Skripsi Borrowing

A STUDY OF ENGLISH BORROWINGS
IN BUSINESS COMMUNICATION SECTION

OF JAWA POS
SKRIPSI
By :
Novia Susanti
NPM : 10181004
UNIVERSITAS WIJAYA PUTRA

FACULTY OF LANGUAGE AND LITERATURE
ENGLISH DEPARTMENT
2014
A STUDY OF ENGLISH BORROWINGS

IN BUSINESS COMMUNICATION SECTION
OF JAWA POS
SKRIPSI
Submitted in a partial fulfillment of the requirements
for the Sarjana Degree in English
By :
Novia Susanti
NPM : 10181004
UNIVERSITAS WIJAYA PUTRA

FACULTY OF LANGUAGE AND LITERATURE
ENGLISH DEPARTMENT
2014
APPROVAL SHEET I
This thesis entitled A Study of English Borrowings in Business

Communication Section of Jawa Pos by Novia Susanti, NPM 10181004 has
been approved to be presented in thesis examination.
Supervisor,
Surabaya, 22 August 2014
Dra. Arjunani, MM
NIDN. 0715065202
Acknowledged by
The Head of Language and Literature Study Program
Yeni Probowati, S.Pd

NIDN. 0718107701
ii
APPROVAL SHEET II
This
thesis
entitled
Study
of
English
Borrowings
in
Business
Communication Section of Jawa Pos by Novia Susanti, NPM 10181004 has

been examined in front of the Board of examiners on August 13th 2014.
Board of Examiners
Signature
Occupation
Drs. H. Mas Moeljono

NIDN.0720063502
.......................
First Examiner
Yeni Probowati, S.Pd

NIDN. 0718107701
.......................
Second Examiner
Acknowledged by
The Dean of Faculty of Language and Literature
Dra. Arjunani, MM
NIDN. 0715065202
iii
STATEMENT SHEET
The thesis entitled A Study of English Borrowings in Business

Communication Section of Jawa Pos actually is an original work of the writer.
And she will responsible if it is realized the other work.

The Writer
Novia Susanti
iv
MOTTO
Knowledge is power
Cleverness is more expensive than the treasures
Give a man a fish and you feed him for a day

Teach a man how to fish and you feed him for a lifetime
DEDICATION
I dedicated my thesis to my amazing and lovely parents,

To my mother, Mrs. Injang Inisiyati
To my father, Mr. Sukadi
Those who always give me total spirit and love.
I also dedicated this thesis to my advisor, Mrs. Dra. Arjunani, MM

and Mrs. Yeni Probowati, S.Pd as the Head of English Department.
Special thanks also to all my lecturers in English letters Department

of Wijaya Putra University
vi
ACKNOWLEDGEMENT
First of all, I would say thank to Allah SWT who always give His
Mercy to me until I can finished this thesis. Great thank to my amazing parents,
Mr. Sukadi and Mrs. Injang Inisiyati, who always give me support and motivation
all the time. I love you all heart Mom and Dad. You are always be my inspiration.
Never end, great thanks and special appreciations to my thesis advisor
Mrs. Dra. Arjunani, MM who has always give the opportunity of time, guidance,
valuable comments and suggestions until this thesis is completed. She also
inspired me to be a great teacher and good student. I also wish to thank Mrs. Yeni
Probowati, S.Pd as the Head of English Department for her advices and
information about the study in Language and Literature Faculty.
Special thanks for all lecturers of the same faculty who have endless
patient and shared their knowledge during the study. You are all unforgetable.
Thank you very much.

The Writer
Novia Susanti
vii
ABSTRACT
Susanti, Novia. 2014. A Study of English Borrowings in Business

Communication Section of Jawa Pos. Skripsi, English Department, Faculty of
Language and Literature Universitas Wijaya Putra. Advisor: Dra. Arjunani, MM.
Keywords: Borrowing, Business Communication Section, Jawa Pos.
This thesis is about the study of Borrowing words in Business Communication
Section of Jawa Pos along the period of December 2013. Since it is the local
newspaper which contains about national and international issues.
Borrowing is the taking over of words from other language (Yule: 2006:54).
Borrowing can occur due to language contact. The process of Borrowing words
divided into two ways: Adoption process and Adaptation process.
The writer takes fifteen editions which are chosen in a random way. The
techniques of the analysis started from reading the article, then identificating the
borrowing words exist in Business Communication section of Jawa Pos daily
newspaper. And finally the borrowing words are classified into two categories,
adoption and adaptation process.
The findings says the borrowing words are totally 350 words with classifications:
40 percent applied the adoption process and 60 percent did the adaptation process.
Its concluded that the borrowing words occur mostly using Adaptation Process.
viii
TABLE OF CONTENTS
TITLE ...........................................................................................................
APPROVAL SHEET I .................................................................................
ii
APPROVAL SHEET II ................................................................................
iii
STATEMENT SHEET ..................................................................................
iv
MOTTO .........................................................................................................
DEDICATION ..............................................................................................
vi
ACKNOWLEDGEMENT .............................................................................
vii
ABSTRACT ...................................................................................................
viii
TABLE OF CONTENTS ...............................................................................
ix
LIST OF TABLES .........................................................................................
xi
CHAPTER I. INTRODUCTION
A.
Background of the Study ....................................................
B.
Statements of Problem ........................................................
C.
Objective of the Problem ....................................................
D.
Scope Limitation .................................................................
E.
Definition of Key Terms .....................................................
CHAPTER II. REVIEW OF RELATED LITERATURE

A.
B.
Linguistics ...........................................................................
1.
Sociolinguistics .......................................................
2.
Language Change ...................................................
Borrowing Word ................................................................
ix
11
1.
Adoption Process ...................................................
12
2.
Adaptation Process ................................................
12
CHAPTER III. RESEARCH METHOD

A.
The Source of Data ............................................................
13
B.
The Instrument of Research ...............................................
13
C.
The Method of Collecting and Analyzing Data .................
14
CHAPTER IV. RESEARCH FINDING AND DISCUSSION

A.
The Techniques of Analyzing Data ...................................
15
B.
The Analysis of Borrowing Words ....................................
16
C.
Finding ...............................................................................
42
CHAPTER V. CONCLUSION AND SUGGESTION

A.
Conclusion .........................................................................
43
B.
Suggestion .........................................................................
44
BIBLIOGRAPHY
APPENDIX
LIST OF TABLES
Table
1.
Page
An Analysis of Mutiara Sepeda Besok Dibuka

(Jawa Pos, 1 Desember 2013) ................................................
2.
An Analysis of Kartu Bank OCBC NISP Berikan Mini Cooper

3.
16
18
An Analysis of Luncurkan Tipe Magnolia Saat Acara The Sound of

Christmas"
4.
An Analysis of Kaya Raya dengan Bisnis Developer Properti

5.
23
An Analysis of Wedding in The City

(Jawa Pos, 11 Desember 2013) ..............................................
7.
22
An Analysis of Bicara Inggris Tanpa Mikir

6.
20
24
An Analysis of Properti di Iskandar, 30 Menit dari ORCHARD

ROAD,Singapura
(Jawa Pos, 13 Desember 2013) ...............................................
8.
An Analysis of Gebyar Hadiah Viva Cosmetics

9.
26
28
An Analysis of Pesta Diskon Akhir Tahun Hingga 70%

xi
29
10. An Analysis of Konsep SUPERBLOK, Pilihan Investasi Sukses

31
11. An Analysis of Hunian Berkonsep Baru di Sidoarjo

32
12. An Analysis of Bale Hinggil, Eksklusif di Lokasi Strategis

34
13. An Analysis of Special Preview TANGUN THE PODIUM, Harga

Perdana
36
14. An Analysis of Mokko Factory, Premium Brand dengan Rasa Premium

38
15. An Analysis of Dapatkan Paket Obral Internet Tahun Baru

xii
41
. CHAPTER I
INTRODUCTION
A.
Background of the study

Language has the most role in communicating. The existence of human
being never released from communication. According to Ronald Wardhaugh

(2006), An Introduction to Sociolinguistics: The function of language is tool
communication of people, either verbal or written. Language considered tool for
communication which is important for people, because by the language people
can get information that they need, besides it the people also can convey their idea
and opinion or suggestion through language.
According to Charles W. Kreidler (1998), in his book Introducing
English Semantics: A language is a complex system of symbol or signs that are
shared by the members of a community. It means that members of a community
have different symbol to share their language. The members of community also
can be considered as society.
The important role of language for people not only as media for expressing
self, feel, think also needed, but also as tool for integration and social adaptation
among people to develop their civilization. However, as we will see, speech in
almost any society can take many different forms, also different ways. Its
differential can be caused of different background, culture or social nature. If
people have the same native language they can understand what they speak one to
another, but when the people are not same native language they must feel difficult
to understand the language each other.
The globalization era nowaday, motivate the development of language
rapidly, especially language which come from foreign such as English language.
English language is international language which used to introduction in the
communication between country. At this time, language which must to mastery is
English language, because it is have an important role in communication among
country in the world.
Indonesia is one country which has active relationship and role with the
other country around the world. This relationship also can give positive effect into
the society. Positive effect can include new idea, activity, and new things.
Interaction among language in the world is impossible to avoid. One of the result
language interaction is language change. Language change which mostly occur is
the raises of new words in language vocabulary. It is the beginning phenomenon
which occur that called borrowing word.
Where two different languages have contact over a certain period of time
they will surely influence each other. Words might be taken over from one
language and are adopted to the other. This process is called borrowing.
The reasons for a language such Indonesia to borrow words from other
languages are mankind. The first, there are direct contact with another language.
Second reason is to show the education level which higher from the user of
language. It also means the people want to be called as modern people and shothat
they are smart or have high education. Other reasons is to make easier the user
of language to understand the meaning of words and terms which seldom appear
in the science, social, politics, law, and government world. The most obvious and
maybe also the most profound one is the introduction of new concepts for which
there are no suitable words in the task language.
Development of borrowing words nowadays are too rapidly. Indonesia
people prefer to use the words which are borrowed from English than Indonesia
language itself. It seems when they speak, they almost seldom use English words
than Indonesia words when they speak or have dialogue.
Borrowing words in Indonesia seldom find out in many kind of mass
media, either in electronic media or print media. One kind of mass media which
important is newspaper. In the newspaper we can find many article about politics,
economy, business, government and many others which mostly used English
borrowing words. It can consider that newspaper is being the important media to
socialize the new words in term of borrowing words. The borrowing words which
used in a newspaper make people who read it feel interest to understand and speak
this new word because these word give them modern taste.
The writer choose borrowing words for analysis because no language is
entirely pure, that all the languages are mixed. A language may borrow some
words from other language to fulfill the needs in extending the vocabularies in
one field or to enrich the vocabulary to be able to get along with development of
technology, information and the rapid communication in the Globalization Era.
So, the writer will study English borrowing words into Indonesia
language in the newspaper, especially in Jawa Pos daily newspaper, particularly
that of business communication features.
B.
Statement of the problem

Based on the background of the study above, here are the statements of the
problem:
What
English
borrowings
that
we
can
find
in
Business
Communication Features of Jawa Pos?
C.
Objective of the problem

From the statements of the problem above, the objective of the
problems are:
To know the English borrowings which are found in Business
Communication features of Jawa Pos.
D.
Scope and Limitation

The writer arrange this thesis with limited into two part, they are:
1. The topic
The topic of these thesis is limited in studying of English words which
had been borrowed into Indonesia language. The analyzing include study
about borrowing words and the process of borrowing words. There are
has been find out two kind process of Borrowings, they are Adoption and
Adaptation process. The differences between both of them is change of

the spelling.
2. The Object
The object which is choosen by the writer is limited in Jawa Pos daily
newspaper, especially in Business Communication features, period
December 2013.
E.
Definitions of key terms

The important terms in these thesis are:
1. Borrowing
Borrowing are words adopted by the speakers of one language from a
different language or the source language.
2. Business Communication
Is one feature from Jawa Pos which include many information about
business and communication cases. Its feature also contain the
advertisement of business property. Communication is the action or
process of communicating. Whereas business is the activity of making,
buying, selling, or supplying things for money; commerce. (Oxford
Advanced Learners Dictionary: Oxford university press, 1995)
3. Jawa Pos
Jawa Pos is one name of famous newspaper particularly in Surabaya,
East Java. In there we can find the news which is contain about what
happened in around us. The features include Government, Social-Politic,
Economy, Education and Business Communication. Newspaper is a
printed publication appearing daily or weekly and containing news,
advertisements and articles on various subject. (Oxford Advanced
Learners Dictionary: Oxford university press, 1995)
CHAPTER II
REVIEW OF RELATED LITERATURE
In this chapter, the writer will give explanation about theory which related
with borrowing words. It starts from the Linguistics and continue with
Sociolinguistics that describe about the relation between language and society.
Then continued by explanation about language change. The writer also give
explanation about borrowing word more specific in the last sub chapter II which
includes the categories of borrowing word. They are adoption and adaptation
process.
A.
Linguistics
When you know a language, you have the capacity to produce sounds that
signify certain meanings and to understand or interpret the sounds produced by

the others (Victoria Fromkin, Robert Rodman: 2006).
According to William O Grady, Linguistics is the discipline that studies
the nature and use of language. Linguistics shares with other sciences a concern to
be objective, systematic, consistent and explicit in its account of language.There
are some branches of linguistics, including Phonology, Morphology, Syntax,
Semantics and Sociolinguistics.
1. Sociolinguistics
Language is a part of society. Any discussion of the relationship
between language and society. According to Richard A. Hudson (1996)
in his book Sociolinguistics, he has described follows: sociolinguistics is
the study of language in relation to society. In this case, the writer also
agree to Hudson statement sociolinguistics is the study of languages that
happening in society and both of them have relationship other.
By the study of sociolinguistics we can understandfully how
language is used different place to place and among social classes.
Sociolinguistics is concerned with investigating the relationships
between language and society with the goal being a better understanding
of the structure of language and how language function in
communication. (Wardhaugh: 2006)
In sociolinguistics, languages provide a variety of way of
saying
the same thing addressing and greeting others, describing things, paying
compliments. But it has to know where the appropriate place in using it
is. The different status, age and level education take an important role
in the way of people use a language.
The writer quoted from an article which is written by Setiono in the
Jakarta Post, Sociolinguistic aspect also pay significant role in
encouraging Indonesian to produce new word in their utterances. The
belief that English is a prestigious and internationally recognized
language can not be separated from the social values of the
language
community concerned. Therefore, if Indonesian have a positive attitude

toward English words, they are more likely either to borrow or code
switch them into their language in order to display their social status.
2.
Language Change
There is no single explanation for language change, nor can
every change be fully explained (Victoria Fromkin: 2006). No one
knows exactly how or why languages change. Of course, certain
changes may occur instantaneously for any one speaker. When a
new word is acquired by a speaker, it is not gradually acquired,
although
full appreciation of its possible uses may come slowly.
Language change is about language as a code, whereas appropriate to

its characteristics which dinamic and as a consequences contact with
other code, language itself change (Abdul Chaer: 2004). Cultural
contact may also to a large extent have an impact on language mixture
`or even language change.
Language change occur because the contact between two
language
or communities. It is can not observed when a language can
change. All natural languages change and language change affects all
areas of language use. Types of language change include sound
changes,lexical changes, semantic changes and syntactic changes.
The cause behind language change is the variation of use in the
areas of pronunciation and vocabulary. Such change, of course is not
restricted to phonology. The morphology and syntax of a language
10
change in the same way. A change divided into internal change
and
external change (Wardhaugh: 2006). Internal change in languageis

observed through its consequences. Therefore, to write internal
histories of language showing the structural changes that have occured
over periods of time.
A second kind of change in a language is external in nature.
This is change brought about through borrowing. Changes that occur
through borrowing from other dialects or language are often quite
clearly distinguishable, for a while at least, from changes that come
about internally (Wardhaugh: 2006-192). Speakers of different
languages may have different views about borrowing. There are often
good social or cultural reasons for borrowing, and the items that are
borrowed are usually words used to describe new objects or learned or
scientific words.
If the contact between two language communities occur, the
result is borrowing word. For instead, between Indonesia and English
community. Indonesia take a borrowing words mostly from English
words.
B.
Borrowing Word
According to George Yule (2006: 54) in his book, The Study of Language:
Borrowing is the taking over of words from other languages. Borrowing words
are words adopted by the speakers of one language from a different language or
the source language. Kridalaksana was limited it with word which is borrowed
11
from another language and then adapted with the rule of recipient language, for
instead Indonesia language (Kridalaksana,
1996).Based on some definitions
above, it can conclude that borrowing words is taking new words from other
language and using it in recipient language and appropriate it with the system
prevailing in other borrower language or just adopting it.
The major reasons for borrowing words is borrowing a suitable word from
another language to express new ideas activities or concept which is no equivalent
word to mention it.
Mc Mahon (1999: 204) classifies how to borrow a word into two ways.
They are adoption or importation is borrowing a word by maintaining the features
and forms of the donor language. So, the speaker pronounces the world without
any changing as pronounced by the native speaker of the word. Speaker may
produce more adoptions when they are trying to impress someone especially if the
vocabulary involved has particularly prestigious connotations. And the second
way, adaptation or substitution where the borrower may change the loan word by
fitting it with the pattern of the recipient language.
The process of borrowing word from English into Indonesia language
divided into two categories.
1.
Adoption Process
Adoption process is process of borrowing word in a whole form of
word from English, even written or spelling. For example,
12
supermarket in Indonesia language taken from English word

supermarket.
2.
Adaptation Process
Adaptation process is process of borrowing word which adapted
with sound language or spelling and written or language structure based

on Indonesia language. For example, an Indonesia word foto is come
from English word photo.
Based on the explanation above we can know that Borrowing is

phenomenon which occurs in almost some languages. There are two kind
processes of borrowing, adoption process and adadptation process. It means that
when we adopt English words we take all letter of English word, even written or
spelling. In the opposite, when we adapt English word we must take some letters
and appropriate it with the Indonesia language spelling or written. This minithesis
particularly focuses in the written only.
CHAPTER III
RESEARCH METHOD
This chapter is about Research Methodology. In this chapter the writer

will explain about the step to study and to analyze borrowing words from Jawa
Pos newspaper, especially Business Communication Section. This chapter
consist of three sub-chapters, including The Source of Data, The Instrument of
Research and The Method of Collecting and Analyzing of Data.
A.
The Source of Data

Data is recording or illusration or information about something or fact
(Jusuf Soewadji: 2012). Data is the material of the research itself. The source of
Data of this thesis is newspaper, especially Jawa Pos newspaper. The data
which is taken from the Jawa Pos newspaper in
Business
Communication
section period December, 2013. There are fifteen editions of December period
which be studied and analyzed in this minithesis. These fifteen editions will be
taken in random way as well as possible.
B.
The Instrument of Research

In the study of English borrowings in Business Communication Section of
Jawa Pos newspaper, the instrument of research is the systematic data. Beside of
the systematic data, the writer also must collecting data. The writer collecting the
data
13
14
by herself. The instrument of research must be fix with the source of data and the
method of collecting data.
C.
The Method of Collecting and Analyzing of Data

This thesis using qualitative research method. The data which used in
Business Communication section of Jawa Pos daily newspaper. The form of

data is word. The first step to collecting data is by read all content of Business
Communication Section in Jawa Pos. After that the writer choose which one
article in each period that she want to study and analyze. The writer takes 50
percent of newspaper edition in the period of December, 2013.
The writer also analyze the borrowing wordsvby identificate the English
borrowing in the text. Then the writer will classify the English borrowing by two
process, adoption and adaptation process. Adoption is process of borrowing word
in a whole form of word from English, while Adaptation is process of borrowing
word which adapted with sound language or spelling and written on Indonesia
language. The English borrowing which are found in Bussiness Communication
Section of Jawa Pos newspaper both from adoption and adaptation process, then
put in the table. Below is the example of the form of table.
Table 4.1.
No.
Word in Indonesia
Adoption Process
3
Adaptation Process
Word in English
CHAPTER IV
RESEARCH FINDING AND DISCUSSION
In this chapter, the writer will analyze the borrowing words in Business
Communication Section of Jawa Pos daily newspaper, period December 2013.
From the newspaper in December, there are totally 15 newspapers. The writer
takes only 15 editions are in December. The articles which are taken from those
15 editions are in random way. This chapter contains the analysis technique and
the analysis of borrowing words in every 15 articles in Business Communication
section of Jawa Pos.
A.
The Techniques of Analyzing Data

The Processes of study and analyze borrowing words in Business
Communication section of Jawa Pos daily newspaper are:

1. The writer read carefully each of articles in Business Communication
section of Jawa Pos daily newspaper.
2. The writer identify the borrowing words in Business Communication
section of Jawa Pos daily newspaper, in term of:
a. Adoption Process, process of borrowing word in a whole form of
word from English
b. Adoption Process, process of borrowing word which adapted with
sound language or spelling and written in Indonesia language.
3. The words which have been classified are put in the table.
15
16
B.
The Analysis
4.1. COMMUNICATION BUSSINESS, 1 December 2013
Mutiara Sepeda Besok Dibuka
Table 4.1.
No.
Word in Indonesia
Adoption Process
Adaptation Process
Word in English
1
1.
2
Supermarket
4
-
5
Supermarket
2.
Transportasi
Transportation
3.
Praktis
Practical
4.
Polusi
Pollution
5.
Kualitas
Quality
6.
Konsep
Concept
7.
Lokasi
Location
8.
Strategis
Strategic
9.
Full AC
Full AC
10.
Modern
Modern
11.
Fixed price
Fixed price
12.
Unit
Unit
13.
Price tag
Price tag
14.
Reasonable
Reasonable
15.
Display
Display
16.
Staf
17
17.
Aksesori
Accessory
18.
Tipe
Type
19.
Range
Range
20.
Plus
Plus
21.
Baby walker
Baby walker
22.
Free T-Shirt
Free T-Shirt
23.
Kalender
Calendar
24.
Soft opening
Soft opening
25.
Desember
December
18

Kartu Bank OCBC NISP Berikan Mini Cooper
Table 4.2.
No.
Word in Indonesia
Adoption Process
Adaptation Process
Word in English
1.
Program
Program
2.
Spend
Spend
3.
Gift
Gift
4.
Kredit
Credit
5.
Debit
Debit
6.
Bank
Bank
7.
Transaksi
Transaction
8.
Juli
July
9.
Desember
December
10.
Periode
Period
11.
Unit
Unit
12.
Akumulasi
Accumulation
13.
Grand Prize
Grand Prize
14.
Direktur
Director
15.
Merchant
Merchant
16.
Reward
Reward
17.
Produk
Product
18.
Inovatif
Innovative
19
1
19.
Kualitas
3
-
Quality
20.
Komitmen
Commitment
20

Luncurkan Tipe Magnolia Saat Acara The Sound of
Christmas
Table 4.3.
No.
Word in Indonesia
Adoption Process
Adaptation Process
Word in English
1.
Tipe
Type
2.
Eksklusif
Exclusive
3.
Lokasi
Location
4.
Fasilitas
Facility
5.
Universitas
University
6.
Apartment
Apartment
7.
Watetpark
Waterpark
8.
Nasional
National
9.
Optik fiber
Fibre Optic
10.
Atmosfer
Atmosphere
11.
Modern
Modern
12.
Investasi
Investation
13.
Desain
Design
14.
Arsitektur
Architecture
15.
Layout
Layout
16.
Fleksibel
Flexible
17.
Integrasi
Integration
21
18.
Rekreasi
Recreation
19.
Jogging track
Jogging track
20.
Swimming pool
Swimming pool
21.
Golf
Golf
22.
Fitness center
Fitness center
23.
Internasional
International
24.
Playgroup
Playgroup
25.
Premium Class
Premium Class
26.
Properti
Property
27.
Prestisius
Prestigious
28.
Launching
Launching
29.
Kompetitif
Competitive
30.
Bonus
Bonus
31.
Cash back
Cash back
32.
Desember
December
33.
Festival
Festival
34.
Kid fun games
Kid fun games
35.
Xmas handycraft
Xmas handycraft
36.
Artis
Artist
22

Kaya Raya dengan Bisnis Developer Properti
Table 4.4.
No.
Word in Indonesia
Adoption Process
Adaptation Process
Word in English
1.
Kompleks
Complex
2.
Tower
Tower
3.
Villa
Villa
4.
Tiket
Ticket
5.
Populer
Popular
6.
Strategi
Strategy
7.
Developer property
Developer property
8.
Modal
Modal
9.
Desember
December
10.
Hotel
Hotel
11.
Sesi
Session
12.
Customer
Customer
13.
Proyek
Project
14.
Apresiasi
Appreciation
15.
Forum
Forum
23

Bicara Inggris Tanpa Mikir
Table 4.5.
No.
Word in Indonesia
Adoption Process
Adaptation Process
Word in English
5
1.
Kursus
Course
2.
Solusi
Solution
3.
Metode
Method
4.
Teori
Theory
5.
Learning by doing
Learning by doing
6.
Personal assistant
Personal assistant
7.
Simpel
Simple
8.
Efektif
Effective
9.
Persen
Percent
10.
Aktif
Active
11.
Sesi
Session
12.
Konsultasi
Consultation
13.
Diskon
Discount
14.
Program
Program
15.
Desember
December
16.
Plus
Plus
24

Wedding in The City
Table 4.6.
No.
Word in Indonesia
Adoption Process
Adaptation Process
Word in English
1.
Wedding
Wedding
2.
Tradisional
Traditional
3.
Asosiasi
Association
4.
Solid
Solid
5.
Profesional
Professional
6.
Door Prize
Door Prize
7.
Download
Download
8.
Aplikasi
Application
9.
Salon
Salon
10.
Wedding service
Wedding service
11.
Foto
Photo
12.
Video
Video
13.
Studio
Studio
14.
Dancer
Dancer
15.
Entertainment
Entertainment
16.
Dekorasi
Decoration
17.
Tart
Tart
18.
Restoran
Restaurant
25
19.
Katering
Catering
20.
Hotel
Hotel
21.
Golf
Golf
22.
Suvenir
Souvenir
23.
Informasi
Information
26

Properti di Iskandar, 30 Menit dari ORCHARD
ROAD,Singapura
Table 4.7.
No.
Word in Indonesia
Adoption Process
Adaptation Process
Word in English
1.
Lokasi
Location
2.
Strategis
Strategyc
3.
Poin
Point
4.
Investasi
Investation
5.
Properti
Property
6.
Developer
Developer
7.
Kompeten
Competent
8.
Listing
Listing
9.
Track record
Track record
10.
Proyek
Project
11.
Residensial
Residential
12.
Komersial
Commercial
13.
Relatif
Relative
14.
Hotel
Hotel
15.
Menit
Minute
16.
Resort
Resort
27
1
17.
Mal
3
-
Mall
18.
Status
Status
19.
View
View
20.
Paralel
Parallel
21.
Alarm system
Alarm system
22.
Informasi
Information
23.
Telepon
Telephone
28

Gebyar Hadiah Viva Cosmetics
Table 4.8.
No.
Word in Indonesia
1.
Adoption Process
Adaptation Process
Word in English
Cosmetics
Cosmetics
2.
Partisipasi
Participation
3.
Plaza
Plaza
4.
Desember
December
5.
Januari
January
6.
Konsumen
Consumer
7.
Print
Print
8.
Supermarket
Supermarket
9.
Maskara
Mascara
10.
Tiket
Ticket
11.
Meet and greet
Meet and greet
12.
Foto
Photo
13.
Informasi
Information
29

Pesta Diskon Akhir Tahun Hingga 70%
Table 4.9.
No.
Word in Indonesia
Adoption Process
Adaptation Process
Word in English
1.
Furnitur
Furniture
2.
Selektif
Selective
3.
Produk
Product
4.
Kualitas
Quality
5.
Desain
Design
6.
Tren
Trend
7.
Spring bed
Spring bed
8.
Sofa
Sofa
9.
Interior
Interior
10.
Tema
Theme
11.
Free
Free
12.
Konsultasi
Consultation
13.
Apartemen
Apartment
14.
Vila
Villa
15.
Internasional
International
16.
Budget
Budget
17.
Fleksibel
Flexible
18.
Maksimal
Maximal
30
19.
Standar
Standard
20.
Tipe
Type
21.
Diskon
Discount
22.
Persen
Percent
23.
Cashback
Cashback
24.
Plus
Plus
25.
Free pillow
Free pillow
26.
Bolster
Bolster
31

Konsep SUPERBLOK, Pilihan Investasi Sukses
Table 4.10.
No.
Word in Indonesia
Adoption Process
Adaptation Process
Word in English
5
1.
Lokasi
Location
2.
Prestisius
Prestigious
3.
Apartemen
Apartment
4.
Golf
Golf
5.
Grup
Group
6.
Konsep
Concept
7.
Fasilitas
Facility
8.
Tren
Trend
9.
Sistem
System
10.
Investasi
Investation
11.
Secondary market
Secondary market
12.
Service charge
Service charge
13.
Solusi
Solution
14.
Unit
Unit
15.
Modern
Modern
32

Hunian Berkonsep Baru di Sidoarjo
Table 4.11.
No.
Word in Indonesia
Adoption Process
Adaptation Process
Word in English
1.
Sukses
Success
2.
Sold out
Sold out
3.
Desain
Design
4.
Konsep
Concept
5.
Menit
Minute
6.
Strategis
Strategic
7.
Akses
Access
8.
Transportasi
Transportation
9.
Investasi
Investation
10.
Progres
Progress
11.
Unit
Unit
12.
Lokasi
Location
13.
Tipe
Type
14.
Standar
Standard
15.
Prestisius
Prestigious
16.
Kompleks
Complex
17.
Telepon
Telephone
33
18.
Marketing
Executive
eksekutif
marketing
34

Bale Hinggil, Eksklusif di Lokasi Strategis
Table 4.12.
No.
Word in Indonesia
Adoption Process
Adaptation Process
Word in English
1.
Eksklusif
Exclusive
2.
Apartemen
Apartment
3.
Strategis
Strategic
4.
Kualitas
Quality
5.
Lokasi
Location
6.
Akses
Access
7.
Investasi
Investation
8.
Properti
Property
9.
Tower
Tower
10.
Area
Area
11.
Fasilitas
Facility
12.
Modern
Modern
13.
Internasional
International
14.
Luxurious
Luxurious
15.
Tipe
Type
16.
Unit
Unit
17.
Studio
Studio
18.
Bedroom
Bedroom
35
19.
Variasi
Variation
20.
View
View
21.
Konsep
Concept
22.
Aktifitas
Activity
23.
Fitness center
Fitness center
24.
Jogging track
Jogging track
25.
Komersial
Commercial
26.
Retailer
Retailer
27.
Transportasi
Transportation
28.
Privasi
Privacy
29.
Sistem
System
30.
Kamera
Camera
31.
Card system
Card system
32.
Ground breaking
Ground breaking
33.
Kontraktor
Contractor
34.
Unit
Unit
35.
Persen
Percent
36.
Fitur
Feature
37.
Favorit
Favourite
38.
Marketing gallery
Marketing gallery
39.
Promosi
Promotion
36

Special Preview TANGUN THE PODIUM, Harga Perdana
Table 4.13.
No.
Word in Indonesia
Adoption Process
Adaptation Process
Word in English
1.
Kreasi
Creation
2.
Inovasi
Innovation
3.
Properti
Property
4.
Produk
Product
5.
Kualitas
Quality
6.
Sukses
Success
7.
Ikon
Icon
8.
Nasional
National
9.
Landmark
Landmark
10.
Shopping mall
Shopping mall
11.
Leasable area
Leasable area
12.
Trade center
Trade center
13.
Office
Office
14.
5 stars hotel
5 stars hotel
15.
Twin tower
Twin tower
apartment
16.
Apartemen
apartment
-
Apartment
37
17.
Komplit
Complete
18.
Integrasi
Integration
19.
Moment
Moment
20.
Fasilitas
Facility
21.
Gym
Gym
22.
Jogging track
Jogging track
23.
Security system
Security system
24.
Unit
Unit
25.
Spesial
Special
26.
Privat
Private
27.
Lobi
Lobby
28.
Eksklusif
Exclusive
29.
Koin
Coin
30.
Desain
Design
31.
Konsep
Concept
32.
Show unit
Show unit
38

Mokko Factory, Premium Brand dengan Rasa Premium
Table 4.14.
No.
Word in Indonesia
Adoption Process
Adaptation Process
Word in English
1.
Menu
Menu
2.
Premium
Premium
3.
Kualitas
Quality
4.
Konsumen
Consumer
5.
Beverage
Beverage
6.
Produk
Product
7.
Hot
Hot
8.
Over ice
Over ice
9.
Kopi
Coffee
10.
Cokelat
Chocolate
11.
Oksidasi
Oxidation
12.
Fungsi
Function
13.
Kanker
Cancer
14.
Protein
Protein
15.
Vitamin
Vitamin
16.
Vital
Vital
17.
Metabolisme
Metabolism
18.
Transmisi
Transmission
39
19.
Mineral
Mineral
20.
Smoothies
Smoothies
21.
Strawberry
Strawberry
22.
Blueberry
Blueberry
23.
Orange
Orange
24.
Sensasi
Sensation
25.
Program
Program
26.
Diet
Diet
27.
Nutrisi
Nutrition
28.
Karakter
Character
29.
Spesial
Special
30.
Detail
Detail
31.
Produksi
Production
32.
Fermentasi
Fermentation
33.
Standar
Standard
34.
Tekstur
Texture
35.
Faktor
Factor
36.
Higienis
Hygienic
37.
Special taste
Special taste
38.
Proses
Process
39.
Departemen
Department
40
40.
Riset
Research
41.
Komposisi
Composition
41

Dapatkan Paket Obral Internet Tahun Baru
Table 4.15.
No.
Word in Indonesia
Adoption Process
Adaptation Process
Word in English
1.
Stabil
Stable
2.
Internet
Internet
3.
Kuota
Quota
4.
Area
Area
5.
Update
Update
6.
Status
Status
7.
Akses
Access
8.
Kualitas
Quality
42
C.
Finding
Based on the table above the writer find out total of borrowing words are
350 words, which 140 words by adoption process and 210 words by adaptation
process.
Below are the percentage pattern :
-
Adoption Process
: 140 x 100% = 40%

350
Adaptation Process
: 210 x 100% = 60%

350
Based on the percentage above we can find that in the process of borrowing word
especially English word into Indonesia, most the borrowings apply Adaptation
Process.
CHAPTER V
CONCLUSION AND SUGGESTION
Chapter V contains the conclusion and the suggestion from the writer.
Based on the research which is done by the writer about English borrowing words
in Business Communication Section of Jawa Pos period December 2013, we can
know how borrowing words can occur and how many percentage between
Adoption Process and Adaptation Process.
A.
Conclusion
After doing the research and getting the findings of Borrowing
words in Business Communication Section in Jawa Pos , the writer take
conclusions as follow:
1.
There are many borrowing words which we can find in the mass
media like newspaper.
2.
There are two kinds of process in Borrowing words; they are

Adoption Process and Adaptation Process. Adoption process is the
process of borrowing word taken in a whole form of word from English
both written or spelling, while Adaptation process is the process of
borrowing word which is adapted with sound or spelling and written or
language structure based on Indonesia language.
43
44
3.
Based on the percentage between Adoption Process and Adaptation

Process, the Borrowing words occur in Communication Business in
Jawa Pos (December 2013) mostly using Adaptation Process.
B.
Suggestion
The writer hopefully this research can give additonal
information about how Borrowing words can occur. Beside that the writer
also will give some suggestion, such as:
1.
Take the object about the same topics in some media like
newspaper, magazine, or internet. Newspaper is the right media if you
need object for analyze, because newspaper contain many variations of
language.
2.
The spelling of words must be given attention, because it can affects

the context and the meaning. You must be carefull in the spelling of
words.
3.
If any student want to analyze the same topics with the writer the
book Introduction to Sociolinguistics by Ronald Wardhaugh and The
Study of Language by George Yule are good reference.
BIBLIOGRAPHY
Chaer, Abdul dan Agustina, Leonie.2004.Sosiolinguistik Perkenalan Awal.

Jakarta:Rineka Cipta.
Fromkin, Victoria, Rodman,Robert, Hyams,Nina, M.Hummel,Kirsten.2006. An
Introduction to Language 3rd edn. Canada:Thomson Nelson.
Hornby, AS .1995.Oxford Advanced Learners Dictionary. New York:Oxford
University Press.
Hudson, R.A.1996.Sociolingustics 2nd edn. Cambridge:Cambridge University
Press.
Kridalaksana, Harimurti.1996.Pembentukan kata dalam Bahasa Indonesia.
Jakarta:Gramedia Pustaka Utama.
Martinus, Surawan.2008.Kamus Kata Serapan. Jakarta:Gramedia Pustaka Utama.
McMahon,A.M.S.1999.Understanding Language Change. Cambridge:Cambridge
University Press.
Mulyono, Iyo.2013.Ilmu Bahasa Indonesia MORFOLOGI Teori dan Sejumput
Problematik Terapannya. Bandung:Yrama Widya.
OGrady,William, Michael Dobrovolsky, Katamba,Francis.1997. Contemporary
Linguistics An Introduction. UK:Pearson Education Limited.
Setiono.2002.Bahasa Indonesia and its Borrowing of Foreign Words. The
Jakarta Post Opinion.October-28-2002.
Soewadji, Jusuf.2012.Pengantar Metodologi Penelitian.Jakarta:Mitra Wacana

Media.
Thomason,
Sarah
G.
And
Terrence
Kaufman.1988.Language
Contact
Creolization and Genetic Linguistic. Berkelez and LA:University of

California Press.
W.Kreidler, Charles.1998.Introduction English Semantics.London:Routledge.
Wardhaugh,Ronald.2006.AnIntroduction
to
Sociolinguistic
5th
edn.
UK:Blackwell Publishing.
Yule, George.2006.The Study of Language 3rd edn. Cambridge:Cambridge
University Press.

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A STUDY OF ENGLISH BORROWINGS

IN BUSINESS COMMUNICATION SECTION

UNIVERSITAS WIJAYA PUTRA

A STUDY OF ENGLISH BORROWINGS

UNIVERSITAS WIJAYA PUTRA

This thesis entitled A Study of English Borrowings in Business

Yeni Probowati, S.Pd

Communication Section of Jawa Pos by Novia Susanti, NPM 10181004 has

Drs. H. Mas Moeljono

Yeni Probowati, S.Pd

The thesis entitled A Study of English Borrowings in Business

Surabaya, 22 August 2014

Give a man a fish and you feed him for a day

I dedicated my thesis to my amazing and lovely parents,

I also dedicated this thesis to my advisor, Mrs. Dra. Arjunani, MM

Special thanks also to all my lecturers in English letters Department

Surabaya, 22 August 2014

Susanti, Novia. 2014. A Study of English Borrowings in Business

APPROVAL SHEET I .................................................................................

APPROVAL SHEET II ................................................................................

STATEMENT SHEET ..................................................................................

TABLE OF CONTENTS ...............................................................................

LIST OF TABLES .........................................................................................

Background of the Study ....................................................

Statements of Problem ........................................................

Objective of the Problem ....................................................

Scope Limitation .................................................................

Definition of Key Terms .....................................................

CHAPTER II. REVIEW OF RELATED LITERATURE

Language Change ...................................................

Borrowing Word ................................................................

Adoption Process ...................................................

Adaptation Process ................................................

CHAPTER III. RESEARCH METHOD

The Source of Data ............................................................

The Instrument of Research ...............................................

The Method of Collecting and Analyzing Data .................

CHAPTER IV. RESEARCH FINDING AND DISCUSSION

The Techniques of Analyzing Data ...................................

The Analysis of Borrowing Words ....................................

CHAPTER V. CONCLUSION AND SUGGESTION

An Analysis of Mutiara Sepeda Besok Dibuka

An Analysis of Kartu Bank OCBC NISP Berikan Mini Cooper

An Analysis of Luncurkan Tipe Magnolia Saat Acara The Sound of

An Analysis of Kaya Raya dengan Bisnis Developer Properti

An Analysis of Wedding in The City

An Analysis of Bicara Inggris Tanpa Mikir

An Analysis of Properti di Iskandar, 30 Menit dari ORCHARD

An Analysis of Gebyar Hadiah Viva Cosmetics

An Analysis of Pesta Diskon Akhir Tahun Hingga 70%

10. An Analysis of Konsep SUPERBLOK, Pilihan Investasi Sukses

11. An Analysis of Hunian Berkonsep Baru di Sidoarjo

12. An Analysis of Bale Hinggil, Eksklusif di Lokasi Strategis

13. An Analysis of Special Preview TANGUN THE PODIUM, Harga

14. An Analysis of Mokko Factory, Premium Brand dengan Rasa Premium

15. An Analysis of Dapatkan Paket Obral Internet Tahun Baru

Background of the study

being never released from communication. According to Ronald Wardhaugh

Statement of the problem

Communication Features of Jawa Pos?

Objective of the problem

Scope and Limitation

Adaptation process. The differences between both of them is change of