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[BUSINESS ETHICS IN ELECRONIC DEVICES COMPANY]

1.0 Introduction
It cant be denied that management and businesses in general are continuously facing
important ethical challenges. Before that, its better we know the definition of ethics itself.
Actually, the term of ethics has a variety of different meaning. To make it understandable,
ethics can be best defined as the principles of conduct governing an individual or a group.
Besides, ethics is also refers as the discipline that examines ones moral standards or the
moral standards of a society. The moral standard affect how people make decisions and lead
their lives. Ethics is very concerned with what is the best for individuals and society and its
also described as moral philosophy. The term is derived from the Greek word, ethos which
can mean custom, habit, character or disposition. It covers these following dilemmas, such as
how to live a good life, our rights and responsibilities, the language of right and wrong and
the moral decisions, what is good and bad? .We already know the meaning of ethics in
details, now we move to the definition of business ethics. Although there may be no universal
definition of business ethics, and no one scholars likened defining it, according to the
website, The Business Ethics Blog, business ethics can be best defined as the critical,
structured examination of how people and institution should behave in the world of
commerce. In particular, it involves examining appropriate constraints on the pursuit of selfinterest or for firms profit, when the actions of individuals or firms affects others. Business
ethics also is the study of proper business policies and practices regarding potentially
controversial issue, such as corporate governance, insider trading, bribery, discrimination,
corporate social responsibility and fiduciary responsibilities.
There is different between the business ethics and also the moral ethics. This is
because the moral ethics is concerning about the applying the moral framework to the way of
an individual in their daily life while the business ethic is concerned about the applying a
moral framework in the way of an organization do its business. In this project, we already
analysed five companies in order to determine the ethical issues incurred by those companies.
The companies chosen by our group are Apple Incorporation, Hewlett-Packard (HP)
Company, LG Electronics Corporation, Motorola Solutions Company and Samsung
Company. The similarity of these companies is that, all of the companies are actively
producing a variety of electronic devices such as mobile phones, computers, laptops, tablet
and others types of electronic devices. They also are example of successful multinational
company in two different region that is in Asian country and Western Country. Although the
Western country is significant and very typical with their sophisticated technologies, Asian
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country also is very great with well-established of Samsung Company and LG Electronics
Corporation.
Although each of the companies has incurred many ethical issues that related to the
business, but in this assignment, we will only choose several of the ethical issues that
incurred by each company so that we can more focus on those issues and do a better analysis
related to the ethical issue incurred by the companies in conducting their business. After done
with analysing, we found that all of the companies are actively participate in doing Corporate
Social Responsibility (CSR) in order to gain publicity and their obligation as a respected
institution to balance between achieving a high profits and fulfil the community needs.
In this assignment, we also divided our analysing into several important parts. They
are the background of the companies, Companys missions, vision, conducts and objectives,
their well-established organizational structure, companys organizational culture and practices
and the most important one is their ethical issues. Each companies have their own system and
the way they conduct their business operations are totally different with each other. Although
they are actively producing the same kind of product and services in the market, we found
that they are compete fiercely and fairly. We can simply said that they have their own
business strategies to gain a well competitive advantages in the market and achieve as much
as possible publicity to get a good recognition among the customers.

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APPLE Incorporation Company


2.0 Background of Apple Inc. Company

Apple started in 1976 as a computer company. In the last decade, however, Apple has
expanded into a very intricate company that specializes in much more than just computers. In
2001, Apple broke the barrier with the iPod, eventually becoming the dominant market leader
in music players. As well, Apple joined the phone industry in 2007 with the iPhone, which
has also been widely successful. Apple Computer, Inc. designs, manufactures, and markets
personal computers, software, networking solutions, and peripherals, including a line of
portable digital music players. Apple's product family includes the Macintosh line of desktop
and notebook computers, the iPod digital music player, the Mac OS X operating system, the
iTunes Music Store, the Xserve G5 server, and Xserve RAID storage products. The
company's products are sold online, through third-party wholesalers, and through its own
chain of stores. Apple owns approximately 125 retail stores in the United States, as well as
Apple was formed by Steven Paul Jobs (21) and Stephen Gary Wozniak (25), they
created a first Apple computer on 1st April 1976 named Apple I. Apple was incorporated in
1977 in California. For about 20 year Apple computers Inc. was predominantly a
manufacturer of personal computers that includes Power Mac, Apple I, Apple II, Apple III
and Macintosh lines but also faced unstable sales and low market shares. Steven Job resign
the company in 1985 due to infighting and he re-join in 1996 as a CEO of the company. He
brought with him a new corporate philosophy of identifiable product and simple design.
Introducing a great success of iPod music player in 2001, Apple become a leader in consumer
electronic industry, dropping ''computer'' from its name and keeping on to release the iPad
and iPhone. Apple is one of the biggest technology company in the world, with the revenue of
over $60 billion per annum.
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2.1 Mission, vision and conduct


2.1.1 Mission
The mission of Apple company are :

Apple designs Macs, the best personal computers in the world, along with OS

X, iLife. iWork, and professional software.


Apple leads the digital music revolution with its iPods and iTunes online

store.
Apple reinvented the mobile phone with its revolutionary iPhone and App
Store, and has recently introduce its magical iPad which is defining the future
of mobile media and computing devices.

2.1.2 Vision
We believe that we are on the face of the earth to make great products and thats not
changing. We are constantly focusing on innovating.
2.1.3 Conduct
Apple conducts business ethically, honestly, and in full compliance with applicable laws and
regulations. This applies to every business decision in every area of the company worldwide.

2.2 Organization structure


During Steve Jobs era that cover the period 1997 2011, Apple leadership was known
for autocratic leadership style with Steve Jobs micro-managing a wide range of business
operations. It has been noted that when Steve Jobs was in charge, everything flowed through
him. Now that hes dead, the company is taking on a more collaborative approach, according
to various reports
Apple leadership practices have been changed dramatically under Tim Cook.
Acknowledged as the Worlds Greatest Leader by Fortune Magazine, Cook initially attracted
a skeptical attention from the majority of industry watchers and public in general due to
concerns related to his ability to fill the shoes of Steve Jobs. Tim Cook proved to be effective

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introducing Apple Solution and Vehicle Components. For each division, there are executives
who is responsible to ensure that their division is safe and sound. They are :
EXECUTIVE PROFILE

TIM COOK
CEO

JONATHAN IVE,
CHIEF DESIGN
OFFICER

BRUCE SEWELL,
SENIOR VICE
PRESIDENT AND

ANGELA
EDDY CUE,
AHRENDTS,
SENIOR VICE PRESIDENT,
SENIOR VICE
INTERNET SOFTWARE
PRESIDENT,
& SERVICES
RETAIL&ONLINE
STORE

LUCA MAESTRI,
SENIOR VICE
PRESIDENT,
CHIEF FINANCIAL
OFFICER

CRAIG FEDERIGHI,
SENIOR VICE
PRESIDENT,
SOFTWARE
ENGINEERING

DAN RICCIO,
PHILIP S. SCHILLER
SENIOR VICE PRESIDENT,
SENIOR VICE
HARDWARE
PRESIDENT,
ENGINEERING
WORLDWIDE
MARKETING

JOHNY SROUJI,
SENIOR VICE

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GENERAL COUNSEL

PRESIDENT
HARDWARE
TECHNOLOGIES

2.3 Organization Culture


The culture of Apple was based on an ideal that self-motivated individuals will work
harder if they do not have a boss micromanaging every action. The unique structure of Apple
had allowed it to grow and react more quickly to changes than its competitors. The reason for
the quick responsiveness is simple; it is much easier to get a project started if there are only a
few people to obtain approval from. Apple initially grew fast, because decisions were made at
the lowest possible level. Corporate headquarters made policy and oversaw all activities, but
the local employees made the day-to-day decisions on the ground in countries all over the
world. This type of top-down philosophy allowed for quick responsiveness and resolutions to
situations without involving the corporate headquarters, thus avoiding corporate red tape.
Apples organizational culture is effective in supporting the firms leadership because
of key features that fit the business. Different businesses have different requirements for their

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culture. In Apples case, the following characteristics are the most significant in its
organizational culture:

Top-notch excellence.
Apples organizational culture involves a policy of selecting only the best of the best
workers. Steve Jobs was known to readily fire employees who did not meet his
expectations. This tradition in Apples organizational culture continues under Tim
Cook. Excellence is emphasized as a critical success factor in the business, especially
in product design and development.

Creativity.
Apple employees are selected for their knowledge, skills, and creative abilities. The
firms organizational culture highlights the importance of creativity. Employees
involved in product design and development processes are especially creative. This
characteristic of Apples organizational culture helps the firm maintain the capacity to
develop solutions to business needs and consumer needs.

Innovation.
Apples organizational culture is also highly innovative. In fact, Apple is frequently
appraised as one of the most innovative companies in the world. All employees are
trained and encouraged to innovate in terms of individual work performance and by
contributing ideas to the firms product development processes. Apple organizational
culture succeeds in facilitating rapid innovation, which is at the heart of the business.

Secrecy.
Steve Jobs developed Apple to have an organizational culture of secrecy. This secrecy
is part of the companys strategy to minimize theft of proprietary information or
intellectual property. Upon hiring, Apple employees agree to this organizational
culture of secrecy, which is reflected in the firms policies, rules and employment
contracts. This aspect of Apples organizational culture helps protect the business
from corporate espionage and the negative effects of employee poaching.

Moderate Combativeness.
Apples organizational culture has moderate combativeness. This feature is linked to
Steve Jobs and his combative approach to leadership. He was known to randomly

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challenge employees to ensure that they have what it takes to work at Apple.
However, under Tim Cooks leadership, the company has been changing its
organizational culture to a more sociable and less combative one. Thus, Apples
organizational culture now has a moderate degree of combativeness.
2.4

Issue of Apple Inc. Company

2.4.1 Illegal and Unethical Staff Treatmant


Apple's promises to protect workers were routinely broken. It found standards on
workers' hours, ID cards, dormitories, work meetings and juvenile workers were being
breached at the Pegatron factories. Exhausted workers were filmed falling asleep on their 12
hour shifts at the Pegatron factories on the outskirts of Shanghai. The CLW report claims that
staff at the facility are owed millions of dollars in unpaid overtime wages, with employees
required to put in as many as 100 additional hours a month which is three times the legal limit
on mandatory overtime. Investigators also claim to have found workers required to stand for
more than 11 hours a day, with no rest outside of 30-minute meal breaks.
It said it monitored the working hours of more than a million workers and that staff at
Pegatron were averaging 55 hours a week. The poor conditions in Chinese factories were
highlighted in 2010 when 14 workers killed themselves at Apple's biggest supplier, Foxconn.
Following the suicides, Apple published a set of standards spelling out how factory workers
should be treated. It also moved some of its production work to Pegatron's factories on the
outskirts of Shanghai. But Panorama's undercover reporters found that these standards were
routinely breached on the factory floor.
Overtime is supposed to be voluntary, but none of the reporters were offered any
choice. In addition to the excessive hours, one reporter had to attend unpaid meetings before
and after work. Another reporter was housed in a dormitory where 12 workers shared a
cramped room. Apple says the dormitory overcrowding has now been resolved and that it
requires suppliers to retroactively pay workers if it finds they haven't been paid for work
meetings. Pegatron said it was carefully investigating Panorama's claims and would take all
necessary action if any deficiencies were found at their facilities.
Apple is one of several technology companies using cobalt mined by child labor in
their lithium-ion batteries. Battery manufacturers are next to acquire the cobalt, using it to
produce the lithium-ion batteries found in smartphones like the iPhone. The children who
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worked there tell that they worked 12 hours a day in the mines, carrying heavy loads and
earning between one and two dollars per day. The majority of miners spend long hours every
day working with cobalt without the most basic of protective equipment, such as gloves,
work clothes or facemasks to protect them from lung or skin disease. three factories operated
by Pegatron, which makes equipment for Apple computers and iPhones, and found that
Pegatron hired children under the age of 18, the child laborers worked under the same poor
conditions as adult staff. In total, 10,000 employees aged between 16 and 20 worked in
crowded production rooms, performing the same tasks as adults. Some of the children were
paid less, and others did not have their wages paid on time.

2.4.2 The practices of Corporate Social Responsibility (CSR) by Apple Inc.


Apple is one step ahead. Right, it hasnt been the first company in its sector to launch
an environmental campaign. But it has been the first one to transform it into its core mission.
The companys new goal is to make its sustainability better as the Better Starts Here
video states. On Earths day, 22 April, the Cupertino based firm disclosed to the folks of the
world its new strategy to help with disabilities make their field trips, take care of babies at the
facility for single mothers, and install heaters for elderlies who live alone.
In the last six years, the average total power consumed by Apple products has dropped
by 57%. The worlds most energy-efficient desktop computer is Mac mini. Todays iMac uses
97% less electricity in sleep mode than the first iMac. The 11-inch MacBook Air consumes
the least total energy in its class. As a matter of fact, on the website, Apple boasts its entire
product line not only meeting, but exceeding ENERGY STAR guidelines. Take your iPhone
out of its shiny cover. You should feel free to hold it in your hand: some of the most harmful
toxins likes mercury, lead, arsenic, PVC, BFRs, and Phthalates have been entirely eliminated
from the whole range of Apple products.
Almost 73% of all facilities including all of the data centers and 86% of the corporate
campuses are powered by renewable energy. The same is true for 120 retail stores in the US.
The energy sources include solar, wind, geothermal, water and biogas fuel cells. On top of

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that, to save water, the company employs an irrigation system that monitors local weather
conditions and soil moisture.
In Cupertino Apple will open its huge and revolutionary campus. Here, 80% of the
site is going to be green, with thousands of shade and fruit trees and drought-tolerant plants.
The source of energy will be solar, while natural ventilation is to be employed for most of the
year, through air flowing freely between the inside and the outside. Employees will reach the
campus thanks to biofuel buses, public transit, carpools, bicycles and their own feet. The
campus is going to be equipped with hundreds of electric vehicle charging stations. Apple
aims to power all its offices, retail stores and data centers entirely with energy from
renewable sources. At this point, the options are two. If this article has been so effective that
it has made you want to substitute any device in your house that does not have an apple
impressed on it with one that does, I will tell you: wait a minute. While youre on the way to
the Apple store, dont forget to bring the old device. They will recycle it for you.
Hewlett-Packard (HP) Company
3.0 Background of HP Company

The name of the company Hewlett Packard are the combination of the name of the
founders, which are William R. Hewlett and David Packard, who are the electricalengineering graduates of Stanford University. William R. Hewlett Packard Company (HP)
was founded by William R. Hewlett and David Packard on 1938 in a garage in Palo Alto.
This means that the first office of HP Company is only at a garage which located at behind
Packards home. William R. Hewlett and David Packard introduced their first product in
1938. The product was a resistance-capacitance audio oscillator, which call Model 200A
audio oscillator and it developed by them was based on the result of Hewletts masters
thesis. Besides, the first customer of HP Company was Walt Disney Productions, which
purchased 8 audio oscillators to use in certifying the Fantasound surround sound systems
installed in theaters for the movie Fantasia. In 1940, HP Company moved from the garage to
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a rented office space on Page Mill Road in Palo Alto which is larger than the garage behind
Packards house. In that year, they also make their first donation to charitable organization.
HP Company is an American multinational Information Technology organization that
provides hardware and software services to small, medium and large sized businesses across
industries. The company has also offer a wide range of IT product which include laptops and
tablets, desktops, printers, inks and toners, and displays and accessories.
In 6 October 2014, the company plan to split its personal-computer and printer
segments from its corporate hardware and service business. The purpose of split into 2
separately publicly traded company is to confirm the speculation that broke out over weekend
and to cut another 5,000 jobs and to pledge to invest the money saved into research and
development. Besides, separating into 2 business segment will provide each new company
with the independence, focus, financial resources and flexibility they need to adapt quickly to
market and customer dynamic, while generating long term values for their shareholders. The
split was closed on 1st November 2014 and resulted in two publicly traded companies which
include HP Inc. and Hewlett Packard Enterprise. Hewlett Packard Enterprise will define the
next generation of technology infrastructure, software and services for the New Style of IT
while the HP Inc. will be the leading personal systems and printing company delivering
innovations that will empower people to create, interact and inspire like never before.

3.1 Vision, Mission, and objective


3.1.1 Vision
The vision of HP Company is to create technology that makes life better for everyone,
every organization, and every community around the globe. This means that the vision of the
company is to view the change in the market as an opportunity to grow because they will
always do more on research and development so that to produce the product and services that
in satisfy the need of customer because the requirement of the customers change over time.
Besides, the term of make life better also means that the company will emphasis on the
environment so as to reduce or prevent the pollution in the environment when the company
performing their jobs. The vision stated by the HP Company can motivates its employee to
use its ability to develop and produce innovative product, services and solution to satisfy the
need of its customers.
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3.1.2 Mission
The mission statement of HP Company is to provide products, services and solutions
of the highest quality and deliver more value to our customers that earns their respect and
loyalty. This means that in order to satisfy the need of customer and makes a better life for its
customers, HP Company will do more on research and development so that they can provide
a high quality of products and services that can increase the value of the product and services
to the customers. This can make the customer more royalty and also respect to the company.
3.1.3 Objective
The objective used by the company is to achieve the companys vision and mission.
The objective of the HP Company is to:
1. Get customer loyalty by providing high quality and value products and services;
2. Gain profit by achieving profit to finance growth so that to create the value to the
companys shareholders;
3. Growth the company by recognize and seize the opportunity to growth based on the
company strengths and competent;
4. Become market leadership by developing and delivering useful and innovative
product and service.
5. Commitment to employee by promoting and rewarding the employee based on
performance and by create a work environment based on the companys values;
6. Develop leaders at all levels who achieve business results, exemplify the companys
value, and lead the company to growth and win.
7. To fulfil the responsibility to society by being economic, intellectual, and social asset
to each country and community where the company do business.
In summary, the objective of HP Company is to get customer loyalty, gain profit, develop
growth, become market leadership, commitment to employees, develop leadership capability,
and emphasis global citizenship.

3.2 Organization Structure


The way that the HP Company in designing and allocation their job is based on
business segment. There are 7 business segment in the HP Company which include Personal

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Systems, Printing, the Enterprise Group (EG), Enterprise Services (ES), Software, HP
Financial Services (HPFS) and Corporate Investments. The function of each segment are:
1. Personal systems segments provides commercial personal computers (PCs),
consumer PCs, workstations, thin client PCs, tablets, retail point-of-sale (POS)
systems, calculators and other related accessories, software, support and services for
the commercial and consumer markets
2. Printing segment provides consumer and commercial printer hardware, supplies,
media, software and services, as well as scanning devices to the customers.
3. Enterprise group segment of the company provides a broad portfolio of enterprise
technology solutions to address customer needs in building the foundation for
applications, Web services and user experiences.
4. Enterprise services segment provide technology consulting, outsourcing and support
services across infrastructure, applications and business process domains in traditional
and strategic enterprise services offerings, which includes analytics and data
management, security and cloud services.
5. Financial services segment provide investment solutions, such as leasing, financing,
IT consumption and utility programs and asset management services that facilitate
technology deployment models and the acquisition of IT solutions, including
hardware, software and services.
6. Corporate Investments segment include HP Labs. It also includes certain enterpriserelated business incubation projects and venture focused minority investments.
7. Software segment provides big data analytics and applications, enterprise security,
application testing and delivery management and IT Operations Management
solutions for businesses and other enterprises.
3.3 Organization Culture
The organization culture of HP Company is shaped by its value. The share
values of HP Company are:
1. Trust and respect for individual so that the employee in the company can work
together to create a culture of inclusion that is built on trust, respect, and
dignity for all.
2. Achievement and contribution which means that the employee of the company
need to strive for excellence when they are performing their jobs because the

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contribution by the employee in performing the jobs is important to the


companys success.
3. Result through teamwork which means that the employee of the company
work together in order to looking for more efficient ways to serve their
customers so that to improve the performance of the company
4. Meaningful innovation which means that the company emphasis the
innovation in invent the new product or improve the quality of the product.
Innovation is important for a technology company because if its competitor
offer a new product with new feature, the company may not able to fight with
the competitor if the company not able to produce similar product with the
competitor because the preferential of the customer had change toward the
new feature product offer by the competitor.
5. Uncompromising integrity which mean the company emphasis the open,
honest and direct in conducting their business.
Based on the share value of HP Company, we can conclude that the organizational
culture of the company is innovation due to emphasis innovative, people orientation because
the company emphasis on achievement and contribution, team orientation because the
company is emphasis the result through team work. Besides, the organization culture of the
company also emphasis the moral value and the ethics of the member in the organization.

3.4 Issue of HP Company (Spying Scandals)


3.4.1 About the Spying Scandal
The issue about the spying scandal of HP Company was start from 23rd January 2006,
when the CNET publishes the article attributing insider information from the recent HP board
meeting to a source with the company. This is because the published article had shown the
HP Company had conducted the internal investigation that may leak the private information
of the board member of the company. This rise the issue whether the tactics used by the HP
Company in conducting the internal investigation to the find the private information of the
board member of the company is ethical or unethical. This is because in order to get the
private information of its employees, the HP Company or the security that hired by the firm
may use illegal internal investigation tactics in finding the private information of the
companys employee.
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According to Washington Post on 26 September 2006, from the article between the
lines of HP Company's spy scandal, state that the HP Companys media-leak investigation
went forward despite warnings from HP security personnel that the tactics used were
"probably illegal" and should be stopped. This is because HP Company conducted its internal
investigation to acquire the private information by spying the personal phone records of
board member of the company in order to assuage the damage that might have been caused
by sharing confidential information to authorized parties. In order to get the personal phone
record, the company using the target board members Society Security number to convince
the telephone companies to release the telephone of the particular board members record.
The action made by the company in acquiring personal phone is an unethical action because
this action will compromise the privacy of the companys employee.

3.4.2 Ethical issue related to the spying scandal of HP Company


The person who conduct the internal investigation, Kevin Hunsaker, who was the HP
Companys Chief Ethics Officer, by spying the personal phone records of related person will
face ethical dilemma. This is because Kevin Hunsaker may face dilemma in choosing
whether to acquire the personal phone record of the related board member of the company or
not because he want to measure that the member do not share confidential information to
authorized parties. Besides, Kevin Hunsaker who conduct the internal investigation may also
think that the action took by him in spying the personal phone record is not an unethical
action because he think that he is completing his duties to measure that the board member of
the company do not act any action that may cause unfavourable outcome to the company and
also to find out who is the person that share the confidential information of the company to
the third party and make the company condition become unfavourable. But, although Kevin
Hunsaker may face dilemma, but this does not means that the way he conduct the internal
investigation is the right thing and he is also have not obligated to violate the employees
right of informational privacy. The internal investigation that conduct by Kevin Hunsaker had
already violated the 2 of the five moral principle that introduced by the Kitchener in 1984
which include non-maleficence and fidelity. This is because the action took by Kevin
Hunsaker in spying the personal phone record of the board member of the company is violate
the non-maleficence due to the action taken by him is actually harming the related board
member that had been being spying because the privacy information of the related board
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member that the related board member do not want others to know (such as the health status
of the board member) will be known by others other than himself or herself. Moreover, the
action of spying the personal phone record of the board member of the company had shown
that Kevin Hunsaker was violate the fidelity principle that state by Kitchener because he do
not trust his upper ordinate Dunn, who is the chairwomen of HP Company and his colleagues
(the other chief executive).
Besides, all of the individual has the basic rights to freedom of speech and to expect
privacy in their own homes, free from unwarranted searches and seizures. The way the Kevin
Hunsaker in conducting the internal control by spying the personal phone record of the board
member of the company had compromise the basic rights to freedom and to expect privacy in
home, and free from unwarranted searches and seizures. This is because when he keep spying
the personal phone record of the board member of the company, the related board member
might feel uncomfortable and make them scare to communicate and talk to their family
members and friend through using their phone because the related board member of the
company scare that the personal information like the status of healthy will be known by
others people others than him and his family members. Besides, the action taken by the Kevin
Hunsaker in spying the personal phone record of the board member is consider as an
unwarranted searches and seizures to the related board member of the company that being
spying. Moreover, the employee has the right to expect privacy in their home, when the
company keep spying them in their home by spying the phone record of the particular board
member, this will cause they cannot expect privacy in their home (when using phone to
communicate with his or her family members and friends at home).
The ethical issue about if there HP Company has breach the trust also arrive. Thus, in
order to measure that the company do not breach the trust, the company need to question
itself whether the action taken by him is accordance with the Utilitarian approach and the
moral right approach. Due to the action taken by Kevin Hunsaker was compromising the
basic right of an individual, thus, we can say that the company had breach the trust because
the action taken by Kevin Hunsaker in conducting the internal investigation had already
exceeded the companys authority and it has been invade the privacy of those whom personal
phone record had been spying by the company because the company get the records of the
personal phone record of the related employee without consent.

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In the conclusion, although the board member of HP Company may have shared the
confidential information of the company to the third unauthorized party that commit a
violation to the companys policy, but this also does not mean that the company has the right
to check the personal telephone record of the board of the member in order to measure that
member do not share the confidential information.

Lucky GoldStar (LG) Company


4.0 Background of LG company

The establishment of LG Electronics has always surrounded by the companys desire


to create a happier, better life. This company is a South Korean multinational electronics
company headquartered in Yeouido-dong, Seoul, and a member of LG Group, employing
83,000 people working in 119 local subsidiaries worldwide. The company operates its
business through five divisions: Home Entertainment, Mobile Communication, Home
Appliance, Air Conditioning and Energy Solution and Vehicle Components. LG Electronics
was established in 1958, and by 1959, it had already produced the very first radio in Korea. It
was the start of evolving electronic industry in the country. LG itself stands for Lucky
GoldStar and the company tagline, Lifes good. LG Corporation is a conglomerate in South
Korea that deals in the production of telecommunication products, chemicals and electronics.
Since 1958, the company went on to produce several other electronic products for the next
ten years like telephones, refrigerators and TV sets. By its 10 th year of establishment,

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GoldStar has already produced its first air conditioner and have a branch in New York City. It
was the start of it global dominance in electronics.
During the 70s, GoldStar reached 100 billion won in revenue and become the first
company to attain $100 million won in export. GoldStar made another achievement when it
established its subsidiary in the United States that handles sales in its 20 th year around year
1978. The success for the company did not end here as it entered the 80s, its also established
its first production subsidiary overseas. By the mid 80s, the company has already surpassed 1
trillion won in sales.
In 1995, GoldStar merged with Lucky Chemical and LG Cable, therefore the
corporate name was changed to Lucky-GoldStar , and then finally to LG Electronics,
signalling its intention to become one of the biggest and most successful corporate entities in
the world. At first, GoldStar mostly focused on producing TV sets, but eventually involved
the mobile phone market. It merged with companies that dealt with communication and
information, and its also went into joint venture with Company Phillips, strengthening its
grasp on the TV manufacturing industry while keeping an eye on the mobile phone market.
At the end of 90s, LG focused on developing innovative LG mobile phone
technologies, which made it the top manufacturer of CDMA mobile handsets in the United
States in 2003. One year later, in year 2004, it had become a giant in the mobile phone
manufacturing industry, dominating sales all over the world and continuing to be one of the
strongest mobile phone manufactures worldwide.

4.1 Mission, vision and conduct


4.1.1 Mission
The mission of LG company is :

To create value for customers


To respect human dignity
To become the best in its class by winning customers acclaim as a true leader
in global market.

4.1.2 Vision
LGs vision is to become the market leading company with broad market recognition.
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4.1.3 Conduct
LG will succeed through the constant development of capability based in ethical
management.

4.2 Organization structure


The way that the LG Company in designing and allocation their job is based on
business segment. The company operates its business through five divisions: Home
Entertainment, Mobile Communication, Home Appliance, Air Conditioning and Energy
Solution and Vehicle Components. For each division, there are executives who is responsible
to ensure that their division is safe and sound. They are :

Do-Hyun Jung
President & CFO,
LG Electronics

Bong-Suk Kwon
President & CEO,
Home Entertainment
Company

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Jun-Ho Cho
President & CEO,
Mobile Communication
Woo-Jong
Lee
Company
President & CEO,
Vehicle Components
Seong-Jin Jo
Company
President & CEO,
Home Appliance & Air
Solution Company

4.3 Organization Culture


The LG organization culture includes LG's core beliefs, values, and aspirations. It
illustrates a vision that guides the thoughts and actions of LG employees in attaining the
ultimate goal of becoming a "No. 1 LG". The LG organization culture is reached through the
practice of "Jeong-Do" Management and LG's management principles, "Creating value for
customers" and "Respecting human dignity".
The English translation of "Jeong-Do" is "the right way". "Jeong-Do" Management is
the way LG Electronics display their uncompromising integrity in pursuing LG's
management principles.
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The essence of the LG corporate culture is found in LG's management principles of


creating value for customers and respecting human dignity. As they are put into action
through "Jeong-Do" management, LG is able to accomplish its vision and reach our final goal
of becoming No. 1 LG. Management by Principle not only includes open and fair competition
but also highlights building the competence necessary for LG people to create substantial
value for customers, and to earn their confidence.

4.4 Issue of LG Electronics Company.


4.4.1 Implementation of diversity in their work environment.
Treating people fairly, regardless of age, gender, disability, ethnicity, race and others
is vital to the principles of ethical business and ethical organisations. Its never ethical to
discriminate in the work place. Ethical discrimination may result in the breeding of ill
feelings at work, as well as reduced productivity.
LG Electronics, based on their corporate philosophy of Respect for Human Dignity
has been implementing various Human Resources (HR) policies and try their best to avoid
discrimination among their manpower. Besides emphasizing on recruiting to secure topquality global talent, LG Electronics also doesnt discriminate the minorities including

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females, foreigners, and the disabled to join their business operation and together make LG
Electronics become more successful. LG Electronics company also have practiced a very
good diversity management when they established and declared a labour policy against
discrimination and facilitating an environment in which individuals with diverse values and
beliefs can work together as a team. They put their utmost best and making ongoing efforts to
recruit and develop female talent in Korea where the percentage of female employees lags
behind. In addition, LG Electronics encouraging their business organization to hire people
with disabilities to increase their representation in the workforce. Besides that, the labour
policy includes a regulation that prohibits forced labour that restrain mental and physical
freedom, employing minor below the age of fifteen, and assignment of dangerous tasks to
youths under age of eighteen. Moreover, policy also guarantees employees the freedom to
join a union, as well as to the activities of the union and freedom to organize.

4.4.2 The practices of Corporate Social Responsibility (CSR) by LG Electronics.


Korea
In year 2013, LG Electronics introduced the Workday Volunteer Programme as their
effort to promote employee volunteering. Under this programme, employees can take up to
eight hours of paid leave to volunteer on weekdays every year by signing up on the
scheduling system. It was a great social care activity when 773 employees took advantage of
the programme and volunteered a total 4,208 hours. In 2014, 739 employees took advantage
of the programme and volunteered a total of 4,476 hours (up 200 hours from the previous
year) to help with disabilities make their field trips, take care of babies at the facility for
single mothers, and install heaters for elderlies who live alone.
CSR in South Korea

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China
Since 1999, LG Electronics have selected an elementary schools around China
and named it as LG Hope School and support its development by teacher training,
scholarship and building school infrastructures.

Ethiopia
LGE held an event My First Family Portrait at an Ethiopian village. The event was
organized to present a memorable picture moment to the villagers, which most of them
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cannot afford to buy a camera and thus have never taken pictures with their families and
friends. In the event, LGE took photos of the residents and presented them with prints
instantly produced with Pocket Photo.

South Africa
LG Electronics representative make a charity visit for orphanages and grade schools
in underprivileged neighbourhoods and they gave free electronics repair service and
performed disinfections. The subsidiary also gifted a free 3D movie screening and IT classes
on the service bus.

Germany

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LGE hosted the LG Helps Flood Victims program to help victims from the South
East region hit by the worst flooding in a century and provided free repair service to the flood
victims. As part of the program, LGE donated 1,400 units of electric products and operated a
mobile laundry service.

Motorola Solutions, Inc.


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5.0 Background of Motorola Solutions, Inc.

Motorola Solutions, Inc. is the one of the biggest American Data Communication and
Telecommunications Equipment Provider. This company comprises the previous
Government and Public Safety Division of Motorola Inc., which was founded in 1928. It
began its operation as a separate independent company on January 4, 2011, under the
NYSE symbol MSI. Motorola Solution, Inc. originated in Schaumburg, Illinois, United
States. Until now, this institution have spread its influence worldwide, which operates its
business at sixty countries in the world and hiring about 13,000 employees. Greg Brown
is a chairman and also a CEO of the company. From here, we can simply said that this
company practices CEO Duality concept which the chairman and CEO is a same person.
With operations worldwide, Motorola Solutions maintains manufacturing, sales and
administrative facilities in dozens of locations. Although it started its operation in 2011,
this company had received a several of awards and recognition from year 2014 to year
2016. We can consider Motorola Solutions is a successful company because in a short
period of time it can achieved a good performance by winning a lot of awards. Below is
the list of awards that Motorola Solutions, Inc. had received.
YEAR
2014

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AWARDS AND RECOGNITION

2014 GOOD Design Japan


- CL1K Two Way-Radio

2014 IDEA Bronze Award


- TLKR Series Radios

2014 GOOD Design Award


- MOTOTRBO SL300 Two-Way
Radio

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2015

2015 I-f Product Design Award


- LEX
L10
Mission-Critical
Handheld.
- MOTOTRBO SL300 Two-Way
Radio.
- CL1K Two-Way Radio.

2015 International TETRA Award.


- Best use of TETRA in Public
Safety.
- Green TETRA.

2015 Red Dot Product Design Award.


- LEX L10
- MOTOTRBO SL300

2015
European
Critical
Communication Competitive Strategy
Innovation and Leadership Award.

2016 I-F Product Design Award


- MTP8000Ex TETRA ATEX Radio
- Talkabout
T480
Consumer
Emergency Radio
- Active Noise Canceling Remote
Speaker Microphone (ANC RSM)

2016

5.1 Mission and vision


5.1.1 Mission
The mission of Motorola Solutions, Inc. is:
We innovate to mobilize and connect people in the moments that matter.
We provide our customers real-time information using seamless
communication networks, powerful applications and services and intuitive,
nearly indestructible handheld devices.
5.1.2 Vision
To be the leading global provider of mission-critical communications for
government and enterprise customers.

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5.2 Organization structure

Greg Brown,
Chairman and Chief
Executive Officer

Bruce Brda,
Executive Vice
President, Product &

Mark S. Hacker,
Executive Vice President,
General Counsel & Chief
Administrative Officer

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Gino A. Bonanotte,
Executive Vice
President & Chief
Financial Officer

Eduardo Conrado,
Executive Vice
President, Strategy &
Innovation Office

Jack Molloy,
Executive Vice President,
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ORGANIZATIONAL STRUCTURE: RELATIONSHIP BETWEEN STAFF IN


DIFFERENT LEVEL OF MOTOROLA SOLUTIONS
BOARD
CHAIRMAN &
CEO
Greg Brown
DIRECTOR
Kenneth
Dahlberg
DIRECTOR
Egon Durban

LEVEL 1
CHIEF FINANCIAL
OFFICER

INVESTOR
RELATION
Shep Dunlap

STRATEGY &
INNOVATION

STRATEGY &
STAFF

LEGAL &
ADMINISTRATION

DIRECTOR
Michael Hayden

PRODUCT &
SERVICES

DIRECTOR
Clayton Jones

WORLDWIDE SALES
Jack Molloy

DIRECTOR
Judy Lewent
DIRECTOR
Gregory
Mondre
DIRECTOR
Anne
Pramaggiore
DIRECTOR
Samuel Scott
DIRECTOR
Bradley Singer

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LEVEL 3

CHIEF
TECHNOLOGY
OFFICER
Paul Steinberg
HUMAN
RESOURCE
SOFTWARE
SERVICE AND
PUBLIC SAFETY
Bob Verbiscer
SALES, BRAZIL
Elton Borgonovo
SALES, MIDDLE
EAST
Mohammad Akhtar
BusDev &
VENTURE
DATA CAPTURE
SOLUTION
Bob Sanders

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5.3 Organization culture


Motorola Solutions values are based on a foundation of uncompromising integrity and
ethics that influence everything they do. The values that practices by this company represent
not just what they believe, but, how they will behave toward each other, their customers,
suppliers and all of their stakeholders. By emphasizing on their values, Motorola Solutions
struggle to create an inclusive environment where each individual has a chance to give an
impact. Thats how Motorola Solutions create the innovation that has been their legacy for
more than eighty years. It all starts with their beliefs that the next big ideas can come from
anyone, anywhere, at any time. At Motorola Solutions, diversity and inclusiveness is a main
key to meeting and exceeding their customers diverse needs. Motorola Solutions is a smaller,
and more focused company than their predecessor, Motorola Inc., allowing each of their
employees greater say and greater impact. But their culture also asks every one of them to
contribute to their fullest potential. With their values as their foundation, they strive to engage
the organization in promoting a culture that values diversity of thought. Below is Motorola
Solutions values that represent their organizational culture.

VALUES
We are innovative

We are passionate

We are driven

We are accountable

We are partners

CONTENTS
Motorola Solutions persistently create
ingenious solutions to the real challenges of
today, tomorrow and beyond.
This institution meet every challenges with
energy and determination and always
pursuing ever-higher standards.
They keep it simple by focusing on what
matters most so they can seize opportunities
with speed and confidence.
They stand behind the work that they do, the
contributions they made and the high business
standards that they have maintained.
They succeed together because they respect
all individuals and value contributions from
colleagues and customers alike.

5.4 Issue of Motorola Solutions, Inc.


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5.4.1

The practices of Corporate Social Responsibility (CSR) by Motorola


Solutions, Inc.

Motorola Solutions Foundations


The Motorola Solutions Foundation is the charitable and philanthropic arm of
Motorola Solutions, originally founded in 1953. With employees located around the
globe, Motorola Solutions seeks to benefit the communities where it operates. The
company achieves this by making strategic grants, forging strong community
partnerships and fostering innovation. In particular, the foundation focuses on
education, public safety, disaster relief and employee giving.
Education
Supporting programs that advance science, technology, engineering
and math (STEM) education, preparing their next generation of innovators.
Since 2007, the Motorola Solutions Foundation has provided more than $40
million in education grants to elementary, secondary and postsecondary STEM
programs.
One of these recipients is the Consortium of Florida Education
Foundations (CFEF). Motorola Solutions Foundation and CFEF work together
to support teachers and innovative school programs that highlight the benefits
of careers in engineering and technology to students.One of the schools chosen
to receive support from the Motorola Solutions Foundation was Flagler Palm
Coast High Schools i3 New Tech Academy in Florida. With this support,
teachers engaged students in a competition to research and design a prosthetic
leg for a dog named Champ who was wounded in a car accident. The goal of
the competition was to show students how design and engineering can be used
to improve the world around them.
After consulting with engineers, veterinarians and others, teams of
students worked together to come up with different designs that would help
Champ live a fuller, more comfortable life.
Public safety
Making their communities safer by using their leadership in public
safety innovation to provide resources to first responders and the communities
they serve.
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In 2015, the Motorola Solutions Foundation, in partnership with the


International Association of Chiefs of Police (IACP), launched the Institute for
Community Police Relations to help communities and law enforcement
agencies across the U.S. strengthen trust and collaboration, while continuing
to reduce crime. With financial support from the Motorola Solutions
Foundation, the institute is focused on implementing recommendations from
the 2015 White House Task Force Report on 21st Century Policing.
The Institute will work on identifying the most effective ways law
enforcement and certain communities can work together to improve
communication, increase understanding and reduce crime. Then, the Institute
will share those programs with other law enforcement departments around the
country.
Disaster relief
Partnering with humanitarian organizations to provide relief to disaster
victims and providing vital support to emergency workers who are at the front
lines of disaster relief. For two years, the Motorola Solutions Foundation has
worked alongside American Red Cross chapters across the U.S. on a national
fire preparedness campaign to reduce U.S. home fire deaths and injuries by 25
percent. The Motorola Solutions Foundation is now expanding our support to
fund innovative initiatives in Africa to prevent fires and help train firefighters.
With support from the Motorola Solutions Foundation, the American
Red Cross and International Red Cross are improving technologies in Africa
that help disaster prevention and relief. To meet the unique needs of these
communities, the Red Cross and Red Crescent partnered with two fire sensor
manufacturers and a dozen companies to improve sensor technology for use in
informal housing settlements. In 2015, they began installing the low-cost,
smart fire alarms in thousands of homes across settlements in Nairobi, Kenya
and Cape Town, South Africa.
They also support the Africa Fire Mission, a nonprofit organization in
the United States that delivers gently used equipment and much-needed
training to fire departments in Africa. Africa Fire Mission and its team of
experienced firefighters have trained and equipped firefighters in Nairobi,
Kenya with support from the Motorola Solutions Foundation.
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Employee giving
Providing their employees with matching programs in the United
States and globally. They invest in their employees in other ways as well by
providing opportunities for professional development at every level so they
can reach their full potential. Their rewards programs are designed to attract,
retain and motivate employees.

Samsung Company
6.0 Samsung Company background

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Samsung electronics Co. Ltd is the South Korea multinational electronics company.
The company is one of the chief subsidiary of South Koreas giant Samsung Group. It
conduct their business in 80 countries and employ 370000 people. Currently, Samsung
Electronic managing about 200 subsidiaries in the world. Samsung Electronics operates three
main divisions including consumer electronics (CE) division, information technology and
mobile communication (IM) division and device solution (DM) division. In the CE division,
they manufacture colour television. Monitors, printers, air conditioners and refrigerator.
However, the IM division is involve in production of computer, handhold phones, network
system as well as digital cameras and the DM division which consists of semiconductor and
display business part whose responsible to manufacture component part for its clients.
Nowadays, the company become worlds largest company that provide information
technology after Apple. Samsung electronics also is the worlds largest manufacturer of the
mobile phone, smartphone as well as tablets. The product of the company such as Androidpowered Samsung Galaxy smartphone, notes and tablets are recognition by the general public
and gain the market share in the electronic device in the world. Besides, Samsung Electronic
also is a major manufacturer of electronic component for its clients such as Apple, Sony and
HTC. They involve in manufacture lithium-ion batteries, semiconductor, chips, flash memory
and hard drive devices. In year 2006, the Samsung electronics become the worlds largest
television manufacturer.
The quality, environmental friendly and innovation product manufactured by
Samsung Electronic recognize by the world. Recently, the director of Samsung Electronics
have announced that they won more than 100 awards on their product including Home
Entertainment, Home Appliances, Mobile, and Internet of Things at the 2016 Consumer
Electronics Show (CES) to recognize Samsung as the leader in the consumer electronics
space spanning the home entertainment, mobile and home appliance categories.

6.1 Vision, Mission and Objective


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The vision of Samsung Electronics is Inspire the World, Create the Future. The
mission to achieve the vision, the company will focus on provide the innovation technology,
product and solution to inspire the community around the world to joint them in order to form
a digital world and enrich the life of the community in the world. The company is not only
focus on fulfil the shared value of their shareholders, partner and employee, they also
recognize their responsibility as the creative leader in global society. Thus, they want to
engage more effort and resources in creating more value to the industry and customer in order
to create sustainable future.
In order to success in global market, the company set a quantitative and qualitative
goal to guide the member of the company move toward vision and mission. Samsung
Electronics want to achieve annual sales of USD 400 billion and placing Samsung Electronic
overall brand value among the global top 5 in year 2020. For the qualitative goal is to achieve
innovative company; respected company and top ten worlds best workplaces. Besides, the
company want to have creative leader that able to build new market as well as global
enterprise that attract the worlds best talents.

6.2 Organization Structure

CHAIRMAN

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VICE

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BOARD
CSR

IT/MOBILE
DEPARTMENT

CONSUMER
ELECTRONIC
DEPARTMENT

COMPONENT
DEPARTMENT

VISUAL
DISPLAY
MEMORY
DIVISION

SYSTEM
LSI

SOLUTION
DEVELOPME
NT

MODEM
DEVELOPME
NT

LED
DIVISI

HOME
GADGET
MEDICAL
GADGET
DIVISION
PRINTING
SOLUTION
DIVISION

WIRELESS
DIVISION
IMAGING
PROJECT

NETWORK
DIVISION

MEDIA SOLUTION
DIVISION
BIG DATA

Organization chart above, we can see that Samsung Electronic adopt mechanistic
organization. The organization member is organize in hierarchical which involve high
horizontal and vertical differentiation. The main position of the company is occupied by
chairman, then vice chairman. However, the component department, consumer electronics
department and IT and mobile department is under the control of vice chairman. The

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organization structure also characteristic by highly formalize. This is because all the
employee roles and responsibility is clearly state and they perform their work according to
the instruction. In term of decision making, Samsung emphasize highly important in
procedure and flow from top to bottom. The department under the company is independent,
they not interact and communication with each other. Each department do their own
responsibility and task. The component department will only responsible for memory
division, system LSI division and LED division, while consumer electronics department
responsible for visual display division, home gadget division, market gadget division and
printing solution division. Besides, the IT and mobile department responsible for wireless
division, network division and media solution division.
6.3 Organization Culture
Samsung Electronics adopt creative corporate culture to encourage innovation in the
organization. The company undertake participation work environment to ensure their
employee feel a sense of dignity, pride and ownership of the organization vision.
The company promote Work & Life Balance through Work Smart Samsung
Electronics to balance the work and life of their employee in order to improve the
productivity. They adopt flexible work schedule in Korea to avoid overtime at the same time
maximize the work performance of employee through effective time management.
In order to promote the creativity of their employee, Samsung Electronic has
established a Creative Development Research Institute System to give opportunity for their
employee to pursue creative new ideas. The company encourage the member of organization
to taking risks and develop new idea. As the employees plan is accepted, that employee will
assign as the member of task force to develop that project. That employee will be free from
their usual responsibilities and may receive a dedicated work space, development expenses
and necessary equipment during such period. Samsung Electronics also give incentive to the
person for their successful outcome.
In term of recruitment, Samsung Electronics emphasize on creativity and expertize in
hiring new employee in software engineering and design in order to recruit talent expert. The
qualification for admission is based on the applicant talent rather than examination result. The
applicant also have to go through capacity testing, technical ability as well as presentation of
the idea before admission as the member of the company.
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The company promote diversity workforce, they engage difference races, age and
country of origin. They avoid discrimination in workplace by adopting many approach to
protect against female and disability. They build pleasant working environment for their
employee.

6.4 Issue of Samsung Company


6.4.1 Poor working condition at the factory in the Amazon
This issue arise when Brazil filed a lawsuit against Samsung Electronic due to poor
working condition at the factory in the Amazon on August 2013. The employee of the factory
are work up to 15 hour and sometimes working for 27 days without break. The labour
ministry said the employee of Samsung Electronic subjected to risk of illness from the
repetitive work and intense pace of work on assembly line. There are 50 former Samsung
employee have been died due to leukaemia and other bloods disease due to exposing to
chemical at work. The employee also instructed to complete their task within short period,
such as six seconds to place a phone with its battery, charger, earphones and instruction
manual in its packaging and 4.8 seconds to place a television in its cardboard packaging
while the assembly of a smartphone.
In my opinion, Samsung Electronics is an unethical company in this issue. According
to the utilitarian theory, morally right action is the action that can bring greatest value while
minimize the cost or unhappiness to the society. Any action and policies carry out should be
evaluated on the basis of the benefits and the cost they will impose on the society. However,
Samsung Electronics oppose to the principle of this theory. The company are built in the
happiness of the company with the suffering of employees. We can see that all the action
taken by the company is more toward satisfy the interest of the company in order to
maximize the value of the company but do not add value or utility to the worker. In order to
maximize the profit of company, reduce the cost of production and increase the quantity of
production in shorter period, they instruct their employee to complete the task assigned
within six second to packaging the phone. Samsung Electronic also does not maximize the
happiness for their employee but their action already impose negative effect on their
employees. Employ of worker working for long period without off for the long hours will
negative impact on because when the worker are overwork they may overtired and infected
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health problem such as reduce their immune system. So that, the cost of society is greater
than benefit obtain, it is an unethical action.
In addition, Samsung Electronic also violate ethic in the Kantian Theory. Kantian
theory emphasize on an ethical person should act only when others will also act in same ways
in same condition. An action is morally right if the person does not use others to advance him
or her interest. Ethical person also have to act rationally. In the issue that, we can see that
Samsung Electronic does not act rationally toward its employee. The main action of the
management of the company is more toward to satisfying the company interest rather than the
interest of stakeholders. Samsung Electronic treats their employees like a machine rather than
human in order increase the efficiency of production, reduce the cost of production and
increase the profit of the company. This can be evidence by the most of employee of the
company are working up to 15 hours in which 10 hours on their feet without rest to do
repetitive work. They also given a limitation time to assembly a phone in which only six
second that can be done by the ordinary person. Samsung Electronics do not think whether
their action is rational or ethical or not, as long as it will bring benefit to the company. They
does not thinks that the if the worker work intense pace of work will harm the worker as they
may have the risk of illness.
In my opinion, Samsung Electronic have been violate the duty of firm toward
employee in proving a health and safety working condition. An employer has the
responsibility to provide a workplaces that are free from serious recognized hazards, examine
always workplace condition as well as make sure the employee have and use safe tools and
equipment properly maintain those equipment. Samsung Electronics is the company that
mostly engage in manufacture electronic device, so the workplace is consider as hazards
because the working place will expose the worker with the heavy metals and hazardous
chemical. The employer have the responsible toward the working place as well as the health
and safety of the worker. However, the company violate their responsibility toward employee.
Even though the company acknowledge the risky working condition but they does not inform
their worker about the workplace risks and take sufficient action to eliminate the risks. The
company does not undertake sufficient safety approach to protect theirs employee against
those worst condition while performing their task. The company does not provide basic safety
equipment such as earplugs and protective goggles to protect their worker against injure or
harm until infected with disease such as leukaemia and blood disease.

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In addition, the employer already violate the human right of the employee. Employee
is a human being, they should be treat with dignity. Employee deserve a safety and health
working environment. According to the Maslows need of hierarchy, safety is consider as the
second level of need which is the basic need of an individual. However Samsung Electronics
expose their employee in the hazardous working condition. The company does not take any
action toward the emission of toxic chemical to protect employee against those hazardous
substances. Such chemical substances can be threaten the health of the employee and the risk
of infected serious disease. The employer also take over the right of employee to enjoying
their social life. When the employee of the factory are called to work up to 15 hour and
sometimes working for 27 days without break, they may spend most of their time in work and
without have spare time for them to enjoy their life. They does not have time to social with
their friends and family as well as entertain themselves.
As a conclusion, Samsung Electronics is unethical in the issue that discuss in above.
Worker is the main resource of a company to carrying out their operation, whether in
managing or in manufacturing a product. Without worker, accompany cannot operation.
Worker deserve basic safety, company should provide safety and conducive working
environment for their employee to protect against any negative effect on them. All the
employer should be balance the interest between the company and the interest of all
employee. The management should make the decision and action based on rational thinking
and choose the action that can bring largest benefit to the society. Employee is not a machine,
however they need basic right and justice and should be treat with dignity. A successful
company must undertake corporate and social responsibility to maintain fair and justice in the
society.

7.0 CONCLUSION

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There is saying from Jdbelland, Being on top of the world doesnt mean anything
unless you know what its like to be at the bottom. Most successful and well established
companies today, take a lot of times, up to twenty years period, to climb the ladder of
success. These organisations put their efforts, energy, time and valuable properties such as
capital to ensure their business can compete and generate a better cash inflow in the market.
There are so many strategies to be implemented to maintain their sustainability and to gain a
competitive advantage among their rivals. For instance, Hewlett-Packard (HP) Company,
which started their business on 1938 only a garage which located at behind Packards home.
After that in year 1940, HP Company moved from the garage to a rented office space on Page
Mill Road in Polo Alto which is larger than the garage behind Packards house. From this
situation, we can simply said that Hewlett-Packard (HP) Company lack of resources that is an
appropriate workplace to operate their business in the earlier, but, as we can see now, HP
Company evolved rapidly becoming a successful American multinational Information
Technology organization. Its a great things to learn from HP Company how they can survive
from the bottom to the top. Another great story is about Apple Incorporation Company.
Although Apple Computer Incorporation dominated as a manufacturer of personal computers
for almost twenty years, their product also faced unstable sales and low market share. Its also
a fruitful thing to learn from Apple Incorporation Company on how they try their best to keep
sustain in the competitive market.
Arthur Helps have said that, In a balanced organization, working towards a common
objective, there is success. Each organizations must work on diligently to achieve their
objective or mission and vision no matter what happens. When employees need to make a
difficult decisions, they can refer to the organizations goals for guidance. For organizations
to be successful more emphasis on making sure every employee and every managers know
what he or she needs to accomplish in the present and future. When employee understand the
needs to be done to succeed, its much easier for them to contribute. Its also tremendously
easier for managers to do their jobs, to improve productivity and to manage proactively. Clear
mission and vision help everyone in the company succeed. In order to attain the highly
achievement, we found that Apple Incorporation, HP Company, LG Corporation, Motorola
Solutions Incorporation and Samsung company had set up their own objectives, mission,
vision and conduct. Each company had set a clear purpose and from their perspective, we
found that they try their best to create a win-win situation between two parties, that is, the
companies and their customers. For example, LG Corporations mission is to create value for
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customers, respect human dignity and to become the best in its class by winning customers
acclaim as a true leader in global market. But, its vision is totally different which is to
become the market leading company with broad market recognition. From this point of view,
we can simply said that the LG Corporations mission is more emphasized on their
customers, while, its vision is more focused on the companys achievements.
Organizational structure is definitely important for decision making process. Most
companies either have a tall or flat organizational structure. Small companies usually use a
flat organizational structure. From our assignment, we found that Apple Inc., HP Company,
LG Corporation, Motorola Solutions, Inc. and Samsung Company use a tall organizational
structure because they operated their business in a larger scale and they also are multinational
companies that have many subsidiaries in a worldwide. Their business operation also are very
complex and involves so many staff.
Every organisation has its own culture. Since many employees spend almost twenty
four hours at their workplace, their organizations culture obviously affects both their work
lives as well as their personal lives. Organizational culture commonly related to the beliefs,
ideologies, principles and value that the individuals of an organisation share. The success of
an organization depends on their organizational structure. Based on the organization culture
that implemented by HP Company, we can conclude that the company is innovation due to
emphasis on innovative. They also is a people-orientation company because the company
focuses on achievement and contribution. HP Company always evaluate their results through
a team work and due to this, HP Company is a team-orientation company. Besides, this
organizational culture of the company also strengthening on the moral values and the ethics
of the member in organization. Other company like Samsung, Apple Inc., LG Corporation
and Motorola Solutions Incorporation also have their own organizational culture.
While many companies grows profits ethically, others maximize profits unethically
via abusing their employees, lowering product quality and impacting the environment
negatively. Unethical business practices and controversy basically can lead to smeared public
relations and a loss of trust and respect on the part of the consumers. For example, Apples
promises to protect its workers were routinely broken due to using cobalt mined by child
labour in their lithium ion batteries. The child labour need to work twelve hours a day in the
mines, carrying heavy loads and just earning between one and two dollars per day. The
majority of miners spends long hours every day working with cobalt without the most basic
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of protective equipment, such as, gloves, work clothes, or facemasks. Another negative issue
also arises in Samsung Company due to poor working condition at the factory in Amazon on
August 2013. The employee of the factory were reported to work up to fifteen hours and
sometimes working for twenty seven days without break. There is a spying scandal happened
in HP Company. The internal investigation that conducted by the HP Company may leak the
private information of the board member of the company by spying the personal phone
records of board member in order to assuage the damage that might have been caused by
sharing confidential information to authorized parties. These controversies that happens
within the institution will effects its reputation and to the worst extent, boycott also can
happen. To cover up with the negative issues, the company need to implement other strategies
and strengthening their Corporate Social Responsibility (CSR). For example, Apple Inc.
already launched an environmental campaign due to several nature disasters happens
nowadays. LG Corporation also actively doing their charity work in a worldwide to help the
people in need in a poor and developing countries such as Ethiopia, South Africa and so on.
Motorola Solutions Incorporation through its Motorola Solutions Foundation is actively
participate in Corporate Social Responsibility (CSR) in different aspects such as education,
public safety, disaster relief and employee giving. This is a good practices as multinational
company in balancing their profit and fulfil communitys needs and wants.
In a nutshell, for corporation, in order to survive in the competitive market, they need
to eliminate the negative issues or any scandal that can affect their reputation as a respected
institution. They also need to implement a better business strategy plan and build a strong
customer relationship as the customer is the main channel to get a larger profits. As a
responsible organization, they also need to be balance between profit and need of community.
Get organised is a compulsory to fulfil that lead the corporation to the victory and successful.
A systematic organization will help and guide the organisation to complete the tasks and stay
on the top of things to be done. To be successful, the company need to study and learn from
their competitors. Effective internal control and having a good risk management also should
be implemented in the company as the risks can affect the organisation to pursue their
objectives. Always remember what Henry Ford have said, A business that makes nothing but
money is a poor kind of business.

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