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GROUP ASSIGNMENT
Presented in partial fulfillment for the requirements of the course:
RSH406APPLIED RESEARCH
TOPIC
Lack of timely communication creates Frustration & loss of Productivity in Organizations
LECTURER
Ms. Marsha Pabarue
Author Note
Crystal Creary-McDonald - 20083751, Veronica Wade - 20084719, Sherene Johnson 20112254, Annis Gardner-Motta- 20131344 Harold Dawkins 20021234 AND Sandra Dennis 20141297, Department of Business Administration, University College of the Caribbean.
Correspondence concerning this article should be addressed to the group members listed,
Department of Business Administration, University College of the Caribbean, 17 Worthington
Avenue, Kingston 5, Jamaica W.I.
TABLE OF CONTENTS
Pages
ABSTRACT .. I
PRELIMINARY PAGES II
Title Page ...III
Dedication ..IV
Table of Contents ..V
List of Figures VI
List of Tables .VII
List of Abbreviations VIII
Preface/Acknowledgements . IX
SECTION III
TEXT
Chapter I
Introduction..
1.1 Problem Background ..
1.3 Statement of the Problem ...
1.4 Purpose of the Study
1.5 Research Questions and/Hypotheses .
3-5
Chapter 2
LITERATUE REVIEW
2.1 Theoretical and/or Conceptual Framework ..
2.2 Lack of timely communication
2.3 Benefits of Effective communication ..
Chapter 3
METHODOLOGY
3.1Research Perspective and Design ..
3.2 Population and Sample .
3.3 Instrument .
3.4 Data Collection procedures ..
3.4 Data Analysis
3.5 Ethical Considerations .
3.6 Limitations .
3.7 Delimitations .
3.8 Summary ..
Chapter 4
RESULTS/FINDINGS ....................................................................................12 - 14
INTRODUCTION
Background to Problem
In pursuit of being the best in the business, an organization needs to drive productivity
while exploring inorganic growth opportunities as a fundamental part of its growth strategy. One
of the key areas to that success is through effective communication. It is easily recognizable to
all that the communication is the life blood of any organization. In order to ensure a high
standard of service to the internal and external customers, information needs to be communicated
timely, effectively and accurately.
The argument can clearly be made that a competitive advantage can be sustained by
providing excellent customer service which would greatly be aided by timely communication to
employees. Organizations support the phenomenon that happy customers result in happy
employees who in turn create happier customers.
When feedback was received that complaints were being made by Representatives being
frustrated by the lack of timely communicated information, Management believed that the lack
of timely communication could cost the company money by causing a decline in sales, customer
satisfaction, job satisfaction and corporate image, among other issues. Resulting from these
complaints, Organizations saw it necessary to conduct a research into the situation.
Significance of Study
The significance of the study was improved business concepts of service quality and
customer relationship management and demonstrated the importance of establishing within their
business framework effective user-friendly business tools that provided information for both
employees and customers more efficiently and effectively.
Scope
The study was limited to all current employee as well as trainees who have been with the
company for at least eight months, in addition to Management and customers.
LITERATURE REVIEW
Theoretical Frame work
The first major model for communication came in 1949 and was conceived by Claude
Elwood Shannon and Warren Weaver for Bell Laboratories. Following the basic concept,
communication is the process of sending and receiving messages or transferring information
from one part (sender) to another (receiver).
The purpose of this research was to explore if lack of timely communicated information
to customer service employees, creates frustration and loss of productivity in the organization.
Utilizing questionnaires and by conducting interviews with a few selected employees we were
able to determine the importance of communication between management but all employees and
how it affects business communication in the organization.
Effective communication is the life-blood of any organization and it move employees
within the workplace. Hence same has to be timely, specific and properly executed with room
left for feedback. A lack of clear communication often results in confusion, when communication
is poor between management and staff and not enough time is spent explaining the environment
and context to the employees this can lead to employees guarding their territories. Effective
communication, transparency and free flow of relevant information are the recommended
antidote for turf guarding.(Granin-Nicholson 2011)
Chapter 3
METHODOLOGY
This research was conducted by using the qualitative approach. The researcher used two
methods for data collection. They were interviews (unstructured) and questionnaires interviews.
Interviews were conducted with the National Commercial Bank Customer Service
Representative (NCB CSR) and questionnaires completed by same as the means of collecting
data.
3.1 Research Perspective and Designs
The perspective of this research was to give credence to the phenomenon, Lack of timely
communicated information from management to customer service employees creates frustration
and loss of productivity in the organization. The researcher further sought to look at the
following:
Examine the factors responsible for the untimely information to CSR by Management.
Identify specific actions/steps required to secure fast and accurate information to CSR
and Customers.
Gather information regarding the quality of service and service efficiency expected by the
internal and external customers.
3.9 Summary
This chapter look at the research methodologies used in this research. Interviews and
questionnaires were the main methods of data collection used in this research to gather data to
achieve the research objectives. Qualitative method was used, content analysis and inductive
analysis were used in analyzing the data gathered.
CONCLUSION
Summary of the study
The study examined the factors leading to lack of timely communication from
Management to the employees and the approaches the company may utilize to improve these
methods. It gathered information regarding the employees opinion for the lack of
communication that existed and how it impacted the overall delivery of service while addressing
the issue of managers being the key player to building better communication within the
organization. It also identifids the steps to effective communication and the necessary measures
to be implemented to resolve this problem.
It offered a picture of the external pressures being exerted, why such an issue existed in a
department and proposed methods to establish practices that are effective. Supporting literature is
presented describing ways to combat the lack of communication in the workplace and service
capabilities along with methods to improve the lines of communication.
The significance of the study was to improve the business concepts of service quality and
customer relationship management and to demonstrate the importance of establishing within
their business framework effective user-friendly business tools that would provide information
for both employees and customers more efficiently.
References
Grinam-Nicholson,Y. (2011, May 18). Workplace turf wars. The Jamaica Observer. Retrieved
from http://www.jamaicaobserver.com/Workplace-turf-wars_8820560
Dunn Smith, Paulette (2011, January) Understanding GenerationY. The Jamaica Gleaner.
Retrieved from http://jamaica-gleaner.com/gleaner/20110102/news/news6.html
Joseph, C. How (n.d.)Does a Lack of Communication Cause Conflict in the Workplace? The
Houston Chronicle. Retrieved from
http://smallbusiness.chron.com/lack-communication-cause
conflict-workplace-10470.html
Wicks, D.(n.d.) What are the causes of poor workplace communication? The Houston Chronicle.
Retrieved from
http://smallbusiness.chron.com/causes-poor-workplace-communication
20827.html
Johnson, R. (n.d)What Are the Benefits of Effective Business Communication in the Workplace?
The Houston chronicle. Retrieved fromhttp://smallbusiness.chron.com/benefits-effective
business-communication-2888.html
http://bizcommunicationcoach.com/importance-of-two-way-communication-in-business/
Appendices
Appendix 1
QUESTIONNAIRE
Disclaimer & Instructions for Questionnaire
I am inviting you to participate in this survey to get a better understanding of how the lack of
timely communication creates frustration and loss of productivity in organizations. Your
participation in this study is completely voluntary as there will be no foreseeable risks associated
with this project. Your survey responses will be strictly confidential as data from this research
will be reported only in the aggregate. Please indicate appropriately to show your response to
these questions. Thank you for your time and participation.
Female
11-15 years
1-5 years
16-20 years
5-10 years
Over 20 years
Laissez-faire
Democratic
Charismatic
Other
Autocratic
Yes
No
a. ___ Leadership
b. ___ Communication
Very satisfied
Somewhat dissatisfied
Somewhat Satisfied
Very dissatisfied
7. Do you believe that effective communication or the lack thereof have an impact on job
performance?
Strongly Disagree
Somewhat Agree
Somewhat Disagree
Strongly Agree
8. Overall how satisfied are you with communication channels in your company?
Very satisfied
Dissatisfied
Satisfied
Very dissatisfied
9. Does communication flow into and throughout the organization adequately (e.g. from
department to department) to enable people to discharge their responsibilities effectively?
Yes
No
Meeting
Newsletter
Letter
11. Which best describes your impression of communications within your company?
Excellent
Fair
Very good
Poor
Good
14. Does your organization have the resources (time, money, and people,) to deal with
customer complaints and internal Conflicts?
Yes
No
15. From which of the following sources would you prefer to receive most of your
information about what is going on in the company?
The grapevine
Bulletin board
My supervisor
Middle management at my
location
Top management at my
location
Company leadership
16. From which of the following sources do you now receive most of your information re
customer complaints and what is going on in the company? Rank your top three
information sources only.
The grapevine
Bulletin board
My supervisor
Company leadership
Company intranet
location
Local company
Company e-mail
publications
17. Do you know what procedures are available for conflict management?
Yes
No
18. How often do staff members get placed in groups to work together?
Not often
Very often
Often