R3 Gyyjygujgujtg 6 Ytu

2009
RThree (R3)
Recycling & Recovering To Create a

Sustainable Society
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MGT 489: Strategic Management | Section - 05
Prepared By:
Name I
ID # 061 000 030
Name II
ID # 061 000 030
Name III
ID # 061 000 030
Name IV
ID # 061 000 030
Name V
ID # 062 000 030
12/29/2009
MGT489: Strategic Management

Section: 5
Term paper on
RThree (R3)
Prepared For
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Dilara Afroz Khan
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Recycling & Recovering To Create a Sustainable Society
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Course Instructor
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Group Members
Name & ID
ID # 061 000 030
Name II
ID # 061 000 030
Name III
ID # 061 000 030
Name IV
ID # 061 000 030
Name V
ID # 062 000 030
Name I
Date: December 29, 2009
To,
Dilara Afroz Khan,
Course Instructor,
School of Business,
North South University.
Subject: Project submission of MGT 489
Dear Madam,
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Here is the report you assigned for the course MGT 489 - Strategic Management. The report
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contains business plan for a waste management and recycling organization. We have tried
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to cover all the necessary points you have asked for and can assure you, we would be
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prompt in providing in any further information that you may need.

We are ever grateful to you for this assignment, which helped us a lot to learn about
its process.
Sincerely yours,
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thinking from strategic point of view and gain practical knowledge on the selected topic and
Name I
Name II
Name III
Name IV
Name V
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Executive Summary
We are a socially responsible company working to ensure minimization of waste and recycle
waste and contribute to establish a green society. We hope to generate significant revenue
by developing quality products creating a sustainable environment through reduce, reuse
and recycle.
RThree is an environment friendly manufacturing company dedicated to recycling and
converting solid wastes - plastic and metals into commercially viable products, utilizing
environmentally friendly recycling and manufacturing methods. The main product of RThree
Limited is the plastic flakes, plastic sheets and metal sheets.
Due to high rate of Urbanization in Bangladesh it is expected the increase of products and
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subsequent increase of waste products will increase multiply. And as a socially responsible
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company we aim to reduce the waste, reduce carbon emission and play an important role in
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educating the general mass about the benefits of using recycled products.
The potential customers of RThree are mostly the local companies who work with plastic
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and metal. We initially aim to reduce, reuse and recycle products with an aim to recover the
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utilized products to create a sustainable society.
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Table of Contents
1.0 Profile of the Team .. 01
2.0 Company Overview .... 03
2.1 Business name and Address ... 03
2.2 Mission Statement .... 03
2.3 Vision Statement .. 03
2.4 Nature of the Business .... 03
2.5 Strategic Goals and Objective .... 03
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3.0 Industry overview and analysis 04
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3.1 Five Forces Model ... 04
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3.1.1 Entry Barrier .. 04
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3.1.2 Exit Barrier .. 04
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3.1.3 Suppliers bargaining power 04
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3.1.4 Buyers bargaining power . 04

3.2 Core Competence 05
3.3 Industry SWOT 07

3.4 Competitive Advantage .. 08
3.5 Additional Strategic Consideration . 09
4.0 Market Overview .. 11
4.1 Potential Customers .. 11
4.2 Size and Growth of the market .... 11
4.3 Strategic Group Analysis .... 12
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4.4 Product Forecast .. 13

4.5 Control . 13
5.0 Overall Strategy .... 14
5.1 Long term and short term strategy .... 14
5.1.1 Short Term Strategy ... 14
5.1.2 Long term Strategy .. 14
5.2 Short and long term objectives .... 14
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5.2.1 Short Term Objective .... 14
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5.2.2 Long Term Objectives .... 15
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6.0 Company Value Chain Analysis and Operational Plan .... 16
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6.1 Existing Core Competencies .... 16
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6.2 Future Competencies 16
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6.3 Facilities .. 17
6.4 Equipment and Machinery 18
6.5 Production and Manufacturing Process .. 19

6.6 Research and development . 21
6.7 Quality Assurance .. 22
7.0 Marketing Plan .. 23
7.1 Sales and marketing . 23
7.2 Pricing ... 24
7.3 Distributions . 25
7.4 Advertisement /Product Promotion .. 25
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8.0 Human Resource Strategy and Planning ...28

8.1 Key issues .. 28
8.2 Staff requirements .. 28
8.3 Structure ... 29
8.4 Expectations 30
9.0 Risk Analysis .... 31
9.1 Foreseeable and unforeseeable barriers . 31
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9.1.1 Critical Risk . 31
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9.1.2 Evaluate weakness of business ... 33
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Financial Management . 35
Assumptions 35
10.2
Income Statement .. 36
10.3
Balance sheet .... 38
10.4
Capital budgeting and feasibility . 40
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10.1
10.0
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9.1.3 New technology: . 34
11.0
Long Term Sustainability .... 47
12.0
Conclusion . 49
13.0
Bibliography . 50
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[RTHREE Waste Management] December 29, 2009

Profile of the Team
1.0
Name I
Deputy Director
With five years working experience in various business sectors with solid
knowledge of business handling and coordination, Name I was taken as the
Deputy Director of the Company. He is also a founding member and a
member of board of governors.
Name II
1.1
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Manager Marketing
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Name II, one of the investors and founding members of RThree Limited; she
graduated from North South University with major in marketing and took up
Name III
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Manager Operations
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the position of Manager Marketing.
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Name III passed from North South University with Major in Marketing and
Finance with working experience in steel industry accepted the position of
Manager Operations. He is also a founding member of RThree Limited.
1.3
Name IV
1.0
Manager Finance
Name IV, who is also a founding member of RThree Limited, passed from
North South University with Major in Finance and with diverse work
experience in different organizations accepted the position of Manager
Finance.
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Name V
Manager Human Resource
Name V graduated from North South University with Major in Finance and
Human Resource accepted the position of Manager HR. He is also a founding
member of RThree Limited.
The position of Director is available and we would ask our honorable faculty
member, course instructor, MGT 489, Ms. Dilara Afroz Khan to take up the
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Limited as a leading Saving the World brand.
responsibility of Director of the company and guide us to establish RThree
1.4
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Company Overview
2.0
Business name and Address

Name: RThree
2.1
Mission Statement
We are a socially responsible company working to ensure minimization of
waste and recycle waste and contribute to establish a green society.
2.2
Vision Statement
Generate significant revenue by developing quality products creating a
Nature of the Business:
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Strategic Goals and Objective
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Short term Goals and Objectives:
To create extensive brand awareness of RThree Limited.
Turn major users of plastic and metal as our customer.
Create brand image and position it as green company.
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Waste Management and Recycling
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2.3
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sustainable environment through reduce, reuse and recycle.
2.0
To reach the breakeven point by the end of third year.
Long Term Goals and Objectives:
Occupy major market share and develop loyal customer base.
Start operation in all six divisions and export recycles plastic and
metal.
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Industry overview and analysis
The industry is a manufacturing company dedicated to recycling and converting
waste plastic and metals into commercially viable products, utilizing environmentally
friendly recycling and manufacturing methods. We intend to make enough profit to
generate a significant return for our investors and to finance continued growth and
continued development in quality products. Currently there is one other
organizations working in the private sector and all other organizations in this sector
is backed up by government and performs recycling of organic waste materials
collected by Dhaka City Corporation.
Due to high rate of Urbanization in Bangladesh it is expected the increase of
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products and subsequent increase of waste products will increase multiply.
Percent of
Urban
Population
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1819773
2640726
6273602
13535963
20872204
28808477
78440000
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1951
1961
1974
1981
1991
2001
2025*
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Year
Total Urban
Population
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The table below depicts the rate of Urbanization in Bangladesh:
3.0
4.33
5.19
8.78
15.54
20.15
23.39
40.00
Average
Annual
Growth Rate
(%)
1.69
3.75
6.62
10.63
5.43
3.27
-
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The waste Collection Efficiency in different areas of Bangladesh:
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The following chart shows the growth of plastic waste in DCC area
Apart from food or organic waste, plastic waste ranks top among all other
types of waste that are produced daily in the Dhaka City. The following pie
chart shows the average composition of solid wastes in Dhaka City
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Five Forces Model
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3.0.1 Entry Barrier
The entry barrier is low since the government is encouraging companies from
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private sector to invest in this segment and is providing different incentives
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for the matter. The Dhaka Corporation currently does not have any unit to
manage solid waste and there is a high possibility of getting subsidiary from
the government. According to the Dhaka City Corporation website:
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Dhaka City Corporation is yet to have any Solid Waste re-cycling

project. However, waste which has market value are being reclaimed
or salvaged for recycling. Recycling contributes to resource
conservation as well as environmental protection. (Source: DCC
Website)
3.0.2 Exit Barrier

The investment cost for such an industry is very high especially of the
machineries. As the initial investment of such consultation center is very
high, the exit barrier is also very high.
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3.0.3 Suppliers bargaining power
The suppliers bargaining power is low since the sole supplier in this field is
the government and government itself is encouraging private organizations
to invest in this sector.
3.0.4 Buyers bargaining power
The bargaining power of the buyer is low since there are very few
organizations working in this sector and but the number of buyer is very high.
There is high demand for different types of plastic and metals among the
Core Competence
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3.1
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local companies.
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RThree specializes in recycling and converting solid wastes into safe products
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which are commercially viable. The core competencies of RThree Limited in
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the industry are recycling, utilizing the energy generated during processing
Industry SWOT
Increasingly, communities are refusing to consider incineration until every
3.2
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and working as a green company with environment friendly technology.
effort is made first to recycle; public sentiment is strongly in favor of products

that can be recycled or are made of recycled materials. In recent years, the
rate of use of recycles materials especially bottles has doubled to 30% of all
soft drink bottles sold.
Strength
Quality product
Competitive price,
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Government support,
Easy availability resources.
Weakness
No direct control in collecting the raw material and unavailability

of sufficient raw material.
Opportunities
Waste from other parts of Bangladesh and exporting our products
to countries like Nepal, Bhutan and other neighboring countries.
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Political condition
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Threats
Political environment for new business is a challenging one in our
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PEST analysis:
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country. As our political environment is very unstable, the fortune of

this initiative depends on the future change in power since it will be
the only operational business in this sector.

Economical condition is suitable for this business.
The citizens, now-a-days are more concerned about the environment
pollution and necessity for protective measures. The recent

conference on the environment made many people more conscious
about our environment and it is expected they would support the use
of recycles products more.
Technology required for the business is not so sophisticated. Local

technology will be good enough for this startup.
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3.3
Competitive Advantage
RThree Plastics' competitive advantage is the support from the government
and the experienced management team of RThree Limited.
Additional Strategic Consideration

Although RThree limited is focusing on a coherent and successful strategy
implementation however its success will depend on many other key issues.
As strategy is an ongoing process RThree limited would consider following
As a big part of our raw material will be collected from Dhaka City
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facts regarding strategic planning and implementation.
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Corporation, their work effectiveness and efficiency could affect our
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strategy implementation. Their bureaucratic system may make our
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process slow and clogged. So RThree Ltd. must ensure that suppliers
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performance matches with the strategic planning which would
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require better communication and understanding especially when the
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supplier is linked with the Government.
Bangladesh law and order system is currently going under numerous

changes in terms of traffic, taxation, time and so on our strategy
should have to flexible so that it could be modified or change
3.4
according to the changing law and order system.

Although RThree have projected financial costs and gains, it is only an
assumption based on current and possible facts which may change
due to various external and internal factors. So contingency planning
and acceptance of short term failure is required. In this case quick
responsiveness to the situation is an important factor.
The basic things to consider while making strategy is to colleting and

allocating resources according to the capability of the company which
should mirror the strategic planning.
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Identifying and managing the cost drivers as these are the factors that
affect the competency as well the companys overall health.
A good strategy needs god strategy execution which can be done by a

good management team. So RThree must recruit a strong and fit
management team.
The industry and risk analysis should to up-to-date to increase the
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level of responsiveness regarding any sort of barriers and change.
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Market Overview
4.0
Potential Customers
The potential customers of RThree are mostly the local companies who work
with plastic and metal. There are several mineral water companies along with
the beverage industry who will be our target and potential customer.
Besides, there is a high demand of different types of plastic among the plastic
furniture companies and the companies who make daily necessities. Initially
we will be focusing on the beverage and food industry that use plastic and
metals to make their containers.
Worldwide the total market demand for PET plastic is reported as 1.2 billion
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pounds per year. Since only 800 million pounds are processed in the USA,
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consumers are forced to look at wide spec virgin PET (virgin resin that is
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outside of spec but still usable) which is normally sold at a discount to virgin
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prices, but still higher than recycled (RPET) pricing. In future we would also
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consider exporting such type of plastic.
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The current pricing for virgin resin is BDT0.65-0.73 per lb. and BDT0.42-.53 for
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RPET flake. The spread between the two has traditionally been maintained at
approximately BDT 0.20 per lb.
Beside PET resin, PET Film & Sheet has a total reported market of extruded
film and sheet is 872 million pounds, of which identified industry usage of
4.0
RPET is 160 million pounds. The reported market demand (to replace virgin
PS, PVC and PET) if RPET was available is estimated at 1 billion pounds.
Current pricing for RPET sheet is BDT0.70-0.79 per lb.
4.1
Size and Growth of the market

The primary market of Plastic and metal can be broken down in the following
way and grouped according to geographic areas. The market is expanding
and many companies are shifting location for easy availability of raw
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materials. Tejgaon used to be a major market for plastic materials since most
of the industries were located there however the majority has moved
towards Uttara and Tongi areas. Within Dhaka city the consumer base of PET
materials is as follows.
Consumers of PET in:
Uttara and Tongi: 62*
Bashabo: 8*
Siddeshari: 9*
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Strategic Group Analysis
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RThree
Limited
Profitability
Dhaka City
Corporation
Waste
Concern
4.2
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(*All information is based on the data provided by the BPMEA.)
Technology
(Fig: The Strategic Group Map)

There are no direct competitors to RThree Limited however there are indirect
competitors who are serving in waste management sector. Considering
Dhaka City Corporation and Waste Concern, a non government organization
which is working with organic waste and composting; the strategic group
map shows the position of RThree Limited which is well above Waste
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Concern and Dhaka City Corporation in terms of profitability and technology.
The size of the circle also represents the market share of the organization.
4.3
Product Forecast
We will try to increase the rate of recycling so that we can develop the other
solutions to the solid waste problem. Since the population is increasing day
by day so they will be consuming more. If they consume more then there will
be more waste so waste management will be needed. As days will pass we
will be able to collect more waste which we will be recycling. We are
forecasting that we will not face that much problem in future in collecting the
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Control
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Currently there is no local cleaning and refining facility converting the waste
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and re- manufacture this. Moreover, at the beginning stage we will be only
collecting the waste form the Dhaka city corporation and intermediaries form
Dhaka who will collect waste only form Dhaka city. But we want to collect
waste from other parts of Bangladesh also. Initially we will not be able to do
so because if we do this then we will have higher cost of operation because
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the waste in even more efficient manner.
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waste. And time to time we will adapt new technologies and ways to recycle
the transportation cost is higher because of inflation.
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Overall Strategy
5.0
Long term and short term strategy

5.0.1 Short Term Strategy
Purchase environment friendly equipments and apply for ISO

certificate to establish RThree as a socially responsible and
green company.
Arrange training sessions for the management and labors to
Hire Quality Control Officer and monitor quality of the products.
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increase efficiency.
Create operational plant in all major cities in Bangladesh and
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5.0.2 Long term Strategy
The strategy for solid waste management is based on 3 R's
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collect waste locally through own network.
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which are - reduce, reuse and recycle and RThree would

introduce recovery of the waste making it a 4R principle.
5.1
5.0
Short and long term objectives

5.1.1 Short Term Objective
Increase revenue.
Reduce Carbon Emission.
Improve chemical handling system.
Create social awareness about using recycled products.
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5.1.2 Long Term Objectives
Enhance and improve recycling line.
Recycle all kinds of wastes.
Export recycled products.
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Company Value Chain Analysis and Operational Plan
6.0
Existing Core Competencies

As mentioned earlier the RThree Limited specializes in recycling and
converting solid wastes into safe products which are commercially viable.
The core competencies of RThree Limited in the industry are recycling,
utilizing the energy generated during processing and working as a green
company with environment friendly technology.
High quality recycled plastic and metal sheets.
Proper utilization of Bi-Products.
Operate as a green company.
Future Competencies
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The future competencies that RThree Limited hopes to achieve will include
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creation of a network to collect waste from door to door and diversify the
6.2
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recycling business to ensure a healthy environment and reduce overall waste.
Products/Service Overview
6.0
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RThree Limited is an environment company. Reflecting the name RThree (R3)
we follow the universal motto of reuse, reduce and recycle. The main service
of RThree Limited is to collect solid waste from the City Corporation and
convert the solid waste into high quality plastic and metal sheet which will be
sold to domestic buyers. The main product of RThree Limited is the plastic
flakes, plastic sheets and metal sheets.
Facilities
Location
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Our factory will be in Tongi, because this is an industrial area and the land
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price is comparatively lower than the main Dhaka city. Because of the
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location we will have advantage in collecting the waste and selling our
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products to our customers. We can collect the waste not only from Dhaka
city but also from other adjacent areas, so we will have sufficient amount
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of waste to convert it into recycled products. Another thing is that
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because its an industrial area and most of the manufacturers factories
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are established over there. So after selling the product we can deliver the
products to the door step of our customers at a lower transportation cost
and we will be able to deliver the products quickly. Because we will be
able to deliver the products to our customers as soon as possible we will
6.3
be their first choice from where they will buy their raw materials. Because
it will lower down their inventory ratio and increase their inventory
turnover ratio. This is how we will create value in our company and we
will create our loyal customers who will help us to grow in future.
Building
The RThree Limited owned facilities include a building of 40,000 S.F. of
manufacturing and warehouse space with 100% sprinkler system
coverage and SONITROL fire and intruder detection system and
refrigerated material storage located in Tongi Industrial Area.
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Equipment and Machinery
We will purchase main machine and equipments from China. Another option
was to buy these from Italy but because of the higher price charged by the
Italian company we will be buying the machine and equipments from a
Chinese company. They will not only provide us a good machine with
warranty but also they will give us some after sales facilities which will be
helpful for us. Moreover, at the time of purchase they will train our people
how to use the machine efficiently. So it will be helpful for us, because if they
give the training then our people will be well trained and can operate the
machine in a proper way so that the machine will not be hampered. At the
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the machine and equipments over and over.
end of the day the machine will be lasting long and we will not need to repair
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They have assured us another thing that is in future if we need any
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equipment or any parts then they will give us at a lower price than the
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market price which is our plus point.
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Though the machine is going to be purchased from China and the price is
going to be comparatively lower than the Italian company, our machine and
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equipments total price is very high. We hope our government will reduce the
tax and the import tariff for importing these heavy industrial machine and
equipments since its a new industry and new concept in Bangladesh.
Without the government help it will cost more than the assumed price.
6.4
Production Equipment
The RThree has state of the art production equipment to produce
recycled plastic. The production equipment includes 15 Compression and
Transfer molding presses ranging from 15 tons to 300 tons capacity, 5
Solid State microwave Pre-heaters, 3 Hydraulic performers, 2 Automatic
tapping and drilling machines, 2 Vertical milling machines, and various
other manual and semi manual equipments which are flexible in nature
and can be used for multiple purposes.
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Quality Equipment
To ensure quality of the products RThree Limited uses latest equipments
such as Trimos TVD 800A digital measuring machines, Trimos TVM 6006
vertical measuring machine, Micro-Vu 600-14 optical comparator, Starret
36" x 48" laboratory grade surface plates, etc.
Production and Manufacturing Process

We will collect the waste from two sources. First one is the intermediaries
who will collect the waste form the individual collectors. Then these
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intermediaries will sort these waste. Then they will sell those to us. Second
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source is Dhaka City Corporation. After collecting the waste from these two
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sources one team will do final sorting and then the recycling process will
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start. We will recycle these wastes by using our equipments, machines. We

will be using the manufacturing technique which is used in USA also to
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recycle the waste, meaning we are going to use high technology so that we
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will have efficiency in production. The output will be the flakes and sheets.
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For the convenient of our customers we will make available our products in
these two types, flakes and sheets.
6.5
Suppliers:
The suppliers will provide us our raw materials meaning the sorted
out waste. We will collect these wastes from two sources. The first
type of suppliers will be those who will collect the waste form the
individual collectors. Then these suppliers will sort these waste. Then
they will sell those to us. Second source is Dhaka City Corporation.
After collecting the waste from these two sources one team will do
final sorting and then the recycling process will start.
In future we have a plan to start using waste collection concept that
developed countries use. In this concept there will be two types of
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baskets outside every house. People will be encouraged to dispose of
waste by their type according to the bin provided with one being the
recyclable and in the other non recyclable wastes which will be later
collected through our network.
Transportation:
After purchasing the waste from our suppliers we will need to deliver
these to our factory and to do so we will need transportation.
Basically we are going to purchase a truck which will do this important
activity. Another reason for purchasing a truck rather than hiring truck
every time is that the we will have less operation cost because this
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will be our own truck and we dont need to pay extra amount of
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money but just the gas price. And it will be counted as our fixed asset.
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By using this truck we can also deliver our finished products to our
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customers. By this we will again save some cost because this is our
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own vehicle and we can deliver our products as soon as possible
Labor supply:
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without making any delay.
There is no scarcity of labor in Bangladesh because it is a densely
populated country. We can very easily collect the labor form the
market at a cheap price. After recruiting the labor force we need to

train them because they are inexperienced and this is a new industry.
Two of our employees will go to china to learn that how to use the
machine at the time of making the purchase of machine and
equipments and after they will come back they will train the rest of
the labor who will be using the machine and equipments. In this way
we will convert these labors into experienced labor force. We believe
that if the labor force is experienced and if they are motivated them
the operation cost will go down automatically because of their input
in work.
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Manufacturing cost structure:

Our manufacturing cost will be low because we will have a highly
talented management team with a vision of progress. This
management team will train the unskilled labor force and will convert
them into skilled work force. If the labor force is skilled then we will
have cost advantage.
We will be collecting our raw materials at the lower price and the
transportation cost will be low because we will be using our truck and
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Development and Design Plans
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Research and development
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Before jumping into the real world, extensive research work will be carried
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out as to preparation for obstacles from dealing with external affairs.
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Detailed plan for research would be designed and developed in order for
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various purposes like finding new product opportunities, market demand,

potential buyers and so on.
Technical Development
Proper query about the requirement would be carried out consulting experts
6.6
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Tongi is just beside Dhaka city.
and foreign companies. Extensive research will be carried out to find new
ways to recycle and reduce production of carbon to make the operation an
environment friendly one.
Research Team:
A group of five persons will be employed for the purpose. They will be hired
on contract basis as per need of the company.
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Quality Assurance
The Quality System of RThree will conform to the requirements of ISO
9001:2000 and the Company will remain committed to maintaining, and
improving upon, the levels of excellence encouraged by this International
Standard.
At the same time adopt a sound and responsible approach to all
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environmental issues.
6.7
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Marketing Plan
Sales and marketing
We are confident about our products and our management capabilities. We
believe that we can identify our potential customers and influence them to
but our products. While doing business our main focus will be to increase our
sales volume and concentrate in the growth of our business.
To promote our products to our customers we are going to use direct selling
because our customers are basically business organizations who will buy our
.C
So we are considering this as industrial products.
products as their raw material and they will use it to make finished products.
SU
We will have a dynamic sales force, they will contact with our customers
-N
directly. They will influence our customers to buy our products because this is
:E
almost a new concept in Bangladesh. We need to convince our customers to

use our recycled products and if they use it then what are the benefits they
Fr
things.
om
are going to get, we really need to make them understand about these
We know that if are going to use sales representatives then we are going to
ol
le
ct
ed
7.0
incur higher cost but we believe that we need to use them because our
customers will be some big companies. For example: the companies related
with providing purified water, like: MUM, FRESH. They will buy the plastic
7.0
flakes from us and by using this raw material they will produce plastic bottles.
In this industry the number of buyers is less but they buy in huge quantity
and to influence them to buy our product we need to use a dynamic sales
force. Because our product is not for mass people and only companies are
going to use our product so we have decided we will only use our sales force
to sale our product and their motive will be to increase the sales number.
Page | 23

Pricing
We know pricing is very important because it manipulates the buyers
decision. The companies who are going to buy their raw materials form us if
they dont get these at a competitive price or lower price then they will look
elsewhere. So we know that we have to be very careful to set our products
price because at the end of the day it is a sensitive issue.
The price that we are going to charge for our products is going to be
competitive, so that we can easily convince our customers to buy our product
as their raw material. We will charge a competitive price and we will be able
.C
to do that because government will help us to do so and our efficient
SU
management and dynamic team will make it possible. At the current scenario
-N
they cost of about 25kg raw materials is BDT 3,000 and we will try to provide
om
of Sunny Chemicals, Tongi).
:E
the raw materials cheaper than that (Source: Azzizul Haque Shikdar, Owner
Fr
From the very beginning of our project we will be considering this as a
ol
le
ct
ed
challenge that we want to minimize the cost of doing business not by

hampering the business. We will look for economies of scale in production
and by the proper utilization of resources and capabilities we will make this a
reality and we will be running our business effectively and efficiently so that
7.1
we can reach to our goal.

Though the product manufacturing price or after doing the recycling the price
of the recycled product will be higher than the usual product, we will be able
to charge our customers a competitive price. Because, as said earlier, we are
not only going to be efficient and have economies of scale but also the
government will help us to charge a competitive price.
Government will help us to charge a competitive price by providing us

incentives and giving tax benefits. Because this is almost a new concept and
we will be in the marketer to do a sustainable business and helping the
Page | 24

country. This is going to be a new industry and to save this industry form
being vanished government will give us some benefits and by this we will be
charging a competitive price to our customers.
7.2
Distributions
After collecting our raw materials from the intermediaries and the Dhaka city
corporation we are going to recycle this waste and convert these into sheets
and flocks. Then we will be selling these according to our customer demand.
Our sales force will take the orders from our customers meaning the
.C
companies. Then they will place the order to the factory and then factory will
SU
pack the products for the customer according to our customers demand and
-N
then our factory will send the products to our delivery unit. Then delivery
:E
unit will deliver the products to the actual customer. This is how we are going
to get the order and place our product to our customers. In this process we
om
are not going to use any intermediaries to place the product to our
Advertisement /Product Promotion

Basically we will do two things in our promotion. First of all we will promote
7.3
ol
le
ct
ed
Fr
customers, meaning we will do everything by ourselves.
our products to our customers so that they will know about us, our product
and benefits of using our product. The second thing that we are going to do is
to undertake an advertising campaign for creating awareness among people
about the total recycling concept. Through this campaign we will educate
people or aware people about the benefit usage of recycled products.
When we will be promoting our products to our customers at that time our
motive will be to increase our sales. Through direct advertising we will
influence them to buy our products. Our representatives will convince them
to use our recycled products as their raw material. If we use direct promotion
Page | 25

meaning a one to one promotion then we can make them understand very
easily because we will have time and if they have any question then we can
answer the question on the spot. We have chosen direct promotion because
our product is an industrial product.
When we will be promoting our recycled products to our customers at that
time we will convince them by proving all necessary information about the
product. We will be selling them standard products at a competitive price.
This will be a significant factor that we are going to provide them quality
products at a competitive price. So this will help us to sell faster and promote
quickly tour customers.
.C
We will be using hard sell strategy meaning push strategy. Because we want
SU
to grow faster and by this we will not hamper the business. We will maintain
-N
the quality so if we follow the push strategy we will not face any problem in
:E
future because we have the capability to produce more and at the end of the
om
day we will have economies of scale.
Fr
Because we are going to be a new company so at the beginning we will give

them some raw materials as sample and after using that when they will be
ol
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ct
ed
convinced at that time we will start selling our products. We want to assure
the quality to them so that in future we can sell even more to them and
establish a good relation with them.

The second thing that we are going to do is creating mass awareness about
using recycled products. We will intensively advertise in radio, newspaper
and television. We will do this as a CSR activity. By this the advertising
campaign we will educate the mass people and we will influence them to buy
the products which are made of recycled raw materials. We will show them
all the positives sides of using this kind of product.
In this second way, because we are educating consumers so we will be
creating demand for products which are made by using recycled raw
materials. People will prefer to buy this kind of products, so our actual
Page | 26

customers (companies) will consider this demand and will purchase our
products to fulfill this demand. In this way we are basically saving our
customers promotion cost. For them it will be a positive side and also for us.
Its a positive side for us because the end users will demand the products
from the companies and companies will have to fulfill the demand. So at the
ol
le
ct
ed
Fr
om
:E
-N
SU
.C
end of the day, its a win-win scenario.
Page | 27

Human Resource Strategy and Planning
8.0
Key issues
Management
The Organizational Structure of RThree is planned to be a simple and flat one.
At the top of the Management sits Director followed by Deputy Director.
Under Deputy Director there will be Manager - Operations, Manager - Human
Resource, Manager - Marketing and Manager - Finance. Deputy Mangers will
-N
responsible for making the strategic
.C
and Deputy Director. They will be
SU
In the Business level there will be Director
report to Managers.
:E
decisions. In the Business Level there will be
om
Managers who will be responsible for
making the functional decisions and at the
Fr
bottom the operational decisions will be
ol
le
ct
ed
made by the deputy managers who will

implement the plans to achieve the goals of the organization.
8.0
Board of Governors
The five founders along with the Director and Deputy Director will be in the
Board of Governors. The Strategic decisions will be made by consulting with
the board of governors.
8.1
Staff requirements
RThree initially plans to recruit 17 people in different divisions and positions
for the management team. There will be a clear hierarchy which will be
Page | 28

followed. Since the majority of the task will be related to manufacturing the
metal and plastic sheets more people will be required in the Operations. The
number of labors required in the operations will be increased gradually and
production increases.
Structure
The RThree Limited is a flat organization and will have the following
organizational structure. In Functional Level there will be in Operations there
will be supervisor who will report to Deputy Manager and responsible for
ensuring the tasks are completed by the labors and in Marketing Division
.C
there will be Officer Sales. There will be grades to distinct between the level
SU
of experience and the time working in the organization. And as company
ol
le
ct
ed
Fr
om
:E
-N
expands, will recruit more as required.
8.2
Page | 29

Expectations
The organization has been kept flat to ensure proper fast two way flow of
information from top to bottom and vice versa. It is expected that the
organization will provide necessary incentives and hire competent officials
ol
le
ct
ed
Fr
om
:E
-N
SU
.C
for ensuring the smooth running of the RThree Limited.
8.3
Page | 30

Risk Analysis
9.1 Foreseeable and unforeseeable barriers
9.1.1 Critical Risk
Delay:
The political condition is not good in Bangladesh and another problem
in this country is that, here we will need to go through huge paper
work which will consumes so much time and that may hamper us very
badly. Because of delay in starting our business we may face
competition in the beginning stage of our business which will be
.C
hampering our way of doing business. So this is a risk that we want to
SU
minimize by doing lobbing. Moreover, we will try to have good
-N
relation with the political leaders so that we can start our business as
Machine and Equipments:
om
:E
quickly as possible.
Fr
The equipments and machine that we are going to use are going to be
ol
le
ct
ed
expensive and our labor force will not be experienced at the very
beginning so it may happen that they will hamper the machine and
equipments by using these in a wrong manner. So this is also a risk
because we will have only one machine and if the machine is
9.0
hampered in the very beginning of starting the business then we will

have to stop the production for a long time. Because in the mean time
we will have to repair the machine and if parts are damaged then we
will have to import those parts from China and that will definitely
need time. And in the mean time we will lose our valuable customers
and obviously the operating cost will be higher. So we are considering
the mal function of the machine and break down of parts as our risk
because currently these are not available in Bangladeshi market.
Page | 31
Management Experience:
As mentioned earlier that this is a new industry and a new concept so
our management will not have the experience of handling this kind of
company. But our management team will be dynamic because it will
be full of graduated students from NORTH SOUTH UNIVERSITY (NSU)
which is a well know university which produces the world class
entrepreneurs and top level management team. We know that
experience is a vital issue and if any company has experience then
that company can do a better business than an inexperienced
company. But we have to face the fact that it is a new concept in
Bangladesh and there is a risk in this regard that if we dont have
SU
.C
experience then we may be unable to do the business effectively and

efficiently. If we start doing this business with a dynamic work force
-N
then we will have the competitive advantage and obviously we will be
Public acceptance:
Fr
om
management team.
:E
able to do a profitable business because we have confidence on our
ol
le
ct
ed
We have a disadvantage in this regard that most of our population is

illiterate. Meaning they are not educated that why they will not
understand the concept of using the waste products and through

recycling converting these into usable products. They may not accept
the products and this is also a risk. For this reason when we will be
promoting our product at that time we will not only promote our
products to our customers through sales representatives but also to
create a general awareness among mass people and influence them
to buy products which are made by using the recycled raw materials
we will use television, newspaper and radio. In this way we will
change the way people think about these products so that we will
increase the demand of using these products. At the end of our main
Page | 32

focus is to maximize of shareholders wealth and maximize the profit
of our organization.
Competition:
Basically we will not have any direct competition from any company in
Bangladesh. But there is one company doing similar kind of business
that waste concern. Their presence in the market is ignorable. Our
indirect competitors are the suppliers who provide usual raw
materials to our customers. If they start providing the raw materials
at a lower price than us then it may happen that our customers switch
.C
Return on investment:
SU
to them. So we are considering competition as a risk.
-N
Because this is a new industry and we are just assuming that we will
:E
make our desire level of profit but in reality it may not happen
because of the macro and micro environmental factors. It may
om
happen that our actual return will be less than our expected return.
Fr
But we have confidence on our management team and know that we
ol
le
ct
ed
can run this business and make our desirable profit.
9.1.2 Evaluate weakness of business

We dont have any experience in this business because this is a new industry.
Our labor force is not skilled. Because of these reasons it may happen that
our cost of operation will be higher than the producer of general raw
material for the companies who will buy these products to make their final
products. If the cost of operation in producing the products is higher than the
product unit price will be higher so ultimately our customers will hesitate to
buy from us. Our another weakness is the illiteracy rate of this country
people is very high so that they may not except the products made of
recycled raw materials. All these are our weaknesses and we can only tackle
Page | 33

these by taking proper strategies which will make us to do business
efficiently.
9.1.3 New technology:
The technology that we are going to use in this business is new. So there is a
risk that if any new rival enters in the market with updated technology then
we will have the disadvantage. Because of the updated technology they will
be able to do the business more efficiently than us and at the end of the day
they can offer our customers lower price than us and we may lose our
ol
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ct
ed
Fr
om
:E
-N
SU
.C
valuable customers.
Page | 34

10 Financial Management
Assumptions
Revenue to be increased @ 25% per year
Accounts Payable to be increased @ 5% per year
Tax @ 37.5%
Depreciation calculated using straight line method over 5-year period.
Expenses to be increased @ 5% per year
Cost of debt is 15%
After tax Cost of debt is 4.3 %, as interest is tax deductible we are
SU
.C
-N
getting a tax benefit on debt capital.

Cost of equity is 18%
Weighted Average Cost of Capital is 14%
ol
le
ct
ed
Fr
om
:E
Weighted Average Cost of Capital:

Total Investment:
Debt Financing: BDT 50, 00,000 @ 15% for 5 years
Equity Financing: BDT 60, 00,000 (5 member each contributing BDT
10.1
12, 00,000)
Weight of debt financing
= (BDT 50, 00,000/ BDT 11,000,000) x
100 = 45 %
Weight of equity financing
= (BDT 60, 00,000/ BDT 11,000,000) x
100 = 55 %
Page | 35

WACC = WdKd (1-T) + WeKe
= .45 x .15 x (1- .375) + .55 x .18
= 14 %
10.2
Income Statement
Pro Forma Income Statement
Production payroll
5,400,000
750,000
450,000
540,000
93,750
112,500
75,000
750,000
75,000
60,000
150,000
1,106,250
1,035,000
Fr
Cost of goods sold
187,500
Gross Profit
648,000
135,000
162,000
90,000
108,000
129,600
225,000
270,000
324,000
877,500
1,053,000
1,263,600
3,622,500
4,347,000
5,216,400
:E
Sales commissions
2,643,750
ol
le
ct
ed
1,965,000
6,480,000
4,500,000
om
Packaging
3,750,000
Year 5
Direct cost of goods
Year 4
.C
3,000,000
Year 3
SU
Sales
Year 2
-N
Year 1
187,500
225,000
270,000
324,000
37,500
45,000
54,000
64,800
375,000
450,000
450,000
500,000
600,000
720,000
774,000
888,800
General
administrative
payroll
Depreciation
187,500
225,000
270,000
324,000
150,000
150,000
150,000
150,000
262,500
315,000
378,000
453,600
187,500
225,000
270,000
324,000
Sales
and
marketing expenses 150,000
Sales and marketing
30,000
payroll
Advertising
300,000
Total sales and
marketing
480,000
expenses
Office supplies
Utilities
and
150,000
150,000
210,000
150,000
Year 6
7,776,000
777,600
194,400
155,520
388,800
1,516,320
6,259,680
388,800
77,760
550,000
1,016,560
388,800
150,000
544,320
388,800
Page | 36

45,000
54,000
64,800
300,000
360,000
432,000
518,400
Total General and

administrative
930,000
expenses
1,125,000
1,320,000
1,554,000
1,834,800
Earnings
Before
Interest and Taxes
555,000
918,750
1,582,500
2,019,000
2,492,800
Interest
750,000
750,000
750,000
750,000
168,750
832,500
1,269,000
1,742,800
63,281
312,188
475,875
105,469
520,313
Taxes @ 37.5%
Net Income
793,125
653,550
1,089,250
77,760
622,080
2,171,760
3,071,360
750,000
2,321,360
870,510
1,450,850
ol
le
ct
ed
Fr
om
:E
(195,000)
(195,000)
.C
Before
SU
Earnings
Taxes
750,000
37,500
-N
Entertainment
30,000
expenses
Plant maintenance
expenses
240,000
Net Income
1,500,000
1,000,000
500,000
Net Income
(500,000)
Page | 37

10.3
Balance sheet
Pro Forma Balance Sheet

Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
1,500,000
1,575,000
1,653,750
1,736,438
1,823,259
1,914,422
200,000
205,000
210,125
215,378
175,000
179,375
183,859
800,000
880,000
924,000
2,675,000
2,839,375
Assets
Current Assets
Cash
220,763
226,282
193,167
197,996
970,200
1,018,710
1,069,646
2,971,734
3,110,471
3,255,899
3,408,346
Inventory
-N
:E
Fr
Assets
om
Total Current
ol
le
ct
ed
Long term Assets

Machinery
188,456
SU
Bank balance
.C
Receivables
Accounts
900,000
900,000
900,000
900,000
900,000
900,000
150,000
150,000
150,000
150,000
150,000
150,000
2,500,000
2,625,000
2,690,625
2,757,891
2,826,838
2,897,509
3,550,000
3,675,000
3,740,625
3,807,891
3,876,838
3,947,509
6,225,000
6,514,375
6,712,359
6,918,362
7,132,737
7,355,855
Land
Less: depreciation
Total Long term

assets
Total Assets
Liabilities and
Capital
Page | 38
Current Liabilities
Accounts Payable
750,000
787,500
Short term loan
826,875
868,219
911,630
957,211
325,000
250,000
150,000
2,000,000
1,250,000
3,118,219
2,311,630
957,211
Long term
liabilities
Bank loan
3,500,000
2,750,000
5,025,000
4,287,500
3,901,875
1,200,000
2,076,875
2,390,484
2,850,143
3,571,107
4,598,644
150,000
420,000
950,000
1,250,000
1,800,000
6,712,359
6,918,362
7,132,737
7,355,855
O
.C
-N
Capital
om
ol
le
ct
ed
Fr
Retained Earnings
:E
Paid up capital
6,225,000
6,514,375
and Capital
SU
Total liabilities
Total liabilities
4,275,000
Page | 39

10.4
Capital budgeting and feasibility
Capital Budgeting
Year 0
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
555,000
918,750
1,582,500
2,019,000
2,492,800
3,071,360
346,875
574,219
989,063
1,261,875
1,558,000
1,919,600
150,000
150,000
Earnings
Before
Interest
and
Taxes
NOPAT
Add:
Depreciation
150,000
150,000
496,875
724,219
1,139,063
Less: Capital
600,000
Discounted
om
(89,719)
93,164
1,108,000
1,469,600
811,875
539,063
355,781
2,069,600
470,888
565,080
661,320
ol
le
ct
ed
WACC
1,456,514
NPV
(600,000)
1,708,000
Fr
Discounted
FCF
124,219
:E
OCF)
-N
FCF ( Capital
(103,125)
(600,000)
1,411,875
SU
expenditure
Cash Flow
spending-
150,000
.C
Operating
150,000
3.13 years
pay
back period
Page | 40

Ratio Analysis
Ratio Analysis
Year 1
Year 2
Year 3
Current ratio ( times)
0.36
3.61
2.58
cash ratio ( times)
0.20
2.00
1.44
Year 4
Year 5
Year 6
2.78
3.07
3.56
1.55
1.72
2.00
31%
27%
29%
-78%
31%
33%
Total asset turnover ratio
0.48
0.58
0.67
om
Fr
-3%
ol
le
ct
ed
Return on Asset
:E
-N
Inventory turnover ratio
SU
.C
to total assets
Net working capital
0.78
0.91
1.06
2%
8%
11%
15%
20%
-16.25%
4.74%
18.51%
20.87%
22.59%
22.67%
Net profit margin
-7%
3%
12%
15%
17%
19%
Return on Equity
Equity multiplier
5.19
2.93
2.39
1.82
1.48
1.15
Page | 41

Graphical presentation of ratios
Current ratio:
Current Ratio = Current Assets / Current Liabilities
For Short Term Creditors, high current ratios indicate good financial conditions. A high
current ratio indicates liquidity, but it may indicate an inefficient use of cash and other
short-term asset.
Curren ratio ( times)
2.58 2.78
3.07
3.56
3.61
4.00
0.36
2
Curren ratio ( times) 0.36 3.61 2.58 2.78 3.07 3.56
om
:E
Year
SU
Curren ratio ( times)
-N
.C
2.00
Fr
In year 1, R Three has current ratio less than 1 indicating that it has more current liabilities
ol
le
ct
ed
than current assets. But after that its current ratio become 3.61, 2.58, 2.78, 3.07 and 3.56 in
the following years indicating that it will have more current assets than current liabilities in
order to meet its current obligations. It also indicates that gradually our company will attain
short term solvency after year 1.
Page | 42

Inventory Turnover Ratio = COGS / Average Inventory
8
6
4
SU
Inventory
turnover ratio
.C
-N
This ratio indicates how many times the entire inventory was turned over in 1 year. From
:E
the calculation we can see that our inventory turnover ratio will be 6 in year first 2 years, 5
om
in 3rd year, 6 in 4th year, 7 in 5th year and 8 in 6th year. In year 6 inventory turnover ratio of 8
indicates that in that particular year we sold off our inventory 8 times that indicates our
Net profit margin
ol
le
ct
ed
Fr
efficiency in inventory management system.
Profit Margin on Sales = (Net Income / Sales) * 100

This ratio measures what is the percentage of net income of sales. This should be good if the
ratio is more as the company as it indicates more revenue.
Page | 43

Net profit margin
20%
10%
0%
-10%
Net profit margin

1
Net profit -7% 3% 12 15 17 19

% % % %
margin
year
In the 1st year as we are in loss and that is why our profit margin is negative. But after that
our profit margin increases that indicates our company is becoming profitable and we are
SU
.C
increasing our net profit in proportion to our sales
:E
Total Asset Turnover = Sales / Total Assets
-N
Total Asset Turnover:
om
The Total Asset Turnover ratio measures the turnover of all the firms assets, which includes
Fr
current and fixed assets. Here we see that our total asset turnover is increasing over years
ol
le
ct
ed
that indicate that we are generating more sales in proportion to the assets as years move on
that is a good sign for investors of our company.
Total asset turnover ratio
1.50
1.00
0.50
-
Total asset turnover

ratio
0.4 0.5 0.6 0.7 0.9 1.0

Total asset
turnover ratio 8 8 7 8 1 6
year
Page | 44

ROA:
ROE = (Net Income / Total Assets) * 100

The ratio suggests how much net income we are generating from our assets.
Return on Asset
20%
20%
10%
2%
-3%
Return on Asset
Return on Asset -3%
2%
8%
-10%
11%
11% 15% 20%
0%
8%
15%
-N
SU
.C
year
:E
From the above analysis we see that our ROA is increasing as years goes on indicating that
om
we generating more net profit from our total assets in the following years.
20%
10%
0%
Return on
Asset
11%
8%
2%
-3%
15%
20%
Return on
Asset
-3%
2%
8%
11%
15%
20%
-10%
ol
le
ct
ed
30%
Fr
Return on Asset
year
Page | 45

ROE:
ROE = (Net Income / Total Equity) * 100

The ratio suggests that for each taka of equity how much the stockholders are gaining as
revenue.
Return on Equity
30.00%
20.00%
10.00%
0.00%
-10.00%
1
-N
Return on -16. 4.74 18.5 20.8 22.5 22.6

25% % 1% 7% 9% 7%
Equity
SU
-20.00%
.C
Return on Equity
om
:E
year
Fr
Return on Equity
20.00%
10.00%
0.00%
-10.00%
-20.00%
ol
le
ct
ed
30.00%
Return on Equity
Return on -16.25 4.74% 18.51 20.87 22.59 22.67

%
%
%
%
%
Equity
year
From the above analysis we see that our ROE is increasing over years that indicate that our
company is going to give TK .474, TK .1851, TK .2087, TK .2259, TK .2267 in year 2, 3, 4, 5, 6
respectively as net profit to equity holders for their each TK invested.
Page | 46

11 Long Term Sustainability
Long term sustainability would depend on companys performance and strategic
choices. As the demand for recycling materials are high worldwide our company has
a chance to operate for a long time. Even in Bangladesh there are very few
companies that produce recycled materials which increases the chance of RThree
Limited to venture this filed successfully. As government is very keen to encourage
the privatization of this kind of company, RThree limited would have the support in
dealing with internal and external barriers which could hamper the sustainability of
the company. Although the whole world is extremely concern about global warming
and its effect Bangladesh is still counting its baby steps. Environmental condition is
.C
still at a risk as people only became concern about it in recent times.
SU
The environmental pollution from waste materials especially from plastic is a big
-N
concern in Bangladesh. It has been found out that a ten-feet layer of discarded
:E
polythene bags, plastics, coconut shells, and heavy sludge created by millions of tons
ol
le
ct
ed
Fr
om
of biodegradable waste from kitchen markets cover the bed of the river Buriganga.
However dozens of female workers can be regularly found washing and drying huge
polythene sheets. They said they buy those sheets from business establishments in
Nawabpur and Mitford areas, from garment factories, and from the street urchins. If
RThree limited collects those plastic materials before it gets to others hand then the
dumping and use of contaminated plastic can be stopped which would eventually
Page | 47

help the environment as well as being of people. As the recycling filed is still have
lots of potential in this country RThree limited has a very good chance of sustaining
ol
le
ct
ed
Fr
om
:E
-N
SU
.C
in the long run.
Page | 48

12 Conclusion
Problems arising from solid waste are increasing drastically. The creation of new
garbage management systems has added social problems to the existing
environmental ones. The concept waste is wealth is now gaining ground. The
present trend for urbanization and development is increasing the demand for waste
management. Dhaka, the capital of Bangladesh everyday produces more or less 5000
tons of household waste. Though Dhaka City Corporation and the NGOs are
collecting those still it remains on roads, in open drains and in low-lying areas. It has
negative impacts on city dwellers as well as the citys environment. Sustainable
waste management can be the way out to provide a livelihood in the city for its
population and environment and RThree Limited is dedicated to turn waste into
.C
resources and create employment opportunity being a part of the sustainable world
ol
le
ct
ed
Fr
om
:E
-N
SU
campaign.
Page | 49

13 Bibliography
Waste management, retrieved on December 27, 2009 from

http://en.wikipedia.org/wiki/Waste_management
Household Waste management in Dhaka, retrieved on December 27, 2009

from
http://tilz.tearfund.org/Publications/Footsteps+5160/Footsteps+59/Household+waste+management+in+Dhaka+Bangladesh.ht
Waste management, Pollution Control and Recycling, retrieved on December
SU
.C
27, 2009 from
Municipal Waste management, retrieved on December 27, 2009 from
:E
-N
http://www.mbendi.com/indy/wste/as/bd/index.htm
SAARC Country Paper on Waste management, retrieved on December 27,
Fr
om
http://www.env.go.jp/recycle/3r/en/asia/02_03-3/06.pdf
ol
le
ct
ed
2009 from
http://www.wasteconcern.org/Publication/SAARC%20Country%20Paper_Ban
glaadesh.pdf
Solid Waste management Bangladesh, retrieved on December 27, 2009 from

http://www.ceeindia.org/esf/download/paper16.pdf
Dhaka City Corporation, retrieved on December 26, 2009

http://www.dhakacity.org/
Page | 50

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2009

Recycling & Recovering To Create a

MGT 489: Strategic Management | Section - 05

ID # 061 000 030

MGT489: Strategic Management

Dilara Afroz Khan

Recycling & Recovering To Create a Sustainable Society

ID # 061 000 030

ID # 061 000 030

ID # 061 000 030

ID # 062 000 030

Date: December 29, 2009

prompt in providing in any further information that you may need.

Limited is the plastic flakes, plastic sheets and metal sheets.

utilized products to create a sustainable society.

2.5 Strategic Goals and Objective .... 03

3.0 Industry overview and analysis 04

3.1 Five Forces Model ... 04

3.1.1 Entry Barrier .. 04

3.1.2 Exit Barrier .. 04

3.1.3 Suppliers bargaining power 04

3.1.4 Buyers bargaining power . 04

3.3 Industry SWOT 07

4.4 Product Forecast .. 13

5.2 Short and long term objectives .... 14

5.2.1 Short Term Objective .... 14

5.2.2 Long Term Objectives .... 15

6.0 Company Value Chain Analysis and Operational Plan .... 16

6.1 Existing Core Competencies .... 16

6.2 Future Competencies 16

6.5 Production and Manufacturing Process .. 19

8.0 Human Resource Strategy and Planning ...28

9.1 Foreseeable and unforeseeable barriers . 31

9.1.1 Critical Risk . 31

9.1.2 Evaluate weakness of business ... 33

Balance sheet .... 38

Capital budgeting and feasibility . 40

9.1.3 New technology: . 34

Long Term Sustainability .... 47

[RTHREE Waste Management] December 29, 2009

the position of Manager Marketing.

[RTHREE Waste Management] December 29, 2009

Limited as a leading Saving the World brand.

responsibility of Director of the company and guide us to establish RThree

[RTHREE Waste Management] December 29, 2009

Business name and Address

Generate significant revenue by developing quality products creating a

Nature of the Business:

Strategic Goals and Objective

Short term Goals and Objectives:

To create extensive brand awareness of RThree Limited.

Turn major users of plastic and metal as our customer.

Create brand image and position it as green company.

Waste Management and Recycling

sustainable environment through reduce, reuse and recycle.

To reach the breakeven point by the end of third year.

Long Term Goals and Objectives:

Occupy major market share and develop loyal customer base.

[RTHREE Waste Management] December 29, 2009

Due to high rate of Urbanization in Bangladesh it is expected the increase of

products and subsequent increase of waste products will increase multiply.

The table below depicts the rate of Urbanization in Bangladesh: