2015 State of the Nation Address Screening &

Public Dialogue
Communications Plan
Delivered by:
Date:
Time:
Venue:
Screening &Dialogue:

President Jacob Zuma

Thursday, 12 February 2015
19:00
South African Parliament, Cape Town
The Steve Biko Centre Auditorium, One Zotshie
Street, Ginsberg, King Williams Town

Communications Plan
This document outlines project marketing and advertising channels, as
well as the communications strategy and related activities for the 2015
State of the Nation Address screening and public dialogue at the Steve
Biko Centre. All activities are summarized in the Communications
Schedule section.
The objectives of this plan are to:
Create hype and keep awareness about the 2015 State of the
Nation Address (SONA) screening and public dialogue at the
Steve Biko Centre;
Detail the activities, framework and platforms to be used for
communications about the SONA screening and public dialogue;
and
Guide consistent, clear and concise messages across all
communication platforms at all times.
Target Audience
The target audience for the 2015 SONA Screening & Public Dialogue
consists of:
Community members and groups
Academics & Students;
Government Employees
Members of the public.
Communication Platforms & Mechanisms
The main platforms and mechanisms that will be used to communicate
SBF messages to the public are:
1. SBF Website;
2. Social Media;
3. E-Flyers;

4. Press Releases
Implementing Agents
Name &
Surname
Obenewa
Amponsah
(OA)
Thando
Sipuye (TS)

Organization

Designation

Steve Biko
Foundation

Director

Sandy (S)

PrinterBoyz
Solution
Steve Biko
Foundation

Snazo
Bongco (SB)

Steve Biko
Foundation

Telephone

Email

011 403
oamponsah@sbf.org.za
0310/074 102
4466
Communications 011 403
tsipuye@sbf.org.za
Officer
0310/078 215
2529
Graphic
071 016 2526 sandy@printerboyz.co.
Designer
za
Communications 043 605 6705 sbongco@sbf.org.za
Assistant

Action Steps
Create marketing e-flyer (TS to Printer Boyz)
Upload the SONA screening and Public Dialogue e-flyer on the
Steve Biko Foundation Website (TS)
Develop Press Release (TS)

Communications Schedule
Item

Action Step

Deadline

Point
Person

E-Flyer - Invite

E-Flyer Invite

Upload on social media

E-Flyer Invite

Send to Eastern Cape database

Press Release

First issue out to the media

database
Second issue to the media database

Wednesday, 04
February 2015
Wednesday, 04
February 2015
Thursday, 05
February 2015
Thursday, 05
February 2015
Friday, 06
February 2015
Friday, 06
February 2015 &
ongoing
Friday, 06
February 2015
Friday, 06
February 2015
Monday, 09

TS

E-Flyer Invite

Send first draft to OA for review &

authorisation
Send first draft to OA for review &
authorisation
Second draft to OA & finalize for
issue
Second draft to OA for review &
authorisation
Upload on website

Press Release
E-Flyer- Invite
Press Release

Press Release

TS
TS
TS
TS
TS

TS
TS
TS

E-Flyer Invite
Press Release

Send reminder to Eastern Cape

database
Third issue to the media database

February 2015
Tuesday, 10
February 2015
Wednesday, 11
February 2015

TS
TS

Benchmarks for Success

Number of people who attend the screening and public dialogue:
Target is 100 people
Twitter trending: Our target is to be trending on twitter on the day
of the SONA screening
The number of new likes on Facebook & new followers on
Twitter
Number of news articles and stories on the Screening & Public
Dialogue that appear on various media platforms
The number of visits to the Steve Biko website in the weeks
preceding and after the event

Social Media Strategy

Social Media Platforms & Mechanisms
The main social media platforms and mechanisms that will be used to
communicate SBF messages to the public are:
Twitter- @bikofoundation
Facebook- Steve Biko Foundation
Website- www.sbf.org.za
Action Steps
Upload the SONA screening and public dialogue e-flyer on the
Steve Biko Foundation Website (TS)
Upload the SONA screening and public dialogue e-flyer on all
social media platforms (TS)
Search for Youtube clips of previous SONA for reposting to
generate interest

Social Media Schedule

Item

Action Step

Deadline

Point
Person

E-Flyer - Invite

Send first draft to OA for review &

authorisation
Second draft to OA & finalize for

Wednesday, 04
February 2015
Thursday, 05

TS

E-Flyer- Invite

TS

E-Flyer Invite

issue
Upload on website

E-Flyer Invite

Upload on social media

SONA
Screening &
Public Dialogue
Proceedings

Tweet live from the venue at the

Steve Biko Centre during the
screening and public dialogue

February 2015
Friday, 06
February 2015
Friday, 06
February 2015 &
ongoing until
Thursday, 12
February 2015
Thursday, 12
February 2015

Benchmarks for Success

Number of people who attend the screening and public dialogue:
Target is 100 people
Twitter trending: Our target is to be trending on twitter on the day
of the SONA screening
The number of new likes on Facebook & new followers on
Twitter
Number of news articles and stories on the Screening & Public
Dialogue that appear on various media platforms
The number of visits to the Steve Biko website in the weeks
preceding and after the event

TS
TS

SB