JNASCENTAPPAREL

JNASCENTAPPAREL
ExecutiveSummary
forchange

ContactInformation

CompanyBackground

BusinessDescription
:
JNASCENTisaSole
proprietor,wedocustomizingclothingusing
vinylandclothingcanbeanytypesuchas
windbreakers,hoodies,etc.Creatingclothing
usingasewingmachineaswelltoofferavariety
ofchoicestobemorecompetitivethanlocal
businessusingonlythevinylcutter.Each
productholdsauniquevalue,tomakeasocial
andglobalimpact.Onepurchaseatatime.

JanetNguyen
(510)4344586
jnascentapparel@gmail.com

ProjectedAnnualSales

$3,070.00

ProjectedAnnualProfit

$1,031.97

BusinessModel
:
Outof
many
greatproducts
themidrangeproductistheChangecrewneck
whichwillcomeintwocolors.Theproductwill
beshippedtotheconsumerorifitisalocal
customer,mostofthetimeIwillpersonally
deliverittothepersonmeetupordrivetothem.
MissionStatement
:
JNASCENTstrivesto
createtrulygreatclothingwithuniquevalues
whilemakingasocialandglobalimpactthrough
ouruniquecooperation.

MarketOpportunity
Opportunity
:Everyproductpurchasedat
JNASCENTwillhelpchangethelifeofachildor
familyfromadevelopingcountryby20%of
JNASCENTsprofittobreakthecycleofpoverty
andcreaterealchanges.Enhancingthelivesof
otherswitheverypurchase.

1.

JNASCENTAPPAREL
SanLeandro,CA
94577

YearFounded
June2016
InvestmentOpportunity

$391.58

ProjectedAnnualOperatingCosts $289.00

ProjectedReturnonSales
33.61%
ProjectedReturnonInvestment
263.54%

Leadership
Participation&pastprojects

W
holesaletoretail,Isoldcustomizedclothing2015
D
esignforgoodchallenge;CO2filter
W
orldSeriesinnovation(appdesigning)wonas
adjudicatorschoice
B
uildPCusingRaspberryPi3
C
ompleted275+communityservice&more
Current:
I
nternatstudentstore
E
ventcoordinatorforRedCrossclub
I
nternforPilotCity;haveexperienceusingAbobe
illustration,vinyl,heatpress,lasercutting(asofnow&


JNASCENTAPPAREL

TargetMarket
:
Diverseclothingthatiscreated
foreveryone,allgendersages1330,primarily
1425.ConsumersaremainlylocatedintheBay
Area&inthefuturewestrivetoreachstatewide
todifferentcountriesinthefuture.

IndustryOverview
:
Creatinguniqueclothing
withspecialvaluesforasocialandglobal
movementonestepatatime.
M
arketResearch
:
33.3%male/66.7%female/125responsefrom
survey
40%rathershopinperson/60%preferonline
shopping

lateronexpandingknowledgeondifferenttypesof
stuff;circuitbuilding,3Dprinting,webdesign)
B
asicbackgroundofcoding;HTML,PYTHON,CSS&
expanding

JNASCENTAPPAREL

BusinessOpportunity
JNASCENTensuresthecustomersarefullysatisfiedwithourclothingandmerchandise,
throughcleardescriptionsoftheproductssizingandon.Everyproductpurchased,willhelp
changethelifeofachildorfamilyfromadevelopingcountrywiththedonationof20%from
thecompanysprofittobreakthecycleofpovertyandcreatereallifechanges.Ensuringwe
areenhancingthelivesofothers,onepurchaseatatime.

TypeofBusiness
JNASCENTwillbeorderingthecustomizedclothingfromaspecificwebsiteasofnowand
wewillalsobeproducingtheclothingthroughnumeroustasks.Onewouldbetiedyingand
sewingclothing/makingmerchandise,forexample:braceletsandkeychains.Therefore,
makingthisbusinessbothamanufactureandretail.

TypeofBusinessOwnership
ThefounderofJNASCENTisasoleproprietoranindividualthatownsandoperatesthe
businessandisresponsibleforallbusinesstransactions.Asoleproprietorpaystaxesasa
partoftheirindividualincometaxfiling.Thecostsofobtainingalicenseforsoleproprietors
aresubstantiallylessthanthoseforcorporations.Startupcostsforsoleproprietorshipare
verylowwhichisgreattostartforthiscompany,financially.

MissionStatement
JNASCENTstrivestocreatetrulygreatclothingwithuniquevalueswhilemakingasocial
andglobalimpactthroughouruniquecooperation.

Social

Responsibility
2.


JNASCENTAPPAREL

JNASCENTiscommittedtomakingasocialandglobalimpactthrougheachyearstheme
wewillbefocusingon,forexample:1yearofrunningthebusinesswewillselectively
choose1globalproblembasedofconsumersvotestosupportthroughouttheyear.Themes
willchangeeachyear.20%ofourprofitwillgotowardsthecausetohelpandenrichthe
livesofothersthroughouruniquecorporationclothinggrowthanddevelopourcompanyin
unitybothlocallyandglobally.

Qualifications
Ipreviouslysoldbaseballcaps,customizedteesearlyNovember,2015.Startingwithan
investmentof$90.00dollars.Iusedvarioussocialmediaoutletstoadvertisemyproducts,
whichwasfree.Within1and1/2month,bymidDecember,Imadeanetprofitof$256.00
andenoughtopaybackmyowninvestment,leavingmewithasizeableamountofsupplies
(transparentpaper,dye,tshirts)andofbaseballcapsnotsoldyet.

ThestepsJNASCENTwouldhavetodoistoregisterasabusinessandobtainall
documentsandlicensestosellapparelistoinvestmoneyintotrademark,findsourceof
materialaclothingfactorytoproducemassamountofitemanddoacomparisonshopping
toadjuststartupaccordinglytoqualifyasagreatstarttothebeginningofthisclothingline.

MarketResearch
Fashionindustry,revenue.
Bypromotingandplacingasurveyouttothepublic,witha
samplesizeof33.3%malesand66.6%womenoutof231participants.Themajorityof
themwouldrathershoponlineandwerelikelytobuyclothingthatwereaffordablethrough
companiesthatallowedthemtodonateaportionoftheitemscosttovarious
charities/globalcauses.Duringamarketresearchforthisclothinglinesbackgroundand
goals,onepersonwhosaidinaninterview,
Buyingaffordableandstylishclothingwhile
contributingthecharities?Itsawin,winforeveryone.

TargetMarket
Demographics:
AccordingtoStandards&Poors(S&Ps),womensapparelaccountedfor
morethanhalfoftotalapparelsalesin1998.
3.


JNASCENTAPPAREL

Manyclothingmanufacturerstargetteenagegirlswiththeirtrendynewfashionlines,
includingjeans,blousesandotherapparel.Theyoftenpromotetheseclothinglinesinlate
JulyandAugust,beforeth
eschoolyearcommences.Theentirechildren'ssectorrepresents
anotherviablebuyinggroupinapparelsales,accordingtoMarketResearch.com
Geographics:
MainconsumersofJNASCENTwillmostlikelybeintheBayArea,CA
Peoplelivinginwarmerclimateswearshortsandswimwearforlongerperiods,forexample.
Contrarily,themarketforcoatsandjacketsisgreaterincolderpartsofthecountry.Clothing
trendsmayalsovarybygeographicregion.
Psychographics:
AccordingtoNetMBA.com,consumersaremoreboundtobuy
clothing/merchandiseaccordingtotheseasonaltimeperiod.
TheU.S.apparelindustry

todayisa$12billionbusinessandtheaverageAmericanfamilyspends$1,700on
clothesannually,accordingtotheBureauofLaborStatistics.

Competitors

JNASCENTapparel
:
focusesonspecificthemeeachyearthatwillbedeterminedby

consumers,20%ofprofitwillbedonated.Clothingmaterialisecofriendly&allmadeby
passionatestudents.Notsweatshopsthatarepaidunderminimumwage:laborisdoneby
familieslivingpovertyandchildrenthatare1517.
Loveyourmelon
:
providessupportforchildrenbattlingcancer,50%ofeverypurchase
goestowardprovidingimmediatecaretochildrenwithcancerthroughaPinkySwear
FoundationandresearchthroughCureSearchforChildrensCancer.
ASOSAfrica
:
hasasafeclothingworkshopinKenyaprovidingjobs,employeesare
providedwithmealsandhealthcarebenefits.

CompetitiveAdvantage
Factors

JNASCENTapparel

20%ofprofitisdonated,clothing
aremadebystudents&paid

JNASCENTistoeducatethe
consumers,youthabouteach
yearsthemewefocuson
(consumerswillcontributetoby
doinganonlinepoll&moreon).
Hostworkshopstoeducatethe
youthaboutcause,locally.Also
throughonlinebloggingtomakea
socialimpact.

CompetitorA:
ASOS
Africa
Nomoneyisdonated
butthepeopleofKenya
(workers)aresupported:
freemeals&healthcare
benefits.
ASOSAfricabrought
ProjectPipelineto
providewater,training,
andeducationtothe
workshop'ssurrounding
areaofKenya.

4.

CompetitorB:Loveyour
melon
50%profitwillbedonated

Doesnoteducatethe
peopleasmuch,butdoes
providegreatservice.


JNASCENTAPPAREL

Affordable&soontoexpandto
haveavastvarietyofclothing

Hugevarietyofpricey
clothing.

Offersasmallamountof
productstobuyfrom
majorityoftheirpricey
productsaremugs&
accessories.

BusinessGrowth
JNASCENTisofferinguniquelifestylemerchandiseandclothing,wearetargetingall
gendersmainlyages1430.TherewillalsobeseasonalclothingthatJNASCENTwill
producetocatchtheconsumersattentionbecauseofthelimitededitionclothing.Alsowe
ensurethatwewilldonateaportionofouraccumulatedprofit,bytheendofeachbusiness
year,tocharitiesthatfocusonenhancingthelivesofchildandfamiliesfromdeveloping
countries.

Challenges
Currently,duetotechnologyandonlineorganizationslimitations,consumersarenotfully
satisfiedwiththespeed,quality,security,andcostofInternetshopping.Anotherobstacleto
wideracceptance,isthefactthatconsumerscannotseeandtouchtheproductwhichwe
havetofindawaytoinformandgivedetailstotheconsumerstobemoresatisfiedand
contentwiththeirpurchase.SinceJNASCENTisstrivingtoofferauniqueandvastvariety
ofclothingandmerchandise,itwouldbearisktoproducetheproductsinmajorbulk
becausetheproductsmaynotbesoldallatonce,whichmeansalossprofitatthemoment.
Onthebrightsidetheproductcanbesoldovertimeandgainthemoneybackwithprofit
throughpromotionthroughsocialmediaandmore,theproductswillnotbedepreciated
either.

DefinitionofOneUnit
Oneunitisdefinedas1Changecrewneck,outofthewiderangeofproductsoffered.

DescriptionofProcessSteps
1. a.
(whenthebusinessislaunched)Iwillcreateawebsiteonsquarespace.com,
whichiwillhavetopayfortheirservices.Thiswillmainlyconsistoftransactions

b.CurrentlyIwilldelivertheproducteitherbymailorinperson.

5.


JNASCENTAPPAREL

2. a.
Ifdoneonline(whenwebsiteisfinalized)consumerswillonlyneedtoordertheir
desiredproduct,likeyouwouldorderinanyonlinestore

b.Inpersonmeetup:IwillpackagetheproductlikeIwouldiftheyorderedthe
productfordelivery

3. a.
AfterthecustomerplacesanorderIwillpackagetheproductandshipittotheir
address

b.WithoutsqaurespaceIwillpersonallydeliverittothatperson(untilthecompany
isfinanciallystableenoughtopayforautomatictransactions)

VariableExpenses
Materials
Bulk
Quantity
Quantity
perUnit
$1692.36
122
1
$15.50
50
1
$10.80
3
1

TotalMaterialCostsperUnit

MaterialDescription

BulkPrice

CustomizedCrewneck
Cardboardbox
Sealingtaperoll

Costper
Unit
$13.88
$0.31
$3.60

$17.79

CostofLaborperHour
$9.00

Labor
Time(inhrs)tomakeone
unit
0.17hours

TotalLaborCostsper
Unit
$1.53

MaterialCosts
$13.88

COGS/COSS
LaborCosts
$1.53

TOTALCOGS/COSS
$15.41

EconomicsofOneUnit
SellingPriceperUnit
VariableExpensesperUnit
CostsofGoodsSold
Materials
Labor
TotalCostofGoodsSold

$13.88
$1.53

$0.10
$0.31
$0.00

OtherVariableExpenses
Commission
Packaging
Other
TotalOtherVariableExpenses
6.

$15.44

$0.00

$30.00


JNASCENTAPPAREL

TotalVariableExpenses

ContributionMarginperUnit

$0.00

$16.84

FixedExpensesforOneMonth
ExpenseType
Insurance

Salary

Advertising

Interest
Depreciation

Utilities
Rent
OtherFixed
Expenses
TotalFixed
Expenses

MonthlyCost
Explanation
$30.00 $20Homebasedbusinessliabilitytocoveroffice
$10Handmadeproduct,productmaybeitchyto
consumerswhichtheymaywanttoreturntheproduct

$27.00
Paidbyhour,laborpackagingand
ordering/designingproduct
$9.00x3hours=$27.00estimated

$10.00 Businesscard$0.02perunit$10500cards
Vender:Vistaprint

$0.00
Nottakingaloan

$27.78
ReplaceMacBookafter3years/36months
estimated$1,000.00placementfee

$7.80
Internetfee

$0.00
n/a

$14.20
Packagingflatboxes$0.62perbox$6.82
Cartonsealingtape$3.60perroll$10.80

$116.78

IncomeStatementfor
FirstYear
ofOperations

REVENUE
GrossSales
SalesReturns
NetSales
VARIABLEEXPENSES
CostsofGoodsSold
Materials
Labor
TotalCostofGoodsSold

$3,720.00
$1,688.48

$21.59
$186.66

7.

$208.25

$30.00

$2031.52


JNASCENTAPPAREL

OtherVariableExpenses

Commission

Packaging

Other
TotalOtherVariable

Expenses
TotalVariableExpenses

CONTRIBUTIONMARGIN

FIXEDOPERATINGEXPENSES

Insurance

Salaries

Advertising

Interest

Depreciation

Utilities

Rent

Otherfixedexpenses

TotalExpenses

PRETAXPROFIT

Taxes(15%)

NETPROFIT

$0.00
$37.82
$0.00

$37.00

$120.00
$108.00
$10.00
$0.00
$333.36
$0.00
$0.00
$0.00

$246.08

$1,785.44

$571.36

$1,214.08
$182.11

$1,031.97

StartupInvestment
Item
Graphiccrewneck

WhyNeeded
Vendor
Tosellasproducts,untilweinvest customink.com
intobuyingaheatpressto
efficientlyuseinsteadofordering
andhavingproductsdelaygetting
totheconsumer
Flatcardboardbox Usedforpackaging
uline.com
SealingTape
Additionalpurchasesmaybe

neededtobuyboxesfor
packaging
Businesscard
Usedtopromoteclothinglineand vistaprint.com
giveoutcontactinformation
TotalStartupExpenditures
EmergencyFund
(1/2ofstartupexpenditures)
8.

Cost
$13.88

$3.61

$10.00
$27.49
$13.75


JNASCENTAPPAREL

ReserveforFixedExpenses
(covers3monthsoffixedexpenses)
TotalStartupInvestment

$350.34
$391.58

FinancialRatio
ReturnonSales(ROS):

AnnualNetProfit
TotalAnnualSales

$1,031.97

$3,070.00

33.61%

.34:1

ReturnonInvestment(ROI):

AnnualNetProfit
$1,031.97

263.54%
2.64:1
TotalStartup
$391.58
=
Investment

BreakevenUnits(Monthly)
:

FixedMonthly
$116.78
Expenses

9.56
10units
=

ContributionMarginPer
$12.21
Unit

MarketingPlan
Thiscompanyaimstotargetallgenders.Thecompanysmainconsumerswillbeteens
agesbetween1325yearsold,bywearingthebrandJNASCENT,itwillbepromotingthe
companybysimplywearingthebrand.Asthecompanysprescientbranchesouttoother
potentialconsumers.
JNASCENTplanstopromoteonlinethroughsocialmediatobranchoutandgainpopularity
throughcommunication.JNASCENToffersuniqueclothingandmerchandisewithspecial
valuesthatwillbenefitthecommunityorcharity,bydonatinga20%ofprofit.
JNASCENTwillprovideaffordableandstylishclothing.Thecompanyiscurrentlyinvesting
inaheatpresstomakeourownclothinginsteadofbuyingitcustomizedonline.Which
makesthepriceveryexpensive,alsotoaddonthatconsumerswillreceivetheirproducts
morequickly.Oneexampleifthereisamaroonsweaterbutconsumerslostinterestin
buyingthatspecificdesign,Icanstorethesweaterinmyinventorytoprintonanewdesign
tosellseasonalaslimitededitionitems.Thepriceofeachitemwillbemarkedupbyatleast
70%oftheoriginalitemcost,plustheCOGS(costofgoodssold)ofeachproduct.

Promotion
ThekeymessageassociatedwithJNASCENTlineistocreatechange.Thecompany's
promotionalplanisdiverseandincludesarangeofmarketingcommunications.Inthe
9.


JNASCENTAPPAREL

future,thecompanyhopestodevelopavarietyofproducts.Theseproductswillinclude
jewelry,eyewearandmoreoptionsofuniqueclothing.
Thestrategyistodevelopandmarketafullrangeofproductstoconsumers.Thecompany
intendstomarketitslineasanalternativetoexistingclothinglinesanddifferentiateitself
throughitsmarketingstrategies,exclusiveness,studentmade,ecofriendlyandbrand
awareness.JNASCENTintendstobuildonitsinvestmentstrategyofproductsand
overcomeanyobstaclesbyusingthecompany'sexpertiseintheclothingindustry.
JNASCENTplanstoestablishapresenceontheInternetthroughsocialmediaby
developingaprofessionalandeffectivewebsitethatwillbeinteractiveandfromwhichsales
willbegeneratedworldwide.Inthefuture,thisisexpectedtobeoneofthecompany's
primarymarketingstrategy.

SalesMethods
ThedistributionchannelthathasreceivedthemostattentionrecentlyistheInternet.
Althoughitnowrepresentsonlyasmallportionofapparelsales,thisdistributionchannel
hasthemostpotentialforgrowth.Consumerslikehowfastandeasyitstoshopatanytime
theywish.ManufacturerswithInternetsitesusethemformarketingandtopostfor
informationpurposes.
Withexpectedtechnologicaladvancesinsoftwareanddatainthefuture,shoppingfor
apparelshouldgainpopularity.Byusevarioussocialmediaoutlets,therearehighhopes
thattheinternetwillbecomeanimportantmethodofadvertisingandpromotion.

SalesEstimates
MonthlyProjectedSalesEstimates
Month

Units

Revenue@40.00each

January

$0.00

February

$60.00

March

$90.00

April

$90.00

May

$180.00

**June

20

$600.00

July

18

$540.00

August

15

$450.00

September

10

$300.00

10.


JNASCENTAPPAREL

October

$150.00

November

15

$600.00

December

22

$660.00

#TotalUnits
122

TotalEstimatedAnnualRevenue:
$3,720

AnnualTotals

11.