PROJECT WORK REPORT ON

Customer Relationship Management of Swastik Polyfab Pvt.Ltd.

BY
Harikant Menaria
14MPBXX617
Submitted To
RAJASTHAN TECHNICAL UNIVERSITY
In partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Under the guidance of

INTERNAL GUIDE

EXTERNAL GUIDE

DR.SHANKAR CHOUDHARY

HARIKANT MENARIA

DEPARTMENT OF MBA
PACIFIC BUSINESS SCHOOL
DEBARI, AIRPORT ROAD
2014-2016

DECLARATION
I Harikant Jain, hereby declare that the Project work report entitled Customer
Relationship Management of Swastik Polyfab Pvt.Ltd. Prepared by me under the
guidance of Dr. Shankar Choudhary, faculty of M.B.A Department, Pacific
Business School and external assistance by Mr. Harikant Menaria.
I also declare that this project work is towards the partial fulfillment of the
university regulations for the award of degree of Master of Business
Administration by Rajasthan Technical University, Kota.
I further declare that this project is based on the original study undertaken by me
and has not been submitted for the award of any degree from any other university.

Place: Udaipur
Date: 24/04/16

Signature
Harikant Menaria

ACKNOWLEDGEMENT

This is a great opportunity to acknowledge and to thanks all those person without
whose support and help this project would have been impossible. We would like to
add a few heartfelt words for the people who were part of this project in numerous
ways.

I would like to thanks to my project guide Dr. Shankar Choudhary, for his
indefatigable guidance, valuable suggestion, moral support, constant
encouragement and contribution of time for the successful completion of project
work. I am very grateful to him, for providing all the facilities needed during the
project development. At the outset, I sincerely thank all faculty members of my
institution for his extra effort to make our session on line inspire of all ideas.

I thank my Counselors for his indispensable support and encouragement thought

the project. I must also thank to respected DR. B.P Sharma Sir for his valuable
suggestion while working on the project. I would like to thank all those who helped
me directly or indirectly.

PREFACE

In the field of management every time there is a requirement of

understanding and practical aspect of the organization with managerial mind.
There is requirement to go for practical training of any subject supplement with the
theoretical knowledge and clarified concept.

It is more applicable in the field of the management especially a

professional course like M.B.A.

The project report includes Customer Relationship

Management of Swastik Polyfab Pvt.Ltd. The data has been taken from the
research of the Company and discussion with concerned employees and experts.

At the end findings and suggestions are reported.

I hope this serves the purpose.

Executive Summary

Customer relationship management (CRM) is a business policy which provides a

vision for the way your company wants to deal with customers. To deliver that
vision, you need a CRM strategy which gives shape to your sales, marketing,
customer services and data analysis activities.
For most companies the aim of CRM strategy is to maximize profitable
relationship with customers by increasing the value of the relationship for both the
vendor and the customer.
I did my Live Research Project at Swastik polyfab Pvt.Ltd. for partial fulfillment
of the requirements for MBA degree. During this period I was assigned the Project
to work on Customer relationship management at swastika polyfab I
developed a linker scale based questionnaire analyzing the customer relationship
activities followed by company.
During the study I found that Organization is putting great efforts for managing
good relationship with customers so that it can increase its future prospects. I
found the management system of the company is highly effective and professional.

TABLE OF CONTENT

S.NO

CONTENT

Page No.

1.

COMPANY PROFILE

2.

INTRODUCTION OF COMPANY

8-11

3.

INTRODUCTION OF CUSTOMER RELATIONSHIP

12-14

4.
5.
6.
7.
8.
9.

MANAGEMENT
RESEARCH METHODOLOGY
PRACTICAL ANALYSIS & INTERPRETATION
FINDINGS & CONCLUSION
SUGGESTION
BIBLOGRAPHY
ANNEXURE

15-16
17-28
29
30
31
32-33

SWASTIK POLYFAB PRIVATE LIMITED

Company Profile
6

Swastik Polyfab is a company engaged in the manufacturing, supplying &

exporting of an impeccable range of HDPE/PP woven sack for packing of various
products like Cement, Fertilizer, Sugar, Food grains, Chemicals, Mineral Powder
etc. We also develop customized packaging solution for specific needs. Our
company policy is to achieve complete customers perception through excellence
in product Quality, delivery and Continual improvement in quality management
system through dynamic quality objectives. Commitments, Creativity & Teamwork
are our guiding values.

Introduction of Company

Accredited with the National Quality Management Standard and ISO 9001 Swastik
Polyfab Private Limited has attained recognition among Indias Top Woven Sacks
Manufacturers in terms of volume, manufacturing as well as processing capacity.
With our ergonomically designed world class facilities for plant and machinery, we
are enthusiastically engaged in the manufacturing and supplying of an extensive
7

array of Polypropylene Bags. Owing to our substantial capacity in fabricating

Sugar Bags per annum, we have attained the position among the largest Sugar Bag
Manufacturers based in India. Highly useful for its water proofing applications, our
PP Cement Bags, PP Leno Mesh Bags, PP Bags, BOPP Bags, LLDPE Liners and
PP Yarn help in preventing moisture from entering the materials. We have
continuously expanded since the past few decades due to our sheer sincerity,
dedication, proactive approach and innovative techniques leading to supreme
quality and service to our customers. For this reason, we have excelled as one of
the preeminent Suppliers in our domain. We Manufacture 18 Cr. Bags / annum and
feed to various sectors across Pan India as per Customers needs and
specifications. Quality Assurance Since the inception of the organization in 2013,
all our endeavors is placed in providing superior quality range of PP Bags to our
clients. For this we have installed a number of testing machines like:-

Tape Strength Testing Machines

* Fabric Strength Testing Machines
* Denier Testing Machines
* Miscellaneous (Micrometer, T.Gauge etc.)

As part of our strict quality control practices, we have implemented Six Sigma,
Japanese- Kaizen System which includes Total Quality System and Total
Preventive Maintenance so as to reduce process variation and optimize the quality
of products. Besides, we have recently been accredited with different quality
standard benchmarks and Certification from Mumbai. Manufacturing Unit Located
in the city of Chittorgarh, (Rajasthan), we maintain top class manufacturing
facilities across all departments like Tape making, Fabric Making and finally Bag
making i.e. finishing. We are empowered with advance machineries and
equipments which are indispensable part of our production process and include:-

* Lamination Plant
8

* Liner Plants
* BCS Machine.
* PP Fibrilated Yarn making M/c.
* Quality Testing Equipments
Customization Through our well-equipped Research and Development facility and
Quality Control Department, we focus on ensuring our clients top class quality
products as per the desired ISI/BIS standards. Our immense expertise in this
industry has earned us accolades from our clients for offering them standard as
well as customized products in varied sizes, colors, weights and other
specifications at competent rates. Under the expertise of our skillful team members
we have gradually enhanced our production capacity.

Jute sacks are perhaps the earliest flexible packaging products to find popularity as
cheap containers for bulk packaging of granular and powdery materials. The
principal advantages of such sacks are their cheapness, strength to with stand rough
handling and severe shock loads and established performance. The principal
disadvantages are susceptibility to insect infestation & contamination of contents
with mineral oils normally used in fibre to yarn processing and loose fibres. Price
fluctuations are related to crop size, weather conditions and a host of other
variables which influence the peasant in his decision to grow a cash crop or a food
crop. Over the years, this steady growth in jute usage had led to genuine shortage
of fibre. Multi-wall paper sacks have been expanding into this field but rising costs
of paper have made them uneconomical when heavy duty containers are required.
In recent years, synthetic sacks have emerged as a good packaging medium for
bulk packaging of fertilizers, chemicals, food stuffs, cement etc.
Sacks made by weaving HDPE or PP tapes are quite popular as a better
Substitute for the conventional jute sacks. HDPE or PP woven sacks are
Especially suitable for packaging purposes because of their number of functional
advantages over jute bags. The woven sacks are water repellant and do not rot.
These are chemically inert and therefore more suitable for packaging of various
9

chemicals, plastic granules etc. These sacks are much lighter in weight when
compared with identical size sacks of jute. HDPE/PP woven sacks are also stronger
and can withstand much higher impact loads, because HDPE/PP has high tensile
strength and its elongation at break is 15 to 25 per cent compared to3 per cent for
jute. Plastic woven sacks are much cleaner both in use and production and resist
fungal attack.

Air permeable sacks made from HDPE or PP are suitable for the packaging of
potatoes, carrots, onions, grains, rice, cement etc. For packaging of fertilizers,
sugar, coffee etc., LDPE laminated woven sacks are used. Fabric woven from
HDPE/PP tapes are also ideal for the manufacture of shopping bags, deckchairs,
carpet backing etc.
Due to numerous advantages of HDPE/PP woven sacks over jute sacks,
These are finding more and more applications in packaging of a wide range of
products. They are expected to substitute jute and craft paper bags in several areas.
This would mean a considerable saving in foreign exchange by avoiding recurring
imports of multi-wall paper. Further, their use has also resulted in an increase in
foreign exchange earnings of the country by realizing more jute for exports. The
only disadvantage of plastic woven sacks is that the filled bags cannot be handled
by hooks which are possible in case of jute sacks. However, it is necessary to
educate the laborers how to handle these bags. They should be taught not to use
hooks for handling HDPE sacks, in quite contrast to conventional bags, since
hooks would tear HDPE sacks completely.
Moisture proof sacks can also be produced from coated polyethylene
Fabrics or by use of loose liners. Coating as well as liners is usually of low density
polyethylene. Coated fabrics can be used for making tarpaulins also. Multi-wall
paper bags, another popular material used for packaging cement is still largely
depending on the import of craft paper. In comparison, the raw material for woven
sacks is easily available in the country. Further these sacks are lighter, more
economical and have superior resistance to bursting when dropped. They also do
not get damaged in contact with water or moisture like paper sacks. Woven sacks
10

can be made in circular looms as well as in flat looms. In circular looms, woven
fabric in tubular form is obtained, which can be converted to bags by stitching one
side (bottom). Flat looms produce an open fabric and in this case the bag is formed
by stitching three sides.

HDPE/PP woven sacks for same size, weave density and strength, would
Normally is one-fourth in weight as compared to jute bags. Consequently, the
weight per bag or per square meter of fabric would be lower. This also results in
cutting down transportation cost of empty sacks. HDPE/PP woven fabrics are
odorless. Unlike jute, these woven fabrics can be made in different colours and can
be printed in clear and multi-coloured marking. This help in giving the sacks a nice
appearance and brightness so important for promotional purposes.

Customer Relationship Management

The biggest management challenge in the new millennium of liberalization and
globalization for a business is to serve and maintain good relationship with the
king the customer. In the past producers took their customers for granted, because
at that time the customers were not demanding nor had alternative source of supply
or suppliers. But today there is a radical transformation. The changing business
environment is characterized by economic liberalization, increasing competition,
11

high consumer choice, demanding customer, more emphasis on quality and value
of purchase etc.
All these changes have made todays producer shift from traditional marketing to
modern marketing. Modern marketing calls for more than developing a product,
pricing it, promoting it and making it accessible to target customer. It demands
building trust, a binding force and value added relationship with the customers.
The process of developing a cooperative and collaborative relationship between the
buyer and seller is called customer relationship management shortly called CRM.
The CRM is a new technique in marketing where the marketer tries to develop
long term relationship with the customers to develop them as life time customers.
CRM aims to make the customer climb up the ladder of loyalty.
The company first tries to determine who are likely prospects i.e. the people who
have a strong potential interest in the product and ability to pay for it. The
company hopes to convert many of its qualified prospect into first time customers
and then to convert those first time customers into repeat customers. Then the
company tries to convert these repeat customers into clients they are those people
who buy only from the company in the relevant product categories. The next
challenge for the company is to convert these clients into advocates. Advocates are
those clients who praise the company and encourage others to buy from it.
The ultimate challenge is to convert these advocates into partners where the
customers and the clients work actively together to discover ways of getting
mutual benefit.
Thus in CRM the key performance figure is not just current market share but share
of life time value by converting customers into partners.
Why customer relationship management
A satisfied customer in 10 years will bring 100 more customers to the company.
12

 It costs 7 times more to attract a new customer than to serve an old one.
20% of the companys loyal customers account for 80% of its revenues.
(Paretos principle).
The chances of selling to an existing customer are 1 in 2; the chances of selling
to a new customer are 1 in 16.
Ways for managing Customer Relationship
1. Every part of the companys marketing effort should be geared towards building
lifetime relationships.
2. People want to do business with friendly people. To have effective relations a
friendly attitude must permeate in the organization.
3. Information technology developments should be positively used to serve the
customers.
4. The company should always be flexible to bend its rules and procedures in the
clients favor.
5. The company should communicate with its customers even when it is not trying
to sell something.
6. The company can communicate and develop stronger customer bonding by
providing financial and social benefits.

13

7. The company should try to know all its customers including their lifestyles,
hobbies, likes and dislikes etc.
8. The company should make it a point to deliver more than what is promised.

14

Research Methodology

WHAT IS RESEARCH?

Research is common parlance refers to a search for knowledge. Once can also
define research as a scientific and systematic search for pertinent information on a
specific topic. In fact, research is an art of scientific investigation.
According to Redman and Mory A systematized effort to gain new knowledge.

WHAT IS METHODOLOGY?

Methodology is the systematic, theoretical analysis of the methods applied to a

field of study, or the theoretical analysis of the body of methods and principles
associated with a branch of knowledge. It typically encompasses concepts such as
paradigm, theoretical model, phases and quantitative or qualitative techniques.

WHAT IS RESEARCH METHODOLOGY?

Research Methodology is a way to systematically solve the research problem.

During this procedure, we study the various steps that are generally adapted by a
researcher in studying problem along with logic behind them.

Title of the study

The title of the study is Customer relationship Management of Swastik polyfab.

15

OBJECTIVES OF THE STUDY

The Customer Relationship Management of Swastik polyfab private limited has
been undertaken with the following objectives.

1. To do study on Swastik Polyfab.

2. To study the customers need better.

3. To maintain the long term relationship between customers and Swastik Polyfab.

Scope of the study

The scope of the study was limited to the business of polyfab industries only . The
study was conducted on 50 respondents.

Data Source
I have done the research on 50 people. I prepared the questionnaire & distribute it
all of them (50 people) and collect the data through filling the questionnaire on the
spot. In this way I used the method of questionnaire.

Research Instrument
The research instrument used in research was questionnaire, which was formatted
keeping in view the objectives and information needed for the analysis and
drawing conclusions
16

Practical analysis and interpretation

Sample size =50
1. Age Group
Options

Respondents in %

Respondents in
No.

Below 25 yrs

25-35 yrs

26

13

35-45 yrs

44

22

Above 45 yrs

22

11

Total

100

50

No. of respondents in %

22%

Below 25 yrs

8%

25-35 yrs
26%

35-45 yrs
Above 45 yrs

44%

In this chart age group belonging to the group below 25yrs is 8% , 25-35yrs is
26%, 35-45 yrs is 44% and above 45 yrs is 22%.
2. Education Level

17

Options

Respondents in Respondent
%

s in No.

Secondary

14

Senior

24

12

UG/Diploma 46

23

PG

16

Total

100

50

Secondary

Respondents in %

16%

Secondary

14%

Senior Secondary
UG/Diploma
24%

PG

46%

In this chart Secondary respondents are 14% , Senior Secondary respondents are
24% , UG/Diploma respondents are 46 % and PG respondents are 16%.

3. Nature of the shop

18

Options

Respondents Respondents
in %

Plastic

in No.

bag 64

32

shop
Plastic cum 14

jute bag shop

Plastic/Paper 22

11

bag shop
Total

100

50

Respondents in %
Plastic bag shop
Plastic cum jute bag
shop

22%

14%

64%

Plastic/Paper bag
shop

In this chart 64% respondents are having only plastic bag shop , 14% respondents
are having plastic cum jute bag shop and 22% respondents are having Plastic/Paper
bag shop.

19

4. No. of years in business

Options

Respondents in Respondents
%

in No.

Less than 5 24

12

yrs
6-10 yrs

36

18

11-15 yrs

28

14

More than 15 12

yrs
Total

100

50

Respondents in %
12%

Less than 5 yrs

24%

6-10 yrs
11-15 yrs

28%

More than 15 yrs

36%

In this chart the persons doing business for less than 5 yrs are 24%, persons doing
business for 6-10 yrs are 36%, persons doing business for 11-15 yrs are 28% and
the persons doing business for more than 15 yrs are 12%.

20

5. Types of bag you are dealing with

Options

Respondents in Respondent
%

s in No.

Plastic bags

36

18

Paper bags

34

17

Jute bags

18

All of the 12

above
Total

100

50

Respondents in %
Plastic bags

12%
36%

18%

Paper bags
Jute bags
All of the above

34%

In this chart the persons dealing with plastic bags are 36%, persons dealing with
paper bags are 34%, persons dealing with jute bags are 18% and the persons
dealing with all the above types are 12%.
6. Which influence you to buy this product
21

Options

Respondents in Respondents
%

in No.

Quality

64

32

Price

14

Brand image 22

11

Total

50

100

Respondents in %
Quality

22%

Price
Brand image

14%

64%

In this chart 64% respondents buy the product for its quality, while 14%
respondents buy the product for its price and the rest of the 22% respondents buy
the product for its brand image.

7. How much quantity of plastic bag you sell per year

22

Options

Respondents in %

Respondents in
No.

Below 5 lakh

28

14

10-15 lakh

44

22

15-20 lakh

24

12

More than 20 4

lakh
Total

100

50

Respondents in %
Below 5 lakh

4%
28%

24%

10-15 lakh
15-20 lakh
More than 20 lakh

44%

In this chart 28% respondents sell below 5 lakh plastic bag in a year, while 44%
respondents sell between 10-15 lakh bags during the year, 24% respondents sell
15-20 lakh plastic bags per year and the rest 4% respondents sell more than 20 lakh
plastic bags per year.

23

8. What is the reason for selling plastic bag

Options

Respondent Respondents
s in %

in No.

Customer 36

18

acceptance
Increased

34

17

18

All of the 12

profitability
Availability
of product
above
Total

100

50

Respondents in %
Customer
acceptance
12%
36%

18%

34%

Increased
profitability
Availability of
product
All of the above

In this chart 36% respondent sell the product because there is requirement by the
customer, 34% sell the product because it increases their profitability, 18% sell the

24

product because it is easily available, and the rest 12% sell the product for all the
above reasons.
9. What is the mode of payment
Option

Respondents Respondents in

in %

No.

Cash

72

36

Credit

28

14

Total

100

50

Respondents in %

Cash

28%

Credit

72%

In this chart 72% used cash mode of payment and the rest 28% used cheque mode
of payment.

25

10. Comparing to other brand plastic bags how is the price of Swastik Polyfab
Options

Respondents in Respondents
%

in No.

High

30

15

Normal

56

28

Low

14

Total

100

50

Respondents in %

14%
30%

High
Normal
Low

56%

In this chart 30% respondents think that swastik polyfab price is higher than other
brands, while 565 respondents think that price is normal while rest of the 14%
respondents think that price is low as compared to other brands.
26

11. When do consumer generally create demand for the plastic bag
Options

Respondents in Respondent
%

s in No.

Always

28

14

Mostly

44

22

Sometime

24

12

Never

Total

100

50

Respondents in %
Always

4%
28%

24%

Mostly
Sometime
Never

44%

In this chart 28% respondents think there is always demand of the product, while
44% respondents think there is mostly demand for product, while 24% respondents
think there is sometime demand for the product and rest 4% respondents think that
there is no demand of the product in the market.
27

12. Does the company give any advertisement for product if yes through which
medium
Options

Respondent Respondent
s in %

s in No.

T.V.

32

14

Radio

22

Newspape

24

12

Magazine

Others

32

16

Total

100

50

Respondents in %
T.V.
Radio
32%

32%

Newspaper
Magazine

4%

8%

Others

24%

In this chart 32% respondents think that company give advertisement through T.V.,
4% think that through radio, 24% think that through newspaper, 8% think that
28

through magazine and rest 32% think that company used any other medium for
advertisement.

Finding and conclusion

It can be concluded from the study through model swastik polyfab has a good
brand image in the customers mind in chittorgarh.The plastic bags are not easily
available on demand which places the company at the disadvantage that they are
lacking in customers. This problem can be improved by strengthening the
distribution channel and by managing proper marketing strategies.

Respond are of the opinion that among all the media television is the most
powerful media followed by hoarding and wall painting which every common man
can see. So company should have to utilize them as much as possible.
I found company is poor in providing services such as timely small deliveries
regular visits and gift items etc.
The company should focus more on sales promotion, advertisement and public
relations.
The network spread of swastika polyfab is good in chittorgarh which can be act as
its strength.
If we check out the perception level of respondent with respect to quality of
swastika polyfab than we found that 64% respondent are in favour of swastik
polyfab and told that it has excellent quality. So company can also see this as its
strength as compared to other brands in market.
Respondents opinion regarding price is reasonable according to quality.
It was found that company has very good brand image in the respondents mind.
Respondents are satisfied with the price.

29

Suggestions
Based upon the time spend by me in the market, useful suggestions of the
customers and the findings from the survey, following recommendations can be
suggested for increasing the brand awareness and relationship with customers of
swastik polyfab pvt. Ltd.
Company should develop its R&D department as per market requirement.
Company should increase availability by which it can increase the sales and brand
image.
As we all know the cement industry is growing rapidly so company improve
supply to capture maximum market share.
Company should start its internal call centre by which customers can directly
interact with the company experts.
As we all know cement sector is growing rapidly and the demand for plastic bag
should also be increased in the market so company should supply more to capture
the maximum market share.
Marketing and advertisement services should be improved in order to improve
awareness as well as relationship with customers. Like trade allowances, trade
shows, wall paintings, print media etc.
What matters for the plastic bag buyers is the price of bag and the quality of the
bag and promotion while visiting to the market buyers not only look for the price
but also personal touch matters a lot and company need to improve it.
Company should try to introduce new product range.
Company should develop business status with public relations by participating in
local conferences this will help to promote the brand.
30

Bibliography

1. www.moneycontrol.com
2. www.google.com
3. www.slideshare.com
4. www.wikepedia.com

31

Practical analysis and interpretation

Sample size =50
1. Which age group you belong?
a) Below 25 yrs
b) 25-35 yrs
c) 35-45 yrs
d) Above 45 yrs
Options

Respondents in %

Respondents in
No.

Below 25 yrs

25-35 yrs

26

13

35-45 yrs

44

22

Above 45 yrs

22

11

Total

100

50

No. of respondents in %

22%

Below 25 yrs

8%

25-35 yrs
26%

35-45 yrs
Above 45 yrs

44%

32

In this chart age group belonging to the group below 25yrs is 8% , 25-35yrs is
26%, 35-45 yrs is 44% and above 45 yrs is 22%.
2. What is your education level?
a) Secondary
b) Senior Secondary
c) UG/ Diploma
d) PG
Options

Respondents in Respondent
%

s in No.

Secondary

14

Senior

24

12

UG/Diploma 46

23

PG

16

Total

100

50

Secondary

Respondents in %

16%

Secondary

14%

Senior Secondary
UG/Diploma
24%

PG

46%

33

In this chart Secondary respondents are 14% , Senior Secondary respondents are
24% , UG/Diploma respondents are 46 % and PG respondents are 16%.
3. Nature of the shop?
a) Plastic bag shop
b) Plastic cum jute bag shop
c) Plastic/ paper bag shop
Options

Respondents Respondents
in %

Plastic

bag 64

in No.
32

shop
Plastic cum 14

jute bag shop

Plastic/Paper 22

11

bag shop
Total

100

50

34

Respondents in %
Plastic bag shop
Plastic cum jute bag
shop

22%

14%

Plastic/Paper bag
shop

64%

In this chart 64% respondents are having only plastic bag shop , 14% respondents
are having plastic cum jute bag shop and 22% respondents are having Plastic/Paper
bag shop.
4. No. of years in business?
a) Less than 5 Yrs
b) 6-10 yrs
c) 11-15 yrs
d) More than 15 yrs
Options

Respondents in Respondents
%

Less than 5 24

in No.
12

yrs
6-10 yrs

36

18

11-15 yrs

28

14

More than 15 12

yrs
Total

100

50
35

Respondents in %
12%

Less than 5 yrs

6-10 yrs

24%

11-15 yrs
28%

More than 15 yrs

36%

In this chart the persons doing business for less than 5 yrs are 24%, persons doing
business for 6-10 yrs are 36%, persons doing business for 11-15 yrs are 28% and
the persons doing business for more than 15 yrs are 12%.
5. What are the types of bag you are dealing with?
a) Plastic bags
b) Paper bags
c) Jute bags
d) All of the above
Options

Respondents in Respondent
%

s in No.

Plastic bags

36

18

Paper bags

34

17

Jute bags

18

All of the 12

above
Total

100

50

36

Respondents in %
Plastic bags

12%
36%

18%

Paper bags
Jute bags
All of the above

34%

In this chart the persons dealing with plastic bags are 36%, persons dealing with
paper bags are 34%, persons dealing with jute bags are 18% and the persons
dealing with all the above types are 12%.
6. Which influence you to buy this product?
a) Quality
b) Price
c) Brand image
Options

Respondents in Respondents
%

in No.

Quality

64

32

Price

14

Brand image 22

11

Total

50

100

37

Respondents in %
Quality

22%

Price
Brand image

14%

64%

In this chart 64% respondents buy the product for its quality, while 14%
respondents buy the product for its price and the rest of the 22% respondents buy
the product for its brand image.

7. How much quantity of plastic bag you sell per year?

a) Below 5 lakh
b) 10-15 lakh
c) 15-20 lakh
d) More than 20 lakh

Options

Respondents in %

Respondents in
No.

Below 5 lakh

28

14

10-15 lakh

44

22

15-20 lakh

24

12

More than 20 4

lakh
Total

100

50

38

Respondents in %
Below 5 lakh

4%
28%

24%

10-15 lakh
15-20 lakh
More than 20 lakh

44%

In this chart 28% respondents sell below 5 lakh plastic bag in a year, while 44%
respondents sell between 10-15 lakh bags during the year, 24% respondents sell
15-20 lakh plastic bags per year and the rest 4% respondents sell more than 20 lakh
Options
Respondent Respondents plastic bags per year.
s in %
Customer 36

in No.
18

acceptance
Increased

34

17

18

All of the 12

profitability
Availability

8. What is the reason for selling

plastic bag?
a) Customer acceptance
b) Increased profitability
c) Availability of product
d) All of the above

of product
above
Total

100

50

39

Respondents in %
Customer
acceptance
12%
36%

18%

34%

Increased
profitability
Availability of
product
All of the above

In this chart 36% respondent sell the product because there is requirement by the
customer, 34% sell the product because it increases their profitability, 18% sell the
product because it is easily available, and the rest 12% sell the product for all the
above reasons.
9. What is the mode of payment?
a) Cash
40

b) Cheque
Option

Respondents Respondents in

in %

No.

Cash

72

36

Credit

28

14

Total

100

50

Respondents in %

Cash

28%

Credit

72%

In this chart 72% used cash mode of payment and the rest 28% used cheque mode
of payment.
10.Comparing to other brand plastic bags how is the price of Swastik Polyfab?
a) High
b) Normal
c) Low
41

Options

Respondents in Respondents
%

in No.

High

30

15

Normal

56

28

Low

14

Total

100

50

Respondents in %

14%
30%

High
Normal
Low

56%

In this chart 30% respondents think that swastik polyfab price is higher than other
brands, while 565 respondents think that price is normal while rest of the 14%
respondents think that price is low as compared to other brands.

11.When do consumers generally create demand for the plastic bag?

42

a)
b)
c)
d)

Always
Mostly
Sometime
Never

Options

Respondents in Respondent
%

s in No.

Always

28

14

Mostly

44

22

Sometime

24

12

Never

Total

100

50

Respondents in %
Always

4%
28%

24%

Mostly
Sometime
Never

44%

In this chart 28% respondents think there is always demand of the product, while
44% respondents think there is mostly demand for product, while 24% respondents
think there is sometime demand for the product and rest 4% respondents think that
there is no demand of the product in the market.
12 . How do you rate the accuracy of our documentation?
43

Poor

Fair

Average

Good

Excellent

Options

Respondents in Respondents
%

in No.

Poor

36

18

Fair

34

17

Average

18

Good

12

Total

100

50

44

Respondents in %
Poor

12%
36%

18%

Fair
Average
Good

34%

13 How do you rate our delivery performance?

Poor

Fair

Average

Good

Options

Respondents in Respondents
%

in No.

Poor

28

14

Fair

44

22

Average

24

12

Good

Total

100

50
45

Respondents in %
Poor

4%

Fair

28%

24%

Average
Good

44%

14 . Compared with your expectations, how do you rate the quality of the products
supplied?
Poor

Fair

Average

Good

Option

Respondents Respondents in

in %

No.

Poor

36

18

Fair

34

17

Average

18

Good

12

Total

100

50

46

Respondents in %
Poor

12%
36%

18%

Fair
Average
Good

34%

15 Overall, what is your reaction to the described product?

Poor

Fair

Good

47

Very Good

Options

Respondents in Respondents
%

in

No.

Poor

Fair

26

13

Average

44

22

Good

22

11

Total

100

50

Respondents in %

22%

Poor

8%

Fair
26%

Average
Good

44%

16 .How often do you use our product ?

48

Once per week or more

2 to 3 times per month

Once per month

Less than once per month

Options

Respondents in Respondents
%

Once per week or 8

in

No.
4

more
2 to 3 times per 26

13

month
Once per month

44

22

Less than once per 22

11

month

Total

100

50

49

Respondents in %

22%

Once per week or

more

8%
26%

2 to 3 times per
month
Once per month
Less than once per
month

44%

50