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Decision may be legal without being ethical and vice versa. As a result , entrepreneurs can make
four types of decision: Legal and ethical, legal and unethical, illegal and ethical, and illegal and
unethical. When making decisions that border on the unethical , entrepreneurs commonly
rationalize their choices. One should understand what is meant by law before attempting to find
difference between morality and law. Basically, there are four kinds of law, status, regulations,
common law and constitutional law. It should be noted that more legality of an action, however
does not guarantee that the action is morally right. What then may we say of the relationship
between law and morality? In theory and in practice, law codifies a society's customs, ideals,
norms and moral values, changes in law undoubtedly reflect changes in what a society takes to
be right and wrong, good and bad. But it is a mistake to see law as sufficient to establish the
moral standards that should guide an individual, a profession an organization, or a societ.
Conformity with law is not sufficient for moral conduct any more than conformity with etiquette
is. By the same token, nonconformity with law is not necessarily immoral, for the law disobeyed
may be unjust.
Feeling of others
Multiple Alternatives
Mixed Outcomes
Nature of
Ethical
Decisions
Uncertain Outcomes
Personal Implications
Situational Implication
Finally there are decisions the entrepreneurs often force to take which are likely to have
situational implications from ethical point of view.
These six statements about business decisions need to be considered when an entrepreneur is
developing a business to earn profit but to be run not unethically.
Business ideas & objectives need be harmless rather beneficial to the society.
Products & services must not be directly or indirectly harmful to those for whom these
are made.
Business location must not cause difficulty to the neighboring people
Fuel consumption by products & wastage must not cause injury & discomfort to the
surrounding people, care for least pollution both economic & environmental.
Customers be served with true information via fair practices of advertisement, right
package & contents as claimed through publicity reasonable prices, product warranty &
safety, after sales services etc.
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