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2015
1

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2015

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2015

Abstract

1:
1.1
1.1.1
1.1.2 -
1.1.2.1
1.1.2.2
1.1.3
1.2

1.3
1.4
1.5 - -
1.5.1
1.5.2
1.5.2.1
1.5.2.2
1.5.3
1.5.4 ISO
1.5.4.1 ISO 9000
1.5.4.2 ISO 9000:1994
1.5.4.3 ISO 9001:2000
1.5.4.4 ISO 14000
1.6
1.6.1
1.6.2
1.6.3
2 :
2.1
2.2
2.2.1
2.2.2

2.3 -
2.3.1 &
2.3.2 &
2.3.3 & ( )
2.3.4 ?
2.3.5
2.3.6
3:

3
.7
.8
.9
.10
.12
.12
.12
.14
.14
.15
.15
.17
.19
.18
.19
.19
.20
.20
.21
.22
.22
.22
.23
.23
.24
.25
.25
.25
.25
.28
.28
.29
.29
.30
.31
.31
.33
.33
.34
.34
.35
.36
4

3.1
3.1.1 - brand name
3.1.1.1
3.1.1.2 /
3.1.1.2.1

3.1.2 /
3.1.2.1
3.2 - -
3.3
4:
4.1
4.2

4.3
4.4
4.5
4.5.1
4.6
4.7
5:
5.1
5.2
5.3
5.4
5.5
5.5.1
5.5.1.1
5.5.1.2
5.5.1.3
5.5.1.4
5.5.2 /
5.6
5.7
5.8
5.9
5.9.1 CO2
5.9.2
5.9.3

5.10
6:
6.1 ..-
6.2
6.3
7:
7.1

.36
.36
.37
.38
.40
.41
.41
.42
.44
.46
.46
.46
.47
.47
.48
.49
.49
.50
.52
.52
.53
.53
.55
.56
.56
.56
.57
.57
.58
.58
.59
.62
.63
.66
.69
.69
.69
.73
.74
.74
.75
.77
.79
.80
5

7.2
7.3
7.4
7.4.1 - (PEST-DG analysis)
7.4.2 -
7.4.3 S.W.O.T. Analysis
7.5
7.6
7.7
7.7.1 1
7.7.1.1
7.7.1.2 .1
7.7.1.3 1
7.7.1.4
7.7.1.5
7.7.2 2
7.7.2.1
7.7.2.2 .1
7.7.2.3 1
7.7.2.4
7.7.2.5
7.7.2.6
7.7.3 3
7.7.3.1
7.7.3.2 .1
7.7.3.3 1
7.7.3.4
7.7.3.5
7.7.3.6
7.8 -
8:

.82
.83
.83
.83
.84
.84
.87
.91
.93
.94
.94
.95
.96
.97
.98
.99
.99
.100
.101
.102
.103
.103
.105
.105
.106
.107
.108
.109
.109
.111
.112

.1: ISO & IEC

.2: CEN,CENELEC,ETSI
.3:
.4: ISO 9000
.5: ISO 9001:2000
.6: ISO 14000
.7: ..
.8: & /
.9: &
.10: Crete/ Cretan cuisine
.11: ,
.12:
.13:

.19
.19
.19
.22
.23
.24
.28
.30
.32
.39
.41
.46
.61
6

.14:
.15:
.16:

.61
.62
.63

.1:
.2: / -
.3: 2009
.4: S.W.O.T. Analysis
.5:
.6:
.7:
.8:
.9:
.10:
.11: 5
.12: --
.13:
.14:
.15:
.16:
.17:
.18: 5
.29: --
.20:
.21: IRR
.22:
.23:
.24:
.25:
.26:
.27: 5
.28: --
.29:
.30: IRR
.31:

.74
.78
.78
.86
.88
.94
.95
.95
.96
.97
.97
.98
.99
.100
.99
.100
.101
.101
.102
.103
.103
.105
.106
.106
.106
.107
.108
.108
.110
.110
.111




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,

Abstract
The development and application of quality systems contributes to the production of
quality products but also contributes greatly to the protection of the environment.
Food quality and safety begins from the quality of the raw material witch is produced
in the field. Integrated Crop Management and Organic farming is a system of quality
assurance of the agricultural raw material in a eco-friendly way. In addition, food
quality concerns procedures that happen after production in the field, such as
products processing and standardization until reaching consumers plate or in this
case consumers glass.
The present research examines the oldest existing quality certifications This paper
studies the oldest existing quality certifications and moreover newest trends
certifications such as creating "umbrella" of products of one place or island such as
Crete supporting by certifications subgroups. But many certifications have a positive
impact on the price that a consumer is called to pay? The consumer always understand
the signals on food and truly recognizes the value that a certification gives to the
product? Additionally examine the progress of wine production enterprises in terms of
waste management, exploitation of by-products of the winemaking process and of
course recycling materials used in various processes such as bottling.
In conclusion, on a practical level, considering the possibility of setting up a company
which will have an advisory action,actions topics from wineries to protect the
environment as well as the exploitation of the marc to extract polyphenols. The
financial investment is studied at three levels on the island of Crete in order to choose
the most advantageous

Key-words: food quality assurance, wine,Iintegrated Crop Management , new systems

of food quality assurance, polyphenols.
9





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1950 1998 15

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1.
[Juran, 1950]
2. [Crosby,1979]
3.
.
.
, ,
. .

. [Peter Druker, 1985]
4. , , , ,
, , .Prof.Rogerson [Cranfield University,1987]
5. [David Garvin,1988]
6. [John
Oakland,1989]
7. [Armand
V.,Feigenbaum,1991]
8. [Robin de Wild QC, 1996]
9.
, . [Donald Campbell-IQA Secretery
General, 1996]
10.
,
.
[Goeffrey Alderman Middlesex University,1996]
11. ,
. [Richard
Sullivan,1996]
12.
.[Vicent Kane,1996]
13. ,
.[Clive Butler,1997]
14.
, , ,

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15. ,
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.[Linda Cambell,. UKAS,1998]
50 ,
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1987 ISO
, Standards ISO 9000. ISO 9000
ISO 9001, ISO 9002 ISO 9003
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ISO 9000 ISO 9004 , (, 1993).
ISO 9000


(Zhu and Scheuermann,1999).

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ISO 9000
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24

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(Lamprecht, 1992; Singels,
et a1., 2001). ISO 9000
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ISO 9000:1987 1994 ISO
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ISO 9001:2000
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(Quality Management System).
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25

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Improvement).
, ISO 9001, 9002, 9003
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4.7
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"Bioresource Technology" 2010.

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:
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64

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66


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al.1898, Garcia et al.1990,1992), (Stojanovic et
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70


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71

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5-10
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3000-5000 .

20

biodiesel

.

,
.
pellets
133 pellets .

.

(spa) .
15
.
88

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.

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72

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5.9.2

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.


.

5.9.3
.
T , ,

2010. WINE
(LIFE08/ENV/ Y/000455):
,
73

 2010,
2012 LIFE
(LIFE+ ).
-
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(..
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).

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.

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74

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75

20lt,5lt,750ml

(163)

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/

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0,1-0,44

0,31

0,160,24

0,028

1%
5

1,35
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76

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. 1493/99 1623/2000
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100 3-4 lt 100
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1623/2000 ..
0,6279
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0,277

.

6.2
665.000
30.000 (5 ..) 85.000
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.
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(
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130 lt,
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79


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200 1000 lt.
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6.3
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.
98-99 :
81

(1)/

()
58,950
9,530
15,500
17,000
100,980

(2)
(3) (4).
() ()

()
50,638
6,380
3,828
8,186
1,031
619
13,315
1,678
1,007
14,608
1,840
1,104
86,742
10,929
6,558
.2

(1) : ,./ / ,

(2) 850 kg
(3) 70 12 .. 30
14 ... 0,7*0,12+0,30,14=0,126
(4) 60
4-5

2009
.
:

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/

38.033
212.843
15.403
63.650
30.164
103.626
80.573

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,

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13.270

53.239 .
59.846
50.750 .

850 kg 180.917

22.802

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82

 7:


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,


.


(
) .

EXECUTIVE SUMMARY


.
,

.
:

.


.

( )
.



.

83

( ) 600t/ (5 ) .

2500t/(7 )
5000t/ (10 ).

7.1


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.
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86


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( 5000t/) .


.
. (2)

.
. (2)


.

7.4
7.4.1 - (PEST-DG analysis)

.
87

.

.

( )

7.4.2 -

( )


.

88

7.4.3 S.W.O.T. Analysis

Strengths

, .

Weaknesses

.


.

Opportunities

, ,

, .

Threats

89

Strengths

Weaknesses

.
,
.

.




.

S.W.O.T.
Analysis

Opportunities

Threats

, ,





.

,
.

. 4 SWOT-Analysis

90

7.5

( )
. ,
:

logistics

marketing
,



, .
,

91

R&D

R&D

Marketing

15

.5

4
5 15
.
,

,
. -
( logistics, , ), marketing .
.

92

Spray dryer

10

93

Spray dryer

94

7.6
marketing
marketing (target
groups)

.
- :

:


.

,

.
:

e-

e-mail social media

95

, :

2 .

business plan

-


,
. -

,


.

7.7

3
,
.

. : 1
600
/ (5 ) . 2

2.500 / (7 )
. 3

5.000 / (10 ).

96

7.7.1 1
(5) 600 /
7.7.1.1

4 *
4 *
400m2 *





1 0.5t/h
1 30 m3
1 6m3/h
1 5m3/h
1 460m3
10000kcal/h
150m3

6 53m3/h
,





15
5

58.964,80
5.810,40
97.823
1.000
2.000
24.000
1.000
143.465
35.000
91.370
112.800
129.160
14.620
34.500
67.890
36.000
2.270
171.520
1.000
1.039.193,20
155.878
51.959,66
1.247.030,86

.6 * : 14.741,20
* /: 1.452,60
* /100m2

97

7.7.1.2

.
internet

R&D

1
1
1
1

132.219

50 /
1.000 /
300 /
500 /
1.000 /
180 /
200 /
1.200 /
26.871
26.871
26.871
14.331
17.914
14.331
600 /

.7

600.000kg/.*0,015/kg
600.000kg/.*0,008/kg
5/h /60
1
35.000kg/.*0,1/kg
2880m3/.*0,3/kg
639.104 kwh/.*0,041/kwh

15( 3)

(5

45.000
24.000
36.000
8.665,95
17.500
4.320
131.016
266.501,95
132.219,00
266.501,95
398.720,95
13.325,09

412.046,04

.8

98

7.7.1.3

412.046,04
34.337,17 .
68.674,34.

.
,
.
: 5

.

1 -5

162.598,20
588.915,00
1000,00
51.959,66
155.878
1.247.030,86
4.430,00
127.789,00
266.501,95
13.325,09
412.046,04

1.247.030,86

124.703,08
536.749,12

.9

99

7.7.1.4

600
5 .
( 37,50 )
90
, 2 1 24 .
80 , ,
1/8
9 .

62,5 /
600
13 /
225
/
180
/
22.5
5
112,5
/kg

: 112.5*1000*3

337.500
.10

0,15. 4 0,15.

.
.

1
(t)
/kg

5
2
3
4

112,5
3

112,5
3

112,5
3,15

112,5
3,30

112,5
3,30

337.500

337.500

354.375

372.093,75

372.093,75

.11

100

7.7.1.5

337.500

337.500

354.375

366.750,75

366.750,75

412.046,04

412.046,04

412.046,04

412.046,04

412.046,04

4.430

4.430

4.430

4.430

4.430

127.789

127.789

127.789

127.789

127.789

266.501,95

266.501,95

266.501,95

266.501,95

266.501,95

-74.546

-74.564

-57.671,04

-45.296,04

-45.296,04

124.703,08

124.703,08

124.703,08

124.703,08

124.703,08

-199.249,08

-199.249,08

-182.374,12

-169.999,12

-169.999,12

26%

-51.804,76

-51.804,76

-47.417,27

-44.199,77

-44.199,77

-126.350

-126.350

-229.791,39

-214.198,89

-214.198,89

.12

101

7.7.2 2
(7) 2.500 /
7.7.2.1

7 *
7 *
1000m2 *





1 2 t/h
1 30 m3
1 6m3/h
1 5m3/h
1 1000m3
60.000kcal/h
500m3

6 53m3/h
,





15
5

103.188,40
10.168,20
244.557,50
1000
5000
24000
1000
378.606
35.000
91.370
112.800
222.432
51.250
125.000
67.890
36.000
9.080
171.520
1000
1.659.862,14
248.979,32
82.993,10
1.991.834,56

.13 * : 14741,20
* /: 1452,60
* /100m2

102

7.7.2.2

.
internet

R&D

1
1
1
1

133.219

50 /
1.000 /
300 /
1.500 /
1.000 /
180 /
200 /
1200 /
26.871
26.871
26.871
14.331
17.914
14.331
600 /

.14

21( 3)

2.500.000kg/.*0,015/kg
2.500.000kg/.*0,008/kg
5/h /60
1
150.000kg/.*0,1/kg
12.000m3/.*0,3/kg
2.280.482 kwh/.*0,041/kwh

262.500
140.000
50.400
13.319,48
105.000
25.200
654.601,65
1.251.021,13

(5

133.219,00
1.251.021,13
1.384.240,13

69.212,00

1.453.452,13

.15

103

7.7.2.3

1.453.452,13
121.121,01 .
242.242,02.

.
,
.
: 5

.

1 -5

357.914,10
1.331.948
1000,00
82.993,10
248.979,32
1.991.834,56
5.430,00
127.789,00
1.251.021,13
69.212,00
1.453.452,13

1.991.834,56

165.986,21
1.619.438,34

.16

104

7.7.2.4

2.500 5 .
( 37,50 )

90 , 2 1 24
. 80 , ,
1/8
9 .

62,5 /
2.500
13 /
937,5
/
750
/
93,75
5
656,25
/kg

: 656,25*1000*3

1.968.750
.17

0,10.
0,10 4 .
.

.

1
(t)
/kg

5
2
3
4

656,25
3

656,25
3

656,25
3,10

1.968.750

1.968.750 2.034.375

656,25
3,20

656,25
3,20

2.100.000

2.100.000

.18

105

7.7.2.5

1.968.750

1.968.750

2.034.375

2.100.000

2.100.000

1.453.452,13

1.453.452,13

1.453.452,13

1.453.452,13

1.453.452,13

5.430

5.430

5.430

5.430

5.430

127.789

127.789

127.789

127.789

127.789

1.251.021,13

1.251.021,13

1.251.021,13

1.251.021,13

1.251.021,13

515.297,87

515.297,87

580.922,87

646.547,87

646.547,87

165.986,21

165.986,21

165.986,21

165.986,21

165.986,21

349.311,66

349.311,66

414.936,66

480.561,66

480.561,66

26%

90.821,03

90.821,03

107.883,53

124.946,03

124.946,03

258.490,63

258.490,63

307.053,13

335.615,63

335.615,63

.19

7.7.2.6

PAYBACK PERIOD (PBP)

.
1.991.834,56.

1 .

(ROI)

:
1 : 258.490,63/1.991.834,56 = 12,97%
.

(NPV)

10 .
Co=1.991.834,56
:

106

(1+)

1/

258.490,63

1,1

0,91

235.226,47

258.490,63

1,21

0,83

214.547,22

307.053,13

1,33

0,75

230.289,84

335.615,63

1,46

0,68

228.218,62

335.615,63

1,61

0,62

208.081,69

1.116.363,84

804.472,86

331.890,98

2
3

.20

(IRR)

IRR ,
,
excel :
=0 :
Initial investment

-804.472,86

Net income

258.490,63

Net income

258.490,63

Net income

307.053,13

Net income

335.615,63

Net income

335.615,63

IRR

23%
.21

IRR>10
.

107

7.7.3 3
(10) 5.000 /
7.7.3.1

12 *
12 *
1.800m2 *





1 4 t/h
1 70 m3
1 6m3/h
1 5m3/h
2 1000m3
2 60.000kcal/h
1.000m3

6 63m3/h
,





15
5

176.894,40
17.431,20
440.203,50
2.500
8.000
24.000
1.000
731.905
80.000
91.370
112.800
444.864
102.500
250.000
120.000
216.000
18.160
171.520
1000
3.010.148,10
451.522,21
150.507,405
3.612.177,71

.22
* : 14741,20
* /: 1452,60
* /100m2

108

7.7.3.2

.
internet

R&D

1
1
1
1

134.219

50 /
1000 /
300 /
2.500 /
1000 /
180 /
200 /
1200 /
26.871
26.871
26.871
14.331
17.914
14.331
600 /

.23

24( 3)

5.000.000kg/.*0,015/kg
5.000.000kg/.*0,008/kg
5/h /60
1
300.000kg/.*0,1/kg
24.000m3/.*0,3/kg
4.521.235 kwh/.*0,041/kwh

750.000
400.000
57.600
8.665,95
300.000
72.000
185.370,63
1.788.716,82

134.219,00

1.788.716,82
1.922.935,82

(5

96.146,79

2.019.082,61

.24

109

7.7.3.3

2.019.082,61
168.256,88 .
336.513,76.

.
,
.
: 5

.

1 -5

&

634.529,10
2.374.619
1.000
451.522,21
150.507,40
3.612.177,71
6.430,00
127.789,00
1.788.716,82
96.146,79
2.019.082,61

3.612.177,71

301.014,81
2.320.097,42

.25

110

7.7.3.4

5.000 10 .
( 37,50 )

90 , 2 1 24
. 80 , ,
1/8
9 .

62,5 /
5.000
13 /
1.875
/
1.500
/
187,5
10
1.875
/kg

: 1.875*1000*3

5.625.000
.26

2 .

.
5
1
2
(t)
/kg

1.875
3

1.875
3

1.875
3

5.625.000

5.625.000

1.875
3

1.875
3

5.625.000

5.625.000 5.625.000
.27

111

7.7.3.5

5.625.000

5.625.000

5.625.000

5.625.000

5.625.000

2.019.082,61

2.019.082,61

2.019.082,61

2.019.082,61

2.019.082,61

6.430

6.430

6.430

6.430

6.430

127.789

127.789

127.789

127.789

127.789

1.788.716,82

1.788.716,82

1.788.716,82

1.788.716,82

1.788.716,82

3.605.917,39

3.605.917,39

3.605.917,39

3.605.917,39

3.605.917,39

301.014,81

301.014,81

301.014,81

301.014,81

301.014,81

3.304.902,58

3.304.902,58

3.304.902,58

3.304.902,58

3.304.902,58

26%

859.274,64

859.274,64

859.274,64

859.274,64

859.274,64

2.445.627,91

2.445.627,91

2.445.627,91

2.445.627,91

2.445.627,91

.28

7.7.3.6

PAYBACK PERIOD (PBP)

.
3.612.177,71.

2 .

(ROI)

:
1 : 2.445.627,91/3.612.177,71= 67.70%
.

(NPV)

10 .

112

 Co=3.612.177,71
:

.

(1+)

1/

2.445.627,91

1,1

0,91

2.225.521,39

2.445.627,91

1,21

0,83

2.029.871,16

2.445.627,91

1,33

0,75

1.834.220,93

2.445.627,91

1,46

0,68

1.663.026,97

2.445.627,91

1,61

0,62

1.516.289,30

9.268.929,75

3.612.177,71

5.656.752,04

.29

(IRR)

IRR ,
,
excel :
=0 :
Initial investment

-3.612.177,71

Net income

2.445.627,91

Net income

2.445.627,91

Net income

2.445.627,91

Net income

2.445.627,91

Net income

2.445.627,91

IRR

62%
.30

IRR>10
.

113

7.8 -

1,2 3

:
(t)

PBP
ROI
NPV
IRR

1
2
3
112,5
656,25
1.875
-126.350
258.490,63
2.445.627,91
1
2
12,97%
67,70%
331.890,98
5.656.752,04
23%
62%
.31

5
.
.
2 586 , 1
, . 1
. ROI
IRR .
3 285 ,
2 ,
.
.
ROI IRR

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1)
,
Leader II.
2) Cogat, :
. .
, , , /
10-12 1985 , , HELEXPO.
3) Eurocert 2010.
2010
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,
, University Studio Press /
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, , )
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,
7) . (1993) INTERBOOKS,
8)
1986,
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.
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.,(1996)
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118

18) .(2009) ,
.
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,

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24) www.tirsavplus.eu
25) http://www.biocompost.org
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.dspPage&n_proj_id=2835
27) http://ec.europa.eu/environment/life/project/Projects/index.cfm?fuseaction=home.
createPage&s_ref=LIFE08%20ENV/E/000143
28) http://ec.europa.eu/environment/life/project/Projects/index.cfm?fuseaction=home.
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34) www.cdmgoldstandard.org
35) www.myclimate.org
36) www.gaea.gr

119

120