J Account Mark 2015, 4:3

http://dx.doi.org/10.4172/2168-9601.C1.003

International Conference on

Social Media, SEO and Marketing Strategies

November 03-04, 2015 Valencia, Spain

Study of marketing strategies of Patanjali Ayurveda

Sweta Singh
Indian Institute of Information Technology, India

atanjali Ayurveda Kendra Pvt. Ltd was established on 27 September 2007 in Swoyambhu, Katmandu, Nepal by Mr. Babukaji
Shrestha, the President. It operates sales of Ayurvedic medicines and publication. It was established with the main purpose of
curing and preventing common ailments by Ayurveda and importing all kind of Ayurvedic medicines, audio-visual materials and
literatures of Divya Pharmacy, divya Yog, Divya Sadhana and Divya Prakashan, Haridwar, India to distribute in Nepal. Make in India
is a major new national program designed to facilitate investment, foster innovation, enhance skill, development, protect intellectual
property and build best in class manufacturing infrastructure. In this research we are going to study about various strategies which
Patanjali Ayurveda have adopted for the marketing of their products, more importantly about their promotion strategies like cobranding, marketing through spirituality, we will also try to determine the future growth of the company using Pricing and promotion
strategy Matrix and lastly we will also focus on how Patanjali Ayurveda can use its CSR activities for its promotion and what else they
can do to increase their market shares and their growth rates which on the other way is promoting the concept of Make in India and
thus increasing the Export of the country.
Jovial_sweta@yahoo.in

Does cute work? Consumer perception of neotenous (child-like) characters used in marketing
communication
Vijayalakshmi S
Amrita School of Business, India

he purpose of this study is to understand the influence of neotenous characters used in popular media and the perception of
educated, Indian consumers towards them. Although the application of anthropomorphism in communication and marketing
of products is a common practice in the mainstream media, the study will focus upon understanding the impact and reason for
usage of neotenous or child-like and cute characters such as children, young animals, adults or semiotics like motifs and logos
by the contemporary brands. In order to test the assertion, the consumer responses towards advertising material with imagery or
characters that possess neotenous and non-neotenous features are studied through qualitative analysis. This enables in evaluating
their schematic behavioural and perceptive response towards the characters, the brand associated with them and the relevance of
usage for the brands identity.
vijayalakshmisund@gmail.com

Notes:

J Account Mark
ISSN: 2168-9601 JAMK, an open access journal

AddMark 2015

Volume 4, Issue 3

November 03-04,2015

Page 59