Escolar Documentos
Profissional Documentos
Cultura Documentos
AA101
HIE2013
INTERACTIVE ENGLISH
PROPOSAL OF PIE POP
GROUP MEMBERS :
NO
NAME
NO. ID
SECTION
PTM130707826
01
PTM130707828
01
PTM130707656
01
PTM130707361
01
PTM130707741
01
PREPARED FOR :
MADAM HARTINI MOHD ROSLI
INDEX
1 | Page
NO
CONTENT
1.0 Introduction
Logo
Chart of Director
PAGE
3-4
Product description
Product
Competition
Product feature
Special product feature
Reason the product should be into the market
Target market
5-7
Objectives
Significance
Marketing Strategy
Product strategy
Price strategy
Promotion strategy
Location strategy
9-11
Budget
Daily budget
Monthly budget
Yearly budget
Marketing budget for the employee
Furniture, fixture & fittings
Office equipment
Administration equipment
Operation overhead
Product of service equipment
Schedule of marketing budget
12-19
2 | Page
Conclusion
20
LOGO
1.0 INTRODUCTION
This is to inform you of our new concept in pie recipe that we have been create for a very long
period. We will soon be dispatching its sample and hoping that our product will get their
attention to all Malaysian and hoping that our products will be accepted in the bakery business
market. In Malaysia, it is divided into two broad types of pie eaters, those who have only eaten
Malaysian made pies and those who have relished each buttery crumb of pie crust such as from
Australia, New Zealand and to a lesser degree, America.
3 | Page
CHART OF DIRECTORS
Marketing Director
Nurkhairunnisa Binti
Mohamad Khalid
Operating Director
Financing Director
4 | Page
5 | Page
i)
Product
We are currently in making of our product which is pie. In Malaysia, it is divided
into two broad types of pie eaters, those who have only eaten Malaysian-made pies and
those who have relished each buttery crumb of pie crust such as from Australia, New
Zealand, and to a lesser degree, America. With the exception of some of their dessert
pies, we plan to run our first new product pie concept in Malaysia.
ii)
Competition
Nowadays, there is a lot of pie business open like mushrooms blooming after the
rain. Pie Pop Bakery needs to compete with this business of pie in order to survive in the
market. As entrepreneur, competitors are a positive way for our company to improve the
business. We also can find out the strengths and weaknesses of our business if we have
competitors. Due to competition, we want to keep the price point at lowest as fair as
possible to keep us in competition with other competitors.
Our first competitor is Secret Recipe. Secret Recipe was founded in 1997 and its
well-known for the renowned for its extensive range of fine quality gourmet cakes and
pies. It has since evolved to become one of the fastest growing lifestyle cakes, pies and
cafe chain. Pies menu that usually customer aim at Secret Recipe and menu that will
compete with our products are Chicken Cornish pie which they marinate the chickens
themselves and cooked with assorted veggies with their special sauces and lastly
stuffed in pie pastry. Next is Black Paper Lamb pie, they also marinated the lamb
themselves and grill that lamb before stuffed it into pie pastry and lastly is Shepard pie
which consist of mash potato with gravy. As for their advertisement, they have their own
website and also have make Facebook account as well as Instagram account to market
their products. Besides that, they also use billboards as their marketing strategy. Their
packaging also is one of their strategies to attract public by using red color as their
signature.
Next is A Pie Thing. A Pie Thing is well-known with its deserts which are pies and
they are famous with their savory selection, stuffed with the likes of beef, chicken, lamb,
or even chili con with cheese or spinach with assorted veggies. The kitchen constructs
its creations with short crust pastry, prudently shunning puff pastries. As for their
commercial advertisement, they dont have a lot. They have their own blog to expose
6 | Page
their products to public as well as Facebook and Instagram accounts. But, even though
they dont have a lot of advertisements, the taste of their pies is the reasons why a lot of
customers keep coming to their shop.
iii)
Features of product
We are currently decided to make two types of pie pop which are fruit and pizza
pie pops. For fruit pie pop, it will come in three types of fruits such as banana, strawberry
and blueberry. For pizza pie pop, it will come in three types of pizza such as cheesy
pizza, pepperoni pizza and extravaganza pizza. The main ingredients used in making
pie are wheat flour, fat, water, salt, and eggs. However, there are additional ingredients
we used in making pizza pie such as black pepper, cheese, button mushroom,
pepperoni, Prego sauce, cheddar, mozzarella and minced chicken.
iv)
v)
vi)
7 | Page
potential customers. Our current target market is young, college-aged adults and
households with one to three people that have different preferences in choosing the
foods. They like to purchase items that are not only taste good but also come in great
quality food. We must alert about our customers satisfactions and needs so that the
possibility of them to be loyal with our product is high. We also choose a strategic
location and market place to distribute our product. Target market that Pie Pop Bakery
currently focuses on:
Geographic
Our cafe is located at East Cost Mall, Kuantan, Pahang which is the capital
city of Pahang and it also have the biggest populations than other states in Pahang.
Our cafe location is also near with schools, colleges, residential areas and
restaurants.
Demographic
Our main target is to sell our products with reasonable and fair price to our
target customers.
Pie Pop is up to sell for RM4.50 per piece with a small selection of freshly baked
pies for every age and income groups. Our largest target market is young adults,
families with children, and people aged from 15-24 years old which includes students.
3.0 OBJECTIVE
The objectives of our company are:
3.1 To attract the attention of the Malaysia citizens to love pie.
A product that is different from other product. Our company is the first company in
Malaysia to produce pizza pie and pie pop. We want to offer the pie that suits local taste by
offering wide range of flavors.
3.2 To achieve high customer satisfaction.
8 | Page
Our company also caters the demand of healthy and tasty food. The important things of
our products are its will be made fresh daily and sell the food while its still hot to customer
through our retail stores.
4.0 SIGNIFICANCE
The rational of our products to customers are:
4.1 healthy and fresh ingredients can cater the needs of wholesome and nutritious pie.
We use only organic products thus it caters the needs of organic based food. Our
products are free of genetically modified ingredients and can boost energy.
4.2 Medium to high income group people for market demand.
We sell our products with competitive price and suitable for all ages to eat the fruit and
pizza pie pops. Our company produces interesting packaging for customer easy to eat and bring
the pie to anywhere.
9 | Page
whether the focus is on selling a product or service or on raising awareness of an issues that
affects the public.
Four basic marketing strategies that can be used to market our products are:
Product strategy
Price strategy
Promotion strategy
Location strategy
Quality
In term of quality of the product, our company must maintain and increase our
quality level of the product especially when we are in food industry. We want to avoid the
product from any defects and can hold on stick as long as we can while our customer
enjoying eating the pie pops. We also choose flavors that will be love by most people in
order to attract them with our products which we come with two concepts that based on
chocolates with fruits and the other one is with pizza concepts. This is very important in
order to increase our sales.
10 | P a g e
for
customers and incorporates a modern contemporary and vibrant interior concept with comfort
ambience, and great food. It provides a great respite for customers to enjoy good food and
quality time with friends, family or associates, after a long day at work.
When our customers feel this sense of belonging, our stores become a haven, a break from the
worries outside, a place where you can meet with friends. Its about enjoyment at the speed of
life sometimes slow and savored, sometimes faster. Always full of humanity.
Item
Nutella
Banana
Strawberry
Blueberry
Milk
Butter
Wheat flour
Salt
Sugar
Olive oil
Black pepper
Button mushroom
Pepperoni
Basil leaves
Minced chicken
Prego
Mozzarella
Cheddar
Yeast
Pie stick
Packaging
TOTAL
Quantity
75 bottles
10 kg
20 kg
25 kg
88 litre
30 tins
91 packs
10 packs
10 packs
5 bottles
15 bottle
30 packs
20 kg
15 packs
10 kg
75 bottles
15 packs
45 packs
30 packs
3 packs /3,000 units
3 packs / 3,000 units
Total
RM600
RM22
RM200
RM375
RM220
RM342
RM118.30
RM5
RM26
RM44.50
RM91.50
RM237
RM158
RM133.50
RM70
RM300
RM156
RM247.50
RM59.70
RM30
RM22.20
RM3,417.8
Quantity
75 bottles
10 kg
20 kg
25 kg
88 gallons
30 tins
91 packs
10 packs
10 packs
5 bottles
15 bottle
30 packs
20 kg
15 packs
10 kg
75 bottles
15 packs
45 packs
30 packs
3 packs /3,000 units
3 packs / 3,000 units
Total
RM18,000
RM1023
RM6,200
RM11,625
RM6,600
RM10,260
RM3,549
RM155
RM806
RM1379.50
RM2,745
RM7,110
RM4,898
RM4,005
RM2,170
RM9,300
RM4,680
RM7,425
RM1,791
RM930
RM688.20
13 | P a g e
TOTAL
RM21,334.20
Quantity
75 bottles
10 kg
20 kg
25 kg
88 gallons
30 tins
91 packs
10 packs
10 packs
5 bottles
15 bottle
30 packs
20 kg
15 packs
10 kg
75 bottles
15 packs
45 packs
30 packs
3 packs /3,000 units
3 packs / 3,000 units
Total
RM216,000
RM12,276
RM74,400
RM139,200
RM79,200
RM123,120
RM42,588
RM1,860
RM9,672
RM16,554
RM32,940
RM85,320
RM58,776
RM48,060
RM26,040
RM111,600
RM56,160
RM89,100
RM21,492
RM11,160
RM8,258.40
RM99,100.80
Position
No.
Monthly
CEO
Marketing Director
1
1
salary
(RM)
3000
2000
450
300
60
40
3510.00
2340.00
Financing Director
2000
300
40
2340.00
Production
2000
300
40
2340.00
Director
Administrative
2000
300
40
2340.00
Director
Workers
4500
675
90
5265.00
10
15500.00
2325.00
310.00
18135.00
Total
EPF(15%)
SOCSO(2%)
Amount
(RM)
Item
Sink
Chest freezer
Stand mixer
Lamp
Oven
Cleaning set
Telephone
Cashier
Quantity
Price/per
Total
2
2
2
12
2
1
1
1
Unit (RM)
939
1,499
899
179
1,199
85
278
1,328
Cost (RM)
1,878
2,998
1,798
2,148
2,398
85
278
1,328
Quantity
Price/per
Total
1
1
5
1
1
Unit (RM)
1689
588
565
188
250
Cost (RM)
1689
588
2,825
188
250
OFFICE EQUIPMENT
Item
Air Conditioner
Fax Machine
Office Desk
Printer
White Board
15 | P a g e
Computer
Lamp
Stationeries
A4 Paper
Office File
Others
5
4
6
5
5 sets
Telephone
Wi-Fi
2
1
37
TOTAL
3,229
179
16,145
716
19.90
119.40
30
11.50
278
209
7,212.40
57.50
556
209
23,402.90
ADMINISTRATION BUDGET
Type
Fixed Asset
Monthly
(RM)
Expenses (RM)
12,911
23,402.90
2,700
16 | P a g e
18,135
Sub Total
39013.90
18,135
57,148.90
Total
OPERATION OVERHEAD
Utilities
100
300
150
300
1,200
3,600
1,800
3,600
Water
Electricity bills
Telephone bills
Maintenance
Total
850.00
10,200.00
OPERATION BUDGET
Type
Total (RM)
( 899 2 units)
=1,798
(1,499 2 units )
=2,998
4,796
Chest Freezer
17 | P a g e
Vehicle (Van)
6,200
6,200
10,996
Total
Type of flavour
Output/Quantit
y
Cost
Selling
Price/Piec
Price/Piece
e (RM)
(RM)
Fruit pie
Banana
Strawberry
Blueberry
2.70
4.00
Pizza Pie
Cheesy
Pepperoni
Extravaganza
2.70
4.00
Personal
Salary
RM18,135
100 units RM20
Business Card
Pamphlets
Logo Tag
=RM2,000
15,000 units RM0.45
=RM6,750
90,000 units RM0.05
= RM4,500
18 | P a g e
25 units RM45
Banner
=RM1,125
RM50,000 sound slide
100 spots 30 seconds
Mass Media
TV3
Hot FM
50 units RM2.50
Card Invitation
=RM125
Billboard
Total
RM13,250
7.0 CONCLUSION
We hope our products will be accepted among people who love to eat and always up to
try new food. We promised to make only great quality food and will continue to create a lot of
tasty menu for our pie pops. We will make sure our food brand will be able to compete with
other food brands as our products have its own special features which are the ingredients and
its shape that are completely different from ordinary pies. It is also where we want to create a
new trend where people will be talking about our products for its deliciousness and uniqueness
from other pastry food. We hope our products will make its debut to the public soon so we can
start achieving all of our goals that we have established.
19 | P a g e
20 | P a g e