News

Video Production
Grading Rubric

CRITERIA

EXEMPLARY
(10)

PLAN

Script /
Storyboard

CONTENT OBJECTIVE

CONTENT KNOWLEDGE
AND APPLICATION

FOOTAGE SHOOT

Video

Audio

Voiceovers and Narration

Lighting

Edit

Cutting

Transitions

Pacing /Continuity

Enhance

Titles

Creativity

Enthusiasm

* Thorough evidence of
good disposition for the
activity
*Good team work spirit
* Evidence of enthusiasm
recording the video

PROFICIENT
(6)

DEVELOPING
(2)

* Clearly describes each

shot
* Includes movements,
narration and dialogue,
* Shows evidence of
planning through all
parts of
the production
* The video tells a
convincing
story and
is expressed
creatively
* Provides fresh,
interesting, insights
* Clear and adequate use
of the active voice in at
least 3 verb tenses.
* Clear and adequate use
of the passive voice in at
least 3 verb tenses.


* Always in focus
* Always steady
* Movements are
planned, purposeful and
provide impact.
* Sound always clear and
ambient noise always
appropriate
* Appropriate use of
silence
*Narration rehearsed.
Always good intonation.
Always good vocalization.

* Complete script or
storyboard, though not
detailed
* Shows evidence of
planning through most
parts
of production

* Sketchy script or
storyboard
* Shows evidence of
planning for a few parts
of
production.

* The video tells a

connected story or has a
clear and complete
structure

* The video is a
disconnected (or loosely
connected) series of
scenes with no unifying
story or structure

* Clear and adequate use

of the active voice in less
than 3 verb tenses.
* Clear and adequate use
of the passive voice in
less than 3 verb tenses.

* Incorrect use of the

active voice and verb
tenses.
* Incorrect use of the
passive voice and verb
tenses.
* No use of the passive
voice.
* Sometimes in focus
* Sometimes steady
* No camera movement
OR excessive movement.

* All scenes have

sufficient lighting for
viewer to easily
see action
* Vivid colors

* Clips show no idle time
and begin and end with
thought to action

* Most scenes have

sufficient lighting to tell
what is happening.

* All transitions between

clips are appropriate,
smooth and suit mood
and content.

* Variety of pacing and
changes fit the mood of
the content.
* Pacing keeps viewers
interested

* Titles and subtitles used.
Always clear
* Used appropriately and
enhance the story/content

* Thorough evidence of
imagination, creativity, or
thoughtfulness.

* Usually in focus
* Usually steady
* Most movements are
planned purposely.

* Sound usually clear, no
unintended ambient
noise.
*Narration rehearsed.
*Usually good intonation
*Usually good
vocalization

* Sound sometimes
unclear: due to low
voices, overly loud
ambient noise
* Narration unrehearsed
* Sometimes good
intonation
* Sometimes good
vocalization.

* Many scenes are overly
bright or dark

* Most clips edited to

remove idle time and to
begin and end with
thought to action
* Basic transitions used
(cut and fade)
appropriately .

* Clips begin and/or end

with idle time or in mid
action

* Some variety of pacing

and
changes fit the mood of
the content.

* No variety of pacing.

* Titles and subtitles

usually clear
* Used appropriately
* Some evidence of
imagination, creativity, or
thoughtfulness

*Titles and subtitles

unclear due to font,
size,or color contrast
*No use of tittles and
subtitles.
* Little evidence of
imagination, creativity, or
thoughtfulness

* Some evidence of good

disposition
*Some evidence of team
work spirit
*Some evidence of
enthusiasm recording the
video.

Little evidence of good

disposition.
Little evidence of team
work spirit.
Little evidence of
enthusiasm recording the
video.

* No transitions between
clips are used .

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