ASSIGNEMENT 1

SHRI KRISHNA KUMAR R

F15115

PRODUCT AND BRAND MANAGEMENT

FROOTI
A popular mango drink, thats been around since 1985 and rated as Indias Most Trusted Fruit
Beverage Brand. It is the brands unique ability to change that has kept it true to its essence,
Fresh n juicy. From its launch as a tetra pack, through the PET, triangular shaped pack to
the recently launched multiple mangoticon packs reflect just that.the playful and nave nature
of the brand has helped it gain great acceptance with the young and the old, time and again.
Little wonder that even after 25yrs, Frooti remains the most preferred mango drink, the world
over. Available in 100ml, 200ml and1 ltr. Tetra Packs and 250ml, 400ml, 600ml, 1.2 ltr. and 2
ltr. PET
BRAND POSITIONING STATEMENT
The Frooti Life
Why Grow up?
USP
The real Mango Taste