the self defense company

The Top 10 Tactics

Every Street Smart Person Knows
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First of all everyone and their mother

will tell you to be aware of your surroundings, trust your instincts and yell
fire instead of help. This advice is all good advice, but
since its almost common knowledge Im going to briefly
mention our take on these ideas and not charge you for
it because theyre NOT on the list.

The basic rule of measure is if something feels wrong, it is.

Pay attention to that little voice inside your head. Women
have intuition while men have a gut feeling. Youre
more perceptive than you think. You have been evolving

for millions of years and fear is your friend when used in

the manner in which it was intended. If you get that feeling, you need to implement a radical change of action. For
example: if youre looking for your car and you feel like
youre being followed, duck into a store and call someone.
If youre going into your apartment, pretend to remember
something you forgot in the car and go get it. This little
change in behavior will be the difference of life and death
at the cost of a handful of minutes. There are countless
instances where people recalled seeing their attacker earlier
in the day. Dont let a little inconvenience cause you to
sacrifice your life. Remember most people die in the wild
because of shame. They ask themselves,
What did I do wrong? How could I have
gotten myself into this?" And so they sit
there and they die because they didn't do
the one thing that would save their lives.
If you learn one thing from this report
its this: you will not sit there. At the end
of the day ANY action is better than NO
action. But of course, were moving well
beyond these ideas to more of the tough
questions like:

How do you know when

youre being set up?
How do you know for sure
when someone is going to
attack you?
Finally, how can you end
this attempt on your life
as fast as possible?

And more, much, much more, but

enough of that, lets get to the good stuff.
Maybe it's time to choose another route or move to a better neighborhood?

The Top 10 Tactics Every Street Smart Person Knows

1. Predators pick prey based on

the risk versus reward principle.

you must escape or defend. If their story is a little more

elaborate, like a lost child, just tell them while youre walking
away, This is something the police should handle; Ill call
them from my car. Then change direction, duck into a store
or a public place and contact the police.

4. Always make eye contact.

If Granny was more modest about her bingo winnings, she may
have been with us for the holidays.

When known criminals were placed outside a Walmart

and asked who they would pick as victims, the people they
chose to avoid all had one thing in common regardless of
race, size, woman or man. You guessed it, they all made eye
contact. But not the psycho-stare, I want to kill the world
eye contact. Just a half second glance just to acknowledge
you see the person.

If you look like you have $100 in your pocket and a few credit
cards, the bad guy might not go out of his way to stalk you.
But if youre wearing a $5,000 watch and drive an S Class
Mercedes, he may be willing to invest the time and target you.
This is not saying dont wear nice things and drive flash cars.
It is saying that when you have these things people notice,
both good and bad.

2. All criminals fear three things: Being

Identified, Being Caught, and Being Injured.

Anytime you can indicate that there is a risk of one of these

three things happening, you are most likely to be passed
over for an easier targetunless of course youre sporting
a Patek Philippe Sky Moon Tourbillon watch (if thats the
case you should probably have me watching your back).

3. Just say NO.

In order to impose their will on you, criminals need to

get close to you. To do that they use a technique we call a
dodge. A dodge is a question that is meant to stop you in
your tracks and occupy your attention. Questions like Do
you have the time? Can you tell me how to get to a gas
station? or Do you have change of a dollar? all cause you
to react the same way, they occupy your hands and your
attention. While youre pointing down the road giving
directions they are closing the distance on you and will be
all over you in a second. What you need to do is just keep
moving and say I dont know? or No. If they continue
to follow you then their TRUE intentions are revealed and

Making eye contact can be

difficult

...for everybody.

5. Call the police.

Suspicious vehicle, call the police. Door of your house kicked

open, call the police. My buddy whos a local detective made
one of the biggest busts of his career off of a suspicious
vehicle call. We train cops, they love this stuff and youre
not a bother. You live in a community help them protect it
and dont pick fights you can avoid. This puts you in a

Suspicious vehicle calls often lead to good arrests.

situation that is difficult to defend in court. If you go to

a person in a suspicious vehicle, confront him and you
knock the snot out of him, the first question a prosecutor
is going to ask you is Mr. Smith, why didnt you call the
police. Whenever possible, let the police do their job.

6. How to tell when someone is going to

attack you.

When humans shift into fight mode in their animal brain

Before a fight, people regress to an animal state.

and hormones and adrenaline are dumped into their body

as they prepare for physical violence they will display some
or all of these tendencies unless they have otherwise practiced
suppressing them. If you are in a situation and the person
youre dealing with displays some or all of these behaviors
they are going to attack you. They will use one syllable
responses. When youre in fight mode you can no longer
reason. Sentences will be reduced to one word answers,
nods and grunts. They will start to stretch their neck and
arms. They will take their jacket or shirt off. Some people
think this is because the person wants to show off their
muscles. But it actually has more to do with the desire to
shed weight and excess baggage to increase mobility.
The pre-fight dance
Before a fight they will do the chicken dance. No,
not the one at the wedding that everyone does after
a few too many trips to the bar. They will start to
nod their head back and forth slightly. This is a
physiological reaction to the stress and is difficult
to suppress.

7. Assume the worst.

No one goes into a situation thinking theyre going to get

their ass kicked, bad guys are no different. They are going
to have an edge. It might be a weapon, friends (especially
the ones you dont see) or just sheer size strength or even
skill. Lets put it this way, he chose the moment and point
of contact, you didnt.

8. Never, ever, ever trust your assailant.

You have no idea who youre dealing with. The problem is

you project your reasoning and values onto your assailant.
Due to the simple fact that this person decided to rob you
should be a clear indication that you have two completely
different sets of values.
The BTK killer (Bind, Torture Kill) Dennis Rader is a prime
example of this. How does one man slaughter a family that
had two grown adult male athletes and grown capable females?
Easy, he asks them politely. He would come into the house
and rob the family at gun point. After it was over he would
say, Look, I know youre going to contact the police as
soon as Im out of here so in order to buy me some time,
I need you to tie up everyone and then Ill secure you.
After that, Im taking your car and Ill be on my way. To
a reasonable
person this
sounds
LOGICAL.
Thats the
problem when
youre dealing
with a
sociopath.
They sound
oh so normal.
Once everyone was tied
up he wasnt
leaving, he was
just beginning.
Dennis Rader, Veteran, Father of Two, ADT Home Security
Installer, Federal Census Taker, Dog Catcher...Serial Killer

9. If youre cornered by two people

and one of them is talking and the other
is silent, who do you hit first?

10. Before you attack,

ask him how his mom is?

When dealing with a situation that you know is going to

escalate (refer to numbers 3 and 6) ask a question. I like
the I saw youre mom the other day, how is your mother
doing? This will get him to pause a second. Now hes not
thinking of you but hes going through the list in his head,
do I know this guy, does he know my mom, I hate my
motherwhen hes formuEven the most hardened criminal will pause to think about
his mom, no matter how ugly
she is- hey wait a second.

lating a response, knock

him out.

The guy on the right is just begging for it.

Hit the quiet one first and then immediately go for the
talker. The quiet one is too busy ramping up to knock your
block off (see number 6 for the reason why).

Six Methods to Knock a Man Out

(or worse) with Your Bare Hands
The term bare hands refers to any method that doesnt
involve a weapon. Feet of course will be shod in shoes,
sneakers or boots.
Before we get starting I want to point out one thing: there
is no joy in killing or hurting another human being. There
shouldnt be. The only thing you should feel is relief, relief
that you survived to see your family and your loved ones
again. We practice and prepare so that we can live life knowing
that we have specific reactions to some of the horrible situations. If you were falling off of a ledge would you not cling
to the edge with all you have? If you were stuck in the
pounding surf wouldnt you give everything to reach the
surface? If your child was trapped in a burning building
wouldnt you rush into save her?

When faced with a physical confrontation you need to

approach it with the same zeal you would in a man versus
nature survival situation. At the end of the day, no one
should ever put their hands on you. A simple push could
cause you to trip, fall and hit your head resulting in severe
brain damage or death. The intent probably wasnt to
maim or kill, but that doesnt change the fact that it
didnt happen.
We are not violent people, we study and understand
violence and seek to end it quickly. The faster you end
the contact the less chance you have of injury. We do not
a fight, we react to violence. No matter where you live,
every person has the right to defend him or herself when
you feel your life and wellbeing are in danger.

1. Edge of hand
or forearm to the side of the neck.

3. Edge of hand, forearm, fist, boot,

strangulation or choke to the front
of the throat.

Attacking the windpipe with a strike or strangle will

crush or collapse it until the sides are close enough that the
mucus lining of the throat will seal the passage way and cut
off the airflow to the lungs thus suffocating the target.

4. Striking the temple or the trigeminal nerve

with a fist, elbow, heel of hand, boot or
knee.
The edge of had: whats was good enough for your grand pappy
is good enough for you.

Corny judo chop maybe. Thanks to Austin Powers this

has become the most overlooked knock out technique in
the world. Heres a brief history lesson. Mike Meyers was a
fan of early Bond films and other spy shows like The Saint
and The Avengers. These shows prominently featured edge
of hand an open hand strikes, why? Because the people
who were the fight choreographers on these shows were
World War II veterans trained in hand to hand combat.
This is before kung fu and Hollywood fight scenes were
designed to look flashy. In short the reason these techniques were use is because they guys coaching the actors
actually knocked people out with these methods.
A hard blow with the edge of hand or forearm will cause
unconsciousness due to the disruption of blood flow
through the carotid artery and shock to the nerves that
surround this area depending on the force used.

2. Edge of hand, forearm, heel of hand knee

or boot to the back of the neck or top of
the spine.

Fight ender: one shot to the

top of the spinal cord and it's
all over.

If struck hard enough

the spinal cord and the
Medulla Oblongata will
be crushed and damaged.
This part of the brain controls all breathing, blood
flow and all the involuntary functions of the
human body. Any serious
impact will inhibit these
functions from operating.

Hitting the trigeminal nerve will turn his lights out.

While attacks to the face are generally not fatal and are
only used to create distraction and opportunity to deliver
more effective and lethal attacks there are two areas that
are effective:
a. The temple can be struck with enough force to cause
unconsciousness or death.
b. The trigeminal nerve in the face has a trigger point
right along the side of the mouth in the mustache line.
You will notice that most knock outs in MMA and
boxing occur when this part of the chin is struck.
When the head twists and snaps the legs go.

5. Striking the bottom of the chin

with a chin jab.

This technique is used

from about 6 inches or
less from your target
and is delivered with
the heel of the hand to
the underside of the
targets chin. While the
initial point of contact
The Chin Jab, one of the most devat the chin will cause
astating yet "unknown" techniques.
damage, there is a
whiplash effect that will actually break the neck. Especially
is this technique is combined with a hugging or pinning
maneuver to the targets lower back.

6. Crushing or striking the male genitalia.

The wedding tackle is a popular and effective target

and if hit, squeezed or
stomped with enough
force it will produce
unconsciousness,
shock and sometimes
(but rarely) death. It
might not kill him, but
it will definitely kill
Squeezing his grapes will make
his love life. Striking
him whine...get it?
the genitals will cause
pain and incapacitation while squeezing and twisting may
cause death.

I reiterate in saying that we take no joy in violence, only relief in survival. We have spent a good portion of our lives
studying and dealing with violence. You need to deal with
people willing to use violence to impose their will on you
swiftly and brutally.
To quote the infamous Hells Angel Chuck Zito, Treat me
good, Ill treat you better, treat me bad, Ill treat you
worse.
Train Honestly,

Damian Ross,
CEO The Self Defense Company