INTRODUCTION OF INDUSTRY

INTRODUCTION OF INDUSTRY
INTRODUCTION ABOUT INDIAN DAIRY INDUSTRY
Lot of Indian people start their day with tee & milk. Milk is an aessential factor of
our daily life. In Indian milk business adopt modern concept in 1970 with the help of
national development board through operation flood plan. In The first section of plan, ten
states were selected. In which mothers dairy was set up in Delhi, Mumbai, Chennai, &
Kolkata.
Our country has first position in production of milk. But in field of per capita
availability of milk is almost 900gm while in India it is almost 200gm. The ideal average
per capita of milk should be at least 250gm.

GENERAL REVIEW
(A) Indian dairy emerging as sunrise industry and contributes significantly in
generating small marginal farmers of rural India, besides providing food security.
(B) India is blessed with hug bovine population of 196 million cattle and 80 million
buffaloes.
Accounting for 5% if Asia and 19% of world bovine population the largest in world
(C) Milk production in India has increased form 20 million tones to during 1970 to
1977 million in 1999 which accounts for 20%b of the world milk product in and stock first
in the worlds milk
(D) Indian dairy industry generates an annual business of nearly RS 80,000 Crore
(E) Dairy sector provides regular employment to 9.8 million people in principle status
and 8.6 million people in subsidiary status, which together constitute 5% of total force
(F) The dairy infrastructure now compromises 23 states federation, 70 districts milk
union and around 10,000 villages co-operative societies; through which rural milk
production and production system have been effectively linked to urban market
consumption centers.
(G) The industrys growth potential is high as there is sufficient domestic demand and
good scope exports of milk products.

(H) India Is emerging as one of the largest and fastest growing consumer market in the
world with high income elasticity of demand of dairy product. Indian dairying is energy
efficient, labors intensive and ecological.

History & progress

In olden day, the wealth was measured in number of cattles, and the cow
considered as a sacred anima in India. It was worshipped as goddess of fertility in other
continental countries. Event about 6000 year ago, the importance of ilk as food was know.
According to the best authority the domestication of the cattle was taken somewhere
between 6000 to 10,000 year B.C. The cow has formed as an efficient producer of human
food than any other animal consuming large amount of rough ages that cannot be taken by
the human beings & converting into milk. Cow is also considered as essential for
maintaining fertility of the soil. There are many change s in the dairy industry since 1850.

Modern creamery , ice cream, factory, condensed & dry milk plants have been
developed after the invention of cream separators fat tasting , apparatus, pasteurization,
neutralization , refrigerator etc.
Regular shipments of milk for distance places, in special milk, trucks have been
possible to transport milk in good condition. In refrigerator condition; ships were use to
transport cream, butter, cheese etc.
To different and long place including international market. Bacteriological,
chemical & nutritional researchers on milk & milk product made the urban people to use
more in their diet. Improved livestock, scientific, breeding along with modern techniques
made in the milk industry progress rapidly milk was utilized in the earlier periods for the
preparation of products rather then direct consumption of milk production in villages for
off form urban area, insufficient transport facilities, high temperature, high percent of
humidity, lack of education to appreciate the modern advance in the technology and to
many cases of the poor condition of milk industry in India.

FORMATION & MANAGEMENT OF CO-OPERATIVES SOCITIES

Co-operatives societies can be formed under Indian co-operative act. The following
conditions are essential for formation of societies.
There must be at least ten members.
Every member should be adult and major.
3

 The member should be resident of that villages city, where societies were setup.
All document of co-operative societies should be submitted to be registered of
co-operative societies

MANAGEMENT
The management of co-operative societies is based on democratic aspect. All member
elect working committee thats look after that work of society. The members are not paid
salary. Registrar of co-operative societies department checks the accounts of society.
FACTORS REQUIRED BEFORE SETUP DAIRY:
I the present population growth rate are very high before setups on dairy business we
required some points keeping mind.

Take best training about dairy industry.

Choose best places.
Purchase best cattle.
Best cattle management etc.

It is true dairy industry engines of growth in any economy. They are provides and
technological innovators. Dairy industries in this area take a form of independent industry
and its people get benefits, which are members of its industry, are indirectly.
Direct effect:- A farmer 50% of income earn by milk selling.
Solving of economic problem of that area through provide employment to young
person.
Indirect effect:- due to get facilities, cheap animal food farmer can increase milk
production.
People get more benefit due to no intimidators.
Other benefit:- people get pure, fresh and pasteurized milk.
Provide employment to the transporters who are supplying milk to the society.
MARKETING OF MILK PRODUCT:In marketing of milk product, the key managerial decisions areas as following.
How to frame product mix?
Hoe to distribution channel?
How to manage pricing?
4

 Hoe to design the promotion mix?

THE CO-OPERATIVE MOVEMENT:- OPERATION FLOOD

Co-operative movement in the milk sector has made considerable progress since the
inception the operation flood program in marketing increased quality of milk but paying
remunerate prices to a vast majority of milk producers in the country. He operation flood
was an integrated of dairy development in the co-operative sector based on ANANS
model.

Operation flood- 1
Operation flood was launched in1970 with the assistance from the world programmed in
the flood aid of 126,000 tones of skimmed milk powder & 42,000 of butter oil. He
proceeds of the sale of these commodities were used in development of 27 rural shades in
10 shades in 10 states & setting in the hinterland & in four metropolitan cities of the
country.

Operation flood- 2
Operation flood-2 commenced in 1981 with the objective of building a national milk grid
linking 136 rural milk shades in 22 states & union territories with urban demand canters &
creating infrastructure to support a viable dairy industry. This programmed was
implemented with a World Bank credit of us $150 million & commodity assistance from
the European Economic Community [EEC]. During 1981-85.

Operation flood- 3
Operation flood- 3 was craned out in 1985-86. Its objective was to consolidate the gains
accrued in the earlier phase. His main focus was on achieving financial viability of milk
unions/state federation. He programmed was funded by a World Bank Credit loan of us
$360 million by the E.E.C. & Rs. 2036.30 crore by NNDBs own resources. Significant
achievement of operation flood- 3 programmed include organization 72,200 states. Dairy
co-operative, both quantitative are listed below.
Marketing liquid milk in 160 cities & around 450 tones besides the metros.
An assured market & remunerative prices to the products for raw milk in addition,
balance cattle feed by mass protein feed urea enriched straw; better fodder verities,
assured veterinary service.
5

 Besides beings Indias largest & only sustainable source of rural employment in
urban Ares as support systems like dairys plants, marketing, transport &
distribution.
75 % of dairy co-operative members are landless, marginal or small farmers around
Rs. 3000 core is paid annually to these milk procedure who account for roughly 60
% of mile procured by co-operative.

ORGANISATION
The federation a state level apex co-operative organization owned by its
member unio0n each of which term is owned the dairy co-operatives societies in its area of
operation which are themselves owned by farmer members
The federation has a board of direct ors of which has overall responsibility
for the planning policies, financial resources mobilization & management, member &
public relation as well as liaison with agencies of the state & central government, financing
institution etc. The federation has a chief executive designated as managing director.

OBJECTIVES
To carry out activities for promoting production, procurement, processing and
marketing of milk & milk products for the economic development of animal
husbandry/ farming community.
Development & expansion of such other allied activities as may be conducive for the
promotion of the dairy industry, improvement & protection of milk animals and
economic betterment of those engaged in milk production.
Organize and provide technical inputs.
Erection of Dairy, chilling plant, cattle feed plants for unions.
Study of problems of mutual interest of the Federation and milk unions.
Impart training and orientation to dairy co-operative members.
Advise, assist and guide milk unions
Undertake audit and accounts supervision
Encourage fodder production etc.
6

THE THREE TIER STRUCTURE

The dairy co-operative movement operates on three tier system wherein farmer members
own dairy co-operative societies (DCS) which own district milk producer's union. The
unions collectively own the RCDF.

* State level [Rajasthan co-operative Dairy Federation

It provides service & support to union. The district unions are federation into a state
dairy federation. This is managed by the elected representative of the district union. The
federation takes all the major policy matter decisions regarding its District Union as levels
by managing Director the RCDE

Marketing within & outside state

Liaison with government & NGO agencies.

Mobilization of resources.
Coordinating & planning programmers / projects

* Milk union [At district level]

The village societies are federation into a District Union run by the elected

representative of the village societies.

It has the following responsibility
Development of milk form DCVS.
Processing & marketing milk
promotion of cress breeding through AL & NS
Supervision of DCS

* Dairy co-operative Society

Provides input services (AH, AI) to its members and procurement of milk. One is a
collection of milk form individual milk producers.

The dairy co-operatives depict the following institutional properties

Democratically elected board of DCS, milk unions & Federation from among their
members.
Adoption of such bye laws which ensure democratic process on the principles of
cooperation.
Management & ownership of assets by the cooperatives.
Autonomy in pricing, marketing & appointment of personnel.

TECHNICAL INPOUTS
In addition to provision of regular and remunerative market for milk to the farmers the
dairy cooperative development programmed also provides input and services for promoting
animal health and production enhancement of malice animals
A. Animal Health Programmed (AH)
Veterinary services like first aid, medical treatment and vaccinations are being provided to
the members by the milk unions
First aid is provided at the village at the DCS.
Regular scheduled services are provided by mobile units and at veterinary
camps.
Emergency services provide veterinary care at the farmer's doorstep.
Progress under AH programmed

B. Breed Improvement
Artificial Insemination Programmed (AI):
Artificial Insemination Programmed has been undertaken by RCDF. To supply the
frozen
semen to the AI Centers of Milk Unions as well as to A.H. Department, an
ultramodern Frozen Semen Station is established at Basis which supplies the Semen of
high pedigree exotic and native breeds.
Natural Services (NS):
Bulls of improved breeds are provided at dairy cooperative societies where AI activities
are not much feasible.
C. Cattle Feed
Balanced cattle feed is being manufactured by four cattle feed plants
viz. Ajmer, Bikaner, Jodhpur and Nadbai. The milk unions make feed available to the
farmers
via village cooperative societies. The available range of Cattle Feed are balanced cattle
feed, high energy feed & Cattle feed supplements like Urea molasses bricks (UMB) and
Mineral mixture.
D. Fodder Development
Under the recent major input programmed the fodder development activities have been
taken by RCDF through which the major fodder crops and their seed is grown on Rojhri,
Basis and Pal Farms and seed is supplied to the dairy farmers on no profit-no loss basis.
The major fodder crops are Lucerne, oat, bare, bar seem Sorghum Sudan Grass etc. The
federation also procures quality seeds from other agencies & provides them to the farmers
AUTOMATION
FG The milk collection and testing systems at village DCS have been automated with the
installation of electronic milk testers (EMT) and auto milk collection stations (AMCS). At
present 11,670
EMT
&
AMCS
are
operational
at
DCS
level.

Milk reception, weighment and testing at dairy plants and chilling centers have been
modernized with the installation of automated raw milk reception Dock (RMRD).
ACTIVITIES
SSA The marketing activities of the Federation include providing support to the Milk
Unions in milk and milk products marketing, within and outside the State. RCDF is
presently marketing milk & milk products under Saras brand .Fresh milk of different
compositions and long shelf life tetra pack milk is being marketed in rural and urban areas.
The Federation is a major supplier of tetra pack milk (UHT) to the armed forces.
RCDF is also marketing various fresh milk products in Saras brand, which are, Chhach,
Lassi, Shrikhand, Flavoured Milk, Paneer and Dahi. Long life products such as Cow ghee,
Ghee, Table Butter, Skim Milk Powder and Tetra Pak Milk (Taza Milk and Fit and Fine)
are also being marketed.

The Name of dairy plants in Rajasthan as follies:

Ajmer dairy plant.

Alwar dairy plant.

Bhilwara dairy plant.

Bikaner dairy plant.

Hanuman garh dairy plant.

Jaipur dairy plant.

Jodhpur dairy plant.

Raniwara dairy plant.

Udaipue dairy plant.

Kota dairy plant.

Ganganager dairy plant.

Chittoragh dairy plant.

Churu dairy plant.

10

Sikar dairy plant.

Banswara dairy plant

Tonk dairy plant.

Swaimadhpoour dairy plant.

Nagpur dairy plant.

Bharatpuer dairy plant.

Jhalawar dairy plant.

11

INTRODUCTION
OF
SARAS (BZDUSS LTD.)

12

INTRODUCTION OF SARAS (BZDUSS LTD.)

Bhilwara Milk Union was established in August, 1972 with average milk procurement of
250 liter Per day. Bhilwara Milk Union was registered under Rajasthan co-operative act
1965 with the motto to pay remunerative price to its milk producers around the year at their
door step along with technical input services such as animal health care, supply of balance
cattle feed, supplements and breed improvement programmed through Artificial
Insemination and Natural Services and to provide quality products to consumer at
competitive price.

13

Chairman

Mr. Ratan Lal Choudhary

Managing Director

Mr. L. K. Jain

Est Ablishment year in Bhilwara

1972

DCS Members

58041

Certifications

ISO 9001-2008
IS 15000 (HACCP Food Safety
Management System)

No. Of District Cooperative

Societies

948

Products

Full Cream Milk, Toned Milk, Double

Toned Milk
Standerdised Milk, Paneer, Ghee,
Chaach, Lassi
Shrikhand, Flavoured Milk, Ice
Cream, Rasgulla
Cheese, Gulabjamun, Table Butter,
Cow Ghee, Mawa, Dahi.

Production of milk per day

184.18 Lakh Liters Per Day

Address

Bhilwara Zila Dugdh Utpadak Sahkari

Sangh Limited
14

5 Km., Ajmer Road, Bhilwara (RAJ)

311001

Telephone

01482-264341/264318
24 Hours Helpline/ Customer Care
01482-324731

Fax

01482-264613

Products/Services:
SARAS PRODUCTS:
S.No.

PRODUCT NAME

PACK SIZE

MRP PER LTR/KG

MRP PER UNIT

SARAS-MILK
1

500 ML

40

20

1 LTR

40

40

6 LTR

38

228

500 ML

34

17

1 LTR

34

34

250 ML

32

8.00

500 ML

30

15

1 LTR

30

30

500 ML

28

14

1 LTR

28

28

100 GM

300.00

30

500 GM

294.00

147

200 GM

200.00

40

1 KG

200.00

200

FULL CREAM MILK

STANDERDISED MILK

TONED MILK

DOUBLE TONED MILK

MILK PRODUCTS
SARAS-BUTTER
5

TABLE BUTTER

SARAS-PANEER
6

PANEER

SARAS-TAAZA CHAACH
7

NAMKEEN CHAACH

200 ML

20.00

PLAIN CHAACH

500 ML

14.00

SARAS-FLAVOURED MILK
FLAVOURED MILK

200 ML

15.00

15

SARAS-SHRIKHAND(KESAR PISTA)
SHRIKHAND(Elaichi)

50 GM

140.00

SHRIKHAND

100 GM

140.00

14

15

500 GM

130.00

65

1 KG

110.00

110

130.00

130

SARAS-RASGULLA

10

RASGULLA

1 KG

SARAS-GULABJAMUN

11

GULABJAMUN

1 KG

140.00

140

32.00

12.00

12

1 LTR

295

295

500 ML

298

149

5 LTR

295

1475

15 LTR

280

4200

1 LTR

315

315

5 LTR

315

1575

15 LTR

300

4500

SARAS-TAAZA LASSI

12

TAAZA LASSI

250 ML

SARAS-TAAZA DAHI

13

TAAZA DAHI

200 ML

SARAS-GHEE
14

GHEE

SARAS-COW GHEE
15

COW GHEE

SARAS-CHEESE
16

PROCESS CHEESE

200 GM

345.00

69

SPREAD CHEESE (Garlic/Pepr/Genl)

200 GM

285.00

57

500 GM

200

100

1 KG

200

200

5 KG

200

1000

SARAS-MAWA
17

MAWA(FIKA)

Main Aims

To provide good quality of milk to consumer at reasonable prices.

Availability of good quality milk to consumer

To provide food price of milk to consumers

To contribution in country development

Mission
16

 To maintain the top position in the milk market

Corporate value
To produce & market, best quality milk products t reasonable price to the
consumer & in the contribution of complete development of the country.

Various brands of SARAS milk

1. SARAS smart Double toned milk
Composition;
Fat %

[Min]:

SNF % [Min]:

1.5
9.0

Pack size: 5 liter , 0.5 liters, and 1 liter.

Shelf- life \Best before : 2 Days form the date of packing when
stored below 8C. Utility:

Use for preparation of tea.

Good digestive factor for children.

Recommended by Dr. for heart patients & blood pressure ptients.

Used in marketing curd & paneer.

2. SARAS taza single toned Milk

composition
Fat % [min.]: 3.0
SNF% [min]: 8.5
pack size : .05 & 1 liter, 250 ML, 6 liter
Shelf life / best before : 2 Days form the date of packing
when stored below 8c
Utility;
17

3. SARAS shakti - standerd milk.

Composition
Fat % [min.]: 4.0
SNF% [min]: 8.5
pack size : .05 & 1 liter,
Shelf life / best before: 2 Days form the date of packing
when stored below 8c
Utility;

Best in making khoya.

Used in drinking purpose.

Used for making curd, kheer etc.

4. SARAS gold Full cream milk.

Composition
Fat % [min.]: 6.0
SNF% [min]: 9.0
pack size : .05 & 1 liter, 5 liter
Shelf life / best before : 2 Days form the date of packing
when stored below 8c
Utility;

Best in making khoya

Used in making swee

18

ADVERTISING STRATEGY
19

&
SALES PROMOTION

ADVERTISING STRATEGY
Meaning and definition of advertising strategy

MEANING:Advertising is the integral part of the business. Advertising is an important of promotion

mix, by which the marketer provides information regarding product & services to mass
public. Frank jefkins say, Without advertising modern industrial society would not exist.
Advertising is a power tool in mounding our attitudes and our behavior towards products,
ideas and services. Advertising is lot of think. Its democratic pop culture, capitalist tool,
oppressor, liberator, art and theater, all rolled into one. Its free speech, its creative flow, its
information, and it help businesses get things sold, above all, its fun. The basic purpose of
advertising is to persuade the public o buy the product.

20

DEFFINITION:According to A.M.A., Any paid form of non personal presentation of ideas, good and
services by an identified sponsor.

According to William j. Stanton, Advertising consists of all the activities involved in

presenting to an audience, a non- personal, sponsor-identified, paid for message about a
product or an organization.

According to Philip Kotler, Advertising is any paid form of non- personal presentation and
promotion of ideas, goods, or services through mass media by an indentified sponsor.

21

Characteristics of Advertising: To communicate features of good & services.

To introduce a new products.
To induce present customer to buy more.
To attract new customers.
To confront competition.
To maintain sales in off- seasons.
To explain where goods & services can be purchased.
To generate enthusiasm in channel members.
To increase retail inventories so more goods could be sold.
To covers a group of huge customers.

Features of advertising:-

22

Paid form of communication: most advertising is paid form of the advertiser.

Advertisement appears in the news paper, magazines, TV or cinema because advertiser has
purchased some space or time to communicates information to the prospective customers.

Non-personal presentation of the message: Advertising is non-personal as against

face to face personal selling. While the advertisement may give an impression of
personal appeal, it is still considered as non-personal

Good ideas & services: while most advertising is still confined to promote tangible
and physical goods, it is being extensively used services oriented outlets like banks,
hotels and insurance& airline companies.
An identified sponsor: advertising is an identified with its sponsoring authority or
advertiser. It discloses or identified the source of ideas, it presents.
Inform & persuade: Advertisers most prepare and select their media with an eye to
influence the selected market. For example, advertisement for a tractor would not
be very effective; if it is placed in time of India, which is primarily read by the elite.

Tools of advertising
Personal selling
Advertising
Sales promotion
Direct marketing
Sponsorship
Exhibition
Packaging

Objectives or purposes of advertising:-

23

The present business situation is characterized by mass production & distribution, cut
throat competition, changing life styles and shorter life cycles. Today advertising is a multi
purpose activity, which serves variety of purposes. In the paragraphs important purposes of
advertising have been discussed:
To inform: One of the major objectives of advertising is to inform the customers
about the product and service being launched for the first time.
To support companys sales force: advertising generates lot of awareness about the
& communicates all the details.
To support the middleman: Big firms advertise extensively to support dealers and
distribution so that they can assure accelerate distribution.
To persuade: In todays competition environment, it is essential to persuade the
prospective buyers by establishing superiority of one brand over the other.
To expand the market: Those organization that went to expand the market can
advertise to stimulate new buyers form untapped markets.
To counter competitors advertising: In todays competitive adverting, organization
have no choice but to launch advertising campaign to counter competitors
advertising campaign.

Advertising media
The word media is plural form of the world medium which is a means through which a
thing is done. An advertising medium is the vehicle used to carry the advertising massage
form the producer to the consumer. The basic function of media is to place the advertising
sales massage before the prospective buyers.
Since the advertising is a means of mass communication, it requires mass media.
No single medium will suffice in reaching all potential customers. An advertising media is
means or the vehicle, which is used to carry out advertising message form the intended
receiver. SARAS DAIRY bhilwara use many media of advertising. The media provide the
opportunity to reach the people who are potential buyers of the products. The basic
purpose of advertising is not merely informing people about the product and service but to
persuade them to buy the product. It is not merely the advertising message but the
selection and scheduling of suitable media that determine the effectiveness of advertising
24

strategy. The primary objective of media selection is media planning is to reach the target
group with largest number of people at the lowest possible cost.
Hence, it is necessary to use a combination of several media in an advertising campaign
Print media:- Advertising in newspaper, magazines journals etc.., can be called print
media. Growth of literacy has paved the way for this media. Advertising through print
media is also an important source of finance for the print and press media. Broadly it can
be classified into two parts:
Newspaper:- More then 10000 newspaper are publish in India. Today, newspaper reading
is a common habit among most of the educated people. It reaches every nook and corner
of the country. SARAS DAIRY use many newspaper for advertise their products. These
newspaper are Rajasthan patrika, Dainik bhaskar, navjyoti, India today, sun moon and
etc.. newspaper can be classified in different types:
On the basis of period: Daily, weekly.
On the basis of edition: morning edition, evening edition Sunday edition.
On the basis of circulation: local state level, regional, national, international
On the basis of language: Hindi, English, Gujarati, Punjabi, Marathi etc.
Magazines:- similar to newspaper, magazines are another important print medium for
advertising. Magazines too, can be classified categories on the basis of

Advertising Media
Print

Electronic

Outdoor

Direct

Media

Media

media

Media

Other
Media

Newspaper

Radio

posters

sales letters

Special advertise

Magazines

T.V.

Vehicular

Circular letters

Window display

Yellow page

Cinema

Wall writing

Booklets
25

Directories

Internet
Audio- Video
Cable T.V.

Electronic Displays
Sky writing
Balloons

26

Folders
Brochures

Loud speaker

RESEARCH MENTHODOLOGY

27

RESEARCH METHODOLOGY
Research methodology to SARAS for knowledge. It is systematic, scientific, objective
collection, analysis & recording of information in relation to same subject or problem.
According to Clifford woddy.* Research compromise defining & redefining problems,
formulating
Hypothesis or suggested solution, collecting, organizing, & evaluating data, making
deducting & reaching conclusions & at last carefully tasting the conclusion to determine
whether they fit the formulating hypothesis.*
Every research is based on a standardized sequence, which determine the way in which it
has been conducted finalized. Present research has been conducted in the followed
sequence:-

1. Problem definition of the study:Advertising strategy is the important and key factor in any organization, for increasing sales
of product and product awareness in consumers. Advertising is the main element to increase
sales, without advertising company can not grow. Advertising leads to improve job
performance. The efficiency and effectiveness of tan organization depends directly on, how
capable its advertising strategy is and how effectively they are utilized for achieving
organizational objectives. Hence, decision related to advertising one major marketing aspect
of the SARAS MILK DAIRY and it should be taken very carefully.

2. Approach to the studyThe study of advertising strategy and its effectiveness in company is very significant
because no organization has a choice of whether to sale SARAS DAIRY product or not ,
the only choice is that of methods .The primary concern of an organization it its viability
and hence its efficiency. Thus, it has been essential for any organization to increase sales of
28

SARAS DAIRY products and skills in advertising and it helps the organization to earn the
higher profit, as well as to build goodwill of the company.

3. Sample design:When only and if only a portion of the population is studied it is known as sampling
method. In present studySampling: Non random
Sampling unit: marketing dept. of the SARAS DAIRY
Sample size: 100 employees (diff. designations)
Area studied: advertising strategy of SARAS DAIRY bhilwara

4.Data collection:Data Collection in the present study were of two types:

(A)

Primary data collection:

In primary data collection, data collection using methods such as interviews and
questionnaire. The main methods of collection primary data are

Questions were open ended and subjective.

personal discussion as managerial level.

Observations

Interviews

Surveys

(B) Secondary data collection

Secondary data is data which has been collection by individuals or agencies for
purpose other then those of our particular research study.

company records
company manuals
Magazines
News bulletin
29

Website of the company

pamphlets
Course books
Company data collection
Google search engine

DATA ANALYSIS
&
INTERPRETATION

30

31

DATA ANALYSIS AND INTERPRETATION

Q. 1. Which promotion tool your company prefers?

Responses

No. of responses (%)

Advertisement

23

Personal selling

Sales promotion

75

120
100
80
60
40
20
0

sales promotion
Personal selling
Advertisment

INTERPRETATION:
This data shows that 75 % employees prefer sales promotion as a promotion tool in
company.
23 % employees prefer advertisement as a promotion tool in company.

32

Q. 2. Which kind of advertising your company follows?

Responses

No. of responses (%)

Print

70

Electronic

20

Direct

Other

150
other
Direct
Electronic
Print

100
50
0

Print Electronic Direct

Other

INTERPRETATION:
This data shows that 70 % employees said that company follow print media for
advertising.20 % employees said that company follow electronic advertisement.

33

Q. 3. If print media is used then what do you prefer?

Responses

No. of responses (%)

News paper

80

Magazines

18

Other

120
100
80
60
40
20
0

Other
Magazines
News paper

INTERPRETATION:
This data shows that 80 % employees prefer newspaper for print media.
18 % employees prefer magazines for print media.

34

Q. 4. If electronic media is used then what do you prefer?

responses

No. of responses (%)

TV

90

Radio F.M.

Other

10

105
100

Othe
Radio, F.M.
TV

95
90
85

TV

radio, F.M.

Other

INTERPRETATION:
This data shows that 90 % employees prefer TV for electronic media.
10 % employees prefer other electronic media.

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Q. 5. Which is the basis of your advertisement strategy?

Responses

No. of responses (%)

Consumer base

80

Product base

20

Other

120
100
80
60
40
20
0

Other
Product base
Consumer base

INTERPRETATION:
This data shows that 80 % employees prefer Consumer base as a base for advertisement.
20 % employees prefer Product base as a base for advertisement strategy.

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OBSERVATION AND FINDING

SARAS have quality products.

They come in different packaging & different sizes.

It provides fresh / healthy products.

SARAS products have a range of price.

SARAS products are economic in price.

SARAS milk is Expensive then open dairy milk.

SARAS have a strong distribution channel.

SARAS have its own parlors, whole sellers & distribution (Booth).

SARAS distributes milk two times in a day.

SARAS have its own Vans for distributing products.

Promotion is very limited.

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CONCLUSION

SARAS DAIRY made new attractive graphic designs of the product which is helpful for
the attract new customers. With the help of advertising SARAS DAIRY expand the market
& announce the change in any product. SARAS DAIRY used many media of advertising
like, print media, electronic media, direct media, and other media of advertising SARAS
DAIRY Bhilwara spend 10 lack rupees amount per year advertisement. Company used
customer based advertise their product through radio, T.V., cinema, and other media.

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BIBILOGRAPHY

Kotler Philip, keller Kevin, Marketing management , prentice hall,

Ramaswamy VS, Namakumari, marketing management: Global perspective India

context, Macmillan publishers India

Tyagi C.L. kumar Arun advertising management Atlantic publishers & dist

Batrn Rajeev, Myers Johan G, & Anker david A. advertising management person

Cundiff, still, govani S & Dmgt. Sales & Distribution management: An India
perspective pingali vevugopal SAGE

Rao Dr. K. venugopal product & Brand management, Himalaya publication House
Pvt. LTD

Sudha G.S. , sales and advertising management,)

Kothari Dr. Rakesh mehta Dr. Anil, & sharma Dr. Ashok, management ,

Websites
http://www.sarasmilkfed.Rajasthan.gov.in/index.Aspx

http://www.bhilwaradairy.com/

http://www.bhilwaradairy.com/about.php

http://www.bhilwaradairy.com/board.php

http://www.bhilwaradairy.com/annulreport.php

http://www.bhilwaradairy.com/products.php

http://www.indiandairy.co.in/

http://www.bhilwaradairy.com/activities.php

QUESTIONNAIRE
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Topic- A Study on Advertisement & sales promotion

NameAgePlacePositionContact no.-

Q. 1. Which promotion tool your company prefers?

a) Advertisement
b) Personal selling
c) Sales promotion

Q. 2. Which kind of advertising your company follows?

a) Print
b) Electronic
c) Direct
d) Other

Q. 3. If print media is used then what do you prefer?

a) Newspaper
b) Magazines
c) Other

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Q. 4. If electronic media is used then what do you prefer?

a) TV
b) Radio
c) Other

Q. 5. Which is the basis of your advertisement strategy?

a) Consumer base
b) Product base
c) Other

Signature:-

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