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Characteristics of Mass
Communication
Five characteristics of mass communication have been identified by
Cambridge University's John Thompson.
With the Internet's increased role in delivering news and information, mass
communication studies -- and media organizations -- have increasingly
focused on the convergence of publishing, broadcasting and digital
communication.
Function of Mass
communication
Following are the some of the function of mass communication
through mass media.
2. In India there are so many person are illiterate so one of the role is to
give primary education.
5. There are so many tribal communities in India, and Indian people are
not aware of it. So it is the work in the field if mass communication to
promote the culture of these community with Indian culture.