LIVE YOUNGER LONGER!

MARKETING STRATEGIES FOR A MORE

PROSPEROUS TOMORROW

Prepared for

ANN W. WILSON
PRESIDENT, GKW ENTERPRISES

Prepared by

TEAM MORINDA
Marylynn Huggins
Brenden Munck
Faerouz Alsaffar
Susan Cormac

SALT LAKE COMMUNITY COLLEGE

Business Communications 2200
JULY 28, 2014

Contents
EXECUTIVE SUMMARY
INTRODUCTION
Background on GKW Enterprises, Inc.1
Purpose.....1
Scope .......1
Limitations .......1
Sources and Methods ...2
Report Organization ....7
FINDINGS
Responses to Having Success? Survey ..............7
Scripted Presentations ...8
Non-scripted Presentations ...8
Responses to Live Younger Longer! Survey ..8
A.G.E. Awareness .9
Healthy Lifestyle Markers..9
MLM Favorability ...13
Interest for More Information...14
Interview 15
CONCLUSION AND RECOMMENDATIONS
Conclusion .15
Recommendations ..17
DEFINITION OF TERMS ....18
CHARTS AND FIGURES ..18
REFERENCES (APA style) ....20
APPENDICES
APPENDIX A: Having Success?: Survey .21
APPENDIX B: Having Success?: Raw Survey Data 22
APPENDIX C: Completed Surveys ..24
APPENDIX D: Live Younger Longer!: Survey 41
APPENDIX E: Live Younger Longer!: Raw Survey Data ...42
APPENDIX F: Completed Surveys (Hard Copies) .121