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Metodologas de Recoleccin de Informacin Servicios Vendidos

CONVENCIONES:
Cuali: (Proyecto Cualitativo) sesiones de grupo. Entrevistas en profundidad
Quanti: (Proyecto Cuantitativo) Encuestas
LC: (Logstica Cualitativa) manejo logstico de reclutamiento y preparacin de la
sesin de grupo.
LQ: (Logstica Cuantitativo) manejo del instrumento realizacin de las encuestas
hasta la codificacin, captura y procesamiento.
LCQ: (Logstica Cuali y Quanti) manejo logstico de reclutamiento y preparacin de
la sesin de grupo. Manejo del instrumento realizacin de las encuestas hasta la
codificacin, captura y procesamiento
A: (Asesora) Revisin de la informacin del cliente y sobre esto hacer un
diagnostico y desarrollo de estrategias
AC (Asesora Cualitativa)
AQ (Asesora Quantitativa)

BRANDSTRAT S.A.
NIT 830.100.700-8
BALANCE GENERAL DICIEMBRE 31-06
Informe de Prueba
ACTIVO

PASIVO Y PATRIMONIO

ACTIVO CORRIENTE:

PASIVO CORRIENTE:

Disponible
Inversiones
Deudores:
Clientes - Neto
Anticipos y avances
Antici. Imptos y Contribuciones
Cuentas por cobrar
Deudores Varios
Prestamos a particulares
Total deudores

Total activo corriente

Obligaciones Financieras:
Bancos Nacionales

241,940,029
41,188,441
5,930,395
0
237,767
10,583
289,307,215

Total Obligaciones
Proveedores:
Nacionales

516,621,619

PROPIEDAD, PLANTA Y EQUIPO NETO

66,029,313

INTANGIBLES

Total proveedores

18,191,514
18,191,514
222,757,599
222,757,599

Cuentas por pagar


Impuestos, gravmenes y tasas
Otros pasivos
Total pasivo corriente

28,816,938
2,126,000
9,295,967
281,188,018

PASIVO A LARGO PLAZO:


Bancos Nacionales
Otras obligaciones
Total pasivo a largo plazo
Total pasivo

9,332,000
25,606,602
34,938,602
316,126,620

596,401

DIFERIDOS

8,972,762

OTROS ACTIVOS

TOTAL ACTIVO

37,700,946
189,613,458

744,673

592,964,768

PATRIMONIO:
Capital social
Reservas
Revalorizacin del patrimonio
Utilidades del ejercicio
Utilidades ejercicios anteriores
Total patrimonio
TOTAL PASIVO Y PATRIMONIO

70,000,000
35,414,537
14,710,679
104,866,715
51,846,218
276,838,148
$ 592,964,768

BRANDSTRAT S.A.
NIT 830.100.700-8
ESTADOS DE RESULTADOS
1 ENERO A 31 DICIEMBRE-06
Informe de Prueba
INGRESOS NETOS OPERACIONALES
Servicios de Investigacin de mercados, elab.encuestas, estudios
TOTAL INGRESOS NETOS
Costo de los sevicios
UTILIDAD BRUTA

1,286,113,221
1,286,113,221
570,297,501
715,815,720

GASTOS OPERACIONALES:
Administracin
Gastos de Ventas
Total gastos operacionales

476,858,070
15,243,539
492,101,609

UTILIDAD OPERACIONAL

223,714,111

INGRESOS NO OPERACIONALES

12,652,959

GASTOS NO OPERACIONALES

20,445,552

CORRECCION MONETARIA - NETA

-3,801,835

UTILIDAD ANTES DE IMPUESTOS

212,119,683

PROVISION RENTA Y SOBRETASA

86,041,000

RESERVA LEGAL

21,211,968

UTILIDAD NETA

104,866,715

BRANDSTRAT S.A.
ESTADO DE RESULTADOS
Helisa47

AO 2006

200601
ENERO

200602
FEBRERO

200603
MARZO

INGRESOS
4155

Operacionales
Investigacin de mercados y
Sub total operacionales

68,640,000

###

###

TOTAL INGRESOS

68,640,000

###

###

COSTO DE LOS SERVICIOS

Utilidad Bruta

68,640,000

116,340,370

103,258,855

9,217,456

33,836,102

19,545,927

59,422,544

82,504,268

83,712,928

3,078,834

3,902,168

2,364,033

401,158

1,696,766

371,657

2,413,320

1,935,665

1,935,665

GASTOS
5110
5115
5120
5125
5130
5135
5140
5145
5150
5155
5160
5165
5195
519505
519510
519515
519520
519525
519530
519535
519540
519545
519555
519560
519565

Administracin
Honorarios
Impuestos
Arrendamientos
contribuciones
Seguros
Servicios
Gastos legales
Mantenimiento y Reparacion
Adecuacin e instalaciones
Gastos de Viajes
Depreciaciones
Amortizaciones
Provisiones
Diversos
Comisiones
Libros-suscripciones-period
Msica ambiental
Gastos representacin
Elementos de aseo y cafet.
Utiles, papeleria y fotocop.
Combustibles y lubricantes
Envases y empaques
Taxis y buses
Microfilmacin
Casino y Restaurantes
Parqueaderos

###

###

3,385,800

2,592,382

2,553,709

96,413

445,200

1,117,352

38,983

395,349

189,198

174,200

52,500

105,445

4,576,200

5,344,840

1,100,731

888,059

1,306,114

33,086

227,090

16,996,227
-

###
16,798,875
###
327,900

21,789,092
-

###

###

97,000

259,406

541,052

193,538

1,014,077

753,567

60,000

388,052
-

###
778,886
###

86,900
-

1,828,213

1,161,682

2,391,581

12,600

3,200

519570
519595
51959501
51959520
51959530

Indemnizacin por daos a


Otros
Compra de datos
Regalos
Varios

Sub total administracin

5210
5215
5220
5225
5230
5235
5240
5245
5250
5255
5295

53

47

14,489,424

13,184,324

18,012,792

12,976,424

13,129,474

11,568,567

1,505,000

8,000

54,850

6,444,225

27,685,666

33,316,250

37,304,195

216,666

433,332

315,518

Ventas
Honorarios
Imptos
Arrendamiento
Contribuciones y afiliaciones
Seguros
Servicios
Gastos Legales
Mantenimiento y Reparacion
Adecuacin e instalaciones
Gastos de Viajes
Diversos y compra datos

###

###

###

52,250

###

503,905

###

###

19,000

###

###

###

439,250

672,021

506,044

655,916

1,609,258

892,812

Gastos Admon y Vtas

28,341,582

34,925,508

38,197,007

Utilidad Operacional

31,080,962

47,578,760

45,515,921

5,683,187

2,261,681

Sub total ventas

4210
4220
4250
4295

###

Ingresos No Operacionales
Intereses y otros
Arriendo
Recuperaciones
Diversos
Sub total Ingresos no ope

UTILIDAD-PERDIDA antes de Tax

###

###

60,650

878

20,146

5,743,837

878

2,281,827

327,395

582,272

5,036,212

327,395

582,272

5,036,212

Egresos No Operacionales
No Operacionales
Sub total no operacionale
Ajustes x inflacin

73,990
36,423,414

MENOS IMPORRENTA+SOBRETASA
TOTAL UTILIDAD
RESERVA LEGAL
TOTAL UTILIDAD

558,934
46,438,432

858,313
41,903,223

200604
ABRIL

200605
MAYO

96,480,624

200606
JUNIO

200609
SEPTIEMBRE

118,090,813

37,446,445

38,768,000

###

###

118,090,813

37,446,445

38,768,000

96,480,624

###

###

118,090,813

37,446,445

38,768,000

37,065,080

50,358,708

13,228,802

81,025,733

- 12,912,263

25,539,198

1,248,000

20,695,366

45,924,568

###

157,540,103

200608
AGOSTO

96,480,624

75,785,258

34,720,400

200607
JULIO

19,362,363

###

1,774,666

408,000

408,000

908,000

408,000

499,661

355,238

332,111

218,992

378,871

335,712

3,247,923

3,261,483

3,217,923

3,217,923

3,501,923

4,100,423

###

###

###

###

3,910,401

4,503,013

3,349,663

3,634,792

8,196,122

5,855,509

87,200

34,050

26,150

14,500

33,000

140,200

50,500

214,800

116,000

71,862

###

1,145,254

1,034,080

195,100

623,566

155,440

720,000

1,323,111

1,329,197

1,334,115

1,377,916

1,383,428

1,391,148

227,090

227,090

245,505

245,505

227,090
21,665,420
-

###
###
21,511,819

39,806,309

18,626,448

###

###
39,384,219

23,657,069

###

###

###

###

###

173,092

612,093

618,740

345,630

289,506

53,335

614,604

941,067

566,388

342,908

259,873

526,399

78,900

70,000

50,000

347,760

###
134,600
-

73,300

77,500

89,050

###

###

243,800

###
75,900
###

45,000

283,000

1,480,634

1,754,568

1,082,130

737,624

1,098,215

2,350,033

5,700

42,800

24,337

2,400

8,500

15,500

###

###

18,830,130

18,017,991

37,437,214

17,058,836

37,408,425

20,383,802

11,202,912

11,292,901

29,661,164

10,880,740

31,859,800

13,711,106

937,068

120,690

6,690,150

6,604,400

7,776,050

6,178,096

5,548,625

6,672,696

### 48,896,461

28,899,727

53,647,068

37,260,228

34,036,166

433,334

1,394,000

1,327,000

###

###

###

###

###

1,001,000

###

###

59,160

###

###

6,600

###

###

###

###

###

###

###

###

480,931

230,550

161,400

242,722

122,977

2,308,265

230,550

1,327,000

161,400

1,302,882

129,577

36,344,431

### 50,223,461

29,061,127

54,949,950

37,389,805

- 15,649,065

### 87,954,279

51,964,606

- 67,862,213

25,386

2,295,200

2,563,942

###

###

24,000

177,800

1,201

60,598

222

250

2,382

827

1,201

- 2,106,064

- 2,294,978

2,588,192

205,568

888,186

2,830,709

1,332,206

712,147

305,575

8,017,553

979,759

2,830,709

1,332,206

712,147

305,575

8,017,553

979,759

289,132

289,383

- 75,963,330

10,272,045

- 19,069,586

2,166,662

331,532

11,850,607

591,013

273,652

### 84,673,502

257,702
53,989,520

887,359

###

200610
OCTUBRE

37,091,423

200611
NOVIEMBRE

200612
DICIEMBRE

125,939,604

351,796,584

TOTAL

1,286,113,221

###

125,939,604

###

1,286,113,221

###

125,939,604

###

1,286,113,221

43,816,449

52,470,389

169,686,399

-6,725,026

73,469,215

1,688,000

1,520,000

1,955,000
513,946

###

570,297,501

715,815,720

19,662,701

294,558

426,123

3,600,423

3,606,423

###

37,645,517

###

###

3,393,557

2,620,347

3,759,941

47,755,236

12,800

8,200

2,900

2,017,965

75,000

373,254

1,683,898

1,440,905

1,438,743

245,505

312,555

###
1,138,399
###
1,471,627
###

963,830
6,713,558
10,796,480
15,785,094
2,530,161

21,091,209

31,826,493

###

###

964,460

###

###

241,176

1,174,255

901,700

5,306,985

648,917

1,009,382

62,873

6,933,593

77,800

70,201

###

5,824,793

54,009,555

###
###
16,668
###

327,162,735

258,900
2,151,857

1,739,487

1,687,405

2,791,091

20,102,663

13,900

6,000

134,937

4.00%
1.18%
7.65%
0.00%
0.00%
9.70%
0.41%
0.20%
1.36%
2.19%
3.21%
0.51%
0.00%
66.48%
0.00%
0.20%
0.00%
0.00%
1.08%
1.41%
0.05%
0.00%
0.44%
0.00%
4.09%
0.03%

20,214

###

20,214

18,349,715

27,885,250

50,231,223

291,289,126

11,802,765

21,439,600

40,457,023

219,982,476

6,546,950

6,445,650

9,774,200

68,743,892

43,442,782

66,770,346

476,858,070

###

###

2,562,758

###

1,398,850

528,000

###

52,250

915,730

###

915,730

###

563,065

328,000

300,000

300,910

935,510

1,206

20,206

###

###

###

245,978

1,230,600

2,723,000

6,973,000

52,455

4,384,928
-

2,017,708

1,531,806

3,076,365

15,243,539

###

44,974,588

69,846,711

492,101,609

###

28,494,627

###

223,714,111
-

500

3,104,158

1,308,219

691,484

10,755,835

###

138,214

1,648,233

2,128

1,041

98,569

248,891

1,310,847

3,105,199

928,267

12,652,959

1,131,119

825,442

324,682

20,445,552

1,131,119

825,442

324,682

20,445,552

219,958

112,516

###

30,886,900

170,742
###

3,801,835
212,119,683
86,041,000
126,078,683
21,211,968
104,866,715

0.00%
59.19%
44.70%
0.52%
13.97%
0.00%
96.90%
0.00%
0.00%
0.28%
1.42%
0.01%
0.19%
0.11%
0.19%
0.00%
0.00%
0.00%
0.00%
0.89%
0.00%
3.10%
0.00%
100.00%

68,640,000

68,640
68640

116,340,370

116,340
116340.37

103,258,855

103,259
103258.855
288239.225

96,480,624

96,481
96480.624

34,720,400

34,720
34720.4

$288,239

157,540,103

118,090,813

37,446,445

157,540
157540.103
288741.127

118,091
118090.813

37,446
37446.445

$288,741

$194,305

$514,827

38,768,000

38,768
38768
194305.258

37,091,423

37,091
37091.423

125,939,604

125,940
125939.604

351,796,584

351,797
351796.584
514827.611

BRANDSTRAT S.A.
Reporte a Diciembre de 2006
PROYECTOS

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Numero de Proyecto
199
208
209
214
215
216
215
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
243
244
245
246
247
248
249
250
251
252
253
255
256
257
258

Cliente
TNS
Starcom
Microsoft
Chaid
OR
Shell
OR
TCC
Nestle
Familia
Banco Nacional
TNS
Bancolombia
Bancolombia
Microsoft
Microsoft
EPM
EPM
Sanford
Sanford
TNS
Shell
Shell
Sanford
TCC
EPM
EPM
TCC
Shell
Banco Nacional
TCC
Sanford
EPM
G Farma
TCC
EPM
EPM
farmacity
farmacity
YoyoBiz
TCC
Fanalca
EPM
EPM
EPM
EPM

199-Q-TNS-AUTOMOTIVE/ECS-SATIS
208-Q-STARCOM/CLIMA ORGANIZACI
209-C-MICROSOFT/EVALUACION CLI
214-Q-EVALUACION
215-Q-OR/PRUEBA DEL CONCEPTO
216-Evaluacion NTGJ
217-MIRNA MITRANI
218-BET-TRACKING PH I MED
219-C-NESTLE/INSIGHTS-KLIM
220-C-FAMILIA/EVALU.DE EMPAQUE
221-PRETEST CREDITO
222-Q-TNS/SEGUNDO CAMPO
223 Evaluacion de TC
Evaluacion Cuentas Ahorros
225-C-MICROSOFT/EVAL.A PRO.REV
226-Q-MICROSOFT/EVAL.LECTURABI
227 - TRACKING INTE.HOGAR
228- TRACKING INTE.EMPRES
229-Q-SANFORD B/BET-CATE.ESFER
230-Q-SANFORD B/PDA-DEPENDIENT
231-Q-TNS-TERCER CAMPO
232-EVALUACION LOGO I Medicion
233-Q-EVALUACION LOGO II Medicin
234-C-SANFORD B/EVAL.WATERMAN
235-C/DESA.IN.PR.FE
236 - BET-BANDA ANCHA-HOGA
237 - BET-BANDA ANCHA- Empresas
238-/BET-TRACKING PH II MED
239-PRETEST CIAL LUBR
240-EVALUACION NECESIDADES
241-/EVAL.DE MUEST.BAOSC
243-C-SANFORD B/EVALUA.DYMO
244-C-POSTETS CAMP.VR UNIC
245-Q-GRUPO FARMA/BET-CAT-ANTI
246-/EVA.PROM.PH-SCOTT M
247 - PRETEST LARGA DISTAN
248-POSTEST BANDA ANCHA
249-C-FARMACITY/ADOPCION FARMA
250-C-FARMACITY/ADOPCION FARMA
251-A-YOYO-B/EST.IMAG.CAJACOPI
252-BET-TRACKING DE CAT. III MED
253-C-ALBERTO L/CAR-CLINIC
255-POSTEST-NPR
256-EPAC PROGRAMA PREMIO
257-EVAL.SERV.SUPLEMENTA
258-ANALISIS DRIVERS INTERNE

VENTAS
$ 16,905,458.0
$ 10,500,000.0
$ 23,684,750.0
$ 36,606,000.0
$ 3,871,552.0
$ 15,540,000.0
$ 3,871,551.0
$ 10,000,000.0
$ 51,228,000.0
$ 9,670,000.0
$ 4,668,000.0
$ 10,565,912.0
$ 7,302,000.0
$ 7,302,000.0
$ 10,166,355.0
$ 12,425,545.0
$ 15,823,000.0
$ 13,174,300.0
$ 26,400,000.0
$ 21,200,000.0
$ 15,451,937.0
$ 8,520,000.0
$ 8,002,805.0
$ 6,750,000.0
$ 28,900,000.0
$ 15,845,000.0
$ 15,845,000.0
$ 10,000,000.0
$ 15,540,000.0
$ 10,500,000.0
$ 3,500,000.0
$ 7,000,000.0
$ 21,212,000.0
$ 14,900,000.0
$ 9,736,000.0
$ 9,240,000.0
$ 14,000,000.0
$ 4,668,000.0
$ 10,890,000.0
$ 9,000,000.0
$ 12,850,000.0
$ 5,760,000.0
$ 8,000,000.0
$ 7,266,000.0
$ 6,718,000.0
$ 9,033,000.0

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259.3
260.4581818182
261
261.6163636364
262.7745454545
264
265.0909090909
266.2490909091
267.4072727273
268
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
289
290
291
292
294
295
296
297
298
299
300
301
302
303
304
305
306
307
310
311
313
314
315

TCC
TCC
EPM
TCC
TCC
EPM
Hector
TCC
Shell
TNS
Sofasa
TCC
Olimpica
Shell
Facta
Facta
Fanalca
Cafam
Gas Natural
TCC
Canal UNO
Canal UNO
Canal UNO
Canal UNO
Canal UNO
TCC
Cafam
Cafam
Cafam
Fanalca
Sanford
TCC
TCC
TCC
TCC
TCC
Adams
Adams
Adams
TCC
Fanalca
TCC
Facta
Shell
Shell
Shell
Shell
Adams
Adams
Canal UNO

259--PRUEBA DE PROD.PAAL
260-EVAL.MEJORAS PAALES
261-PRETEST-COMBOS PERSO
262-ETNOGRAFIA-SHOPPER P
263-OPORT.TOALLAS HIG.PR
264-PRETEST COMBOS-PERSO
265-Q-HECTOR LOPEZ/EPAC-PARA T
266-EVAL.CONCEPT.PUBL.
267-IBE-PRETEST NUEVO
268-Q-TNS-ECS-SATISF.I MEDICIO
271-Q-RENAULT-CLIENTE INCOGN.
272 - TRACKING IV MEDICION
273-Q-OLIMPICA-ASE.ARQ.DE MARC
274-EVAL.CAT.GAS
275-Q-FACT RESEARCH-EVAL.DENGU
276-C-FACT RESEARCH-EVAL-DENGU
277-C-ALBERTO LENIS/II CARCLIN
278-EPAC PLAN INTE
279-Q-GAS NATURAL/TRACK.PUBLIC
280- CALI SCOTT
281-SESIONES GRUPO
282-ENT. PROF.
283-ENT.PROF.
284-ENCUESTAS PERSON
285-ENCUESTA ESPECIA
286-Analisis Plasma
287-/Necesidades
289-Imagen y Posicionamiento I Fase
289-Imagen y Posicionamiento II Fase
291 - FANALCA - Flujo Vehicular
292 - SANFORD - Prueba de desempeo y preferen
294 - CUT 4 Ultratrim Sec
295 - CUT 4 Pequein Extra C
296 -CUT 4 HNC
297-EVALUA.TIR 2
298EVAL.CAT.TOILE
299-Q-Etnografia Gomas
300-Q-BET Gomas Adultos
301-BET GOMAS NIOS
302ANALIS DRIVER PH
303-Q-ALBERTO LENNIS/DIAGNOSTI
304-ESTUDIO PACKA
305-C-FACTA RESEARCH/PACI.VIH
306-ESTUDIO EVAL.NOMB
307-PDA II CANLAES LU
310-BET CATE.FORMU.INFAN
311---EXPLORATORIO TAXI
313 - BET - NUEVO PROD
Prueba de Producto
Estudio Nueva Imagen

$ 11,691,423.0
$ 6,900,000.0
$ 9,864,000.0
$ 41,000,000.0
$ 10,668,000.0
$ 49,000,000.0
$ 9,000,000.0
$ 1,200,000.0
$ 7,590,000.0
$ 31,987,296.0
$ 6,935,850.0
$ 12,850,000.0
$ 1,300,000.0
$ 11,120,000.0
$ 4,399,996.0
$ 6,136,449.0
$ 13,223,000.0
$ 8,920,000.0
$ 8,400,000.0
$ 16,000,000.0
$ 35,692,000.0
$ 14,208,000.0
$ 4,500,000.0
$ 24,293,534.0
$ 9,725,000.0
$ 1,000,000.0
$ 19,082,560.0
$ 13,103,580.0
$ 13,103,580.0
$ 5,000,000.0
$ 7,890,000.0
$ 14,100,000.0
$ 14,100,000.0
$ 14,100,000.0
$ 10,327,940.5
$ 10,327,940.5
$ 14,900,000.0
$ 14,900,000.0
$ 14,900,000.0
$ 900,000.0
$ 11,500,000.0
$ 18,607,500.0
$ 15,918,000.0
$ 12,700,000.0
$ 18,312,000.0
$ 14,000,000.0
$ 5,988,000.0
$ 35,000,000.0
$ 7,600,000.0
$ 11,447,407.0

312 TCC

312---EXPLORA.TANGA TEENS

TOTALES

$ 10,668,000.0

$ 1,286,113,221.0

COSTO
$ 17,509,222.0
$ 2,200.0
$ 12,266,079.0
$ 19,127,351.0
$ 4,227,613.0
$ 5,051,195.0
$ 420,000.0
$ 5,183,145.0
$ 17,296,161.0
$ 1,030,900.0
$ 1,117,629.0
$ 11,492,063.0
$ 1,668,796.0
$ 1,683,000.0
$ 6,738,195.0
$ 4,578,293.0
$ 9,332,395.0
$ 6,865,445.0
$ 14,923,885.0
$ 14,267,768.0
$ 14,521,182.0
$ 1,574,030.0
$ 3,229,793.0
$ 1,219,800.0
$ 9,312,008.0
$ 10,122,266.0
$ 7,600,309.0
$ 5,185,341.0
$ 3,287,987.0
$ 3,006,170.0
$ 1,792,400.0
$ 1,806,361.0
$ 6,976,894.0
$ 8,519,900.0
$ 974,103.0
$ 1,392,283.0
$ 6,695,000.0
$ 2,013,951.0
$ 6,479,468.0
$ 3,484,798.0
$ 6,238,200.0
$ 2,516,954.0
$ 3,141,000.0
$ 1,640,225.0
$ 3,241,200.0
$ 5,149,541.0

UTILIDAD
$ -603,764.0
$ 10,497,800.0
$ 11,418,671.0
$ 17,478,649.0
$ -356,061.0
$ 10,488,805.0
$ 3,451,551.0
$ 4,816,855.0
$ 33,931,839.0
$ 8,639,100.0
$ 3,550,371.0
$ -926,151.0
$ 5,633,204.0
$ 5,619,000.0
$ 3,428,160.0
$ 7,847,252.0
$ 6,490,605.0
$ 6,308,855.0
$ 11,476,115.0
$ 6,932,232.0
$ 930,755.0
$ 6,945,970.0
$ 4,773,012.0
$ 5,530,200.0
$ 19,587,992.0
$ 5,722,734.0
$ 8,244,691.0
$ 4,814,659.0
$ 12,252,013.0
$ 7,493,830.0
$ 1,707,600.0
$ 5,193,639.0
$ 14,235,106.0
$ 6,380,100.0
$ 8,761,897.0
$ 7,847,717.0
$ 7,305,000.0
$ 2,654,049.0
$ 4,410,532.0
$ 5,515,202.0
$ 6,611,800.0
$ 3,243,046.0
$ 4,859,000.0
$ 5,625,775.0
$ 3,476,800.0
$ 3,883,459.0

PART-VENTAS PART-COSTO PART-UTIL


1.31%
3.07%
-0.08%
0.82%
0.00%
1.47%
1.84%
2.15%
1.60%
2.85%
3.35%
2.44%
0.30%
0.74%
-0.05%
1.21%
0.89%
1.47%
0.30%
0.07%
0.48%
0.78%
0.91%
0.67%
3.98%
3.03%
4.74%
0.75%
0.18%
1.21%
0.36%
0.20%
0.50%
0.82%
2.02%
-0.13%
0.57%
0.29%
0.79%
0.57%
0.30%
0.78%
0.79%
1.18%
0.48%
0.97%
0.80%
1.10%
1.23%
1.64%
0.91%
1.02%
1.20%
0.88%
2.05%
2.62%
1.60%
1.65%
2.50%
0.97%
1.20%
2.55%
0.13%
0.66%
0.28%
0.97%
0.62%
0.57%
0.67%
0.52%
0.21%
0.77%
2.25%
1.63%
2.74%
1.23%
1.77%
0.80%
1.23%
1.33%
1.15%
0.78%
0.91%
0.67%
1.21%
0.58%
1.71%
0.82%
0.53%
1.05%
0.27%
0.31%
0.24%
0.54%
0.32%
0.73%
1.65%
1.22%
1.99%
1.16%
1.49%
0.89%
0.76%
0.17%
1.22%
0.72%
0.24%
1.10%
1.09%
1.17%
1.02%
0.36%
0.35%
0.37%
0.85%
1.14%
0.62%
0.70%
0.61%
0.77%
1.00%
1.09%
0.92%
0.45%
0.44%
0.45%
0.62%
0.55%
0.68%
0.56%
0.29%
0.79%
0.52%
0.57%
0.49%
0.70%
0.90%
0.54%

ROA
-0.10%
1.77%
1.93%
2.95%
-0.06%
1.77%
0.58%
0.81%
5.72%
1.46%
0.60%
-0.16%
0.95%
0.95%
0.58%
1.32%
1.09%
1.06%
1.94%
1.17%
0.16%
1.17%
0.80%
0.93%
3.30%
0.97%
1.39%
0.81%
2.07%
1.26%
0.29%
0.88%
2.40%
1.08%
1.48%
1.32%
1.23%
0.45%
0.74%
0.93%
1.12%
0.55%
0.82%
0.95%
0.59%
0.65%

$ 8,395,389.0
$ 4,091,950.0
$ 2,205,875.0
$ 34,697,072.0
$ 2,709,003.0
$ 21,817,680.0
$ 6,796,300.0
$ 455,818.0
$ 1,821,158.0
$ 13,495,032.0
$ 4,526,067.0
$ 5,804,920.0
$ 5,300.0
$ 2,343,356.0
$ 2,734,000.0
$ 2,343,489.0
$ 3,416,835.0
$ 2,914,629.0
$ 4,249,100.0
$ 3,211,555.0
$ 11,655,804.0
$ 2,627,247.0
$ 550,108.0
$ 13,982,959.0
$ 517,343.0
$ 401,100.0
$ 3,640,273.0
$ 5,303,556.0
$ 4,887,643.0
$ 4,293,400.0
$ 4,404,475.0
$ 10,635,692.4
$ 10,635,692.4
$ 7,342,081.2
$ 1,750,863.0
$ 1,815,587.0
$ 8,539,610.0
$ 8,333,307.0
$ 9,429,800.0
$ 700,000.0
$ 6,631,870.0
$ 4,847,265.0
$ 7,239,355.0
$ 9,220,948.0
$ 6,962,512.0
$ 5,033,175.0
$ 3,453,254.0
$ 0.0
$ 0.0
$ 9,601,708.0

$ 3,296,034.0
$ 2,808,050.0
$ 7,658,125.0
$ 6,302,928.0
$ 7,958,997.0
$ 27,182,320.0
$ 2,203,700.0
$ 744,182.0
$ 5,768,842.0
$ 18,492,264.0
$ 2,409,783.0
$ 7,045,080.0
$ 1,294,700.0
$ 8,776,644.0
$ 1,665,996.0
$ 3,792,960.0
$ 9,806,165.0
$ 6,005,371.0
$ 4,150,900.0
$ 12,788,445.0
$ 24,036,196.0
$ 11,580,753.0
$ 3,949,892.0
$ 10,310,575.0
$ 9,207,657.0
$ 598,900.0
$ 15,442,287.0
$ 7,800,024.0
$ 8,215,937.0
$ 706,600.0
$ 3,485,525.0
$ 3,464,307.6
$ 3,464,307.6
$ 6,757,918.8
$ 8,577,077.5
$ 8,512,353.5
$ 6,360,390.0
$ 6,566,693.0
$ 5,470,200.0
$ 200,000.0
$ 4,868,130.0
$ 13,760,235.0
$ 8,678,645.0
$ 3,479,052.0
$ 11,349,488.0
$ 8,966,825.0
$ 2,534,746.0
$ 35,000,000.0
$ 7,600,000.0
$ 1,845,699.0

0.91%
0.54%
0.77%
3.19%
0.83%
3.81%
0.70%
0.09%
0.59%
2.49%
0.54%
1.00%
0.10%
0.86%
0.34%
0.48%
1.03%
0.69%
0.65%
1.24%
2.78%
1.10%
0.35%
1.89%
0.76%
0.08%
1.48%
1.02%
1.02%
0.39%
0.61%
1.10%
1.10%
1.10%
0.80%
0.80%
1.16%
1.16%
1.16%
0.07%
0.89%
1.45%
1.24%
0.99%
1.42%
1.09%
0.47%
2.72%
0.59%
0.89%

1.47%
0.72%
0.39%
6.08%
0.48%
3.83%
1.19%
0.08%
0.32%
2.37%
0.79%
1.02%
0.00%
0.41%
0.48%
0.41%
0.60%
0.51%
0.75%
0.56%
2.04%
0.46%
0.10%
2.45%
0.09%
0.07%
0.64%
0.93%
0.86%
0.75%
0.77%
1.86%
1.86%
1.29%
0.31%
0.32%
1.50%
1.46%
1.65%
0.12%
1.16%
0.85%
1.27%
1.62%
1.22%
0.88%
0.61%
0.00%
0.00%
1.68%

0.46%
0.39%
1.07%
0.88%
1.11%
3.80%
0.31%
0.10%
0.81%
2.58%
0.34%
0.98%
0.18%
1.23%
0.23%
0.53%
1.37%
0.84%
0.58%
1.79%
3.36%
1.62%
0.55%
1.44%
1.29%
0.08%
2.16%
1.09%
1.15%
0.10%
0.49%
0.48%
0.48%
0.94%
1.20%
1.19%
0.89%
0.92%
0.76%
0.03%
0.68%
1.92%
1.21%
0.49%
1.59%
1.25%
0.35%
4.89%
1.06%
0.26%

0.56%
0.47%
1.29%
1.06%
1.34%
4.58%
0.37%
0.13%
0.97%
3.12%
0.41%
1.19%
0.22%
1.48%
0.28%
0.64%
1.65%
1.01%
0.70%
2.16%
4.05%
1.95%
0.67%
1.74%
1.55%
0.10%
2.60%
1.32%
1.39%
0.12%
0.59%
0.58%
0.58%
1.14%
1.45%
1.44%
1.07%
1.11%
0.92%
0.03%
0.82%
2.32%
1.46%
0.59%
1.91%
1.51%
0.43%
5.90%
1.28%
0.31%

$ 1,923,846.0

$ 8,744,154.0

$ 570,297,501.0

$ 715,815,720.0

0.83%

0.34%

100.00%

100.00%

1.22% 1.47%

100.00%

BRANDSTRAT S.A.
Reporte a Diciembre de 2006

PROYECTOS

Tp
Q
A
A
A

C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C

Numero de Proyecto Cliente


199 TNS
251 YoyoBiz
313 Adams
314 Adams
total

209
216
215
219
220
221
223
224
225
232
234
235
239
240
243
244
246
247
249
250
253
256
261
2.77454545
6.24909091
7.40727273
274
277
280
281
282
283
287
297
298
312
total

VENTAS

199-Q-TNS-AUTOMOTIV
251-A-YOYO-B/EST.IM
313 - BET - NUEVO PR
Prueba de Producto

Microsoft
209-C-MICROSOFT/EVA
Shell
216-Evaluacion NTGJ
OR
217-MIRNA MITRANI
Nestle
219-C-NESTLE/INSIGHT
Familia
220-C-FAMILIA/EVALU
Banco Naciona 221-PRETEST CREDITO
Bancolombia 223 Evaluacion de TC
Bancolombia Evaluacion Cuentas Aho
Microsoft
225-C-MICROSOFT/EVA
Shell
232-EVALUACION LOGO
Sanford
234-C-SANFORD B/EV
TCC
235-C/DESA.IN.PR.FE
Shell
239-PRETEST CIAL LU
Banco Naciona 240-EVALUACION NEC
Sanford
243-C-SANFORD B/EV
EPM
244-C-POSTETS CAMP.
TCC
246-/EVA.PROM.PH-SC
EPM
247 - PRETEST LARGA
farmacity
249-C-FARMACITY/AD
farmacity
250-C-FARMACITY/AD
Fanalca
253-C-ALBERTO L/CAREPM
256-EPAC PROGRAMA
EPM
261-PRETEST-COMBOS
TCC
263-OPORT.TOALLAS H
TCC
266-EVAL.CONCEPT.PU
Shell
267-IBE-PRETEST NUE
Shell
274-EVAL.CAT.GAS
Fanalca
277-C-ALBERTO LENIS/
TCC
280- CALI SCOTT
Canal UNO
281-SESIONES GRUPO
Canal UNO
282-ENT. PROF.
Canal UNO
283-ENT.PROF.
Cafam
287-/Necesidades
TCC
297-EVALUA.TIR 2
TCC
298EVAL.CAT.TOILE
TCC
312---EXPLORA.TANGA

COSTO

$ 16,905,458.0
$ 9,000,000.0
$ 35,000,000.0
$ 7,600,000.0
$ 68,505,458.0

$ 17,509,222.0
$ 3,484,798.0
$ 0.0
$ 0.0
$ 20,994,020.0

$ 23,684,750.0
$ 15,540,000.0
$ 3,871,551.0
$ 51,228,000.0
$ 9,670,000.0
$ 4,668,000.0
$ 7,302,000.0
$ 7,302,000.0
$ 10,166,355.0
$ 8,520,000.0
$ 6,750,000.0
$ 28,900,000.0
$ 15,540,000.0
$ 10,500,000.0
$ 7,000,000.0
$ 21,212,000.0
$ 9,736,000.0
$ 9,240,000.0
$ 4,668,000.0
$ 10,890,000.0
$ 5,760,000.0
$ 7,266,000.0
$ 9,864,000.0
$ 10,668,000.0
$ 1,200,000.0
$ 7,590,000.0
$ 11,120,000.0
$ 13,223,000.0
$ 16,000,000.0
$ 35,692,000.0
$ 14,208,000.0
$ 4,500,000.0
$ 19,082,560.0
$ 10,327,940.5
$ 10,327,940.5
$ 10,668,000.0
$ 453,886,097.0

$ 12,266,079.0
$ 5,051,195.0
$ 420,000.0
$ 17,296,161.0
$ 1,030,900.0
$ 1,117,629.0
$ 1,668,796.0
$ 1,683,000.0
$ 6,738,195.0
$ 1,574,030.0
$ 1,219,800.0
$ 9,312,008.0
$ 3,287,987.0
$ 3,006,170.0
$ 1,806,361.0
$ 6,976,894.0
$ 974,103.0
$ 1,392,283.0
$ 2,013,951.0
$ 6,479,468.0
$ 2,516,954.0
$ 1,640,225.0
$ 2,205,875.0
$ 2,709,003.0
$ 455,818.0
$ 1,821,158.0
$ 2,343,356.0
$ 3,416,835.0
$ 3,211,555.0
$ 11,655,804.0
$ 2,627,247.0
$ 550,108.0
$ 3,640,273.0
$ 1,750,863.0
$ 1,815,587.0
$ 1,923,846.0
$ 129,599,517.0

LC
LC
LC
LC

LCQ

LQ

Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q

Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q

275
276
304
305

Facta
Facta
TCC
Facta

275-Q-FACT RESEARC
276-C-FACT RESEARC
304-ESTUDIO PACKA
305-C-FACTA RESEARC

$ 4,399,996.0
$ 6,136,449.0
$ 18,607,500.0
$ 15,918,000.0
$ 45,061,945.0

$ 2,734,000.0
$ 2,343,489.0
$ 4,847,265.0
$ 7,239,355.0
$ 17,164,109.0

1.61636364 TCC

262-ETNOGRAFIA-SHO

$ 41,000,000.0

$ 34,697,072.0

268 TNS

268-Q-TNS-ECS-SATISF

$ 31,987,296.0

$ 13,495,032.0

208-Q-STARCOM/CLIM

$ 10,500,000.0
$ 36,606,000.0
$ 3,871,552.0
$ 10,000,000.0
$ 10,565,912.0
$ 12,425,545.0
$ 15,823,000.0
$ 13,174,300.0
$ 26,400,000.0
$ 21,200,000.0
$ 15,451,937.0
$ 8,002,805.0
$ 15,845,000.0
$ 15,845,000.0
$ 10,000,000.0
$ 3,500,000.0
$ 14,900,000.0
$ 14,000,000.0
$ 12,850,000.0
$ 8,000,000.0
$ 6,718,000.0
$ 9,033,000.0
$ 11,691,423.0
$ 6,900,000.0
$ 49,000,000.0
$ 9,000,000.0
$ 6,935,850.0
$ 12,850,000.0
$ 1,300,000.0
$ 8,920,000.0
$ 8,400,000.0
$ 24,293,534.0
$ 9,725,000.0
$ 1,000,000.0
$ 13,103,580.0
$ 13,103,580.0
$ 5,000,000.0
$ 7,890,000.0
$ 14,100,000.0

$ 2,200.0
$ 19,127,351.0
$ 4,227,613.0
$ 5,183,145.0
$ 11,492,063.0
$ 4,578,293.0
$ 9,332,395.0
$ 6,865,445.0
$ 14,923,885.0
$ 14,267,768.0
$ 14,521,182.0
$ 3,229,793.0
$ 10,122,266.0
$ 7,600,309.0
$ 5,185,341.0
$ 1,792,400.0
$ 8,519,900.0
$ 6,695,000.0
$ 6,238,200.0
$ 3,141,000.0
$ 3,241,200.0
$ 5,149,541.0
$ 8,395,389.0
$ 4,091,950.0
$ 21,817,680.0
$ 6,796,300.0
$ 4,526,067.0
$ 5,804,920.0
$ 5,300.0
$ 2,914,629.0
$ 4,249,100.0
$ 13,982,959.0
$ 517,343.0
$ 401,100.0
$ 5,303,556.0
$ 4,887,643.0
$ 4,293,400.0
$ 4,404,475.0
$ 10,635,692.4

208
214
215
218
222
226
227
228
229
230
231
233
236
237
238
241
245
248
252
255
257
258
259.3
0.45818182
264
5.09090909
271
272
273
278
279
284
285
286
289
290
291
292
294

Starcom
Chaid
OR
TCC
TNS
Microsoft
EPM
EPM
Sanford
Sanford
TNS
Shell
EPM
EPM
TCC
TCC
G Farma
EPM
TCC
EPM
EPM
EPM
TCC
TCC
EPM
Hector
Sofasa
TCC
Olimpica
Cafam
Gas Natural
Canal UNO
Canal UNO
TCC
Cafam
Cafam
Fanalca
Sanford
TCC

214-Q-EVALUACION
215-Q-OR/PRUEBA DE
218-BET-TRACKING PH
222-Q-TNS/SEGUNDO
226-Q-MICROSOFT/EV
227 - TRACKING INTE
228- TRACKING INTE.
229-Q-SANFORD B/BET
230-Q-SANFORD B/PD
231-Q-TNS-TERCER C
233-Q-EVALUACION LOG
236 - BET-BANDA ANC
237 - BET-BANDA ANCH
238-/BET-TRACKING PH
241-/EVAL.DE MUEST.
245-Q-GRUPO FARMA/B
248-POSTEST BANDA
252-BET-TRACKING DE C
255-POSTEST-NPR
257-EVAL.SERV.SUPLE
258-ANALISIS DRIVER
259--PRUEBA DE PROD
260-EVAL.MEJORAS P
264-PRETEST COMBOS
265-Q-HECTOR LOPEZ/
271-Q-RENAULT-CLIEN
272 - TRACKING IV ME
273-Q-OLIMPICA-ASE.
278-EPAC PLAN INTE
279-Q-GAS NATURAL/T
284-ENCUESTAS PERS
285-ENCUESTA ESPECI
286-Analisis Plasma
289-Imagen y Posicionam
289-Imagen y Posicionam
291 - FANALCA - Flujo
292 - SANFORD - Prueb
294 - CUT 4 Ultratrim S

Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q

295
296
299
300
301
302
303
306
307
310
311
315

TCC
TCC
Adams
Adams
Adams
TCC
Fanalca
Shell
Shell
Shell
Shell
Canal UNO

295 - CUT 4 Pequein Ex


296 -CUT 4 HNC
299-Q-Etnografia Gomas
300-Q-BET Gomas Adult
301-BET GOMAS NIOS
302ANALIS DRIVER PH
303-Q-ALBERTO LENNI
306-ESTUDIO EVAL.NO
307-PDA II CANLAES LU
310-BET CATE.FORMU.
311---EXPLORATORIO T
Estudio Nueva Imagen

$ 14,100,000.0
$ 14,100,000.0
$ 14,900,000.0
$ 14,900,000.0
$ 14,900,000.0
$ 900,000.0
$ 11,500,000.0
$ 12,700,000.0
$ 18,312,000.0
$ 14,000,000.0
$ 5,988,000.0
$ 11,447,407.0
645,672,425.00
1,286,113,221.00

$ 10,635,692.4
$ 7,342,081.2
$ 8,539,610.0
$ 8,333,307.0
$ 9,429,800.0
$ 700,000.0
$ 6,631,870.0
$ 9,220,948.0
$ 6,962,512.0
$ 5,033,175.0
$ 3,453,254.0
$ 9,601,708.0
354,347,751.00
570,297,501.00

MARGEN
DE
UTILIDAD
UTILIDAD
$ -603,764.0
$ 5,515,202.0
$ 35,000,000.0
$ 7,600,000.0
$ 47,511,438.0

69.35%

$ 11,418,671.0
$ 10,488,805.0
$ 3,451,551.0
$ 33,931,839.0
$ 8,639,100.0
$ 3,550,371.0
$ 5,633,204.0
$ 5,619,000.0
$ 3,428,160.0
$ 6,945,970.0
$ 5,530,200.0
$ 19,587,992.0
$ 12,252,013.0
$ 7,493,830.0
$ 5,193,639.0
$ 14,235,106.0
$ 8,761,897.0
$ 7,847,717.0
$ 2,654,049.0
$ 4,410,532.0
$ 3,243,046.0
$ 5,625,775.0
$ 7,658,125.0
$ 7,958,997.0
$ 744,182.0
$ 5,768,842.0
$ 8,776,644.0
$ 9,806,165.0
$ 12,788,445.0
$ 24,036,196.0
$ 11,580,753.0
$ 3,949,892.0
$ 15,442,287.0
$ 8,577,077.5
$ 8,512,353.5
$ 8,744,154.0
$ 324,286,580.0

71.45%

PARTICIPACION
PARTICIPACION
EN LAS VENTAS
EN LAS
POR PROYECTOS UTILIDADES
POR
PROYECTOS
1.31%
0.70%
2.72%
0.59%
5.33%
0.00%
0.00%
1.84%
1.21%
0.30%
3.98%
0.75%
0.36%
0.57%
0.57%
0.79%
0.66%
0.52%
2.25%
1.21%
0.82%
0.54%
1.65%
0.76%
0.72%
0.36%
0.85%
0.45%
0.56%
0.77%
0.83%
0.09%
0.59%
0.86%
1.03%
1.24%
2.78%
1.10%
0.35%
1.48%
0.80%
0.80%
0.83%
35.29%
0.00%

-0.08%
0.77%
4.89%
1.06%
6.64%
0.00%
0.00%
1.60%
1.47%
0.48%
4.74%
1.21%
0.50%
0.79%
0.78%
0.48%
0.97%
0.77%
2.74%
1.71%
1.05%
0.73%
1.99%
1.22%
1.10%
0.37%
0.62%
0.45%
0.79%
1.07%
1.11%
0.10%
0.81%
1.23%
1.37%
1.79%
3.36%
1.62%
0.55%
2.16%
1.20%
1.19%
1.22%
45.30%
0.00%

ROA

$ 1,665,996.0
$ 3,792,960.0
$ 13,760,235.0
$ 8,678,645.0
$ 27,897,836.0

61.91%

$ 6,302,928.0

15.37%

$ 18,492,264.0

57.81%

$ 10,497,800.0
$ 17,478,649.0
$ -356,061.0
$ 4,816,855.0
$ -926,151.0
$ 7,847,252.0
$ 6,490,605.0
$ 6,308,855.0
$ 11,476,115.0
$ 6,932,232.0
$ 930,755.0
$ 4,773,012.0
$ 5,722,734.0
$ 8,244,691.0
$ 4,814,659.0
$ 1,707,600.0
$ 6,380,100.0
$ 7,305,000.0
$ 6,611,800.0
$ 4,859,000.0
$ 3,476,800.0
$ 3,883,459.0
$ 3,296,034.0
$ 2,808,050.0
$ 27,182,320.0
$ 2,203,700.0
$ 2,409,783.0
$ 7,045,080.0
$ 1,294,700.0
$ 6,005,371.0
$ 4,150,900.0
$ 10,310,575.0
$ 9,207,657.0
$ 598,900.0
$ 7,800,024.0
$ 8,215,937.0
$ 706,600.0
$ 3,485,525.0
$ 3,464,307.6

0.34%
0.48%
1.45%
1.24%
3.50%
0.00%
0.00%
0.00%
3.19%
0.00%
0.00%
2.49%
0.00%
0.00%
0.82%
2.85%
0.30%
0.78%
0.82%
0.97%
1.23%
1.02%
2.05%
1.65%
1.20%
0.62%
1.23%
1.23%
0.78%
0.27%
1.16%
1.09%
1.00%
0.62%
0.52%
0.70%
0.91%
0.54%
3.81%
0.70%
0.54%
1.00%
0.10%
0.69%
0.65%
1.89%
0.76%
0.08%
1.02%
1.02%
0.39%
0.61%
1.10%

0.23%
0.53%
1.92%
1.21%
3.90%
0.00%
0.00%
0.00%
0.88%
0.00%
0.00%
2.58%
0.00%
0.00%
1.47%
2.44%
-0.05%
0.67%
-0.13%
1.10%
0.91%
0.88%
1.60%
0.97%
0.13%
0.67%
0.80%
1.15%
0.67%
0.24%
0.89%
1.02%
0.92%
0.68%
0.49%
0.54%
0.46%
0.39%
3.80%
0.31%
0.34%
0.98%
0.18%
0.84%
0.58%
1.44%
1.29%
0.08%
1.09%
1.15%
0.10%
0.49%
0.48%

$ 3,464,307.6
$ 6,757,918.8
$ 6,360,390.0
$ 6,566,693.0
$ 5,470,200.0
$ 200,000.0
$ 4,868,130.0
$ 3,479,052.0
$ 11,349,488.0
$ 8,966,825.0
$ 2,534,746.0
$ 1,845,699.0
291,324,674.00
715,815,720.00

45%

0.45

1.10%
1.10%
1.16%
1.16%
1.16%
0.07%
0.89%
0.99%
1.42%
1.09%
0.47%
0.89%
50.20%
100.00%

0.48%
0.94%
0.89%
0.92%
0.76%
0.03%
0.68%
0.49%
1.59%
1.25%
0.35%
0.26%
40.70%
100.00%

5.31583478
68.6627811