BRIAN J.

BRAND
WWW.BRIANBRAND.COM | BRIANJBRAND@GMAIL.COM
LINKEDIN.COM/IN/BRIANJBRAND | 201-314-5885
GRAPHICS DESIGN WEB ILLUSTRATION

CAREER PROFILE
Imaginative, collaborative and client-focused graphic designer; creates clean design that balances user experience with
visual impact. 10+ years of experience in concept-through-execution design for multimedia branded communications. Expertise in
print, identity, promotions, and POP/signage; proven ability to align concept and function to strategic goals and objectives.

Design Process Improvement: Built out a library of reusable assets and templates for TSK Franchise Systems.
Branding & Identity: Produced logos for internal and freelance clients, and art-directed photo shoots/collateral.
Multimedia Branded Communications: Integrated brand standards with franchisee owners market-specific needs;
created and deployed print, POP and email materials for monthly promotions and events to 40+ schools.
Digital: Designed, produced and maintained customer-facing websites, landing pages, and email creative for TSMMA.

Packaging Design Large Format Signage Direct Mail Image Retouching Cross-Functional Collaboration Layout
Design Workflows Corporate/Internal Communications Advertising & Promotions Brainstorming & Concepting
Vendor & Agency Collaboration Project Status Updates Video & Still Imagery Merchandise Displays/POP

PROFESSIONAL EXPERIENCE
BRAND-NAME DESIGN, Butler, NJ | 2004 Present, Graphic Designer/Photographer
Concurrent to full-time and contract employment, project-manage design of traditional/digital graphics, and photo-retouch imagery
for print and digital applications.
Created compelling logo designs and web-ready images; clients include a new-to-market weight-loss program, and a
regional equipment sales retailer with both e-commerce and brick-and-mortar sales channels.
Delivered end-to-end layout design for website pages, marketing collateral, and book cover art, consultatively partnering
with clients to enhance capabilities through intelligent design.
TSK FRANCHISE SYSTEM, INC., Elmwood Park, NJ | 1998 2008, Senior Graphic Designer
Joined as a graphic designer, and evolved into a senior graphic design/art direction role. Reporting to the Marketing Director,
managed creative and promotions for 40+ Tiger Schulmanns MMA Schools. Owned design projects from concept to execution,
collaborating with marketing, sales, and member teams to harmonize brand standards with promotional and revenue goals.
Conceived and executed across the full scope of marketing/promotions. Delivered print, web, large format, in-store
campaigns, and other graphics projects, all within brand standards, while providing flexibility for regional customization.
Produced a library of reusable franchisee assets that streamlined project workflows and slashed design turnaround times.
Initiated and introduced a permission-based content distribution solution, fully integrated with the company intranet.
Created artwork for current and prospective student collateral, and designed a single-source member enrollment package.
DENNIS ANDES, INC., New York, NY | 1996 1998, Graphic Designer/Illustrator
Advertising and packaging design for major accounts including Coca-Cola, Armitron, and Boars Head. Drafted technical
illustrations, produced ad comps, and collaborated with client/internal stakeholders during design meetings.
POP, INC., Queens, NY | 1995 1996, Graphic Designer/Illustrator
Produced POP comps for merchandise displays, designed packaging art, and presented concepts for trade show booths/materials.

EDUCATION & TRAINING

ST. JOHNS UNIVERSITY, Queens, NY | 1996 Bachelor of Fine Arts (BFA), Graphic Design
HARTWICK COLLEGE, Oneonta, NY | 1991 Computer Science & Graphic Studies

TECHNICAL SKILLS
Adobe CC Illustrator, InDesign, Photoshop, Dreamweaver; QuarkXPress; MS Office Word, Excel, PowerPoint; MAC OS