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APPLICATION OVERVIEW:
Contact Management
FROM REYNOLDS
Potential Benefits
Contact Management from Reynolds integrates your dealership
data with data from your Web site, car-buying services and car
company sites to help you intelligently manage a consumers
experiencefrom shopping through buying and owning.
Contact Management has been created specifically for the needs
of the automotive retailer to help you improve consumers
satisfaction, your operational efficiency and your overall profitability by allowing you to manage leads from any sourcethe
Web, the phone or your showroom floor.
Contact and follow-up processes are customizable, so you can
choose to reach out to customers based on unique schedules
that depend on their availability, response or satisfaction.
Seamless integration with your name file means that leads arrive
in real time and can be populated directly into a salespersons
desktophelping eliminate time-wasting duplicate data entry
and theres no more need to wait for batch updates of leads.
Contact Management from Reynolds combines the advantages
of ASP delivery and advanced technology from Microsoft.NET
to make the application transparent and easy to use, helping you
boost utilization and save money in hardware updates and
support.
Seamless integration with lead sources makes it easier to exceed
customer expectations for immediate follow-up. Its not enough
to get leads quicklyyour staff has to act on them immediately.
Contact Managements powerful reporting features allow you to
evaluate lead sources and sales staff effectivenessincluding
follow-up consistency, response time, close ratios and more,
helping you make better sales management decisions.
Contact Management
Phase I
Internet Lead
Management
Web
Phone
Walk-Ins
Phase II
Web and Showroom
Sales Automation
Web
Phone
Walk-Ins
Outward-Bound Marketing
Complaint Resolution
Phase III
Full Relationship
Development Center
Deployment
Testimonials
Reynolds Contact Management is a content-rich, process-rich, Web-based
program that used correctly will prevent clients from falling through the cracks
and give knowledgeable individuals the ability to tailor ongoing communications
and develop lifelong relationships.
Lee Holden, Internet Manager, Miller Automotive Group Nissan Infiniti
My favorite part is the ability to see exactly what transpired during any specified
time periods. The reports are very helpful and can give me tremendous feedback
ranging from turnaround times to closing ratios. I am also able to carefully
monitor scheduled activities to guarantee timely completion.
Keith Guiness, Director of Internet Sales, Roswell Infiniti
The feature that probably has the greatest value to me is the ability to locate
a given contact very easily and without having to remember the correct spelling,
and the ability to call up all records associated with that contact.
Myron Remington, Internet Manager, Austin Infiniti
Contact Management
Features
and Benefits
Features
and Benefits
For this consumer, Casey Rothrock
Motors is one of the local dealers that is
conveniently located near the consumer.
Because this dealership has a highly
interactive Automark Web site from
Reynolds, the consumer is taken right
into Caseys Toyota dealership and
inventory. Had the consumer come in
first through Caseys home page, they
would have been given the option of
linking to any of Caseys stores. This
smart site capability is delivered through
Reynolds exclusive BrandProtect
technology, which helps the dealership
save time and maintenance effort across
all of their franchise Web sites by being
able to maintain and make changes to
all of their sites with one single effort.
The BrandProtect feature helps
dealerships and car companies deliver a
more integrated brand experience to the
consumerstrengthening brand loyalty
right from the very beginning stages of
the consumers online shopping.
Contact Management
Features
and Benefits
And the vehicle data thats available
through Automark Web Services and
Contact Management from Reynolds
gives the consumer the details they
need to make a decision to contact
your dealershiprather than your
competitor down the street. Thats
just one of the reasons Automark
Web Services from Reynolds deliver
more traffic to your Web siteand
more importantly gives you more
highly qualified leads.
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and Benefits
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and Benefits
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and Benefits
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2002 The Reynolds and Reynolds Company. All rights reserved. Printed in U.S.A. ERA is a registered trademark of Reynolds and Reynolds Holdings, Inc.
Microsoft is a registered trademark of Microsoft Corporation.
4542862 01/02
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