Vocabulary: Chapters 1, 4, 15, and 16

Chapter 1

1. Audience centered approach - Understanding and respecting the members of your audience
and making every effort to get your message across in a way that is meaningful to them.
Example: The professor wants that Alexandra make a speech keeping in mind the audience
centered approach.
2. Code of ethics - A written set of ethical guidelines that companies expect their employees to
follow.
Example: Larry, you have to read all the code of ethics of the company before you present your
business solution.
3. Communication barriers - Forces or events that can disrupt communication, including noise
and distractions, competing messages, filters, and channel breakdowns.
Example: The communication barriers were in the entire event, it was so terrible because no one
can hear the speech of the gubernator.
4. Corporate culture - The mixture of values, traditions, and habits that give a company its
atmosphere and personality.
Example: During the interview Amanda told me that the company was focused on the corporate
culture and that was a part of what they wanted to project as a company.
5. Decoding - Extracting the idea from a message.

Example: The receiver is decoding the message that the sender sent.
6. Encoding - Putting an idea into a message (words, images, or a combination of both).
Example: She was not able to encode the message.
7. Ethical communication Communication that includes all relevant information, is true in
every sense, and is not deceptive.
Example: The main objective of the meeting was the company policy about ethical
communication.
8. Ethical dilemma - Situation that involves making a choice when the alternatives arent
completely wrong or completely right.
Example: Carla has struggled with the collaboration of the company since it involves an ethical
dilemma because the terms of the agreement they demand
9. Ethical lapse - A clearly unethical choice ethics the accepted principles of conduct that govern
behavior within a society.
Example: Yanira in his time as executive vice-president came about Unethical agreements, as a
result of this the president of the company and its partners decided not to renew his contract
again for having this ethical lapse.
10. Intellectual property Assets including patents, copyrighted materials, trade secrets, and
even Internet domain names.
Example: The teacher made it clear that the copy something from some website and use it
without saying where did you get it is a violation of intellectual property.

11. Social communication model An interactive, conversational approach to communication in

which formerly passive audience members are empowered to participate fully.
Example: Thanks to the social communication model we could have a successful speech at the
convention.
12. Stakeholders - Groups affected by a companys actions: customers, employees, shareholders,
suppliers, neighbors, the community, and the world at large.
Example: Company contamination in the air made the stakeholders of nearby houses sued the
company.
13. Workforce diversity - All the differences among the people who work together, including
differences in age, gender, sexual orientation, education, cultural background, religion, ability,
and life experience.
Example: A good example of workforce diversity is given in the film internship.

Chapter 4
1. Direct approach - Message organization that starts with the main idea (such as a
recommendation, a conclusion, or a request) and follows that with your supporting evidence.
Example: I was very surprised email from the manager Macys because not poense that would
give me a direct approach as it did

2. General purpose - The broad intent of a messageto inform, to persuade, or to collaborate

with the audience.
Example: The general purpose of all advertising Carla , is to persuade the customer to buy the
product to us.
3. Indirect approach - Message organization that starts with the evidence and builds your case
before presenting the main idea.
Example: Jose if you see someone stealing a shirt or anything of the store you must make an
indirect approach letting him know that you know that he/ she has the piece, this can avoid that
they steal from us.
4. Journalistic approach - Verifying the completeness of a message by making sure it answers the
who, what, when, where, why, and how questions.
Example: Dominic, If your paragraph answer the who, what, when, where, why, and how its a
Journalistic approach I told you that in class.
5. Medium - The form through which you choose to communicate a message.

Example: The medium Diego use to answer questions was YouTube because he thought it would
be the fastest to share.

6. Scope - The range of information presented in a message, its overall length, and the level of
detail provided.

Example: The scope of the message of Joanna was very poor I think she can do better.

Chapter 15

1. Applicant tracking systems - Computer systems that capture and store incoming rsums and
help recruiters find good prospects for current openings.

Example:

2. Chronological rsum - The most common rsum format; it emphasizes work experience,
with past jobs shown in reverse chronological order.

Example:

3. Combination rsum - Format that includes the best features of the chronological and
functional approaches.

Example: I dont recommend you to use combination resume for this job is a little complicated
for the job that youre applying for.

4. Functional rsum - Format that emphasizes your skills and capabilities while identifying
employers and academic experience in subordinate sections; many
Recruiters view this format with suspicion.

Example: Miguel your functional rsum is very well you should start looking for work.

5. Networking - The process of making connections with mutually beneficial

Business contacts.

Example: Juan had a good resume and made a very good interview but what helped him get the
job was his networking.

Chapter 16

1. Applicant letter Message that accompanies a rsum to let readers know what youre
sending, why youre sending it, and how they can benefit from reading it.

Example: Sara, you have to send application letter with your resume is very important that the
company knows why are sending the resume.

2. Behavioral interview - Interview in which you are asked to relate specific incidents and
experiences from your past.

Example: I had never had an interview before but I think the technique that was used to
interview me was the behavioral interview.

3. Employment interview - Formal meeting during which you and an employer ask questions and
exchange information.

Example: The most important part of the process of hiring new employees is the employment
interview.

4.

Open-ended interview - Interview in which the interviewer adapts his or her line of

questioning based on the answers you give and any questions you ask.

Example: The technique you use to interview candidates was open-ended interview is the most
suitable for this type of work.

5. Situational interview - Similar to a behavioral interview, except the questions focus on how
you would handle various hypothetical situations on the job.

Example: He made half of the interview well but when you play the part of the situational
interview he was not sure of the answers he gave.

6. Structured interview - Interview in which the interviewer (or a computer) asks a series of
prepared questions in a set order.

Example: The technique of interview for manager is the structured interview so you have to be
very specific with your answer.