Mymul, Mysore

Project Work Synopsis:

Project title: A STUDY ON MARKET STRATEGIES, DISTRIBUTION
CHANNELS OF MYSORE MILK UNION LIMITED AND CUSTOMER
SATISFACTION TOWARDS NANDINI MILK PRODUCTS.
INTRODUCTION:
The current global business is extremely competitive and todays consumers are willing to
switch from product to product in search of better product and service. The importance of
customer satisfaction is increasing because of competition. To attract and retain customers
organization need to focus on determining the needs of customers and providing them to
attain customer satisfaction.
Marketing, advertising, market segmentation, market positioning, target market, channels of
distribution are the critical activities made by the organization to meet the customer
satisfaction. In reference to this the project work will be carried out in Mysore Milk Union
limited (Nandini) to study the market strategies, channels of distribution and customer
satisfaction towards nandini products.

PROBLEM IDENTIFICATION AND PROBLEM FORMULATION:

The problem identified in Mysore Milk Union Limited in marketing section was drop in
annual sales due to increasing competition from the competitors in and around mysore in
developing marketing strategies, channels of distribution and customer satisfaction towards
nandini products.

OBJECTIVES:
1. To study the marketing process of Nandini products.
2. To identify the market performance and to compare various parameters of marketing
strategies.
3. To know how the company has been successful in encountering the aggressive market
strategies of competitors.
4. To study the channels of distribution of Mymul.
5. To identify the alternative channels of distribution of Mymul.
6. To study consumer buying behavior and factors influencing the purchase decision
process.
7. To know the customer satisfaction regarding Nandini products.

SJCE, MYSORE.

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Mymul, Mysore

SCOPE OF STUDY:
1. This study helps in knowing how exactly the marketing of products takes place in a
company.
2. This study helps in analyzing current marketing strategies and market performance.
3. This study will attempt to identify strategies which could be helpful for formulating
suitable strategy.
4. It helps in analyzing of buying behavior which helps in market segmentation and
targeting.
5. This study helps in knowing alternative channels of distribution to maximize the
consumers at minimum cost.
6. This study helps in identifying what type of products or services to be provided to
increase the customers.

DATA COLLECTION:
The formal data collection will be done by:
Primary Data: The main source of information will be done by enquiring the staff and
executives of the company, managers, agents, distributors, and customers in the field.
Secondary Data: this data will be collected by referring various websites, books, magazines,
journals and data provided by the organization.

PROPOSED METHODOLOGY:
The marketing research will be done by the following sequence:
1.
2.
3.
4.
5.

Formulating the problems.

Developing objectives of the research.
Designing an effective research plan.
Data collection techniques.
Evaluating the data and preparing a research project.

LIMITATION:
1. This study is limited to a particular region I.e. In and around Mysore.
2. This study is done based on current data available and provided by the company.
PROJECT WORK TIMELINE:
SJCE, MYSORE.

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Mymul, Mysore
25 WEEKS.
I Have A Complete Project On The Title Submitted Above ,But Need To Prepare A
Synopsis Selecting Few Points And A Format As Per My Institute Which Consist Of
[B]Title

Of

The

Project

Statement About The Problem Clearly Define The Problem In Terms Of Nature,
Size And Scope Of The Project That You Will Study In Your Project Work.

Objectives And Scope Of The Study - Reasons For Selecting The Topic Have To Be
Explained Along With The Applicability Or Usefulness Of The Project Idea. What
Contribution The Project Can Make In The Selected Organization Or In Similar
Situations Should Be Identified And Stated.

Methodology It Is Necessary To Explain The Criteria For Selection Of Sample Size

If Survey Is To Be Undertaken. Statistical Methods That Would Be Used For The
Same Should Be Mentioned. Questionnaire That Would Be Used To Undertake The
Project Work Should Be Prepared On Likert Scale. Methods That Would Be Used
For Classification And Interpretation Of The Data Should Be Identified And
Mentioned.

Chapterisation Scheme A Brief Outline Of The Chapters To Be Included In The

Project Report.

SJCE, MYSORE.

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