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Whats next?
So, Whats Next?
What will be the next wave of the web? Is it really just ithings and
apps (apps on top of apps) Not turtles, but apps all the way down?
Disney
How is magic typically expressed in film and books? Its embodied. it's
embodied in Narnia in Lucy's magical healing potion...
<shoes>
Enchantment
creates the right
affordances
but given all the objects that we surround ourselves with. how do we
decide where to start? What should we enchant?
Heres that exciting part for you and me: todays enchanters...
We can take a lessons from the history of the future to figure out which
enchanted things will succeed or fail. The ones that satisfy primal wishes
or fantasies will succeed.
These primal wishes are revealed through narratives that we know and
can analyze. It's a psychology problem. Especially for cinderellas
narcissistic step mother.
Im not sure what robots wish for, but I can tell you what human want:
Omniscience
Communication
Protection
Health
Teleportation
Expression
Enchanted Objects
1
Omniscience
Lets look at enchanted objects that reveal a specific fantasy. Ill give a
historical precedent, then a recent invention that vibrates on the same
frequency. First, the wish to know.
in the 1939 film Wizard of Oz the witch uses the same device, a crystal
ball, to dispatch her flying monkeys to the forest to find Dorothy.
Orb
Our aim was to respect the most scarce resource available. YOUR
attention. Something that FaceBook and Twitter seem to ignore.
Pre-attentive
Processing
Stage 2:
Late
Processing
Rapid parallel
Feature extraction
Emphasis on symbols
Involuntary
Volitional
The big idea was represent data in a way where your mind could attune
at a pre-attentive level, without distracting you from other tasks. So you
could get a sense for...pollen count, activity conditions, and more.
Fishing
Fishing
Fishing
Fishing
Fishing
Enchanted Objects
2
Communication
A second timeless desire is the wish to connect effortlessly with others
Bonds Pen
Dick tracys watch
Presence objects: LumiTouch (from MIT) communicates via squeeze sensors and light
Enchanted Objects
3
Protection
The desire for protection and power drives a lot of enchanted
weaponry...in legends and role playing games. The most spectacular
enchantment insures protection without harm.
Today you can enchant a plush bear (with a wireless camera) to achieve
the same creepy wish.
Enchanted Objects
4
Health
Now for health...
Fountain of Youth
The Fountain of Youth is a legendary spring that reputedly restores the
youth of anyone who drinks of its waters. Now it's apparently
somewhere in Florida, at least that's what the state's board of tourism
would have you believe.
Now we know that most chronic diseases are preventable with healthy
behavior. But how do we motivate people to do what's in their own best
interest? How we reflect data into everyday objects and rituals to
provide effective motivational feedback loops?
How is magic typically expressed in film and books? Its embodied. it's
embodied in Narnia in Lucy's magical healing potion...
So I invented a cheap wireless pillcap, and did a deal with AT&T to connect
41
them to the internet via a home health hub, disguised as a nightlight
When we turn the services on, people take their meds over 98% of the
time! This could save the country about $300B in unneeded medical
costs according to the New England Healthcare Institute.
Vitality BlisterPack
Vitality Watch
Soft Scale
Vitality Sticker
Spirometer Kazoo
Pepper projector
How
is magic typically expressed in film and books? Its embodied. it's
embodied in Narnia in Lucy's magical healing potion...
Enchanted Objects
5
Teleportation
We all want to fly.
Jetson
In the 1950s, Ford Motor Company performed a serious feasibility
study for a flying car product. They concluded that such a product was
technically feasible, economically manufacturable, and had significant
realistic markets.
For most of us, effortless travel more achievable than flying carpets or
cars. Simply knowing the wait-time for public transportation would
decrease pan and dramatically increase ridership.
This bus pole design is essentially a giant fill-bar, viewable from about a
block away. Long viewing distance is critical to let people stop into
nearby stores to take advantage of waiting time.
ambient
Enchanted Objects
6
Expression
Maslow called the top of his hierarchy self actualization, or creative
manifestation
The most common fantasy about robots, is they will take away the jobs
that are dangerous, dirty and drudgery so we have the leisure time
required to create.
The Roomba may aspire to be your sorcerers apprentice, but I still find
myself cleaning up after the kids.
Mindstorms
IO Brush
At the Tangible media group at MIT, there are interfaces invented to
make creation easier. This is a modern version of paint-by-number.
Guitar Hero
Enchanted instruments like Guitar Hero and Rock Band, also invented
at MIT, invert the learning curve. You can start performing at nearmastery and work your way up to learning a real guitar. What a
delightful way to enjoy music and learn to play.
Enchanted Objects
Omniscience
Communication
Protection
4
5
6
So, six categories of fantasies and examples of enchanted objects that
Health
Expression
satisfy those
timeless wishes forTeleportation
omniscience, for connection,
for
protection and immortality, for teleportation, and for creative
expression. What does this mean for you, now?
If you are an object designer, realize that your objects are just avatars to
a layer of rich services. I recommend this compelling book by my friend
Mike Kuniavsky. It contains many examples of smart things and the
service layers they support.
levels of enchantment
story-ification
Heres your opportunity to level up. Consider a simple scale. You could
enchant it in stages:
gamification
socialization
personalization
augmentation
Enchanted Objects
@DavidRose
drose@media.mit.edu
Thank you!