VINCENT E.

PETTI

SELLING INNOVATIVE SOLUTIONS, OPENING NEW MARKET SPACES AND

LEADING TOP PERFORMING TEAMS

954-303-5900 vepetti@me.com

Senior Business Executive with consistent success in leading sales and competitive marketing within industry
giants. Impeccable record of turning around low performing teams and reversing negative revenue trends
through aggressive sales initiatives, executing strategic roadmaps and driving market penetration.
Demonstrated ability to optimize performance by deploying enterprise solutions and building crossfunctional teams that consistently exceed quota plans and expectations against national competition.
Extensive hands-on experience with SEM strategies for B2B and B2C client bases. Strong expertise in general
management, P&L accountability, corporate sponsorships, customer analytics and overall business
performance. Select accomplishments:

Rapid Business Expansion: Quickly achieved positive growth in Boca Raton, FL market in 2014;
recognized as only company space to attain new revenue with $10M+ account base.
Outstanding Performance: Ranked as #1 General Manager in the 22 state legacy footprint for YP
and for continuous leadership in New Business Acquisition in the US Southeast, for YP Advertising
Solutions in 2013.
Market Penetration: Succeeded in generating first-ever positive growth in Miami, FL marketplace in ten
years after re-scoping region, lowering costs and introducing competitive pricing.
Award Winner: Multiple recipient of Presidents Club, CEO Club, Eagle Award, National
Manager of the Year, Best in Class Leadership and other recognitions.

Core Competencies that Drive Results

Strategic Planning/Execution
Operational Excellence
Leadership
Talent Aquisition
P&L/Budgeting

Profit/ Growth Optimization

Customer Satisfaction
New Business Generation
Digital Sales/Marketing
Customer Analytics

Driven Entrepreneur
Account Portfolios
General Management
Relationship Building
Market Penetration

Enhancing Revenues and Market Position in Competitive Environments

YP Advertising Solutions,

1993 2016

National provider of a full range of marketing and advertising solutions into B2B and B2C marketplaces.

GENERAL MANAGER/MARKET MANAGER SOUTH FLORIDA,

2008 - 2016
Smoothly transitioned and focused on turning around low morale levels and dysfunctional team performance with
aggressive B2B sales dynamics. Built and lead a 60-person team in selling digital media advertising in a $36M South
Florida region. Track and analyze customer analytics, market dynamics and staff performance. Closely liaised with
channel partners, vendors and HQ departments.
Received the prestigious CEO Award in 2010 as Top 3% Branch and Winners Circle in 2013 for #1 Branch
out of 22 nationwide, along with Top 3 status for four straight years.
Surpassed annual plan by up to 109% between 2011-2014; sustained profitability for all YP suites of products
with aggressive sales strategies and market-based planning.
AT&T ADVERTISING SOLUTIONS
REGIONAL VICE PRESIDENT,
2006 - 2008
Promoted to head complex training, address new market challenges and transition to selling digital solutions in a
South Florida region. Directed eight direct reports and 150 field reps in driving revenue growth, optimal profitability
and client retention in a $120M territory.
Profitable expanded digital sales from 0% to 10% growth in only two years after on-boarding and leading
trained managers and staff.
Increased digital growth by another three points by deploying cross-functional teams to target specific
geographic territories.
DIRECTOR CENTER OF EXCELLENCE,

2005 - 2006

VINCENT E. PETTI

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Specially chosen by company president to execute this innovative project with buy-in from senior management.
Developed and implemented critical sales programs based on a wide range of metrics and onsite visits. Identified
and addressed operational gaps, training needs and strategic goal setting.

Smoothly rolled out the EpiC platform into 26 different US markets; effectively handled scheduling, training
support, resource allocation, logistics and local management action plans.
Partnered with Alexander Proudfoot to initiate business cases and drive revenue growth strategies into 2006
and 2007 market spaces, resulting in NPV of almost $35M.

Bellsouth Advertising & Publishing

REGIONAL SALES MANAGER,
2000 - 2005
Challenged with efficiently guiding the transition from tradition directories to digital solutions. In charge of a
group of ten direct reports and 116 indirect reports in coordinating all sales and marketing functions in a $55M
South Florida territory. Determined force requirements and deployed manpower to meet revenue goals.
Earned membership in the elite Presidents Club in both 2002 and 2005 for surpassing sales targets.
Succeeded in rescoping the Miami, FL directory footprint in 2002, achieving new positive market growth by
second year.
REGIONAL SALES SUPPORT MANAGER,
1998 - 2000
Responsible for maintaining and assisting a matrixed organization of 12 managers, 12 major account reps, 50
outside sales reps, 25 inside sales reps and 25 support staff.
Organized and executed complex sales campaigns, benchmarking, executive reporting, timely complaint
resolution and overall performance evaluations.
Utilized skills in team motivation, staff incentives, accurate documentation and creative problem solving.
SALES MANAGER,
1993 - 1998
Tasked with directing a group in selling and supporting advertising in the The Real Yellow Pages in BellSouth
phone directories to B2B customers.
Recognized for excellent sales performance, team leadership and attention to detailed paperwork.
Promoted after initial hiring as Premise Sales Representative sold B2B directory advertising solutions through
profitable campaigns in South Florida.
PRIOR EXPERIENCE:
Senior Management positions in the Charter Aviation and Avionics industries: Key contributor to growing market
position for National Avionics, Inc. (aircraft retrofit service center) and Transamerica Jet, Inc. (private Lear Jet
charter firm). Spearheaded all aspects of rapid market expansion, corporate finance and operational
streamlining. Gained hands-on skills in business operations, general accounting, M&A support and contract
negotiations in domestic and international market spaces.

Education
Masters Degree in Business Administration
Masters Degree in International Business
Nova Southeastern University, Fort Lauderdale, FL
BSBA Degree
University of Central Missouri, Warrensburg, MO

Professional Training
- Google Ad Words Certified; proficient in high-tech resources, such as Digital Video, Custom Analytics, local
SEM, Digital Online Display, MS Office Suite and other applications.
- Numerous courses in Finance for Executives, Inclusion & Diversity, Management Principles, Ecommerce and
related topics.
- Commercial Pilots License Multi-Engine Land & Instrument Flight; Airplane Single Engine Land & Sea.