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Summer Training Project Report (BBA-601)

Session 2012-2015

AN ANALYSIS OF CONSUMERS
BEHAVIOR TOWARDS SAMSUNG
MOBILE

Submitted to the C.C.S. University, Meerut for the Partial fulfillment of


the requirement for the award of the degree of
Bachelor of Business Administration

Submitted By:
Deepak Bhiwaniya
Roll No: 9296510
Under the supervision of:
Internal Supervisor:
Supervisor:
Ms. Amita Gupta
Lecturer, AIM, GZB.

Advance

External
Mr. Sanjay Maheshwari
Finance-Manager

Institute of Management
AFFILIATED TO C.C.S. University, Meerut

CERTIFICATE
This is to certify that the summer training project work titled, Consumer Behaviour
Towards Samsung Mobile has been completed by Mr. Deepak Bhiwaniya under the
guidance of Ms. Amita Gupta Lecturer of Advance Institute Management, Ghaziabad.
According to my best knowledge the work is original and has not been submitted anywhere
else for the award of any other degree or diploma.

Ms. Amita Gupta


Lecturer , AIM, Ghaziabad

Dr. Bani Dey


(Executive Director)
AIM, Ghaziabad

Campus: NH-24, Delhi-Hapur Bye Pass Road, 26th/27th Km., P.O.Adhyatmic Nagar, Ghaziabad Ph.0120 2767341City
Office : II A/16, Nehru Nagar, Ghaziabad-201001. Ph. 0120-2792341, Fax 27003E-mail: amigzbd@aimgzbd.com Visit us
at: www.aimgzb.com

DECLARATION
I, Deepak Bhiwaniya student of Advance Institute of Management Ghaziabad, Batch
2012-2015, hereby declare that this Research Report entitled Consumer Behaviour
Towards Samsung MOBILE is the outcome of my own research and prepared by me and
the same has not been submitted to any other university or institute for the award of any
degree.
I also declare that the institute as well as the guide is not liable for any kind of
misrepresentation in the report.

DATE:

Deepak Bhiwaniya

PLACE:

BBA VIth SEMESTER


ROLL. NO. - 9296510

ACKNOWLEDGEMENT

This Research Project Report entitled on Consumer Behavior towards Samsung Mobiles
at Samsung Telecom Division, Samsung India Ltd., New Delhi. I hereby acknowledge my
deep regards to all the persons who actually took physical as well as mental work in the
compilation of this project from Samsung Division. However some of them are those whose
responses were of great nature, therefore they must endorse through this acknowledgement.
Unfortunately, it is not possible to acknowledge the efforts of each of the individual who so
graciously contributed there time and information in the compilation of the project. Whoever
their efforts are highly appreciated. Ms. Amita Gupta and all faculties of my institute
whose teachings gave me conceptual understanding and clarity of comprehension, which
ultimately made my job easier.

Last of all but not the least I would like to acknowledge my gratitude to the respondents
without whom this survey would have been incomplete.

Deepak Bhiwaniya

ROLL NO: 9296510


BBA-VITH SEMESTER

PREFACE
During the course of training we were expected to use and apply our academic knowledge to
gain a valuable insight with all its environmental operational complexities. The said training
offered a valuable opportunity to us to meet the academic knowledge and transform it into
practical one.
I undertook the said training at Samsung Telecom Division. During the training I did a survey
aims at studying and analysis the current market scenario of mobiles, requirements of the
customers about the features and its pros and cons, future needs of various mobile companies.
I had the unique privilege to assume an assortment of role including problem identification,
theoretical framework, research design, experimental design and setup, data collection,
analysis

and

interpretation,

observing

findings

and

providing

suggestions

and

recommendations etc. and also gained valuable experience of working in a formal industrial
setup which would go a long way in building a sound career in marketing field in future. Also
its is my heartful gratitude to Samsung for providing me their world class facilities and
delightful work environment and ambience.
In the report I have put my best efforts to compile the data to the highest level of accuracy
and give my views to best of my judgment.

TABLE OF CONTENTS

Company Certificate

College Certificate

Declaration

Acknowledgment

Preface

Chapter-1

1-3

Executive summary
Chapter-2

4-6

Introduction
Chapter-3

7-47

Company Profile
Profile of the organization
Organization
Chart
Product File
Purified Bisleri
Baler Organization Chart
Overview of industry as a whole
Product Profile

Chapter-5

64-70

Research Methodology
Data Collection Method
i.

Primary

ii.

Secondary

Research Design
Questionnaire Design
Sample design
Sample Types
Objectives

Chapter-6

71-100

Data analysis & Interpretation


SWOT Analysis
Findings
Market Growth Rate
Limitation
Conclusion
Recommendation
Chapter-7

101-102

Bibliography

Chapter-7

103-105

Annexure
Questionnaires