Data in Motion

Technical Review
Dan Kurschner, Sr. Manager
March 2013

2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

click here

2010
Cisco
and/or
affiliates.
rights
reserved.

2010
Cisco
and/or
itsits
affiliates.
AllAll
rights
reserved.

Cisco Confidential

Indoor Location

New Markets

Internet of Everything

Intrinsic to SP Network
Automated
Decisions
Resource
Planning

Targeted
Promotion

Location
Telemetry

Traffic
Patterns

REAL-TIME
NEAR RT
DATA
HISTORICAL
(BIG) DATA

Time of Day
Dwell Time

PREDICTIVE
DATA

Object
Correlation

Geofencing
Expected
Outcomes

Access

Transport

Software

3G SC Module for
Cisco Aironet
3G Small Cell
ASR 901S

ANDSF
SaMOG
WSG

Cisco Quantum
Network Abstraction Suite
Policy Suite
Analytics Suite
RAN Optimization Suite
WAN Orchestration Suite

Cisco Mobility
NEW

Heterogeneous
Access

NEW

Intelligent
Network

NEW

Data Center
Cloud

Elasticity Accelerates New Business Opportunities

Network Intelligence is
the Foundation for
Monetization and Value
Creation

CRS-3

NEW

CRS-3

UCS

Prime
CDE-420

Videoscape

Licensed Small Cells:

3G Small Cell Module

ASR 5500

ASR 9006

ASR 9006

ASR 5000

3G Small Cell
ASR 901S (Sm. Cell Router)
ASR 903

SaMOG

ASR 903

Wireless Security Gateway

Cisco Quantum featuring SON
WLAN Controller
ASR 901

ASR 901S
ASR 901

ASR 901

X2
3G Module
for Aironet

3G Small Cell

Aironet 1552e
SP Wi-Fi

Aironet 1552e
SP Wi-Fi

CLOUD
NETWORK
ACCESS

Elasticity Accelerates New Business Opportunities

Quantum Software Suite
Orchestration

Abstraction

Analytics and Policy Suites

SON for Mobile

SON for IP/MPLS

CRS-3

CRS-3

UCS

Virtualized Network Infrastructure

Prime
CDE-420

Quantum Software Suite

IP Core
ASR 5500

ASR 9006

Elastic
Packet Core

Data Center

ASR 9006

ASR 5000

Elastic
Packet Core

IP Edge

ASR 903

Videoscape
Unity

ASR 903

Mobile
Backhaul

ASR 901S

WLAN Controller

Mobile
Backhaul

Mobile
Backhaul
ASR 901

WLAN
Controller
ASR 901

ASR 901

X2
3G Module
for Aironet

3G Small Cell

Aironet 1552e
SP Wi-Fi

Aironet 1552e
SP Wi-Fi

Quantum
NW Abstraction
Suite

Quantum
Analytics
Suite

Quantum
Policy
Suite

Quantum
RAN Optimization
Suite

3G Small Cell
for Aironet

EARTHCOM LTE
MICROCELL

Use Case Call Flow

Deny
RAN
Location
Move
If
Video
Identify
Heavy
Analytics
OTT
users
Users
and
and
User
Voice
rate
from
are
Subscriber
triggers
use
routed
limit
Calls
Licensed
Policy
to
alert
Profiles
specific
(Policy
SP
temporarily
Video
that
Wi-Fi
and
applications
are
Optimizer.
a Cell-Sector
ASR5K).
using
read
lower
for
ANDSF.
QCI
each
is to
congested
user
police
If
(Policy
required
(IMSI)
traffic
andto
and
ASR5K).
and
at
Optimize
Gateway
provides
Service
a list
Catalog
(ASR
at
High
of
5500/5000).
all
presents
level
usersend
identities
potential
Zero
(IMSIs).
options
Rate:
message
to alleviate
to user
the
congestion.
(ASR5500/5000).

Analytics
Suite

Policy
Suite

Network
Abstraction

Data Center
Orchestration

Conductor

RAN
Optimization

ANDSF

WAN
Orchestration

Service
Chaining

Service
Catalog

CRS-3

CRS-3

UCS

Prime
CDE-420

CSR-3
IP Core
ASR 5500

ASR 9006

ASR 5500
EPC

ASR 9006
IP Edge

CSR-3
IP Core
ASR 9006

ASR 5000

ASR 9006
IP Edge

ASR 5000
EPC

ASR 903

Videoscape
Unity

ASR 903

ASR 903
MBH

ASR 901S

Data Center

ASR 903
MBH

WLAN Controller

ASR 901S
SCBH

ASR 901
MBH
ASR
901

WLAN Ctrl
ASR 901

ASR 901
MBH901
ASR

ASRMBH
901

X2
3G Module
for Aironet

3G Small Cell

Aironet 1552e
SP Wi-Fi

Aironet 1552e
SP Wi-Fi

Quantum
NW Abstraction
Suite

Quantum
Analytics
Suite

Quantum
Policy
Suite

New York City, NY

40.773639N, -73.95992W
Device
iPad 4

Connection
LTE

CONNECTION SPEED
12.67 Mbps

DATA QUOTA BALANCE

1.95 Gb

MOBILE USAGE ANALYTICS

Web:
Fashion, Lifestyle, Fitness, Film
21:48

Sand Point Summer

Apps:
Yelp, Facebook, Twitter, IMDB,
MyFitnessPal

Use Case Call Flow

Analytics
Suite

Policy
Suite

Network
Abstraction

Data Center
Orchestration

Conductor

RAN
Optimization

ANDSF

WAN
Orchestration

Service
Chaining

Service
Catalog

Derives
Network
Policy
Upon
choosing
drives
user
Abstraction
the
profile
Ad
Sponsored
issuance
and
preferences
gathers
of
Supported
Content,
a Data
user-related
Policy
Quota
content,
andcan
examines
Low
Policy
data
user activity
continuously;
notification
triggers
redirect
HTTP
user
tointo
Policy
user.
Header
real
sponsored
time.
determines
Modifier
content.
to
Content
direct
that our
targeted
selected
user is
running
ads
based
based
onlow
historical
on
onreal-time
her data
and
quota. contextual
information
real-time
from Analytics.
Analytics.
ASR 5500
EPC

CSR-3
IP Core

CSR-3
IP Core

ASR 9006
IP Edge

ASR 9006
IP Edge

ASR 903
MBH
ASR 901S
SCBH

Data Center

ASR 5000
EPC

ASR 903
MBH
ASR 901
MBH

WLAN Ctrl
ASR 901
MBH

ASR 901
MBH

New Product/Solution Portfolio

Quantum Software Suite
Licensed Small Cell Solutions

Enhanced Architecture for Business Agility

Quantum Network Abstraction Suite

extracts and harvests intelligence from the network

Quantum Policy Suite

programs network for customized user experiences

Quantum Analytics Suite

real-time analytics including location

Quantum RAN Optimization Suite*

SON for Mobile

Quantum WAN Orchestration Suite

SON for IP/MPLS

Cisco Quantum delivers on the promise of the

intelligent mobile network

Elasticity Enables Business Agility

Solution Statements and Unique Cisco Value

1. Accelerate Time to Revenue
2. Reduce cost and complexity of new services
3. Enhance services with previously un-tapped data

Problem Statements
1. No standardized network interface for applications
2. Limited visibility and control of Network resources
3. Limited QoE due to disconnect between Network
and Application layers

Key Specs:
1. Virtualization delivers High Scalability and
Resiliency
2. Multiple Data-feed processing capability
3. 10K TPS per UCS Module

Accelerate Service Velocity

Better Economics & Flexibility

Solution Statements and Unique Cisco Value
1. Purpose-built for virtualization & linear scalability
2. Low TCO through solution virtualization
No third-party software licensing
3. Service velocity means faster ROI
Problem Statements
1. Traffic & network costs increase faster than revenue
2. Unable to monetize over-the-top content
3. Need to differentiate through timely, relevant
promotions and superior experience
Key Specs:
1. Industry leading performance
250k TPS under real-world conditions
2. Under 25 millisecond average latency for session
authentication and modification
3. Linear scalability no matter how fast you grow

Gain the Elastic Network Intelligence Advantage

Real-Time Actionable Analytics

Solution Statements & Unique Cisco Value

Advanced Real-Time Analytics
High Volume Data from Multiple Sources
Quality & Scalability Without Compromise

Problem Statements

Reduce data latency & increase accuracy

React instantly to new opportunities
Analytics that span multitude of media types
Deep dive for SLA Monitoring & Root Cause

Key Specs
Faster, more accurate data analysis and decision
making

Streaming Analytics drive Actionable Events

Data-in-Motion

Solution Statements and Unique Cisco Value

1. Subscriber and Application Awareness
2. Elastic Packet Core Integration
3. Near Real-Time actionable data

Problem Statements
1. Require full visibility into network
2. Need special visibility for Subscriber and Apps
3. Need EPC-Cloud Integration

Key Specs
1. 13K Records per Second per Gbps
2. Correlates data from all ASR 5000 Series Services
3. HW UCS Blades and EMC Storage

Subscriber Application Awareness

Data-in-Motion
Solution Statements and Unique Cisco Value
1. Location analytics and reporting increases Wi-Fi network
visibility
2. Added network intelligence creates new opportunities to
monetize
3. Wi-Fi Network visibility enables improved customer
experiences

Problem Statements
1. Limited visibility into traffic information
2. Limited ability to drive create revenue
3. Lack of visibly limits ability to improve customer experience

Key Specs
1. Mobility Services Engine with Advanced Location Services
license
2. Reports include Dwell Time, Traffic Patterns, and Crowding
Index

Enhance Monetization and Experiences

Through Analytics

Solution Statements and Unique Cisco Value

1. Manage & harmonize all RAN technology layers
(3G, LTE & Wi-Fi)
2. Dynamic, Holistic, Multi-vendor, multi-tech and
scalable
3. Feedback mechanism and ultra-fast optimization
cycles (closed-loop)
Problem Statements
1. Un-predictable Mobile Usage
2. Heavy Mobile Data Usage
3. Quality and customer retention suffers
Key Specs
1. 40% fewer loaded cells
2. 10% faster mobile broadband
3. 12% fewer dropped calls

Organize, Optimize, Harmonize the RAN

Automated Radio Access Management

Solution Statements and Unique Cisco Value

1. Smart network selection
2. Optimized and bi-directional communications
3. Intelligent client assures better user experience
Problem Statements
1. Manual user-driven radio access selection
2. MNO lacks ability to automate access selection
3. Limited cell-sector congestion options
Key Specs:
1. Scale to millions of mobile devices
2. Dynamic Client-Server model factors QoS
3. Support Diameter, LDAP, XMPP, SOAP/XML
4. Support multiple technologies: 3G, 4G LTE, WiFi

ANDSF
on UCS
ANDSF
Client

ASR 5000
Series

Optimize Experience through Auto-Detection & Dynamic Selection

Better Economics & Flexibility

Solution Statements and Unique Cisco Value
1. Reduce TCO with Industry-leading design tools for IP/MPLS
Network
2. Proactively optimize network through advanced modeling
capabilities
3. Maximize service quality, cost efficiency and business agility
throughout network life cycle (planning, design and operations)

Problem Statements
1. Reduce transport OPEX by engineering and balancing traffic
2. Prevent overbuilding (or underbuilding) the network
3. Operationally monitor, troubleshoot, and ensure network

Key Specs
1. Very Low-Touch On-boarding, Discovery and Operations
2. Lightweight-client to visualize, simulate, and optimize network
3. Modeling database allows near-real-time operational updates

Intuitive Traffic Engineering

WAN
Orchestration

STILL HAVING TROUBLE

GETTING A SIGNAL?

Better Economics & Flexibility

Solution Statements and Unique Cisco Value

1. Integration for Reduced CapEx and OpEx
2. Zero-touch configuration
3. Standards-based, secure, carrier-grade
Problem Statements
1. Where to hang licensed small cells
2. How to power licensed small cells
3. How to backhaul traffic from small cells
Key Specs (Speeds and feeds):
1. 3GPP Release 8 support for WCDMA/HSPA
2. R99 Voice support for high quality voice call
3. HSPA/HSPA+ Packet high speed data support

Cisco Aironet 3600

With 3G Module

3G + Wi-Fi: fully integrated - high performance - low cost

Accelerate the Mobile Internet

Solution Statements and Unique Cisco Value

1. Increase indoor mobile capacity and coverage
2. Zero-touch configuration
3. Standards-based, secure, carrier-grade
Problem Statements
1. Exponential growth in mobile data traffic
2. Physical limit to spectrum availability
3. Shift to indoor consumption of data
Key Specs (Speeds and feeds):
1. High performance 3G voice and data
2. Up to 16 simultaneous voice or data sessions
3. Support for both open and closed mode

High Performance 3G Voice and Data for Enterprise

Unified Mobile Backhaul for All Radio

Solution Statements and Unique Cisco Value

1.
2.
3.

True Multi-Vendor any-G radio and backhaul

Zero-Touch Provisioning for low TCO
Bestin-Class user experience through Ciscos superior
routing and comprehensive OA&M

Problem Statements
1.
2.
3.

Expanded small cell deployments create transport challenges

External locations require compact, rugged, and aesthetically
pleasing devices
Deployment scale creates complex, and varied, network
models

Key Specs
1.
2.
3.
4.
5.

Part of ASR 9x series Unified Mobile Backhaul

IP65 hardened enclosure for outdoor installations
Low power hardware with zero footprint
L2, L3, and MPLS deployment models
4 SFP & 2 Copper GE ports, PoE+, and WiFi management

True Multi-Vendor Heterogeneous Network

Better Economics & Flexibility

Solution Statements and Unique Cisco Value:

1.
2.
3.

Integrate Policy, Billing and QoS

Grooms SP Wi-Fi through LTE/EPC for seamless
Experience
Simplify Operations Reduce OPEX

SaMOG
Inside

Problem Statements:
1.
2.
3.

Need to streamline multi-access operations

Lost billing opportunities through off-loads
Inconsistent user experience and security
LTE

Key Specs:
1.
2.
3.

Quota
& Billing

New Software Module for ASR 5000 Series Easy to

implement
Standards compliant with enhanced feature sets
Leverages ASR 5000 Series Intra-chassis virtualization
elasticity

SP Wi-Fi & LTE Integration

ASR 5000
Series

Secured Network and Subscriber Experience

Solution Statements and Unique Cisco Value
1.
2.
3.

Provides Network Access Security for all Radio Access-types

Protects network data and control from security threats coming
from the transport and access network
Authenticates small-cell and eNB to prevent spoofing

Problem Statements
1.
2.

Backhaul security is significant concern for mobile operators as

a result of untrusted, 3rd party or microwave backhaul use
NB/eNB physical security concerns require dynamic device
authentication

Key Specs
1.
2.
3.

Robust scalabilityup to 16K HB/eNBs or 100K HNBs per

WSG module
Secure gateway between trusted & untrusted networks
Superior intra- and inter-system redundancy - IKEv2 DPD,
IKEv2 Redirect for Dynamic tunnel establishment

Delivering Most Secure User Experience

With Services from Cisco Together with Its Partners

SPs Succeed Through a Lifecycle

Approach Customized to Their
Needs:
Plan: Architectural consulting,
readiness assessment, detailed
design
Build: Customized solution
validation, integration,
deployment, migration support
Manage: Network insight,
software application support,
preemptive issue resolution

SMART
SERVICE
CAPABILITIES

Unparalleled Experience and Expertise

Cisco Mobility
Elastic, programmable architecture
to capitalize on Data
in Motion
NEW
NEW
Innovation Leadership
Market Leadership
Heterogeneous
Intelligent
Data Center
Access
Network
Cloud
NEW

Thank You