Report On:

Course Name: Principles of Management [MGT210]

Section: 23

Submitted To:
Zulfiquer Ali Haider [ZFQ]
Faculty Member
Department of Management
North South University

Submitted By:
SL.
Name
01
Syed Atabur Rahman Tuhin
02
Md.Tauqir Ali
03
Jubayer Islam
04
Afifa Sharmin
05
Sakib Uddin Ahmed
Submission Date: 20/04/2015.

ID:
1420296030
1420257030
1420180030
1420051030

1410467030

Table of Content

SL. No.
01
02

03

Title:

Page No.

Executive Summery
Introduction
Background of the report
Objectives
Methodology
Limitations
Findings And Analysis:
1.Historical background of SEBL

03
[04-06]
04
05
05
06
[07-20]
07-08

1.1 Mission, Vision and objectives of

SEBL
1.2 SWOT Analysis Of SEBL

08
09

1.3 Organizational chart of SEBL

10

2. Porters five forces of industry

Analysis
3. BCG Matrix OF SEBL
4. Managers Description

11-13

4.1 Managers Introduction

18

4.2 Managers Job Description

18

4.3 Managerial Function

18-19

4.4 Managerial Roles

19-20

4.5 Managerial Skills

20

04

Conclusion And Recommendations

21

05

Bibliography

22

06

Reference

23

14-17
18-20

Executive Summery
This Report is mainly reviews the function, Roles, Skills of a manager to
accomplish or fulfill the target of attaining his/her organizational goals.
The first Part of the report is about the introduction/purpose of the
report, objectives of the study, methodology of the study and the
limitations of the study. From this part we know why this report is made
and from it what kind of thing is gathering in our knowledge store and
then there is a section where the source of news we use are mentioned
and at the end we mention the limitation of information and thing we
faced when we prepare this report.
Second Part is about the findings and analysis part. Where we mention
the information about Southeast Banks Background in which include
its mission and vision and history. We also attached Southeast banks
organizational hierarchy. Then we Explain porters 5 force model of
Industry attractiveness. Then we analyze the BCG Matrix of Southeast
Banks Service/ product. At the end of this part we analyze the most
important part of this report which is Managers Job description. In
which His Function, Roles and Skills are explained.
At the end we enumerate a conclusion of this report and mention the
appendix and Reference of This Report.

This Report mainly explores about a managers importance for a job.

This report also explores his functions over his organization to manage.
His played roles are also mentioned and analyze here. And managers
necessary skills to manage are also mentioned over this report.

Introduction

Background of the Report:

In the current world business system a good management team is
needed for every organization for their maximization. From the
management team there is a person who led the team is also a
manager whose main job is to operate the business properly and
maximize the profit or market share of the business/organization. A
manager always plays a vital role for an organization where his single
effective decision can help to reach his organization into their goals
and also his single ineffective decision can slide the organization from
its track. A manager mainly tries to allocate the resources of the
business and use it efficiently, separate or break down employees
work, motivate the employees and also leading from the front for
reaching the organization goals and fulfill the organization mission and
vision.
So, as a student of BBA we need to know about who is a manager? ,
what is the work of a manager? , what kind of skill he need to do
his/her job? , what are his/her roles in an organization? And also for my
Course-Project of MGT-210 course we need to know about the
fundamentals of a managers job. So, as a student of this course, and
the partial fulfillment of the course requirement we are assigned to
reveal a managers job details which include his function/Role/Skills.
So, due to complete this report we Work on MR. Abidur Rahman
Chowdhury who is a senior vice president and Branch manager of
Southeast Bank Sat-Masjid Branch, Dhanmondi, Dhaka.

Objectives:
Objectives of this report could be two types:
Primary Objectives:
As a student of BBA And For taking MGT-210 course we need to work
upon a Manager and make a report over his/her job description which
cover a partial part of the course. And also for gather knowledge about
a Manager. And that is the Primary objectives of the report.
Secondary Objectives:
To know about a managers Functions in an organization
To know the roles that a manager played to manage a business.
To know about managers different level skills that he need to do
his task and manage his employees.
To know the importances of a manager for an organization.
To have an experience of meeting with a manager.
To add more knowledge in our store.
To relate theoretical learning with practical experience.

Methodology:
This report needs various kinds of information including managers job
description, about southeast Bank, its Product/service, organizational
structure, its historical background and other general information. So,
to make this report I used both primary and secondary Data:Primary Data Sources: Interview with the manager of Southeast Bank sat masjid road
Branch.
Some official documents that the manager provide us.
Secondary Data Sources: Annual report of Southeast Bank.
Southeast Bank official website:http://www.southeastbank.com.php

 Bangladesh Bank and from other websites.

Limitations:

To make this report we face many limitations including inadequate and

lack of availability of required data. Those limitations are: One of the main limitations are when we make this report we
cannot have the opportunity to make a survey upon the
employee of southeast Bank because the branch was so busy
with their general work.
Time period is one of the other limitations to gather information,
which is only 1 month.
The manager cannot give us adequate time to have a bigger
experience because he is a busy person.
Lack of experience we face when we make this report because
we are only the student of 3rd Semester.
Information from secondary sources is not clear and precise
always so we need to work hard on this matter.
We think this kind of report need some practical work with the
manager but without internship we think that is not possible for
every student but it could be important in some reason.
With all limitations we tried our level best to make this report
successful. So, earnest request to consider those limitations while
justifying our report.

Findings & Analysis

Historical Background of Southeast

Bank:
Southeast bank Limited is a scheduled commercial bank in the private
sector establishes under the Bank Company Act, 1991 and
incorporated as a public limited company under Company Act, 1994 on
March 12, 1995.During this short span of time the Bank is successful in
positioning itself as a progressive and dynamic financial institution in
the country. The bank achieved the certificate of commencement of
business by Registrar of Joint Stock Companies and firms on the date of
its incorporation and started its operations under its private sector.
Bangladesh Bank issued banking License to the bank on March 23,
1995.Mr.m.Saifur Rahaman Former finance minister of Bangladesh
inaugurated the foremost branch of the bank at 1, Dilkusha commercial
Area, Dhaka on 25th of the same year. In view of above, the bank
within a period of 20 years of its operation achieved a remarkable
success and met up capital adequacy requirement of Bangladesh Bank.
In present the Bank has 110 branches which they are leading very
successfully all over Bangladesh. Southeast Bank was established by
leading business personalities and eminent industrialists of the country
with stakes in various segments of the national economy. They
established the Bank with a vision to bring efficient and professional
banking service to the people and the business community of
Bangladesh to help the national economy grow.
The Banks operations are built upon unequivocal emphasis on
effective corporate governance. The objective is to create, promote
and build long-term company value. The Banks first and the highest
priority are to provide effective services and maximum satisfaction to
the customers. The ethos of harmony and co-operation is widely
practiced in the Bank.
The manager MR. Abidur Rahman Chowdhury tells us about the
bank, is that we take pride in the fact that the public and private face
of the Bank is one and identical. We believe that transparency in
decision-making, monitoring mechanism and full disclosure to
shareholders and regulatory authorities are essential aspects of Banks
corporate governance and that they create an intense pressure to
rationalize Banks services and search for new competitive
advantages. We work ceaselessly within these parameters A team of
efficient professionals manages the Bank. They create and generate an
environment of trust and discipline that encourages everybody in the
Bank to work together for achieving the objectives of the Bank. The
culture of maintaining congenial work-environment in the Bank has
further enabled to benchmark themselves better against management
expectations. A commitment to quality and excellence in service is the

hallmark of their identity.

Mission Vision & Objectives:

Mission:
Highly quality financial service with the help of the latest
technology
Fast and accurate customer service
Balance growth strategy
High standard business ethics
Steady return on shareholders equity
It innovative banking at competitive price
Attract and retain quality human resource
Firm commitment to the society and the growth of national
economy
Commitment to Corporate Social Responsibility

Vision:

To stand out as a pioneer banking institution in Bangladesh and

contribute significantly to the national economy

Objectives:

Sound investments
Meet capital adequacy required
Ensure satisfies work force
Ensure 100% recovery of all advances
Focus on fee-based income
Adopt an appropriate management technology

SWOT Analysis of SEBL:

SEBLs Potential Strengths:

Efficient foreign exchange management.

Leading Retail loan providers
Better employee relations.
Better location of the branch.
Better financial standing.
Interesting consumer schemes.
Quick delivery of foreign exchange.
Online Banking
ATM facility
Simultaneously Islamic Banking

SEBLs Weakness:

Inadequate work force.

Conservative loan facility.
Profit rate is less than others.
Lack of sufficient own ATM booths

SEBLs Opportunities:

Market leadership.
Growth of the foreign exchange banking sector.
Different consumer service scheme of the SEBL.
Goodwill in foreign exchange management.
Perform more quickly foreign exchange services.
Go beyond the national boundaries.

SEBLs Threats:

Political instability.
Intense competition in foreign exchange
Strict government rules and regulation in foreign exchange
management.
Economical variation.
Foreign exchange policy of competitive banks.

Managing Director [MD]

Organizational chart:

Deputy Managing Director [DMD]

Mid-Level Managers

Top-Level Managers
Lower Level Managers
Trainee Assistant [TA]
Junior Officer [JO]
Management Trainee [MT]
Senior Officer [SO]
Executive Officer [EO]
Senior Executive Officer [SEO]
First Assistant Vice President [FAVP]

Assistant Vice President [AVP]

Vice President [VP]
Senior Vice President [SVP]
Executive Vice President [EVP]
Senior Executive Vice president [SEVP]

Porters 5 Forces for Industry Analysis

Michael Porters Introduced Five Force Model To Analyze an Industry. It
mainly used to determine long term profitability and a probable
possibility of the industrys attractiveness to enter or not. So if all the
forces are high then it is easily meant that the industry is risky to enter
whereas if majority or important forces are comparatively low then a
company can enter this industry with minimum risk. As far we know we
work on banking industry so below here we analyze porters Five
Factors Based on banking industry.

Threat of New Entrant:

Capital requirement for a new banking company entrance in
Bangladeshi Banking industry is 400 Corer BDT which is required
as Minimum Paid up Capital for a bank by the rule of Bank
Company Act 1991. So it is relatively High Requirement than
other industries.

 As we know customer switching cost is relatively high in banking

industries so it is comparatively tough for new banking
companies to get customers who are already involved in their
rivals services.
Now Govt. enforced a rule for new banking companies is that
every Bank Should Set their Banking Branches 75% On Rural &
Semi-Urban Areas And 25% On Urban Areas. So it is a challenge
for them.
In Bangladesh If a Bank Company Want to introduce them as a
new bank there is a big Government & legal barriers on
Licensing.
As a new Bank they could face Image Crisis because there is
already a big number of bank are established in Bangladesh
As a new bank they also have lack Of Confidence And
Experience.
In Past there is a rule that every bank need to have five year
experience to get the permission to sold Govt. Issued Bonds and
other services But Now the rules are eliminated and New Banking
Companies Can Issue or Give Govt. Issued Services.

=>So after the analysis of the Threat of new Entrant we can tell

Threat of new Bank Is Comparatively Low For Established Banking

Companies.
Threat Of Substitute Products:
For Banking Services their Probable Substitute products are Person to Person Loan & Deposit & Hundi
Investing on Co-operative Firms
But Important is that Now this kind of threat is Decreasing day by day
Because of some Steps: Now, Government of Bangladesh Impress Every Bank to
Introduce a new Banking system for Farmers And Poors Which is
they get the opportunity to open a bank Account with only 10
Taka. For this step now more people are give up Person to
person loan & Deposit and use banking services within their
limits.
From the Betrayal of MLM businesses like Destiny 2000 ltd.
Now People think Invest in bank is safer then Investing on Cooperative Firms.

=>So Threat of Substitute Products is low.

Rivalry Between Existing Competitors:
There Are 4 types Generation Bank in Bangladesh. So Every
Bank has a rivalry between their same generations Bank.
Examples could be Southeast Bank ltd. which is a second
generation bank so they try to differentiate them with other
second generation bank which could be Prime Bank Ltd.
There is a lot of Same Size Bank in Bangladesh so the
competition between them is relatively high.
Maximum Bank is Following Same Strategies and for this there is
less product differentiation and Price Competition.
But Maximum Bank Has R&D Department of their own so they
always try to make effort on product differentiation.
But there is a thing on which every bank differentiated them
which is their Marketing Plan and Campaigns.
The Barriers to exit the industry are high.

=>After analyzing this force we can see there is comparatively High

Rivalry in the Industry.

Supplier Power:
The main Suppliers of Banks are: Peoples who deposit their money in Bank Both in Short-term and
for Fixed time period.
Mortgages Loans
Financial Institutions [from other industry like-Leasing
Companies, Pension Funds] who give loan or invest money in
bank.
Important thing is that their bargaining power is relatively Medium
Because: In Traditional Bank depositing system the Rate is fixed always so
there is a little bit chance of negotiations.
But, in some Cases like Mortgages loan there is certain chance to
Bargaining.
For Financial Institutions cases we all know this kind of
investment is relatively in large amount So For this kind of cases

Bargaining Power is comparatively high than other cases.

=>After analyzing we see there is a mixed power of suppliers to

bargaining. So, we conclude this with there is a Medium Power of

suppliers to bargaining.
Buyer/Customer Power:
The main buyers or Customers Are: Lenders[Who take loan/credit from business]
Account Holders[who open a account in the bank to get the
services of the bank]
Others [Bond Buyers, Fund Transfer etc.]
But important thing is customer bargaining power is relatively less in
Bank because: For Traditional Loan/credit the rate is always fixed.
For other banking Service the service Charge are always fixed by
the bank so there is a little negotiations chance.
We all Know that customer Switching Costs are relatively high in
banking sector so it may Decrease their bargaining power.

=> So after analyzing we can see there is comparatively Low

Bargaining Power of Customers.

BCG Matrix:
It is a tool that guides
resources allocation decision on the basis of market share and growth
rate of Strategic Business Unit or Product. This Matrix is first introduced
by Boston Consulting Groups. With these criteria a business unit is
evaluated using SWOT analysis and placed in one of the four
categories which are: - Star, Cash cow, Question mark & Dogs. This
step can categorize the products & offerings under basis of market
share & market position.

Various product of Southeast Bank limited:

Fixed deposit receipt (FDR)
Pension savings scheme (PSS)
Any purpose loan (APL)
Student accounts
Multimillionaire gold deposit scheme(MGD)
ATM service
Cash remittance
Telecash

Stars Product:
Stars product has high growth rate and high market share in the
market. Southeast bank limited stars products are given below:
ATM card
Pension Saving Scheme
Any purpose Loan
Student Account
ATM card, Pension saving scheme & Students accounts are the stars
product of Southeast bank. These Products are highly demandable.
Because this products features & offers are most attractive. These
products have high growth market & high market share.
The reason of the stars products of southeast bank limited is
being described:
ATM Card: two types: Debit or
Credit card
Those cards absolutely need for the people who live in Dhaka or other

major cities of the country. Southeast bank limited, ATM service has not
only account transaction easier but also it reduces the risk of carrying
heavy cash. That reason, people are interested in open ATM service.
When people open this service, they pay some money advance. And
every year they pay the charge of bank.
Pension Savings Scheme:
Pension savings scheme is an installment based product of SEBL for
individual customer who want to deposit Money into a bank and earn
interest after a certain period from it. Southeast bank limited offers
competitive interest rates & installments that are affordable for
customers. That reason, people have interested that product.
Southeast bank limited installment based chart is given bellow:
Monthly
Installment

Payment after 4
years

After 6
years

After 8
years

After 10
years

500
1000

29475
58950

49215
98430

73320
146640

102900
205800

Any purposes loan:

Southeast bank limited give many purpose loan. That loan rate is low.
That reason growth rate is high, so people are interested to take that
loan. So, its market share is high. Thats why it is a Star product of
SEBL.
Student Accounts:
SEBL Give a great opportunity for student to get banking services
without any kind of charges. So, students are interested to open
account and get the services from SEBL.

Cash Cow Product:

Cash cows mean low growth rate and high market share of market
position. Southeast bank limited cash cows products are given below:
Fixed deposit receipt.
Cash remittance
Fixed Deposit Receipt, Any purpose loan, Cash Remittance are the cash
cow products of southeast bank limited.
The reason of the cash cows product of southeast bank limited
is being described:
Fixed deposit receipts:

In FDR bank provides higher interest than other regular saving

accounts deposit until the given maturity date. It accounts to be open
at minimum 3 month. AS a result, people cannot drawings money their
need in mean time. Though, its growth rate is low but its Market share
is high.
Cash remittance:
Cash remittance has been existence for long time in southeast bank
limited. Southeast bank gives many facilities such as, no service
charge from beneficiaries in Bangladesh, instant cash withdraw
facilities from SEBLs any branch, disbursement of foreign remittance
through ATM booth using remit card. That reason, consumers are
interested. So, though it has low growth but it has high market share.

Question mark Product:

Question marks mean high growth rate and low market share of the
market position. Southeast bank question marks products are given
below:
Telecash
Multimillionaire gold deposit scheme.
Telecash, Multimillionaire gold deposit scheme are the question mark
product of southeast bank. The reason of the question marks
product of southeast bank limited is being described:
Multimillionaire gold deposit scheme:
In Multimillionaire gold deposit scheme the maturity value is 50lac but
this deposit scheme maturity year is for a lengthy time period, which is
at least 10 years. And also its monthly installment is also high in
nature. So for this though its growth rate is high but people are not
much interested in it for this its market share is low.
Duration
Monthly
Installments

10
12
14
16
Maturity
year
Year
Year
Year
Value
24040 17730 13390 10275 50 lac

Telecash:
Telecash is a new invention of money transaction method with cellular
phones. Its growth is rapidly increasing day by day but main problem is
that SEBL Introduced this service in very late in the market. BKASH and
DBBL Already captured the market of Mobile Cash system they already
invest a higher amount of money in research and development

whereas SEBLs Telecash isnt give same effort on Telecash. So

Telecash market share is remaining Low. If SEBL Want to Increase its
market shares they should invest a lot in it.

Dog Product:
Dogs mean low growth rate and low market share of market position.
Southeast bank limited dogs products are given below:
Double Benefits Scheme
Double benefits scheme:
Southeast bank ltd introduce Double Benefit Scheme which is totally
under insurance coverage. In this Scheme individuals need to deposit
at least 100000 tk. And at 7.5 years Deposit amount will be doubled.
That reason, many consumer cannot bear it and also are not interested
to it. So for this its market growth and share are remaining low.

Managers Description
Managers introduction:
Name: MR. Abidur Rahman Chowdhury
Designation: Senior Vice President &
Head of the Branch
Managerial Level: Middle-Level Manager
Organization: Southeast Bank Limited
Branch: Sat-Masjid Road Branch,
Dhanmondi, Dhaka.
The manager whom we meet for the report and whose role is vital for
the report is:-

Managers Job Description:

Mr. Abidur Rahman Chowdhury is the head of the branch so as a rule of

southeast bank a manager need to do some work that are given below:-

Managerial Function:
Firstly, As a Rule Southeast Bank Limited gives a certain amount of
target for a branch manager. And a manager needs to achieve the
target to accomplish the company rule.
So, at first Mr. Abidur Rahman Chowdhury get a certain amount of
target From SEBL. After this he along with his co-management team
set a plan to achieve the target. He Work with some steps that are
given below:
Planning: At first he calls a meeting with his co-management
team. In this meeting they set their planning to how they achieve
the goals. They develop strategies for achieving the goals. They
develop plans to integrate and co-ordinate their activities which
including, take a measure of the resource and find the possible
and fruitful way to allocate it.
Organizing: after planning, he along with his team members
arranges and structured their work to attain the goals. They
determine what tasks are to be done, who will do them, how the
tasks are to be grouped, who reports to whom and where
decisions are made? They distribute the tasks between the
employees and give direction to the employees to how they do
it?
Motivating: After organizing Mr. Abidur Rahman Chowdhury

motivate his subordinates to do the work properly. He gives

supplement or contingency direction those who are unable to do
work with first plan or direction. He arranges training program if any
employees need it. Those employees are slow in their work he
motivate them by giving them commitment to if they do this job they
get rewarded and can get promotion. He Lead the Organization From
Front.

Controlling: after planning, organizing, and leading at a certain period

of time he evaluates the performance of the employees of the
organization. He monitors the employee work, comparing the
outcomes with the plan and taking corrective measure if necessary. He

gives rewards or giving promotion recommendation for those

employees who meet his plans and work hard.

Managerial roles
To accomplish his Managerial Function properly he plays some
important roles:-

Interpersonal Roles:
MR. Abidur Rahman Chowdhury is the Senior Vice President and Head
of the branch of Dhanmondi. He is an effective manager who uses the
interpersonal management roles of as a figurehead, leader, and liaison.
Figurehead: As a branch manager, he has ceremonial and legal
responsibilities. Employees are inspired by him. Employees look
up to him as a figurehead. He always represents the
organization.
Leader: When he does not satisfy with the output, he tries to
find out the real problem. After that, he directs and manages the
performance of his employees. He spends time to train and
mentor his employees. He also motivates employees toward a
higher level of productivity.
Liaison: Sometimes, he likes to maintain contact with his
customer to better understand their needs and tries to fulfill their
needs. He communicates with external and internal members of
the bank. He thinks that the networking activity is a critical step
in reaching organizational goal.

Informational Roles:

He processes information as a monitor, disseminator and

spokesperson.
Monitor: His role is also involves the task of researching,
locating and choosing useful information. He spends time to
check the feedback. He also looks what is the new product of his
competitors. He also monitors the performance of his employees.
Disseminator: When he combines all the information into a
proposal, he forwards the proposal to upper management for
approval. He also spends time with his employees for previewing
this information. So the employees can easily accept the new
proposal.
Spokesperson: He always sends memos, reports, information to
his subordinates.

Decisional Roles:

He has to take many important decisions. He makes decision as an

Entrepreneur, disturbance handler, resource allocator and Negotiator.

 Entrepreneur: As a branch manager, he tries to identify new

ideas and initiates improvement projects. He also tries to make
backup plan for future.
Disturbance Handler: Sometimes he faces unwanted
situations. He handles that sensitive situation very carefully. He
settles conflicts between subordinates and overcomes crisis
situation.
Resource Allocator: He takes time to decide where to apply
resources so that he can get maximum output.
Negotiator: He participate negotiation activities with other
organization and individuals.

Managerial Skills:

To perform all the functions and roles properly MR. Abidur Rahman
Chowdhury has some skills that are given below:-

Conceptual skills:

Mr. Abidur Rahman Chowdhury done most of his works with this
skill. He visualizes the organization as a whole. Using this skills
he understands the relationship among various sub-units and
feel how the organizations environment is going and. With This
skill he can identify any problem easily and make a decision for
this problem effectively.

Human Skills:

Mr. Abidur Rahman Chowdhury is a nice and cordial manager. We

feel it when we meet with him and also we hear this from one of
his sub-ordinates who is doing work under him in the branch. He
is an expertise to deal with his sub-ordinates efficiently and use
the employees effectively. He know how to motivate employees
to get the best potential from them, he always inspire the
enthusiastic employees and he always leading the organization
from the front.

Technical skills:

MR. Abidur Rahman Chowdhury is an experienced Bank manager.

He tells us that in his every task at first he knows about the task
then he applies his techniques in order to done the task
proficiently from his experience and proper knowledge about his
field of work.

Conclusion & Recommendations:

In Our Report we introduced MR Abidur Rahman Chowdhurys
management nature. After meet with him we acknowledged he is an
efficient, inspirational, front leader and an experienced manager. He
perfectly plans about his task, organize them effectively, then
distribute the job between his subordinates and motivate them to do

the job perfectly and after a certain period of time he evaluate his
subordinates performance compare it and taking corrective measures if
there is a fault. He as a manager always doing his job efficiently and
for this he played some roles as interpersonal, informational and most
importantly decisional roles. He also use his Conceptual, Human,
Technical skills and his Experience to achieve his target and climb in
the peak of success. And for his good and efficient, effective managing
works he is also helps Southeast Bank Limited to reach its goals and
accomplish its mission and vision.
In the current world a good management system is play a vital role for
any organizations success. A manager could be succeed when he use
his every step of decision and managing efficiently and effectively.
Because a manager tasks is not a low hanging fruit. Business
environment are more dynamic day by day. In Global Management
Those manager can diverse them with the dynamic environment easily
can get a bigger success in the field of business. A manager need to
aware about his organizations environment and always monitor the
environment. So if any individuals [as a manager] want to get success
or be a effective in the field of management he need to have Enough
skills of Conceptual, technical, human and should play the role as
Interpersonal, informational and Decisional roles. He needs to have the
ability to developed plan, organizing, and controlling. He should
motivate his subordinates to do their work properly with inspiration,
reward. He should take any kind of decision by measuring its
effectiveness and possible outcome. If a manager has this kind of
characteristics we hope he could be a effective manager who can
make an impact over his organizations goals achieving and attainment
of its mission and vision.

Bibliography
Annual Report of Southeast Bank Ltd.(2012-2014)
https://www.southeastbank.com.bd/home.php
Different Brochures, Forms published by Southeast
Bank Ltd.
Principles of Management [12th Edition]
by Stephen P. Robbins & Mary Coulter

Reference: