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1.

Analysis of Market Data


Market Size
The total formula cars market size is around $ 16 billion globally.

Target Customers
Average age of our customer is 23-40 years.
1. Our main priority is to sell our cars to global formula cars giants like
Audi, Volkswagen, Renault, Red Bull and Ferrari. We will also
target them to offer our services and earn profits against it. If our whole
car package is not accepted then we can sell to them individual car
parts.
2. Our second market is the student in the universities who want to
learn about the formula car racing to have hands-on experience
with race engineering. We will sell the car through internet as it is
available globally. We also offer any service required as demanded by
our customers.
3. Our third market is the global elite class who love formula racing
and want to get a car manufactured as required by them.

2. Company Strategy
What we offer

We offer two things, effortless performance and effortless ownership.


a) Suspension system
We employ non-parallel unequal double wish bone configuration and 4 wheel
independent double A-arm suspension. So we package effortless handling
and response.
b) Excellent grip and Control
We offer good traction and launch control to maximize grip and power.
c) Safe and Reliable
We also offer high quality carbon aramid impact attenuator on demand.
By default we use aluminum impact attenuator which fits perfectly as
the minimum viable solution for safety.
**On demand we may also offer Full Throttle Auto Upshifts, cruise
control to ensure paddle shifters for effortless shifting.

Our Services
We have the capacity to meet the demand of car, as asked by the customer,
in just 48 hours. We offer 24/7 customer support to our users and have the
capability to solve any given task as soon as possible.

One stop
service
solution
SERVICE
S
Free Tuning
Guides

Free
maintenance
for 1 year

24/7 help desk

**We also offer guiding booklets and video instructions to our customers.

Our Business Model


Our manufacturing cost of single unit is $15,000 and we will sell the car at
the profit of $5000. So the selling cost of single unit for our cost comes out
to be $20,000. We are keeping the selling price high to ensure the best
quality and good services of our product. We have the capacity to
manufacture 1000 cars a year. Following is our business model:
For 1000 cars a year,
Total Revenues per year= 1,000 * ($ 20,000) = $20,000,000 = $ 20
million
Total Profits per year = 1000 * ($ 5,000) = $5,000,000 = $ 5 million

3. Vehicle strategy and Performance; Key Design Features


and Key Performance Targets
a) Vehicle performance
Performance Parameters

Values

Power
Weight
Top Speed
Power/weight
Body shell
Chassis
Impact Attenuator
Engine

115 hp or 113.43 bhp


280 kg
136 kph
405.11 bhp / ton
Fiber Glass
Mild Steel
Aluminum
Naturally aspirated Engine Suzuki
FZR-600 CC
Chain Differential Power Train

Power Train
Suspension System

Non-parallel, unequal double


wish bone configuration and A arm
suspension

Tires
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*Body shell can also be made of carbon fiber (on demand)

b) Vehicle Strategy
We are designing the car for optimal speed and performance. The design is
modern, lightweight, highly streamlined and aerodynamic. Thus our product
is safe to drive, affordable to buy and very sustainable solution for the
current market of formula cars.

4. Plans for efficient design and manufacturing


a) Quality Assurance
Our first and foremost strategy will be to manufacture a balanced car that
fits perfectly as the price/performance optimized model. We want to serve
our target customers as better as we can by keeping up the standards and
ensuring quality manufacturing.
b) Price/performance Optimization
We have prepared a design that is optimized with respect to performance as
well as price parameters. Our business model ensures the most optimized
point for profitability and at the same time keeps its performance parameters
on the top.
c) Risk Assessment and Management
Our sales engineers will do the risk analyses and our venture partners will
also know them. The best way to manage risk is to do public surveys to know

about the product demand and thus regulate its supply. The second way is
to employ market-product fit techniques before getting into the real
business as this completely ensures the minimum viable go to market
product and hence risk can be minimized without even compromising our
future profits.
d) Cheaper Labor and shipping
China is the best place in the world where labor is cheapest. So it is the best
place to manufacture and assemble cars. For cheaper shipping, we will sign
contracts with them and will offer them a negotiable shares in profit.
e) Outsourcing (Signing contracts with other companies to get
work done for us)
By outsourcing, we will acquire the investment for our products production
and divide the share percentage as negotiated. We will prefer if the investor
brings his/her own management, manufacturing and production team and
we will only sell the design and do all the research and development of the
car.

5. Key Design Features and 6. Key Performance Targets


Performance Parameters

Values

Power
Weight
Top Speed
Power/weight
Body shell
Chassis
Impact Attenuator
Engine

115 hp or 113.43 bhp


280 kg
136 kph
405.11 bhp / ton
Fiber Glass
Mild Steel
Aluminum
Naturally aspirated Engine Suzuki
FZR-600 CC
Chain Differential Power Train

Power Train
Suspension System
Tires

Non-parallel, unequal double


wish bone configuration and A arm
suspension

18/13