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JNASCENTAPPAREL
ExecutiveSummary
forchange
ContactInformation
CompanyBackground
BusinessDescription
:
JNASCENTisaSole
proprietor,wedocustomizingclothingusing
vinylandclothingcanbeanytypesuchas
windbreakers,hoodies,etc.Creatingclothing
usingasewingmachineaswelltoofferavariety
ofchoicestobemorecompetitivethanlocal
businessusingonlythevinylcutter.Each
productholdsauniquevalue,tomakeasocial
andglobalimpact.Onepurchaseatatime.
JanetNguyen
(510)4344586
jnascentapparel@gmail.com
ProjectedAnnualSales
$3,070.00
ProjectedAnnualProfit
$1,031.97
BusinessModel
:
Outof
many
greatproducts
themidrangeproductistheChangecrewneck
whichwillcomeintwocolors.Theproductwill
beshippedtotheconsumerorifitisalocal
customer,mostofthetimeIwillpersonally
deliverittothepersonmeetupordrivetothem.
MissionStatement
:
JNASCENTstrivesto
createtrulygreatclothingwithuniquevalues
whilemakingasocialandglobalimpactthrough
ouruniquecooperation.
MarketOpportunity
Opportunity
:Everyproductpurchasedat
JNASCENTwillhelpchangethelifeofachildor
familyfromadevelopingcountryby20%of
JNASCENTsprofittobreakthecycleofpoverty
andcreaterealchanges.Enhancingthelivesof
otherswitheverypurchase.
1.
JNASCENTAPPAREL
SanLeandro,CA
94577
YearFounded
June2016
InvestmentOpportunity
$391.58
ProjectedAnnualOperatingCosts $289.00
ProjectedReturnonSales
33.61%
ProjectedReturnonInvestment
263.54%
Leadership
Participation&pastprojects
W
holesaletoretail,Isoldcustomizedclothing2015
D
esignforgoodchallenge;CO2filter
W
orldSeriesinnovation(appdesigning)wonas
adjudicatorschoice
B
uildPCusingRaspberryPi3
C
ompleted275+communityservice&more
Current:
I
nternatstudentstore
E
ventcoordinatorforRedCrossclub
I
nternforPilotCity;haveexperienceusingAbobe
illustration,vinyl,heatpress,lasercutting(asofnow&
JNASCENTAPPAREL
TargetMarket
:
Diverseclothingthatiscreated
foreveryone,allgendersages1330,primarily
1425.ConsumersaremainlylocatedintheBay
Area&inthefuturewestrivetoreachstatewide
todifferentcountriesinthefuture.
IndustryOverview
:
Creatinguniqueclothing
withspecialvaluesforasocialandglobal
movementonestepatatime.
M
arketResearch
:
33.3%male/66.7%female/125responsefrom
survey
40%rathershopinperson/60%preferonline
shopping
lateronexpandingknowledgeondifferenttypesof
stuff;circuitbuilding,3Dprinting,webdesign)
B
asicbackgroundofcoding;HTML,PYTHON,CSS&
expanding
JNASCENTAPPAREL
BusinessOpportunity
JNASCENTensuresthecustomersarefullysatisfiedwithourclothingandmerchandise,
throughcleardescriptionsoftheproductssizingandon.Everyproductpurchased,willhelp
changethelifeofachildorfamilyfromadevelopingcountrywiththedonationof20%from
thecompanysprofittobreakthecycleofpovertyandcreatereallifechanges.Ensuringwe
areenhancingthelivesofothers,onepurchaseatatime.
TypeofBusiness
JNASCENTwillbeorderingthecustomizedclothingfromaspecificwebsiteasofnowand
wewillalsobeproducingtheclothingthroughnumeroustasks.Onewouldbetiedyingand
sewingclothing/makingmerchandise,forexample:braceletsandkeychains.Therefore,
makingthisbusinessbothamanufactureandretail.
TypeofBusinessOwnership
ThefounderofJNASCENTisasoleproprietoranindividualthatownsandoperatesthe
businessandisresponsibleforallbusinesstransactions.Asoleproprietorpaystaxesasa
partoftheirindividualincometaxfiling.Thecostsofobtainingalicenseforsoleproprietors
aresubstantiallylessthanthoseforcorporations.Startupcostsforsoleproprietorshipare
verylowwhichisgreattostartforthiscompany,financially.
MissionStatement
JNASCENTstrivestocreatetrulygreatclothingwithuniquevalueswhilemakingasocial
andglobalimpactthroughouruniquecooperation.
Social
Responsibility
2.
JNASCENTAPPAREL
JNASCENTiscommittedtomakingasocialandglobalimpactthrougheachyearstheme
wewillbefocusingon,forexample:1yearofrunningthebusinesswewillselectively
choose1globalproblembasedofconsumersvotestosupportthroughouttheyear.Themes
willchangeeachyear.20%ofourprofitwillgotowardsthecausetohelpandenrichthe
livesofothersthroughouruniquecorporationclothinggrowthanddevelopourcompanyin
unitybothlocallyandglobally.
Qualifications
Ipreviouslysoldbaseballcaps,customizedteesearlyNovember,2015.Startingwithan
investmentof$90.00dollars.Iusedvarioussocialmediaoutletstoadvertisemyproducts,
whichwasfree.Within1and1/2month,bymidDecember,Imadeanetprofitof$256.00
andenoughtopaybackmyowninvestment,leavingmewithasizeableamountofsupplies
(transparentpaper,dye,tshirts)andofbaseballcapsnotsoldyet.
ThestepsJNASCENTwouldhavetodoistoregisterasabusinessandobtainall
documentsandlicensestosellapparelistoinvestmoneyintotrademark,findsourceof
materialaclothingfactorytoproducemassamountofitemanddoacomparisonshopping
toadjuststartupaccordinglytoqualifyasagreatstarttothebeginningofthisclothingline.
MarketResearch
Fashionindustry,revenue.
Bypromotingandplacingasurveyouttothepublic,witha
samplesizeof33.3%malesand66.6%womenoutof231participants.Themajorityof
themwouldrathershoponlineandwerelikelytobuyclothingthatwereaffordablethrough
companiesthatallowedthemtodonateaportionoftheitemscosttovarious
charities/globalcauses.Duringamarketresearchforthisclothinglinesbackgroundand
goals,onepersonwhosaidinaninterview,
Buyingaffordableandstylishclothingwhile
contributingthecharities?Itsawin,winforeveryone.
TargetMarket
Demographics:
AccordingtoStandards&Poors(S&Ps),womensapparelaccountedfor
morethanhalfoftotalapparelsalesin1998.
3.
JNASCENTAPPAREL
Manyclothingmanufacturerstargetteenagegirlswiththeirtrendynewfashionlines,
includingjeans,blousesandotherapparel.Theyoftenpromotetheseclothinglinesinlate
JulyandAugust,beforeth
eschoolyearcommences.Theentirechildren'ssectorrepresents
anotherviablebuyinggroupinapparelsales,accordingtoMarketResearch.com
Geographics:
MainconsumersofJNASCENTwillmostlikelybeintheBayArea,CA
Peoplelivinginwarmerclimateswearshortsandswimwearforlongerperiods,forexample.
Contrarily,themarketforcoatsandjacketsisgreaterincolderpartsofthecountry.Clothing
trendsmayalsovarybygeographicregion.
Psychographics:
AccordingtoNetMBA.com,consumersaremoreboundtobuy
clothing/merchandiseaccordingtotheseasonaltimeperiod.
TheU.S.apparelindustry
todayisa$12billionbusinessandtheaverageAmericanfamilyspends$1,700on
clothesannually,accordingtotheBureauofLaborStatistics.
Competitors
JNASCENTapparel
:
focusesonspecificthemeeachyearthatwillbedeterminedby
consumers,20%ofprofitwillbedonated.Clothingmaterialisecofriendly&allmadeby
passionatestudents.Notsweatshopsthatarepaidunderminimumwage:laborisdoneby
familieslivingpovertyandchildrenthatare1517.
Loveyourmelon
:
providessupportforchildrenbattlingcancer,50%ofeverypurchase
goestowardprovidingimmediatecaretochildrenwithcancerthroughaPinkySwear
FoundationandresearchthroughCureSearchforChildrensCancer.
ASOSAfrica
:
hasasafeclothingworkshopinKenyaprovidingjobs,employeesare
providedwithmealsandhealthcarebenefits.
CompetitiveAdvantage
Factors
JNASCENTapparel
20%ofprofitisdonated,clothing
aremadebystudents&paid
JNASCENTistoeducatethe
consumers,youthabouteach
yearsthemewefocuson
(consumerswillcontributetoby
doinganonlinepoll&moreon).
Hostworkshopstoeducatethe
youthaboutcause,locally.Also
throughonlinebloggingtomakea
socialimpact.
CompetitorA:
ASOS
Africa
Nomoneyisdonated
butthepeopleofKenya
(workers)aresupported:
freemeals&healthcare
benefits.
ASOSAfricabrought
ProjectPipelineto
providewater,training,
andeducationtothe
workshop'ssurrounding
areaofKenya.
4.
CompetitorB:Loveyour
melon
50%profitwillbedonated
Doesnoteducatethe
peopleasmuch,butdoes
providegreatservice.
JNASCENTAPPAREL
Affordable&soontoexpandto
haveavastvarietyofclothing
Hugevarietyofpricey
clothing.
Offersasmallamountof
productstobuyfrom
majorityoftheirpricey
productsaremugs&
accessories.
BusinessGrowth
JNASCENTisofferinguniquelifestylemerchandiseandclothing,wearetargetingall
gendersmainlyages1430.TherewillalsobeseasonalclothingthatJNASCENTwill
producetocatchtheconsumersattentionbecauseofthelimitededitionclothing.Alsowe
ensurethatwewilldonateaportionofouraccumulatedprofit,bytheendofeachbusiness
year,tocharitiesthatfocusonenhancingthelivesofchildandfamiliesfromdeveloping
countries.
Challenges
Currently,duetotechnologyandonlineorganizationslimitations,consumersarenotfully
satisfiedwiththespeed,quality,security,andcostofInternetshopping.Anotherobstacleto
wideracceptance,isthefactthatconsumerscannotseeandtouchtheproductwhichwe
havetofindawaytoinformandgivedetailstotheconsumerstobemoresatisfiedand
contentwiththeirpurchase.SinceJNASCENTisstrivingtoofferauniqueandvastvariety
ofclothingandmerchandise,itwouldbearisktoproducetheproductsinmajorbulk
becausetheproductsmaynotbesoldallatonce,whichmeansalossprofitatthemoment.
Onthebrightsidetheproductcanbesoldovertimeandgainthemoneybackwithprofit
throughpromotionthroughsocialmediaandmore,theproductswillnotbedepreciated
either.
DefinitionofOneUnit
Oneunitisdefinedas1Changecrewneck,outofthewiderangeofproductsoffered.
DescriptionofProcessSteps
1. a.
(whenthebusinessislaunched)Iwillcreateawebsiteonsquarespace.com,
whichiwillhavetopayfortheirservices.Thiswillmainlyconsistoftransactions
b.CurrentlyIwilldelivertheproducteitherbymailorinperson.
5.
JNASCENTAPPAREL
2. a.
Ifdoneonline(whenwebsiteisfinalized)consumerswillonlyneedtoordertheir
desiredproduct,likeyouwouldorderinanyonlinestore
b.Inpersonmeetup:IwillpackagetheproductlikeIwouldiftheyorderedthe
productfordelivery
3. a.
AfterthecustomerplacesanorderIwillpackagetheproductandshipittotheir
address
b.WithoutsqaurespaceIwillpersonallydeliverittothatperson(untilthecompany
isfinanciallystableenoughtopayforautomatictransactions)
VariableExpenses
Materials
Bulk
Quantity
Quantity
perUnit
$1692.36
122
1
$15.50
50
1
$10.80
3
1
TotalMaterialCostsperUnit
MaterialDescription
BulkPrice
CustomizedCrewneck
Cardboardbox
Sealingtaperoll
Costper
Unit
$13.88
$0.31
$3.60
$17.79
CostofLaborperHour
$9.00
Labor
Time(inhrs)tomakeone
unit
0.17hours
TotalLaborCostsper
Unit
$1.53
MaterialCosts
$13.88
COGS/COSS
LaborCosts
$1.53
TOTALCOGS/COSS
$15.41
EconomicsofOneUnit
SellingPriceperUnit
VariableExpensesperUnit
CostsofGoodsSold
Materials
Labor
TotalCostofGoodsSold
$13.88
$1.53
$0.10
$0.31
$0.00
OtherVariableExpenses
Commission
Packaging
Other
TotalOtherVariableExpenses
6.
$15.44
$0.00
$30.00
JNASCENTAPPAREL
TotalVariableExpenses
ContributionMarginperUnit
$0.00
$16.84
FixedExpensesforOneMonth
ExpenseType
Insurance
Salary
Advertising
Interest
Depreciation
Utilities
Rent
OtherFixed
Expenses
TotalFixed
Expenses
MonthlyCost
Explanation
$30.00 $20Homebasedbusinessliabilitytocoveroffice
$10Handmadeproduct,productmaybeitchyto
consumerswhichtheymaywanttoreturntheproduct
$27.00
Paidbyhour,laborpackagingand
ordering/designingproduct
$9.00x3hours=$27.00estimated
$10.00 Businesscard$0.02perunit$10500cards
Vender:Vistaprint
$0.00
Nottakingaloan
$27.78
ReplaceMacBookafter3years/36months
estimated$1,000.00placementfee
$7.80
Internetfee
$0.00
n/a
$14.20
Packagingflatboxes$0.62perbox$6.82
Cartonsealingtape$3.60perroll$10.80
$116.78
IncomeStatementfor
FirstYear
ofOperations
REVENUE
GrossSales
SalesReturns
NetSales
VARIABLEEXPENSES
CostsofGoodsSold
Materials
Labor
TotalCostofGoodsSold
$3,720.00
$1,688.48
$21.59
$186.66
7.
$208.25
$30.00
$2031.52
JNASCENTAPPAREL
OtherVariableExpenses
Commission
Packaging
Other
TotalOtherVariable
Expenses
TotalVariableExpenses
CONTRIBUTIONMARGIN
FIXEDOPERATINGEXPENSES
Insurance
Salaries
Advertising
Interest
Depreciation
Utilities
Rent
Otherfixedexpenses
TotalExpenses
PRETAXPROFIT
Taxes(15%)
NETPROFIT
$0.00
$37.82
$0.00
$37.00
$120.00
$108.00
$10.00
$0.00
$333.36
$0.00
$0.00
$0.00
$246.08
$1,785.44
$571.36
$1,214.08
$182.11
$1,031.97
StartupInvestment
Item
Graphiccrewneck
WhyNeeded
Vendor
Tosellasproducts,untilweinvest customink.com
intobuyingaheatpressto
efficientlyuseinsteadofordering
andhavingproductsdelaygetting
totheconsumer
Flatcardboardbox Usedforpackaging
uline.com
SealingTape
Additionalpurchasesmaybe
neededtobuyboxesfor
packaging
Businesscard
Usedtopromoteclothinglineand vistaprint.com
giveoutcontactinformation
TotalStartupExpenditures
EmergencyFund
(1/2ofstartupexpenditures)
8.
Cost
$13.88
$3.61
$10.00
$27.49
$13.75
JNASCENTAPPAREL
ReserveforFixedExpenses
(covers3monthsoffixedexpenses)
TotalStartupInvestment
$350.34
$391.58
FinancialRatio
ReturnonSales(ROS):
AnnualNetProfit
TotalAnnualSales
$1,031.97
$3,070.00
33.61%
.34:1
ReturnonInvestment(ROI):
AnnualNetProfit
$1,031.97
263.54%
2.64:1
TotalStartup
$391.58
=
Investment
BreakevenUnits(Monthly)
:
FixedMonthly
$116.78
Expenses
9.56
10units
=
ContributionMarginPer
$12.21
Unit
MarketingPlan
Thiscompanyaimstotargetallgenders.Thecompanysmainconsumerswillbeteens
agesbetween1325yearsold,bywearingthebrandJNASCENT,itwillbepromotingthe
companybysimplywearingthebrand.Asthecompanysprescientbranchesouttoother
potentialconsumers.
JNASCENTplanstopromoteonlinethroughsocialmediatobranchoutandgainpopularity
throughcommunication.JNASCENToffersuniqueclothingandmerchandisewithspecial
valuesthatwillbenefitthecommunityorcharity,bydonatinga20%ofprofit.
JNASCENTwillprovideaffordableandstylishclothing.Thecompanyiscurrentlyinvesting
inaheatpresstomakeourownclothinginsteadofbuyingitcustomizedonline.Which
makesthepriceveryexpensive,alsotoaddonthatconsumerswillreceivetheirproducts
morequickly.Oneexampleifthereisamaroonsweaterbutconsumerslostinterestin
buyingthatspecificdesign,Icanstorethesweaterinmyinventorytoprintonanewdesign
tosellseasonalaslimitededitionitems.Thepriceofeachitemwillbemarkedupbyatleast
70%oftheoriginalitemcost,plustheCOGS(costofgoodssold)ofeachproduct.
Promotion
ThekeymessageassociatedwithJNASCENTlineistocreatechange.Thecompany's
promotionalplanisdiverseandincludesarangeofmarketingcommunications.Inthe
9.
JNASCENTAPPAREL
future,thecompanyhopestodevelopavarietyofproducts.Theseproductswillinclude
jewelry,eyewearandmoreoptionsofuniqueclothing.
Thestrategyistodevelopandmarketafullrangeofproductstoconsumers.Thecompany
intendstomarketitslineasanalternativetoexistingclothinglinesanddifferentiateitself
throughitsmarketingstrategies,exclusiveness,studentmade,ecofriendlyandbrand
awareness.JNASCENTintendstobuildonitsinvestmentstrategyofproductsand
overcomeanyobstaclesbyusingthecompany'sexpertiseintheclothingindustry.
JNASCENTplanstoestablishapresenceontheInternetthroughsocialmediaby
developingaprofessionalandeffectivewebsitethatwillbeinteractiveandfromwhichsales
willbegeneratedworldwide.Inthefuture,thisisexpectedtobeoneofthecompany's
primarymarketingstrategy.
SalesMethods
ThedistributionchannelthathasreceivedthemostattentionrecentlyistheInternet.
Althoughitnowrepresentsonlyasmallportionofapparelsales,thisdistributionchannel
hasthemostpotentialforgrowth.Consumerslikehowfastandeasyitstoshopatanytime
theywish.ManufacturerswithInternetsitesusethemformarketingandtopostfor
informationpurposes.
Withexpectedtechnologicaladvancesinsoftwareanddatainthefuture,shoppingfor
apparelshouldgainpopularity.Byusevarioussocialmediaoutlets,therearehighhopes
thattheinternetwillbecomeanimportantmethodofadvertisingandpromotion.
SalesEstimates
MonthlyProjectedSalesEstimates
Month
Units
Revenue@40.00each
January
$0.00
February
$60.00
March
$90.00
April
$90.00
May
$180.00
**June
20
$600.00
July
18
$540.00
August
15
$450.00
September
10
$300.00
10.
JNASCENTAPPAREL
October
$150.00
November
15
$600.00
December
22
$660.00
#TotalUnits
122
TotalEstimatedAnnualRevenue:
$3,720
AnnualTotals
11.