Product Details

Name: Fully Raw Orange and Almond with Honey and Banana punch
Description:
Among Mother Nature best fruits and natural sweetener with number of health benefits. Being high in
vitamin C and vitamin Bs with other enzymes, and naturally made, it is a 4.5/5 star rated health product.
Our daily eating style provide certain essential minerals and vitamins at which fell short from other
certain vitamin C and vitamin Bs. By integrating our product into your daily typical day diet will assure
a buyer to always have a complete diet every day.
Ingredients: raw orange and almond with honey and banana (with a minimum proportions of
preservatives)
Positioning:
Raw juices quality compared with artificial juices quality is one clear distinctive feature between the
two product images. Fully raw juices connotes health but may more costly whereas artificial product
connotes cheaper price but detrimental to consumers health. Hence fully raw juice positioning in terms
of health is of grade A++ but has an average image in terms of pricing.
Uniqueness/Differentiation:
Fully raw fruits and vegetables are perfect natural enhancers of health, vitality and longevity. Certain
researches, such as David Wolfe results indicates that a daily consumption of raw fruits and vegetables
will render us almost immune to any illnesses as we make our food our daily medicine and others
such as Winifred Conkling (author of at least thirty books on health) and David Y. Wong (cofounder and
director of Health Integration Centre). Typically, fully raw fruits and vegetables are branded with health,
youth, happiness and longevity.
Benefits:
Raw fruits and juices have significant contribution toward consumers health. It promotes fat-loss,
strengthen immune systems, brain functions and others vitality features. Scientifically speaking, almond
with banana and honey are nutritionally known to complement each other in vitamin B family such as
biotin (vitamin B7 and vitamin H), boron (complementary for vitamin C and calcium), calcium, folic
acid (also identified as vitamin B9 or folate or folacin), magnesium, potassium, vitamin B6
(pyridosamine, pyridoxine, pyridoxal) and orange (among citrus fruits) to have a very high content of
vitamin C. All these stated vitamins (namely involved vitamin Bs type and vitamin C) are known as
water soluble vitamins meaning that they are stored in smaller amounts in the body and must be
consumed more often; excessive amounts are excreted in urine hence megadoses is of no concern
whereas fat soluble vitamins such as vitamin A, D, E and K megadoses causes negative side effects as
they are stored in fat and hardly excreted (Conkling and Wong 2006: 12 13). Explicitly, such punch
provides safe and health promoting alternative that cover other vitamins and minerals that are hardly
provided via daily diets such as meats, milk, rice, bread and others. Thus, daily intake of such product
into normal day activity will renders us to have a complete and balance diet and better yet its our
Mother-Earth genetically and naturally designed diet for nurturing and strengthening us with strings
attached of health, vitality, youth, happiness and longevity with no serious negative side effects unlike
artificially made product though.
Packaging:
The packaging design to be used must be able to provide proof of the authenticity of a manufactured
product. It basic purpose is to safeguard the quality of a product, but other must also attract and increase
consumers interest toward a particular product, concisely describing a product to convincing a
consumer of a product value and quality. Also a packaging style should be convenient that it does not
prove any difficulties in removal of a packaging cover, recyclable and environmental friendly.

 Labels:
The labelling then should include both product details such as manufacturer name, manufacturer logo,
ingredients used, date of manufactured at and expiry date and official Food Regulation Institutions
names for approved quality of a product. Labels are also crucial part that it serves consumers in
informing them of what exactly they are buying. Without legal labelling, products could not be sold and
mostly likely deemed to be of not good and legitimate standard hence unmarketable.
Pricing Details:
Approach / Strategy used
A finalized price on a product must has an appropriate excess return for maintaining an organization
daily operation and for providing satisfactory working conditions for its workforce. An established price
should be adaptable to changes in order to at least cover an operation cost and provide financial gain for
an organization purpose.
The three pricing strategies must aligned with a given product pricing purpose are cost-plus pricing,
break-even-point pricing and customer value-based pricing.
Initially in analysing a given product unit price, a cost-plus pricing is implemented first. This pricing
strategy is critical in the pricing decision making as a price set must be capable of covering operational
costs per products manufactured and also provide additional profit gains from every unit manufacture
sold. Once this price has been finalized, a manager will then provide an analysis on it break-evenvolume. The advantage then of this strategy is that it identifies a minimum quantity of products to be
manufactured for a given selling price that yield no profit. Hence it from this break-even-point at which
a manufacture must provide a least products quantity to be manufactured given a particular selling price.
Determination of selling price calculation and explanation
On a basis of determining a profitable unit selling price of a manufactured product, a total cost of a
manufacturing process of a sample production must be initially evaluated. Assuming that an annual
fixed cost is $50,000 and total manufacturing cost is $200,000 (resulting in total cost of $250,000) for
producing a product quantity of 80,000 1 litre fully raw orange and almond with honey and banana
punch, hence a unit floor price is $3.125 cents. In this way, a break-even quantity is 80,000 whereas
the break-even-sales is $250,000 for a price of $3.125.
Once a floor price has been identified, a manager then can set his unit selling price which must be at
least start from $3.125 with a total manufactured product quantity of 80,000. Judging the value of their
product provide to consumers within a market, a manager then can state his price accordingly that must
be of reasonable standard with a value and quality a product brings. A unit price of $4.00 will provide a
win-win situation for both a manufacturer and consumers given that a supplier provide product that is a
consumer highly value.
Comparison with competitor product pricing and quality
For comparison purposes, consumers will then compare both product cost and quality with other
competing firms within a market. Consumers do make their purchase solely base on the value of a
product they ought to buy. Consumers tend to buy products that is cheapest possible and brings the
highest value possible from their purchases. Fully raw products are known to cost more compared with
their artificially made counterparts. This occur due to many reasons especially on governmental
subsidies. Nevertheless, fully raw products price are in no way can compete with artificially made
product. But in terms of quality, fully raw products gain a competitive advantage for heath related
features.
Place Details:
Where and why will your product sold?
There are many factors that which must be first taken into account before making a decision of a place,
location and country to choose for marketing environment. These number of factors include of demand
for their product, existing competitors, cultural and lifestyle of within a chosen market and
governmental regulations and legislations. But more importantly, a focus on a given market features

such as culture, lifestyle and demands.

Each market consist of unique individuals that trying to classify each will be of a costly operation for
every organization. The general categorization of population cultural and lifestyles features will serve
most suppliers. A targeted general categorization is of which culture and lifestyle is closely associated
and promote a healthy lifestyle. Consumers every time buy to strengthen their values and lifestyle or
products that represent health related values will render consumers who highly value their health.
The situation of market competition is another critical factor to consider. The number of competitors
within a market determine either a manufacture do business or not within a given market. The existence
of competitors render market and business difficulties for both start-up organizations and existing
suppliers. Each will have to daily compete for their market share that will lead to annual close down of
businesses not adaptable enough for such situations. There is no use establishing an operation with a
population highly value health has already a number of fully raw products to them. Hence a location
with low competition with high consumers demands will be a ripe location for manufacturing and
business and vice versa.
However, there is a number of fully raw companies known in our world marketing. Hence instead of
competing in a red ocean market - a fiercely competitive, creating and maintaining a blue ocean
market where competition for market share is of no concern will a first move to address. Successful
companies manage to hold dominance over their targeted market due to the creation, maintaining and
continually improving their blue ocean market. One particular way of creating such market is by look
across buyers chain. For instance, by understanding the most common health concerns of a targeted
market with complementary research details, an organization will then know what specifications to
address directly like in a case of Novo Nordisk that later officially known as Diabetes Care Company,
Canon Copier by creating convenient desktop copiers and Bloomberg Financial Company victory over
Telerate and Reuters Financial Company. By analysing buyers chain, a key buyers will be evident with
underlying unserved needs which implies a way for the creation of a blue ocean market where struggle
for market share is non-existed if monopoly state is maintained.
Selling directly distributors and/or retailers?
Being a manufacture for fully raw orange and almond with honey and banana punch, it is best for
operation to consider to sell manufactured products only to distributors or wholesalers as retailers will
also buy our product from certain wholesalers. Nevertheless if retailers have easy access to our
manufactures, then doing transaction with them will further expand our market share (and hence profit).
Why do business with distributor and/or retailers and how will they be?
Choosing to do business only with distributor is a best choice on a manufacturer side of a business. The
manufacturer process final product and it only shortcoming is who to sell to. Here wholesalers suitablely
provide a shortcoming which a manufacturer fails to account for that which critical for suppliers
success.
Wholesalers provide a wholesaling service that involve selling goods and services for those buying for
resale specifically for retailers (Armstrong, Adam, Denize and Kotler: 328). Wholesalers have competitive
advantage within a chosen market which manufacturers could utilize to their own advantages.
Wholesalers are exceptional in performing services such as selling and promotion, warehousing,
transportation and other market related activities. With wholesalers services, manufacturers have little
concern about other market activities except for manufacturing a highly valued product with cheapest
price possible.
Manufacturers specifically deals with its supply chain management whereas wholesalers provide a
marketing logistics and value delivery networking services. In this manner, dealing only with
distributors cause our product to reach consumers (consumers, retailers and governments) via a range of
marketing channels. Hence by dealing only with wholesalers, retailers in effect will eventually do

business on our manufactured product if words reach them and attracted by our fully raw orange and
almond with honey and banana punch.
Promotion Details:
How the public will be made aware of the product [advertisement types]?
The process of advertising is one of a commonly known way to spread information about newly
manufactured products. Advertisement is defined as any paid form of non-personal presentation and
promotion of ideas, goods or services by an identified sponsor (Armstrong, Adam, Denize and Kotler: 351
& 356). It has certain features that should be integrated for increasing the success of any advertisement
provided, such features include advertising objectives or types, advertising media and advertising
message.
The advertising type is informative and persuasive for a targeted market about our manufactured
product. Every targeted market are almost oblivious about any newly manufactured and unadvertised
product available within a marketing environment. Advertisement serves a critical purpose in spreading
details that must, in effect, inform consumers about products facts with a purpose to persuade and gain
consumers interest.
The main message is focused on health and vitality. In the process of advertisement, a presenter discuss
a content that concisely explains benefits and other beneficial facts about a particular product via
television, radio, internet and newspaper media. Hence consumers who daily seeks to increase and
maintain their health and those just beginning their journey toward health are perfect audiences for such
advertisements.
What sales promotion techniques to be used to persuade consumers to buy your products?
Sales promotion techniques varies among well noted salesmen. Among mostly used persuasion
techniques which then applied in the sales promotion. The two sales promotion techniques to apply is
trade promotion for distributors and business promotion for manufacturers. Manufacturers attract and
maintain their business relationship via a daily sales promotion used such as persuading consumers
purchases, motivating salespeople and others whereas trade promotion is wholesalers act of enhancing a
manufacturers products quality. Sales promotion then is a salesman skill of persuading targeted
consumers that a provided product serve their best interest at hand.
Sales promotion is basis of sales persuasion. Persuasions techniques varies that two of particular
persuasion methods most applicable in our case is Social Proof technique and Authority direct
deference technique.
The authority technique implies that certain qualifications attain tend to have more creditable backings
and hence will be follow unquestionably by those who lack the expertise. For instance, suppose our
presenter is internationally recognized for nutrition and health fields with high academic achievement in
both of these fields. Every words and health benefits stated will be of no question compared to a person
with no creditable backgrounds and achievements on nutrition and health fields. Academic achievement
and qualification have an influential voice hence implies the authority they have over their studied
fields.
The social proof technique implies that people tend to follow what the majority of people believe in,
whatever the majority usually do has great influence toward minority of consumers. For instance,
assuming that the majority of consumers within one of a targeted market validates the claims stated
about our particular product. A majority of people do experiences health benefits stated within
advertisement and product details, the rest of consumers will then convinced that it do deliver it product
promises.
Hence through a proper applications of both of these sales persuasions accordingly, sales promotions
with high revenue will be guaranteed.

Bibliography

Cialdini, R, (2007), Influence The Psychology of Persuasion, HarperCollins Publisher,

Australia.
Conkling, W and Wong, D, (2006), The complete guide to vitamins, herbs and supplements,
HarperCollins Publishers, United States of America
Kim, W and Mauborgne, R, (2005), Blue Ocean Strategies How to Create Uncontested
Market Space and Make the Competition Irrelevant, Harvard Business School Publishing
Corporation, United States of America
Kotler, P. Wong, V. Saunders, J and Armstrong, G, (2005), Principals of Marketing 4th
Edition, Person Education Limited, England.
Kotler, P. Wong, V. Saunders, J and Armstrong, G, (2015), Principals of Marketing 6th
Edition, Person Australia Group Pty Ltd, Australia.