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Companies:
1.
Capgemini Softwares.
2.
Wipro Technologies.
3.
Atos Origin.
Role Played:
1.
Individual Contributor.
2.
Senior Developer
3.
Lead Developer.
Money Invested
Promoters contribution 12 Lakhs
Expense Heads
1.
2.
Salaries: 387000
3.
Petrol: 135102
4.
Misc.: 46000
5.
Assets: 705218
8.
9.
Traction
Revenue till date (15 months)= 22,80,000+
Revenue in last 6 months = 11,40,000+
Registered customers = 1100+
Customer reorder%= 56.7% with 30.9% ordering 5+ times
Customer lifetime value= = 2175.31
Orders completed=5000+
Projection for next three years
2016
2017
2018
Revenue
6,21,71,250
8,08,22,625
10,10,28,281
Unique
Customers
35,000
49,000
63,700
593
770
963
60%
65%
62%
1,35,07,500
1,75,59,750
2,19,49,687
213585
277660.5
347075.625
19086937.5
24813018.75
31016273.44
Daily orders
%reorder
Execution
Cost
Annual order
count
Net Profit
All projected finances have been projected with appropriate risk considerations. These numbers
serve more than the purpose of projection, they are actually targets which NonVeggies can and
will achieve in the next five years, with this round of funding. All financial projections are
estimates and further detailed information are outlined in additional documentation.
These projections have been made considering NonVeggies does not raise more funding in the
next three years. If it does then the projections shall be different.
Competitive analysis
Competitive advantage
Our advantages over our competitors are three fold:
1) First Mover: We are the first movers in this market and hence our
understanding of the market and its need is a lot better than our
competitors.
2) Customer retention: We believe for any company to gain a major market
share he needs to have a high customer retention because every customer
retained brings in five new customers hence we follow a strict customer
retention policy which is shown by our high 56.7% customer reorder %.
3) Marketing: In the 11/2 in the market we not only know the market we
understand it. Hence our team has come up with a super-effective marketing
plan which is hybrid in nature and combines online and offline to full effect.
Demand generation is a very essential part of any business and must be
done right.
The reception of seed funding for startups like Licious (Bangalore), Zappfresh
(Gurgaon) who are our national competitors, validates our point about the
existence of a huge untapped market.
1) Licious
Mayfeild India Invests $3Million In Licious - April, 2016
Raised $1M Seed at an Unknown Valuation - September, 2015
i. Kanwaljit Singh,Mohandas Pai
2) Zappfresh
Gurgaon-based DSM Fresh Foods Pvt Ltd, which runs an online start-up
Zappfresh for raw meat and associated ready-to-eat food products, has
raised Rs 2 crore ($300K) in angel round of funding from a couple of
unnamed investors October, 2015