Spencer’s opens first hyper store in

Gorakhpur
− Spread over 20000 sq ft, the store has more than 10000
domestic and international products of the finest quality and
value across multiple categories
− Located in the City Mall at Gole Ghar, this is Spencer’s first
store in Gorakhpur and 21st in Uttar Pradesh
India, Gorakhpur, September 30, 2008:
Spencer’s Retail Limited, India’s largest food first multi format retailer, toda
y inaugurated
a hyper store in Gorakhpur in the City Mall at Gole Ghar Mall on Civil Lines. Th
is is
Spencer’s 1st in the city and 21st in the state of Uttar Pradesh.
Speaking at the launch, Satyaki Ghosh, Vice President, Operations and Business
Development (Northern region), Spencer’s, said, “We are one of the earliest reta
ilers
to foray into Uttar Pradesh. Our first store was set up in Lucknow in May last y
ear. Since
then, we have expanded extensively to take the store count to 20 across the stat
e,
commanding a retail space of approximately one lakh square feet. Some of our mos
t
profitable stores are located in this state and this confirms the fact as food r
etailers, we
have been able to fill the need gaps of the modern day consumers who are looking
for a
holistic shopping experience. With the launch of Gorakhpur, we would be leading
from
the front as the first modern retailer which brings in best in class and one sto
p shop
experience to the residents of this city.”
The Gorakhpur store is spread over 20000 sq. ft and offers a wide range and asso
rtment
of merchandise in food and grocery, fruits and vegetables, electrical and electr
onics,
home and office essentials, garments and fashion accessories, toys, personal car
e,
music and mobility solutions. Imported food products and a broad choice in regio
nal
preferences are also available at the store. Specialty range in Bengali, South I
ndian,
Organic corners offer a broad spectrum of ingredients of these regional cuisines
. A
specialty and organic foods section, an extensive fish and meat counter, and var
iety of
food take away options promise to gratify every variant of the consumer’s shoppi
ng
requirements. The store also has a refreshment and snacking zone that includes,
among
other things, like Pizzas, Chaat, Kebab’s, ice creams and beverages.
The store décor, designed by international retail brand and store design consult
ants
gives an international ambience comprising modern day store fixtures, curved sig
nages
to provide zone identification and give visual relief, top of the line in store
navigational
aids and state of art in store communication elements ensuring the best overall
shopping
experience. Carefully selected wood veneers, vitrified tiles, specialized retail
illumination,
along with a combination of warm tones and white lighting, visual merchandising,
feature
displays and innovative merchandize presentation complement the warm and friendl
y,
upscale look and feel of the stores. In fact, Spencer’s is the first organizatio
n to bring in
international in store design to suit the preferences of today’s aspirational sh
oppers.
Earlier this year, Spencer’s had announced its focus on expanding the number of
large
format stores. Currently, the organization runs 400 stores of which 35 are large
format.
By the end of March 09, the company plans to increase the total no of stores by
another
300, which would include 75 large formats.
Commenting on the strategy, Satyaki Ghosh, Vice President, Operations and
Business Development (Northern region), Spencer’s, said, “Large format is curren
tly
driving modern retail in India. It promises to be a superior shopping experience
for the
current day discerning shopper who values time and money and also looks out for
choice before making a purchase decision. The large format hypers, being essenti
ally
multi category and multi brand, successfully cater to this buying behavior, whil
e being a
family and entertainment hang out. Hence, these stores are doing very well, acro
ss the
country. We are confident of a similar success at Gorakhpur.”
Technical details of the Gorakhpur store
− Total area: 20000 sq. ft
− Categories available:
o Food and grocery including FMCG processed foods
o Fresh fruits, vegetables & exotic range
o Specialty and international foods
o Personal Care, cosmetics and fragrances
o Home and office essentials
o Electricals and Electronics
o Garments and fashion accessories for men, women and children
o Foodcourt / café
− No of SKUs: 10000
− Specialty attractions
o Fresh fish & meat
o Bakery
o Home meal replacements – Bengali & South Indian
o Organic and Exotic food products
o International food range – Thai, Chinese and Italian