BAHRAIN COMEDY

CLUB
BAHRAIN

Business Plan
Prepared By: Wael Accounting Services

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Table of Contents
I.

Executive Summary............................................... 3
Business Overview........................................................................................................................... 3
Who are we?...................................................................................................................................... 3
The Big Idea...................................................................................................................................... 3
The Business Plan ............................................................................................................................ 3
The Venue ......................................................................................................................................... 3
Financial Highlights ......................................................................................................................... 4
The Management ............................................................................................................................. 4
The Long-Term Vision ................................................................................................................... 4
Mission............................................................................................................................................... 4
Our Core Values .............................................................................................................................. 5
Objectives.......................................................................................................................................... 5

II.

The Business ......................................................... 6

Company Ownership ...................................................................................................................... 6
Products and Services...................................................................................................................... 6
Keys to Success ................................................................................................................................ 7
Venues & Schedule .......................................................................................................................... 8
Sources & Suppliers ......................................................................................................................... 8
Management...................................................................................................................................... 9
Organization Chart .......................................................................................................................... 9
Personnel Plan .................................................................................................................................. 9

III.

The Market ........................................................... 11

Market Analysis Summary ............................................................................................................11
Market Segmentation.....................................................................................................................11
Target Market Segment Strategy..................................................................................................12
Competition ....................................................................................................................................12
Pricing ..............................................................................................................................................12
Competition and Buying Patterns ...............................................................................................12
Why Bahrain Comedy Club.? .......................................................................................................13
Web Plan Summary .......................................................................................................................13
Website Marketing Strategy ..........................................................................................................14
Strategy and Implementation Summary .....................................................................................15
Competitive Edge ..........................................................................................................................15
Marketing Strategy .........................................................................................................................15

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Sales Strategy...................................................................................................................................16
SWOT Analysis ..............................................................................................................................17
IV.

The Finance .......................................................... 18

Start-Up Expenses .........................................................................................................................18
Balance Sheet Forecast..................................................................................................................19
Profit and Loss Forecast ...............................................................................................................20
Expected cash flow ........................................................................................................................21
Miscellaneous Documents ............................................................................................................22

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Executive Summary
Business Overview
Comedy clubs are a very popular entertainment venue, and there are a few approaches that can be
taken in terms of starting a comedy club.
The first and most costly option is to open a comedy club from a fixed location. The second and
effective option is to establish a mobile comedy troop and book performances for the troop across
the country for nightclub engagements, seminar performances, weddings, universities, colleges, and
many other special occasion events. Which Bahrain Comedy Club mostly emphasizing on in this
business plan.
Regardless of which approach is employed to establish the business, comedy clubs and acts are
extremely popular as more and more people are seeking to reduce stress in their lives through humor.

Who are we?

Bahrain Comedy Club is an entertainment venue holding company whose primary focus is cultivating
the resources, capital and advisors necessary to successfully execute new business plans created by
Wael Accounting Services.

The Big Idea

To build a national chain of live entertainment venues featuring the best of today's comedic talent
while showcasing locally grown and internationally popular artists.

The Business Plan

We have successfully completed our business plan feasibility process and are now actively pursuing
the capital necessary to build the flagship Bahrain Comedy Club intending operate within the greater
area of Bahrain.

The Venue
Bahrain Comedy Club will provide patrons in turns with a traditional & nontraditional comedy club
and dining experience. The venue will be comprise with an intimate seating floor plan, individual tabletop votive centerpieces and a classic wall backdrop on stage give this venue a living-room atmosphere.
The quintessential comedy club vibe is paired with new local and western cuisine and signature
cocktails served table side to create a fresh, exciting concept in live comedy.
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Financial Highlights
This forecast is for a single venue location. As additional venues are created multiples of these
forecasted numbers can be expected.

Financial Overview
600,000 ..

Sales

500,000 ..

Net Profit

400,000 ..

Expenses

300,000 ..
200,000 ..
100,000 ..
0 . .
Year 1

Year 2

Year 3

Year 4

The Management
In order to ensure proper stewardship of investment and maximize the potential for a successful plan
execution, Bahrain Comedy Club will assemble a team of managers and advisors who collectively have
handful of years of subject matter expertise.

The Long-Term Vision

The financial forecast provided in this business plan only refers to Bahrain Comedy Club. Our longterm strategy is to open a Production House in Bahrain, by doing so will help us to perform reality
shows and various entertainment related shows which may give way to catch TV show running spots
and tremendous number of followers of the Club.

Mission
Bahrain Comedy Club will provide patrons with the very best in comedic and live music entertainment.
Exceptional talent, fresh dining and thoughtful entertainment segmentation will be at the core of
Bahrain Comedy Club's product service offerings. Patrons seeking a traditional comedy club
experience and innovative western and local cuisine will find Bahrain Comedy Club's ideal.
Located under the same roof and leveraging the same infrastructure, Bahrain Comedy Club and
sponsoring western and local cuisine providers will provide its guests with a singular experience: an

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energized, social atmosphere paired with a curated variety of entertainment, all appealing to aggregate
price points, a wide range of entertainment tastes and upscale dining expectations.

Our Core Values

Our customer's satisfaction is paramount.

Our employees are our most valuable resource.
Our food must be safe, delicious and affordable.
Our entertainers must be among the best in the world.

Objectives
Four major stages have been identified as critical to the proper execution of this business plan. Within
each stage there are specific objectives necessary to complete in order to achieve a successful execution
of the stage and thus the business plan.
Stage 1- Business Plan Creation
Stage 2- Funding
Stage 3- Plan Execution
Stage 4- Grand Opening and continual operations

Objectives of Stages 1 & 2

1. Secure financing.
2. Design and build talent management and booking system with public-facing website synergy.
3. Identify suitable locations, permitting issues and licensing requirements.
4. Isolate minimum capacity requirements for break-even analysis and target market segmentation
strategy.
5. Identify and secure key staffing positions to add subject matter expertise.
6. Create deep level start-up budget and analysis.
7. Perform feasibility study.

Objectives of stages 3 & 4

1. Grow brand identity through aggressive marketing strategy utilizing television, radio, print, social
media and charity events.
2. Book Tier 1 talent for first 3 months of operations, then collate Tier 1 and Tier 2 talent, maintaining
nearly 75% Margin on tickets sales to total cost of talent.
3. Maintain as much possibly 50% margin on food sales, higher margin on alcohol sales and 70%
margin on merchandise sales
4. Achieve profitability during Q3 of fiscal year 1 and continue reducing cost as much as possible and
reach 50% net profit margin by the end of year 04.

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The Business
Bahrain Comedy Club provides patrons with a traditional and nontraditional comedy club and dining
experience. An intimate seating floor plan, individual table-top votive centerpieces and a classic
backdrop on stage give the venue a living-room atmosphere. The quintessential comedy club vibe is
paired with new local and western cuisine and signature cocktails served table side to create a fresh,
exciting concept in live comedy.
Post-performances, guests of the Comedy Club are invited to exit the theater through the adjoining
sponsoring pubs and restaurants. As guests enter the pub and restaurants they are greeted with live
musical entertainment, a full bar with late night cocktails and food menu, and a meet and greet station
where the weekend's comedians will take photos with guests, sell merchandise and mingle.

Company Ownership
The Bahrain comedy club will be sole proprietorship will be owned by Wadhah Sayed Jalal Adnan
Saleh, who himself is comedian won the price for the Best comedian in the competition organized by
KitKat.
All obligations mandated by the terms of capital conveyance will be paid by cash flows generated from
business operations of Bahrain Comedy Club, and will be secured in part by the assets of the company
and backed by the character and experience of the primary operator.

Products and Services

Bahrain Comedy Club seeks to provide its patrons with a variety of competitively-priced live
entertainment options, great food and signature adult beverages.
To accomplish these goals, Bahrain Comedy Club will offer an entertainment programming menu that
includes: nationally recognizable comedians and entertainers, current-event group trivia, dueling
pianos, R-rated hypnotists, and locally-known DJs.
Revenue Streams
Food & Non Alcoholic Sales
Ticket Sales
Alcohol Sales
Merchandise Sales
Commercial advertisements
Private Functions
Charity events
Sponsoring deals
Entertainers signing events (t-shirts/cards/etc.)
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Keys to Success

Quality:

The fundamental quality of our customer service, food, entertainment and staff will be exceptional at
its worst and extraordinary at its best.

Metrics:

The information systems utilized to manage point of sale transactions, physical inventory, talent
acquisition, marketing ROI and labor expenses will be robust enough to bring together every aspect
of daily business operations at an enterprise level.
This solution will be able to generate actionable data for executive management as well as perform
accounting functions internally and externally.

Marketing:

A comprehensive marketing strategy will be deployed. The fulltime utilization of television, social
media, terrestrial radio, print advertisements, large physical signage and packaged promotions will be
deliberate, persistent, both targeted and wide-reaching, and always brand-specific in its market
penetration.
Traditional marketing approaches will be paired with grassroots and word-of- mouth marketing
strategies to effectively reach, then bring in, the entire Bahrain Comedy Club demographic.

Entertainment Programming:

Our widgets are the entertainers we secure to perform at Bahrain Comedy Club. The combination of
locally-grown and nationally recognized talent will be managed with the utmost precision.
Balancing entertainment costs, talent popularity and customer satisfaction is the most important factor
in meeting growth forecasts and routinely obtaining maximum occupancy in all our venues.

Location

The target audience for Bahrain Comedy Club is 18-55 year old middle, upper middle, and upper class
individuals.
The location will be large enough to accommodate a dinner-theater style comedy club with a capacity
of between 450 and 550 persons and also will have the capacity to house an adjoining Pub and
restaurant with a small stage, lounge style atmosphere and have a 200-250 person capacity.
The location chosen will be near outside of a major city, have ample free parking, security, be accessible
from the suburbs via major roads and be able to share a kitchen, offices, supply closets and utilities.

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Venues & Schedule

Bahrain Comedy Club is a state of the art venue that will brings great talent to an intimate theater. For
a modest ticket price, patrons can enjoy live comedy from a national headliner performing no more
than 60 ft away.
The shows will last about an hour and forty minutes and will include an opener, a feature, and a
headliner.
Bahrain Comedy club will choose the facility where patrons can enjoy a mix of high quality starters,
desserts, foods and a full service bar providing yummy libations in a relaxing atmosphere.
Bahrain Comedy club primarily will do 2 shows per month ideally on Friday nights with a selected
high quality venue and a grand show once in 4 month time with internationally acclaimed comedians
and entertainers.
In addition to the primary shows Bahrain Comedy Club will perform shows at charity events, private
functions and Sponsorship deals up on the request of the clients hence the charges will be higher than
the prime shows of Bahrain Comedy Club.
The main reason behind us committing to do secondary shows as it is mentioned above is that the
venues will be a perfect opportunity to promote Bahrain Comedy Clubs Brand name and its primary
shows, which will increase the ticket sales of the primary shows and will attract more and more
followers for the Club.

Sources & Suppliers

Food & Beverages

We will seek food & Beverages supplies from a county renowned restaurant, we take pride in sourcing
as much as we can from local suppliers in Bahrain. Some of these local producers serve some delicious
local drinks and snacks at the Bar. The sources we seek will be designed to offer customers exclusive
treats and offers across a wide and varied range of Independent choices to the customers as per their
needs and wants.

Tools & Equipment

We intend to hire the required tools and equipment for the first year of operation from the guaranteed
quality equipment providers and in the subsequent coming year we intend to own the assets by the
Bahrain Comedy Club.

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Management
Bahrain Comedy Clubs greatest asset will be its employees. We believe that hiring the best talent
possible and allowing them the autonomy to perform their jobs is the best method for successful
execution of company goals.
Compensation for everyone at Bahrain Comedy Club is performance based and rewards employees
who complete their defined tasks efficiently, effectively, expeditiously and economically.
Bahrain Comedy Club will utilize a conventional food service and live entertainment management
structure. At the apex of the management structure is a General Manager who is responsible for every
aspect of daily operation and financial stewardship.

Organization Chart
Executive Officer

General
Manager

Management Team

Marketing
Manager

Admin Staff

Marketing
Assistants

Operations Staff

Accountant

A/V Techs

Venue
Manager

Talent
Manager

Venue organizing
Assitants

Booking
Assitant

Security

General
Staff

Personnel Plan
This Organization personnel chart reflects Bahrain Comedy Clubs proposed and forecasted staffing
requirements. We have structured our operations under four key employee groups

Administrative
General Manager
Marketing Manager
Talent Acquisitions Manager
Accountant and Executive Assistants
Venue Manager

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Operations
Security
Usher
Box Office
Host/Hostess
Venue Organizing Assistance
Support Staff

Technology
Audio Visual Manager
Audio Visual Techs

Sales and Marketing

Marketing Assistant
Promotions Manager

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The Market
Market Analysis Summary
Bahrain Comedy Club will market and design itself to appeal to a mature audience of entertainment
seekers that fall in between age of 18 to 50 and having a medium and luxury life style. More specifically,
the towns comprises of liberal civilizations, with its immediately adjoining townships, creates the ideal
demographic composition for Bahrain Comedy Club needs for long-term sustainability.
Studies and Market research shows that consumers will travel between 20 and 45 minutes from their
homes to seek entertainment, unless that entertainment is viewed by the consumer as premium (this
does not include destination entertainment).
Bahrain Comedy Clubs venue dynamic creates two market segmentations: one within a 20 minute
window and one that's greater than 20 minutes and less than 45 minutes.
Market segments within a 20-minute window are considered a primary target market, and segments
between 20 and 45 minutes are considered secondary target markets.
The chosen Bahrain Comedy Club venue locations will offer access to two primary markets: residents
of surrounding the area, and two secondary markets: the travelers and followers of the club.
In the given time period studies shows that the average consumer spends nearly 20% - 23 % of their
income on entertainment, 15 % of their income on food outside the home, and 3 % of income on
alcoholic beverages outside the home.
Based on these findings, Bahrain Comedy Club will position itself to compete in a market that has
total of 38 % of spending on Entertainment (20%), Food (15%), and alcoholic beverages (3%)
potential Dinars to spend on services Bahrain Comedy Club offers.

Market Segmentation

Direct residents

Potential customers who live in the township of selected venue area.

In-Direct residents

Potential customers who live outside of selected venue locations and take more than 20 minutes to
arrive for the venue

Members & Followers

Clubs subscribed members and the followers of the club as well as the performing entertainers
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Target Market Segment Strategy

Bahrain Comedy Club will position itself as an entertainment alternative to the current entertainment
offerings within the primary target market, which currently include: movie theaters, live sporting
events, karaoke bars and bowling.
In the secondary target market, Bahrain Comedy Club will position itself as premium entertainment,
encouraging patrons who live within 45 minutes (but more than 20 minutes) to travel the extra distance
to patronize Bahrain Comedy Club.

Competition
The Bahrain comedy Club is the only company in business presently will operate in Bahrain. There
are no direct competitors in the immediate market that has been selected.

Pricing

Primary Business

The venue ticket sales will be the prime source of income for this product. Food & Non Alcoholic
Sales, Merchandise Sales, Commercial Advertisement, Sponsoring deals and etc. will also be added to
the total revenue source as optional income in this category.

Secondary Business

This is where Bahrain comedy club will charge premium prices for the shows and performances and
will earn significantly. These business segment comprise of Private Functions, Charity Events Specific
Sponsoring Deals, entertainment signing events and etc.

Competition and Buying Patterns

At its core, Bahrain Comedy Club & Pub is an entertainment and dining venue that seeks to become
the premium alternative to traditional entertainment venues.
Bahrain Comedy Club looks to monopolize the overt comedy seeker market as well as leverage market
share from the covert entertainment seeker, a person who is looking for communal entertainment,
but does not specifically have comedic entertainment in mind.
We diversifies entertainment portfolio by providing patrons with traditional and alternative forms of
entertainment. Enjoyable performance by best acclaimed comedians and live trivia, will create both a
lounge and an adult game-room atmosphere, complete with a full bar, signature cocktails and great
food.

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Based on Bahrain comedy clubs variety of entertainment offerings, competitors would include in
two forms:

Direct Competitors

No direct competitors in the immediate market that has been selected

In-direct Competitors

Bars
Restaurants
Pubs with live music
Piano bars
Movie theaters
Bowling alleys
Community theaters
Sporting events

Why Bahrain Comedy Club.?

Bahrain comedy club as the prime source of pure entertainment
The demographics of the primary and secondary target market areas illustrate a total entertainment,
prepared food and alcohol market valuation of 38% of the income. Bahrain Comedy Club believes
that entertainment seekers typically make their entertainment buying decisions for two or more people,
meaning live entertainment options are purchased for groups of patrons.
By diversifying its entertainment options, Bahrain Comedy Club will be the destination of choice for
potential customers looking to satisfy a wide range of entertainment tastes.
Patrons will choose Bahrain Comedy Club as the common denominator to satisfy their party's
entertainment, food and drink needs.

Web Plan Summary

A key element in Bahrain Comedy Club competitive advantage will be its website. Competitors use
their website as an electronic billboard and ticketing system only. Bahrain Comedy Club will use its
website not only as a billboard, but as a gateway to dynamic marketing content, customizable social
media interfaces, specialized ticketing services and a members benefits exchange. Additionally, Bahrain
Comedy Clubs website will provide booked talent with a personal profile portal uniquely designed
and integrated with Bahrain Comedy Clubs future venue plans and infrastructure.
From the portal, performers can check their schedule, update their performance credits, link personal
websites and videos, update their headshots and resume, create a discount ticket link for loyal fans,
and provide direct deposit payroll information for easy payment and accounting.
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Potential customers

Customers will view Bahrain Comedy Clubs website as an easily navigable site that answers all their
questions, while also allowing them to view entertaining videos, check entertainment schedules, and
purchase tickets for events.

Bahrain Comedy Club Members

A valued-customer program, will be able to use the website to check rewards points, see membership
status and cash in points for tickets, merchandise and gift cards. Customers logged in as a Bahrain
Comedy Club's Member have access to advanced ticket sales, automatic-upgrade to special VIP seating,
and discount menu options.

Entertainment participants

People will find Bahrain Comedy Club's homepage an accessible and dynamic starting point to
navigate to interior pages tailored for specifically for their interests. Each of these interior pages will
feature event schedules, sign-up sheets and previous draw winners as well as more dynamic content
including photos and videos.

Professional performers

Performers will use Bahrain Comedy Club's performer portal as an HR function, booking
confirmation function, payment function, online merchandise retailer and scheduler. Additionally,
performers without their own websites can piggyback off their Bahrain Comedy Club's page, adding
a degree of professionalism to their own marketing strategy.
Bahrain Comedy Club's website will involve an enterprise-level solution touching every aspect of the
customer and performer experience, creating a robust and holistic digital interface. The website will
automate daily operational tasks, increasing accuracy and efficiency, while also broadening Bahrain
Comedy Club's competitive advantage by increasing customer affinity

Website Marketing Strategy

The marketing strategy for Bahrain Comedy Club will focus primarily on its services. The website
marketing strategy will serve two primary functions:
1. Bahrain Comedy Club's website will validate and expand upon the information consumers have
already received though conventional media marketing methods.
2. The website will serve as a landing point to all QR code embedding.

While the direct marketing of the website itself will be minimal, Bahrain Comedy Club will use Google
Ad words, Facebook, Twitter and strategic business to business partnerships to promote the website
specifically. In these cases, marketing of the website itself may prove more beneficial than the direct
advertisement of Bahrain Comedy Club.
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Strategy and Implementation Summary

Emphasize Quality, Variety, and "World Class Service"

Bahrain Comedy Club will differentiate itself from our competitors by offering a modern & welcoming
facility, delicious food and exceptional entertainment.

A unique atmosphere.

Bahrain Comedy Club staff and ambience will endear itself to its clients. Unique and regionally specific
decorum mixed with Bahrain Comedy Club branded staples will create customer affinity and brand
consistency.

Aggressive Leveraging of New Technology.

Bahrain Comedy Club will focus on consistently utilizing advances in technology to improve efficiency
and customer retention. We will be the most technologically connected comedy club in the country.

Competitive Edge
How Bahrain Comedy Club will have the Competitive Edge..??
Bahrain Comedy Club is in a position to leverage a variety of competitive advantages to maximize its
market share:
Our fully integrated website, ticketing system, comedian profile interface and mobile app software
leads the industry and NO competitors have a system remotely comparable to its holistic functionality.
Extensive allocation of founds for marketing budget is, allowing for deep brand saturation within
target markets.
Bahrain Comedy Clubs wide, diverse and up-to-date menu of entertainment offerings allows for a
higher probability of market share capturing from patrons of secondary target audiences.
The use of a tiered marketing strategy that includes celebrity radio interviews, daily metro
advertisements, pre-film comedy clips in local movie theaters, online streaming websites, and social
media will position it as a premier entertainment provider.

Marketing Strategy
Bahrain Comedy Club will employ a comprehensive digital and traditional media marketing strategy
to heighten its brand identity and increase the opportunity for new customer impressions.

Radio & Television

Deep brand saturation within target markets utilizing terrestrial radio advertisements, coupled with
on-air interviews of comedians performing each week. Repeated 15-second commercials during the
day will be augmented with a daily "Comedy Cut" in both the morning and afternoon prime time drive
hours.

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Print Media

Bahrain Comedy Club will advertise its weekly performance schedule in the News Papers, securing at
least a 1/2 page advertisement on Thursdays and Fridays that highlights the featured performer each
week. Additionally QR codes will accompany all printed advertisements to allow for seamless ticket
purchasing for consumers as well as easy tracking of marketing effectiveness.

Newspapers and Magazines

All free listing publications will be utilized to insure maximum exposure. A budget will be allocated to
weekly advertisements in Magazines. These magazines each publish a yearly "Best of" listing and one
of Bahrain Comedy Clubs primary goals is to be listed among the Best in Bahrain and eventually
Best in Middle East.

Digital Media

Our website will allow customers to sign up for daily, weekly, monthly and yearly joke emails.
Additionally, customers wishing to create memberships will be able to earn free shows, drinks, "date
nights" and a "meet and greet" with their favorite comedian.
Bahrain Comedy Club will also employ the following digital media marketing techniques.
Google Ad Words
Facebook
Twitter
Foursquare
SEO (Search Engine Optimization) Goldstar
Email marketing
Instagram
QR Code
YouTube
Employer group discounts
College newspapers and radio
Screen Vision (on-screen advertising in movie theaters)
Hotel room "Do Not Disturb" hangers

Sales Strategy
Above all else, Bahrain Comedy Club is selling an experience and selling a place where patrons feel
welcomed, comfortable and valued. Customers must leave knowing their entertainment experience is
signature to Bahrain Comedy Club. Customers must feel the value of the entertainment exceeded the
price charged.
To help facilitate customer affinity the following programs will be implemented:
VIP Member Network
Table naming rights
Social media deals
Special group sales
Birthday giveaways
Party packages for the venues
Trivia contestant mailing list
Valued vendor discounts
Employer discount plans
Radio giveaways

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SWOT Analysis
Summary
The SWOT analysis addresses the strengths and weakness within Wael Accounting Services and the
opportunities and threats that exist in our environment. This analysis highlights areas to be leveraged
and points out where we must improve within the firm and within our industry and market
Strengths

Weaknesses

* No direct competition

* High dependence on obtaining national

talent

* Website, social media and mobile device

seamless integration

* High talent costs

* Affordable pricing structure and menu

offerings

*Alternative entertainment venues within

target market

* Nationally recognizable talent

* Minimal brand recognition

* Venues with plenty of free parking and

easy accessibility

Opportunities

Threats

* Grow brand recognition faster than

anticipated in year one

* Failure to properly execute marketing plan

causes low patronage

* Capture a high rate of repeat patronage in

year one

* Customer service fails to meet or exceed

expectations

* Build a large regional and national fan

base through website and social media

* Website / Mobile application fails to meet

customer expectations and user needs
*Current Social unrest and limited capital
findings

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The Finance
Start-Up Expenses
General Business Legal Fees
IT (Website, Hardware, Software, Infrastructure
Equipment
Marketing / Promotions

00522 ..
050222 ..
50222 ..
020222 ..

Performance Artists (First Month)

50222 ..

Pre-Open Labor Costs

00222 ..

Interior, Exterior and Billboard Signage

00522 ..

Name & Branding Rights

00222 ..

Contingency Budget

020222 ..

Operating Capital

050222 ..

Total Startup Expenses

BAHRAIN COMEDY CLUB DECEMBER 2013

011,111 ..

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Balance Sheet Forecast

BALANCE SHEET FORECAST
Current assets
Cash & Accounts Receivables

Opening
100,000 ..

Equity
Capital
Retained Earnings
Total liabilities
NET ASSETS

BAHRAIN COMEDY CLUB - DECEMBER 2013

Year 3 End

221,000 ..

399,000 ..

5,000 ..
-2,500 ..

5,000 ..
-5,000 ..

5,000 ..
-7,500 ..

80,000 ..
-8,000 ..

80,000 ..
-16,000 ..

80,000 ..
-24,000 ..

100,000 ..

175,000 ..

285,000 ..

452,500 ..

0 ..
0 ..

0 ..
0 ..

0 ..
0 ..

0 ..
0 ..

0 ..

0 ..

0 ..

0 ..

100,000 ..

100,000 ..
75,000 ..

100,000 ..
185,000 ..

100,000 ..
352,500 ..

100,000 ..

175,000 ..

285,000 ..

452,500 ..

0 ..

0 ..

0 ..

0 ..

Pre-Open Cost/Brand Name

Amortization

Long-term liabilities
Loans

Year 2 End

100,500 ..

Fixed assets
Equipments & IT
Accumulated Depreciation

Total assets
Current/short-term liabilities
Interest payable
Current portion of Loan

Year 1 End

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Profit and Loss Forecast

Since Wael Accounting services has proven track records in Bahrain and Qatar, the sales of the
company in Dubai is expected to be rise substantially during the second year, third and so on
PROFIT & LOSS FORECAST
Sales

[Year 1]
280,000 ..

[Year 2]
325,000 ..

[Year 3]
400,000 ..

Gross profit/net sales

280,000 ..

325,000 ..

400,000 ..

Expenses
Sales and Marketing Payroll
Marketing & Promotion Expenses
General and Administrative Payroll
Misc Rent
Utilities
Insurance
Technology Expenses
Venue Expenses
Entertainer Expenses
Misc Entertainer Expenses
Traveling Expenses
Misc Expenses
Amortization
Depreciation
Contingency Expenses

Total expenses
NET PROFIT

BAHRAIN COMEDY CLUB - DECEMBER 2013

35,000
15,000
35,000
5,000
2,000
5,000
10,000
20,000
40,000
10,000
5,000
2,500
8,000
2,500
10,000

. .
..
..
..
..
..
..
..
..
..
..
..
..
..
..

37,000
10,000
37,000
5,000
2,000
5,000
5,000
20,000
50,000
15,000
5,000
3,500
8,000
2,500
10,000

. .
..
..
..
..
..
..
..
..
..
..
..
..
..
..

40,000
8,000
40,000
5,000
2,000
5,000
5,000
20,000
60,000
18,000
5,000
4,000
8,000
2,500
10,000

. .
..
..
..
..
..
..
..
..
..
..
..
..
..
..

205,000 ..

215,000 ..

232,500 ..

75,000 ..

110,000 ..

167,500 ..

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Expected cash flow

EXPECTED CASHFLOW
[Year 01]

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

15,000

22,125

29,250

36,375

43,500

50,625

57,750

64,875

72,000

79,125

86,250

93,375

23,333
23,333

23,333
23,333

23,333
23,333

23,333
23,333

23,333
23,333

23,333
23,333

23,333
23,333

23,333
23,333

23,333
23,333

23,333
23,333

23,333
23,333

23,333
23,333

Misc Expenses
Contingency Expenses
Total outgoing

2,917
1,250
2,917
417
167
417
833
1,667
3,333
833
417
208
833
16,208

2,917
1,250
2,917
417
167
417
833
1,667
3,333
833
417
208
833
16,208

2,917
1,250
2,917
417
167
417
833
1,667
3,333
833
417
208
833
16,208

2,917
1,250
2,917
417
167
417
833
1,667
3,333
833
417
208
833
16,208

2,917
1,250
2,917
417
167
417
833
1,667
3,333
833
417
208
833
16,208

2,917
1,250
2,917
417
167
417
833
1,667
3,333
833
417
208
833
16,208

2,917
1,250
2,917
417
167
417
833
1,667
3,333
833
417
208
833
16,208

2,917
1,250
2,917
417
167
417
833
1,667
3,333
833
417
208
833
16,208

2,917
1,250
2,917
417
167
417
833
1,667
3,333
833
417
208
833
16,208

2,917
1,250
2,917
417
167
417
833
1,667
3,333
833
417
208
833
16,208

2,917
1,250
2,917
417
167
417
833
1,667
3,333
833
417
208
833
16,208

2,917
1,250
2,917
417
167
417
833
1,667
3,333
833
417
208
833
16,208

Monthly cash balance

CLOSING BALANCE

7,125
22,125

7,125
29,250

7,125
36,375

7,125
43,500

7,125
50,625

7,125
57,750

7,125
64,875

7,125
72,000

7,125
79,125

7,125
86,250

7,125
93,375

7,125
100,500

OPENING BALANCE
Cash incoming
Sales
Total incoming
Cash outgoing
Sales & Marketing Payrol
Marketing & Promo Exp
General & Admin Payrol
Misc Rent
Utilities
Insurance
Technology Expenses
Venue Expenses
Entertainer Expenses
Misc Entertainer Expe
Traveling Expenses

BAHRAIN COMEDY CLUB - DECEMBER 2013

21

WAEL ACCOUNTING SERVICES

Miscellaneous Documents

BAHRAIN COMEDY CLUB - DECEMBER 2013

22