The document provides 33 topics for analysis related to consumer behavior and marketing strategies. Groups of 4 students will be formed to choose a topic, create a 20 minute PowerPoint presentation with supporting videos, and present their analysis to the class. Presentations will take place during the third week of June. Students must submit a copy of their presentation on a clean, labeled USB drive. Being prepared and on time is required, as the class will proceed to the next group if a team is not ready to present.
The document provides 33 topics for analysis related to consumer behavior and marketing strategies. Groups of 4 students will be formed to choose a topic, create a 20 minute PowerPoint presentation with supporting videos, and present their analysis to the class. Presentations will take place during the third week of June. Students must submit a copy of their presentation on a clean, labeled USB drive. Being prepared and on time is required, as the class will proceed to the next group if a team is not ready to present.
The document provides 33 topics for analysis related to consumer behavior and marketing strategies. Groups of 4 students will be formed to choose a topic, create a 20 minute PowerPoint presentation with supporting videos, and present their analysis to the class. Presentations will take place during the third week of June. Students must submit a copy of their presentation on a clean, labeled USB drive. Being prepared and on time is required, as the class will proceed to the next group if a team is not ready to present.
1. An analysis of Anti-consumption practices by various organizations and
groups including ethical analysis of these practices. 2. An analysis of how sensations such as vision, smell, sound and taste are used to motivate purchases; include both positive and negative examples. 3. An analysis of how color is used to motivate consumer purchases. Include also an overview of differences in color interpretation by various culture 4. An analysis of the role of Semiotics in Consumer Behavior. 5. An overview and analysis of Guerrilla Marketing 6. An overview and analysis of how marketers are using USER- Generated Content to market their products 7. An overview and analysis of how memes can be used market products. 8. An overview and analysis of different types of online advertising and marketing. 9. An overview and analysis of mobile marketing. 10. An analysis of the self concept and how various marketers appeal to the different types of self. 11. Are we what we buy? How accurate is this assumption? Give specific examples convincing the class of your group's opinion. 12. An overview of organizations and groups who track trends including an analysis of current trend predictions. You may also want to touch on the differences between trends and fads. 13. An analysis of how credibility and attractiveness are used in marketing. Include examples of positive and negative consequences of credibility. 14. An analysis of the use of humor in marketing appeals and its effectiveness. 15. An analysis of how men have been portrayed in marketing and how those portrayals affect others and the buying process. 16. An analysis of fear appeals in marketing and their effectiveness. 17. An analysis of how physical and social surroundings influence a consumer's behavior. 18. An analysis of group/peer influence on consumer behavior. 19. An analysis of "word of mouth" communications (past and present) and its effect on consumer behavior. You may also include a discussion of urban legends in marketing. 20. An analysis of Income and Social Class and their effects on consumer behavior. 21. An analysis of the "Filipino Identity" and how it differs from the Identity of other nationalities (choose 1). Are marketers effectively appealing to Filipinos? 22. A comparison and contrast of two different cultures ( pick two countries) advertising and marketing.
23. The Millennial generation and Generation Z- How is marketing to these
generations Different? 24. An analysis of Age subculture and how products are marketed to different age groups. 25. An overview and analysis of how social networking sites are being used in advertising and marketing of products. 26. An overview and analysis of how QR codes, geolocation and geotagging are being used and will be used in marketing 27. An overview and analysis of the results of our consumer culture on the environment now and in the future. What happens to all the electronic products we consume? How did we become a disposable culture? How do we need to change? 28. An overview and analysis of green marketing and green washing 29. An overview and analysis of viral marketing and its effectiveness. 30. An overview and analysis of behavioral targeting techniques- the techniques that are used to track us and target us. 31. An overview and analysis of how Augmented Reality is being used and may be used in the field of Marketing. 32. An overview and analysis of how Crowd sourcing is being used in the field of Marketing. 33. An overview and analysis of how marketers are using Curation to influence consumers. Instructions 1. Form a team with 4 members each, 2. Choose a topic from the above list for discussion in front of the class. (no repetition of topic amongst the groups) 3. Each discussion must be supported by a power point presentation and videos about the topic chosen. 4. Each team will be given 20 mins. No more No less. Each class will have minimum of 3 and maximum of 4 presenters ( if you are not around during your turn no excuses ) 5. Every team must always be ready if a team is not ready we proceed to the next. 6. A copy of the presentation must be submitted on a clean virus free well labeled USB 7. Presentation starts on 3rd week of June