ROLLY SABILE CUSTADO

123 B. Mata Street Tondo, Manila

Mobile No.:
0939.379.2803
Email
:
rolly_custado@yahoo.com
Birthdate :
September 9, 1989

CAREER OBJECTIVE
To find a job where I can impart my expertise in my profession and contribute profitable services that will
ensure the companys success.

PROFESSIONAL EXPERIENCES
TRADE MARKETING SPECIALIST (Assistant Manager Level)

October 9, 2015 up to present

DYNA DRUG CORPORATION
RESPONSIBILITIES:
To oversee the movement of brand (FMCG/imported) in the modern trade setting.
Planning, creation and implementation of marketing activities and advertisements (below and above
the line).
To handle the merchandising team, budget, and activities to ensure sales profit.
To prepare all the marketing collaterals, budget and execute the events.
To find resources thru marketing partnership.
To monitor competitors activities and promotions.
Assist the Marketing manager and principals toward achieving the sales and marketing goals.
Lead the sales team in modern trade.
To create quarterly corporate newsletter.
ACHIEVEMENTS:
Contributes to the demand creation thru effective and efficient marketing drive that results high
offtake and increase based sales.
Effectively and efficiently handle whole year marketing budget and expenses. (funding claims)
Ensures brand development across all channels.
Increased and improved product display/SKUs thru strategic way on handling merchandising
consortium.
Submits necessary reports (offtake report, distribution matrix and others) on time.
Facilitate the marketing training and seminars.
Thoroughly monitor all marketing activities, price survey, programs, collaterals and researches.
Released quarterly corporate newsletter on time.

TRADE MARKETING SPECIALIST (Officer)

May 1, 2014 October 8, 2015

PR GAZ INC.
RESPONSIBILITIES:
Conceptualize and implements programs/promotions for the company, FMCG
Supervise all marketing activities in all PR GAZ stores in Central Luzon
Conduct marketing training for the new employees and franchisees
Brand activation and awareness.
Conduct area scanning for business opportunities.
Conduct SWOT analysis in the trade area.
Monitor competitors activities and prices to propose action plans.
ACHIEVEMENTS:
Contribute to the sales volume, distribution and retention
Lead the events such as motorcade, seminar, store opening and raffle promo.

Facilitate the marketing training and seminars.

Boost brand awareness and product familiarity.
Thoroughly monitor all marketing activities, price survey, programs, collaterals and researches.
Identify factors affecting sales/erroneous execution of promos and suggest corrective actions and
survey for the competitors activities and prices in the local trade areas.

CONSIGNOR ACCOUNTING/ MARKETING STAFF

Sept.2010 Sept. 2011

LJS Group of Companies
550 mg. Abad Santos St., Bacood, Sta mesa, Manila
RESPONSIBILITIES:
Admin works such as monitoring and encoding of all the stores sales.
Orientation for newly hired, reconciliation of product inventories and prices.
ACHIEVEMENTS:
Meet all the deadlines for submission of reports (sales, stocks, inventories and variances).
Update all accounts on its sales, stocks, inventories and variances.
Train promodisers on handling the items, prices, promo and discounts.

MARKETING TRAINEE

April 26- June 14, 2013

Goody product Philippines

Marketing Department
RESPONSIBILITIES:
Comply with the 200 hours on-the job training.
Companys representative in marketing activities:
Sponsorships, Ex-deals, Conference, Brand awareness and brand activation

EVENT STAFF (Part-time)

September 2010- September 2011

Sunnex Kitchenware Cooking Demo

LJS Group of Companies
RESPONSIBILITIES:
Assist pre-preparation, actual cooking demo and post activities.
ACHIEVEMENTS:
Successful event.

EDUCATIONAL BACKGROUND
BACHELOR OF ARTS IN MASS COMMUNICATION
CAVITE STATE UNIVERSITY-MAIN
June 2012- April 2014
Awards Received:
Leadership Award (February 27, 2014,13th journalism Seminar, Cavite State University
Gymnasium)
Vice President Academic Scholar (Cavite State University)
BACHELOR OF ARTS IN COMMUNICATION
ASIA PACIFIC COLLEGE
Balanga, Bataan City
November 2009- March 2010
BACHELOR OF SCIENCE IN NURSING
FAR EASTERN UNIVERSITY (FEU)
Association of Health Science Education
June 2007- May 2009

PROJECTS INITIATED/ AFFILIATIONS

PROJECT MANAGER
Cavite State University-Main Campus
13th Journalism Seminar
ROLE CALL
November 2013- March 2014.
TASKS:
Conceptualize the title, theme and event flow of the seminar
Closed deals with business partners/sponsorships
Promotion in the social website such as Facebook and Twitter and in school premises.
Pre-approval of all ideas for print ads (Banners, Tarpaulins and Streamers).
ACHIEVEMENTS:
Most publicized seminar.
Leadership award
Most successful seminar
ASSISTANT DIRECTOR
BUHOS Film
CREATIVE DIRECTOR
Larong Pambata
Primera Clase Production

TRAININGS ATTENDED
Good Distribution Storage Practice (GDSP) Training

June 2016

SAVE THE DATE (Franchise Conference)

LSquare Hotel, Tarlac.

March 27, 2015

SPECIAL SKILLS

Retail sales.
Product and brand development/visibility.
Effective product placement, cost-efficient programs/promos.
Good Communication Skills both English and Filipino
Video and Sound Editing and Basic Knowledge in Photography
Advertising and Page lay-out
Proficient in MS Word, MS Excel and powerpoint

CHARACTER REFERENCE
EMERALD CARTAGENA
Brand Manager
Goody Philippines
0922.850.1184

AIRENE B. SILVA
Consignor Supervisor
LJS Group of Companies
(02)713.9435

RUDIGHER DENSIL B. CASCALLA

Marketing Manager
PR GAZ INC
0999 998 4157

I herby certify that the above information is true and correct to the best of knowledge and belief.

ROLLY S. CUSTADO