the

course as ideas that have an impact on others and the use of imagina-
tion or original ideas. Lady Gaga certainly has an impact on others
and uses her imagination when creating her music and performances.
She does have many inspirations, such as David Bowie, Queen, Cyndi
Lauper, Michael Jackson, and Donatella Versace.
Because she says she didn’t fit in during high school and constantly
felt like a misfit, she makes it clear that she wants to create a space
for her fans to feel as free as she does. Although this may be de-
batable, she claims her act is not solely based on attention. Gaga
teaches us a lesson about creativity because she displays a fearless
attitude toward expressing her ideas. She shows us that, although
some people may not be accepting of her performance style, she is one-
of-a-kind and hasn’t given up on her dream. Like many of the great
minds we have discussed in class, Gaga does not fear criticism. In-
stead, she expects it and uses it as motivation. These are the rea-
sons I wanted to discuss Lady Gaga instead of someone mainstream like
Britney Spears or Rihanna who seem to be controlled by a team of pro-
duction artists as opposed to formulating their own ideas like Gaga.

YTU3: I chose to write about the creative process of making wine be-
cause I have recently developed an interest in wine and its endless

you teach us
varieties. I initially thought wine was restricted to white and red,
but after taking a “Wine Sensory and Evaluation” class at the Uni-
versity of Illinois, I have become aware of the incredibly complex
 Rose Osial

Left Brain
Right Brain

process of wine making. To some people, wine may symbolize sophis-

tication. These people appreciate the complex flavors, aromas, and
processing techniques that go into creating wine. To others, wine is
just something to sip at a nice dinner or out of a box and in a more
casual setting.

BTOW1: Scene: Snowboarder Shaun White and his fitness trainer were
doing yoga at the Museum of Contemporary art in Chicago. They liked
to go early in the morning when no one was there to get in a quick
workout. Shaun has a secret interest in both art and yoga and at-
tributes these to his remarkable athletic talent. One of the local
artists whose work was being featured at that time came in early that
day to bring in a few new pieces. He was extremely caught off guard
to see people doing yoga in the middle of the museum and felt it was
disrespectful and detracted from the ultimate feel of the gallery.
The artist, not being much of a snowboarding fan, did not know who the
Olympian was. He immediately called the cops and said that Carrot Top
was trespassing! News spread fast and cops arrived just after a group

btow1
of paparazzi had gotten a few pictures of the scene.
As it turns out, the local artist used the opportunity to sabotage
some of the other featured work. He stole one painting, then panics
and leaves a second painting crooked. Because the Shaun White debacle
was so distracting, no one even noticed the artist’s sneaky moves!

Creative Process: I took the very first thing that came to my mind
(something along the lines of money being stolen from behind a paint-
ing, leaving it crooked, etc.) and do something different. Most of
 Rose Osial

Left Brain
Right Brain

the references I use are things that were relevant to me right now
and then the details were generated from there. The overall “story”
developed as I went along and a preplanning process was not necessar-
ily utilized.

BTOW2: Household item: Refrigerator – typically used to keep food and

drinks cold: Alternative applications: storage space, chair, hiding
spot, message board, bath tub (if you turn it on it’s side and fill with

btow2
water), bookshelf, dresser, safe, closet, entertainment center, time
machine, sculpture machine where you can put some sort of moldable ma-
terial in it and close the door to make an imprint, a casket, a blank
screen to project movies/images onto, a boat, a buoy, a presentation
board that opens like a trifold, a float in a parade (if you put some
wheels on it), a wind shield,
Reflection on the idea generation process: To come up with alternatives
uses for a refrigerator, I began looking around the room and tried to
force myself to associate items with a refrigerator. For example, I
saw a coat, and then thought it could be hung in the refrigerator (in
this case used as a closet). I tried to figure out what uses refrig-
erators had with regards to their exterior, interior, weight, size,
height, color (assumed white like mine at home), texture, and func-
tionality. I began thinking about this blog topic in the same way we
do many of the in-class assignments.

Dream Journal:
Dream 1 | January 26, 2010: All I can remember is feeling like I was
in danger. I woke up and flinched because I felt like I was falling or
 Rose Osial

Left Brain
Right Brain

lost control. It was as if I was slipping and then barely was able
to catch myself before I fell
Dream 2 | January 27, 2010: I had almost the same dream as the night
before. I cannot remember too much of the details but I remember the
slipping feeling or the losing control and then literally flinching to
catch myself.
Dream 3 | January 28, 2010: My Uncle George, who I do not see fre-
quently, and my cousin Neil, who I see all the time, were arguing about
Apple’s new iPad. My Uncle George said he really liked it and didn’t
seem to care what Neil had to day. My Uncle was convinced that it was
an incredible useful new tool that was intended for his generation,
and not Neil’s (age 22).
Later on that night, I dreamt I was at my high school friend Ryan’s
house. He was having a small party with a bunch of other kids I went
to high school with. All I can remember is there was a broken cookie
on the floor and my friend Susan kept talking about how good the pizza
looked. I remember being annoyed with her and kept telling her just
to eat it. She refused a number of times and I soon lost interest in
the pizza situation.
Dream 4 | January 30, 2010: My ex-boyfriend and I were talking after
not seeing each other for some time. He has a new girlfriend now, and
he told me that he just recently cheated on her. She was somehow in-

dreaming
corporated into this dream and I remember her not looking very happy.
She didn’t say anything, but her mannerisms suggested she knew about
what he had done.
Dream 5 | February 1, 2010: I got a job as a first-grade teacher. I
took the job without knowing anything about teaching, anything about
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the school or the students, and without knowing the salary informa-
tion. I just took it.

Dream 6 | February 3, 2010: I had some sort of feeling that I was be-
ing attacked or that I was in some sort of danger. It wasn’t too over-
whelming and I wasn’t necessarily scared. When I woke up I couldn’t
really remember any details. I simply had a recollection of the emo-
tions I felt while I was dreaming.

Dream 7 | February 15, 2010: I dreamt about watching the WIE pre-
sentations (again) and one person was presenting and said something
that was incorrect. I think the presenter referred to a hard drive
as internal when it should have been called an external hard drive.
None of this really makes sense to me, but the girl sitting in front
of me (who was not anyone who is actually in the class, she was just
some random person) quickly turned around and made a remark about the
presenter being wrong.
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Additional Knowledge: I read a lot of blogs to get new and inter-

esting information. I keep a folder on my computer titled “Things
I like” that I often turn to when I’m having a hard time brainstorm-
ing or coming up with interesting ideas. Here I have listed a few of
the things I keep in the folder (Blogs): The Ad Mad Mashable David
Airey David Armano’s Blog Engadget AdAge DigitalBuzz Seth Godin
Creativity-Online

A few notable/great/interesting ideas as well as ideas I had after

seeing these: McDonald’s Wifi ad: McDonald’s is trying to position
itself as a place to stay, similar to the atmosphere of Starbucks or
other café/coffee shops. [Isn’t this promoting people to stay longer
and eat more? …the opposite of promoting health?] IBM: IBM’s “smart
billboards” that changes its color based on who is standing in front
of it. Using colored LEDs and a camera, the billboard sees the subject
and changes its appearance based on what the viewer is wearing. The
task here was to show that consumer data based around color could have
huge implications around shipping, inventory, and overall sales of a
product. [What if we could read other information about people, not
just what color they’re wearing? This could get a little intrusive…]
Pepsi: capitalizing on the whole “geo-based” marketing. They are
launching Pepsi Loot, an iPhone app that uses geo-targeting for peo-
ple to find nearby restaurants that serve Pepsi beverages. [This could
be very convenient for people who are can tell the different between
Pepsi and Coke. Good idea, Pepsi.]
QR Codes in marketing: with the rise in smart phones, QR codes are
being utilized by some brands to connect with their audiences. These
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codes are important to environmentalists because it reduces paper

waste by storing large amounts of information in a small code. [if we
could immediately direct people to a website or to additional informa-
tion, geo-targeting could be even more effective and possible.]
Williard Wiggin: one of the YTU presentations: he is a microsculp-
tor, probably the only one in the world. His talent is incredibly
unique. Awareness campaign for skin cancer: A campaign ran that par-
alleled skin cancer to sun tanning using interesting executions of
people laying on coffin-shaped towels in the sun. iPad launch: an in-
credible innovation. Steve Jobs is amazingly charismatic and an im-
pressive marketer. Enough said. Skinput: a technique of using your
skin as a touch screen surface! [What if we could create a phone that
shoots a laser menu so that the phone itself is tiny and it projects
a larger screen?]

Questions and Observations: a lot of the questions I had during this

course were relevant to the V2R group I am in. Because the project
was to “redesign” a guitar case, I had a lot of questions since I am
unfamiliar with guitars. Below is a summary of the questions I devel-
oped with regards to the project as the semester went on:
2/18/10: What is an amp? How big is it? Why does it need to be in
a case? Next Steps: talk with group and try to see what the equip-
ment looks like
2/21/10: How heavy will this case be? Who would want to carry it?
How will people carry it? Next Steps: talk with people who currently
play guitar. Gather a little market research to determine what sort
of target market and demographic would benefit from an all-in-one gui-
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tar case.
3/2/10: How much would this be sold for? Who would potentially pur-
chase this? How will this case function to benefit the user? Next
Steps: research current guitar case prices as well as different va-
rieties of cases
3/6/10: How will we patent this? Next Steps: look into getting a
patent
4/6/10: How will this potentially be distributed? Sold to a company?
Sold independently? Will it be an online company? Next Steps: Talk
to group and see what they’re thinking.
5/2/10: How will we present this to the class in order to persuade
them that it is a good idea? Next Steps: create presentation and fin-
ish project!!!
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...tbd