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1.
The two studies confirmed that osteoporosis drugs increase the risk of cancer.
A.
B.
C.
2.
True
False
Not stated
Researches have found a link between the drug. Fosamax and cancer.
A.
B.
C.
True
False
Not stated
3.
The main reason why more observational studies than controlled experiments are
conducted in medical is their comparatively lower cost.
A.
B.
C.
4.
A.
B.
C.
5.
True
False
Not stated
Figure 1 shows that nearly 80 000 observational studies across different scientific
fields were published in the period 1990 2000 and the number more than tripled in
the 2001 2011 period.
A.
B.
C.
7.
True
False
Not stated
A.
B.
C.
6.
True
False
Not stated
True
False
Not stated
8.
The explosive force of Krakatoa in 1883 was more powerful than that of Mount St
Helens in 1980.
A.
True
B.
False
C.
Not stated
9.
The writer is of the opinion that an atomic bomb explosion is more devastating than a
volcanic eruption.
A.
True
B.
False
C.
Not stated
10.
The eruption of Krakatoa in 1883 killed more than thirty thousand people.
A.
B.
C.
11.
A.
B.
C.
12.
A.
B.
C.
14.
A.
B.
C.
13.
True
False
Not stated
tsunamis.
emergence of another volcano.
lowering of global temperature.
A.
B.
C.
15.
In the stem cell area, we have a problem with truth in advertising (line 7).
Christopher Scotts advice is to be
A.
careful about the cost.
B.
realistic about the usefulness.
C.
discerning about the claims made.
16.
A.
B.
C.
17.
A.
B.
C.
18.
A.
B.
C.
19.
A.
B.
C.
20.
A.
B.
C.
21.
A.
B.
C.
13
22.
A.
B.
C.
23.
A.
B.
C.
24.
A.
B.
C.
A.
B.
C.
27. This should be much easier now (line 38-39). This is because
A.
B.
C.
28.
The educational system must join them (line 41). This implies that the
educational system
A.
B.
C.
29.
A.
B.
C.
providing solutions.
predicting the future.
giving a cautious opinion.
Scot Case, vice president of the environmental marketing firm, TerraChoice was not
happy. Last year Case sent his researchers into a big-box retail store to evaluate the green
advertising claims of some of the products on its shelves. The results were startling: of the
1018 products TerraChoice surveyed, all but one failed to live up fully to their green boasts.
Words like nontoxic were used in meaninglessly vague way. Terms like Energy Star certified
were in fact not backed up by certification.
I went ballistic, Case says. I assumed the researchers had butchered the study. He
had his team redo the survey, but the results came back the same. It just shows were awash
in greenwash.
Many consumers may not have heard the term greenwashing, but they have surely
experienced it misleading marketing about the environmental benefits of a product.
Greenwashing is not new ever since the environment emerged as an issue in the early
1970s, there have been advertising firms trying to convince consumers that buying Brand X is
the only way to save the earth. But as going green has become big business sales of organic
products alone went from US$10 billion in 2003 to more than US$20 billion 2007 companies
appear eager to associate themselves with the environment, deservedly or not.
If you are not yet sick of seeing whirling wind turbines and sun-dappled solar panels on
TV, you will be; the new fall season is likely to feature a flood of green advertising. It has gotten
so bad that the Federal Trade Commission (FTC) has been holding hearings over the past year
to define the difference between genuine environmental claims and empty greenwash. It is not
easy, and environmental advocates worry that truly green companies could get lost in all the
clamour.
We have such a challenge ahead of us on climate change, says Kevin Tuerff, the cofounder of the marketing consultancy EnviroMedia. Greenwashing harms the effort we need to
be making.
The first step to cleaning up greenwashing is to identify it, and Tuerff and his partners
have hit on an innovative way to spotlight particularly egregious examples. They have launched
the Greenwashing Index www.greenwashingdex.com, a website that allows consumers to post
advertisements that might be examples of greenwashing and rate them on a scale of 1 to 5 1
is a little green lie; 5 is an outright falsehood.
It is a simple device, but it shows the power of the Internet to truth-squad misleading
advertisements; with a simple Web search, any consumer can find out if a car manufacturer
hyping its fuel-efficient hybrids actually earns the majority of its revenue selling gas-guzzling
trucks and Sport Utility Vehicles (SUVs). "We try to make it a little more transparent with the
index," says Kim Sheehan, a communication professor at the University of Oregon and a
cofounder of the site. "It teaches people to be a little more cautious about the claims they hear."
30.
A.
B.
C.
D.
31.
A.
B.
C.
D.
32.
The following statements about the Greenwashing Index (line 32-33) are true
except it
A.
B.
C.
D.
is online.
involves consumer participation.
monitors consumers purchasing behaviour.
provides more objective information about advertisements.
33.
Which of the following statements is an example of the sin of the hidden trade- off
(line 52) ?
A.
Products are free from animal testing.
B.
Grocers claiming that all vegetables are 100% organic.
C.
Sugar-free drinks are healthy alternative to those with sugar.
D.
Car manufacturers promote electric cars while the other models use
petrol.
34.
A.
B.
C.
D.
35.
A.
B.
C.
D.
36.
slow down.
endanger.
predict.
ruin.
A.
B.
C.
D.
37.
a recommendation
an advice
a warning
a solution
A.
B.
C.
D.
Greenwashing in Advertisements
Regulating Green Advertisements
How to Make Advertisements Green
When Green Advertisement is Not Green
38.
A.
B.
C.
D.
39.
A.
B.
C.
D.
40.
A.
B.
C.
D.
41.
A.
B.
C.
D.
forest fires.
climate change.
pressure to cut down forests.
rising global demand for food.
42.
A.
B.
C.
D.
43.
A.
B.
C.
D.
corruption.
inadequate financial support.
poor implementation of carbon tax.
poor supervision by the governments concerned.
44.
Which of the following statements best expresses the central idea of the
passage?
A.
Even in tropical countries, where most deforestation takes place, Brazil is not
alone in becoming more reluctant to chop down trees. (lines 13 and 14)
B.
Economic development both causes deforestation and slows it. (line 43)
C.
The transition from clearing to protecting, however, is occurring too
slowly. (line 52)
D.
the planet will lose one of its most valuable and most beautiful assets.
(lines 70 and 71)
45.
A.
B.
C.
D.
listing.
exemplification.
cause and effect.
comparison and contrast.