Coca-Cola Bottlers Philippines, Inc.

Coca-Cola Bottlers Philippines, Inc.

Type
Founded
Headquarters
Area served
Products
Parent
Website

Subsidiary
1981
Fort Bonifacio, Taguig
Philippines
Soft drink
The Coca-Cola Company
FEMSA
www.coca-cola.com.ph

Coca-Cola Bottlers Philippines, Inc. (CCBPI) is a Philippines-based company engaged in

bottling and distribution of Coca-Cola soft drink brands.
CCBPI is among the ten biggest Coca-Cola bottlers globally and one of the top 100 Philippine
corporations. CCBPI operates 23 plants and 42 sales offices with over 7,800 direct employees
offers the widest selection of beverages for different needs like soft drinks, water, juices, teas,
sports and energy drinks.[1][2][3]
Since 2013, CCBPI became jointly owned by Mexico-based Coca-Cola FEMSA, S.A. de C.V.
and The Coca-Cola Company.

Beginnings
In 1927, San Miguel Corporation (then known as the original San Miguel Brewery, Inc.) became
the first international bottler of Coca-Cola. In 1981, San Miguel spun off its soft drink businesses
to a new company named Coca-Cola Bottlers Philippines, Inc. (CCBPI). The company was
established as a joint-venture between San Miguel Corporation (70%) and The Coca-Cola
Company (30%).

Ownership changes
Coca-Cola Amatil (1997)
In April 1997, CCBPI was merged into the Australia-based Coca-Cola Amatil Limited (CCA). In
effect, San Miguel exchanged its 70% interest in a Philippine-only operation (CCBPI) for a 25%
stake in CCA, which had operations in 17 countriesboth in the Asia-Pacific region and in
Eastern Europe. Shortly after, CCA demerged the Eastern European operations into a UK-based
firm called Coca-Cola Beverages plc (resulting in a reduction of San Miguel's stake in CCA to

22%). Seeking to maintain its focus on the Asia-Pacific region, San Miguel sold its stake in the
new UK entity in mid-1998.

Reacquisition by San Miguel and The Coca-Cola Company (2001)

In July 2001, San Miguel joined forces with The Coca-Cola Company (TCCC) to reacquire
CCBPI, with San Miguel taking a 65% stake and TCCC the remaining 35%. As part of the deal,
San Miguel sold its CCA shares back to CCA. Later in 2001, San Miguel sold its bottled water
(Viva! and Wilkins) and juice businesses (Eight O Clock), amalgamated under Philippine
Beverage Partners, Inc., to CCBPI. In February 2002, San Miguel completed the acquisition of
an 83% stake in rival Cosmos Bottling Corporation in a P 15 billion ($282 million) deal,
completed through CCBPI. Cosmos specialized in low-priced soft drinks and held the number
two position in the Philippine market. The combination of Coca-Cola Bottlers Philippines and
Cosmos Bottling Corporation gave the San Miguel group control of more than 90% of the
Philippine soft-drink market.[4]

The Coca-Cola Company (2007)

In February 2007, The Coca-Cola Company (TCCC) purchased San Miguels 65% shareholding
in CCBPI and subsidiaries for $590 million acquiring the full ownership.[5][6] In September 2010,
TCCC announced its plan to invest US$1 billion in its business in the Philippines over the next
five years.[7] Part of this investment is the completion of its newest and technologically advanced
Mega Plant in Misamis Oriental in January 2012.[8]

Coca-Cola FEMSA (2013)

On December 14, 2012, TCCC signed a definitive agreement to sell its 51% stake in CCBPI to
Mexico-based Coca-Cola FEMSA, S.A. de C.V., the world's second largest bottler of Coca-Cola,
with operations across Central- and South America.[9] The all-cash transaction became effective
January 25, 2013. The deal price represented a $1,350 million valuation of CCBPI. Coca-Cola
FEMSA will have an option to acquire the remaining 49% of CCBPI at any time during the next
7 years and will have a put option to sell its ownership back to TCCC any time during year six.[10]

Brands
Carbonated:

Non-carbonated:

Formerly available:

Coca-Cola

Hi-C

Barq's

Coca-Cola Life

Minute Maid

Sprite Ice

Coca-Cola Light

Eight OClock (instant

juice drink)

Lift

Nestea (ready-to-drink) -

Coca-Cola Zero

Real Leaf (tea drink)

Sprite

Powerade

Earth & Sky (tea drink)

Sprite Zero

Samurai (energy drink)

Mello Yello

Royal Tru-Orange

Viva! (mineral water)

Royal (soda water and

tonic water)

Royal Tru-Grape

Wilkins (distilled water)

Royal Tru-Lemon

Sparkle

Sarsi

Sarsi Light

Cheers

Pop Cola

Jaz Cola

Schweppes (soda water

and tonic water) under
license

under license

COCA-COLA IS THE MOST POPULAR AND BIGGESTSELLING SOFT DRINK IN HISTORY, AS WELL AS THE
BEST-KNOWN BRAND IN THE WORLD.
1886

the first taste

Coca-Cola is first served at Jacobs Pharmacy on May 8, 1886. Nine drinks a day are sold during
this year.

a name is born
Company accountant, Frank Robinson, names the drink Coca-Cola, and thinking the two Cs
would look well in advertising, pens the famous Spencerian script logo.

1899

now in bottles
Coca-Cola bottling begins when the first bottling contract is signed in 1899. "Hutchinson" style
bottles are used for the product.

1900

celebrity endorsement
Music hall performer Hilda Clark becomes the first celebrity to appear in multiple advertising
formats, including trays, posters and even bookmarks.

1915

the contour bottle

The Coca-Cola contour bottle prototype is designed by Alexander Samuelson

1921

year-round goodness
The first use of the slogan Thirst Knows No Season helps transition Coca-Cola from a summer
beverage to one enjoyed year-round

1929
fountain glass
The bell-shaped Coca-Cola fountain glass debuts

1931

santa has a coke

Artist Haddon Sundblom creates his first illustration showing Santa Claus pausing for a Coke

1942

coke for short

The Sprite Boy character is introduced in advertising to convey the message that Coca-Cola
and Coke are two terms that reference the same product.

1947

metal disc
The red disc metal sign is introduced in diameters ranging from 12 to 48 inches.

1950
cover shot
Coca-Cola becomes the first product to appear on the cover of Time magazine.

1960
available in cans
12-ounce cans for Coca-Cola are introduced

1963

swingin' the jingle

The Things Go Better with Coke advertising campaign begins. On the radio, pop singers like
The Supremes, Ray Charles, Aretha Franklin, Jan and Dean, Roy Orbison and The Coasters use
their unique musical styles to swing the jingle.

1969

red and white

A new graphic look for the Coca-Cola system is introduced, featuring a red-and-white color
scheme and logo.

1971

buying the world a coke

"First introduced as a radio ad and later produced as a television commercial, Id Like to Buy
the World a Coke becomes an international hit and remains one of the most popular ads for
Coca-Cola."

1985

new vs. classic

The formula for Coca-Cola is changed for the first time in 99 years. The product, popularly
dubbed New Coke, generated consumer protest nationwide. Product made with the original
formula, renamed Coca-Cola Classic, is returned to the market 79 days later.

1993

polar bears arrive

The popular Coca-Cola polar bears are introduced in the commercial Northern Lights.