BUSINESS

PLAN

UNIVERSIDAD DE PANAMA
CENTRO REGIONAL UNIVERSITARIO DE VERAGUAS

FACULTAD DE HUMANIDADES
ENGLISH SCHOOL
ENGLISH DEPARTMENT

BACHELOR IN ENGLISH

FINAL EXAM PROJECT:

BUSINESS PLAN
LEGAL ENGLISH FOR BUSINESS

PRESENTED BY:
ALMENGOR RUBEN 9-735-86
CARPINTERO ESAU 4-784-730
CHAVEZ JULIO CESAR 6-718-1852
JAVILLO ANABELL 9-742-1402
PROFESSOR:

I SEMESTER 2015

Valor Creativo

EDGARDO ABREGO

INDEX
INTRODUCTION.......................................................................................................3
EXECUTIVE SUMMARY...........................................................................................4
PRODUCT.................................................................................................................4
MARKET....................................................................................................................5
PROJECT SUCCESS FACTORS..............................................................................6
EXPECTED RESULTS..............................................................................................6
FINANCING NEEDS..................................................................................................6
OVERALL CONCLUSIONS.......................................................................................7
SWOT ANALYSIS......................................................................................................7
STRENGTHS.............................................................................................................7
OPPORTUNITIES:.....................................................................................................8
WEAKNESSES..........................................................................................................8
THREATS:..................................................................................................................9
COMPANY DESCRIPTION.......................................................................................9
DESCRIPTION THE SITUATION AND PLACE.......................................................10
GENERAL DATA......................................................................................................10
COMPANY HISTORY..............................................................................................10
BUSINESS THAT IT IS............................................................................................11
COMPANY OWNERSHIP........................................................................................11
FUTURE PLANS......................................................................................................11
PRODUCT DESCRIPTION......................................................................................11
WHAT IS ROSES BAKERY PRODUCT................................................................12
THE PRODUCTION................................................................................................12
THE MARKET..........................................................................................................12
ANALISES MARKET...............................................................................................12
MARKET SIZE.........................................................................................................12
COMPETITION........................................................................................................13
MARKETING............................................................................................................14
PRICE......................................................................................................................14
DISTRIBUTION........................................................................................................14
COMMUNICATION..................................................................................................14

OPERATIONS..........................................................................................................15
EQUIPMENT............................................................................................................15
PERSONAL.............................................................................................................15
PROCESS OF MANUFACTURING AND SERVICES.............................................15
ANALYSIS AND FUNDING......................................................................................16
CONCLUSIONS.......................................................................................................17

 INTRODUCTION
Sometimes for some people from El Espino de Santa Rosa is very difficult to find
establishment where they can get products from bakery.
Creating a bakery shop will be pleasant for many consumers in El Espino Santa Rosa
because it will have a good service and provide different kinds of products derived of
bakery. In the same way, it will be competitive in the market against other similar
businesses. In addition to that, it will set entrepreneur parameters which will let to know
the needs of the clients.
The mission of this project is to be known and recognized for the leadership through the
passion for high standard, the respect for diversity and the commitment to creating
exceptional opportunities for personal growth.
The vision is to be a competitive business to satisfy demanding necessity in the town.
Furthermore, the greatest aspiration, purpose and reason to exist as responsible
business will be reflected in the attention to customers.
It is well known that a business has to take into account different business and legal
standards required by government entities. Therefore, this project will take into
consideration all this requirements to accomplish its goals.
Finally, by establishing a bakery shop in El Espino de Santa Rosa community will provide
many benefits for the people around.

EXECUTIVE SUMMARY

Roses Bakery will be the name for the establishment of the business. Roses
Bakery expects to catch the interest of a regular loyal customer base with its broad
variety of refreshment and cake. This business project plans to build a strong market

position in the town, due to growing of the population and the competitive price of the
products.
Roses Bakery will be located in El Espino de Santa Rosa, close to the
Interamericana way.
The company intends to hire two full-time pastry bakers and six part-time baristas to
handle customer service and day to day operations.
PRODUCT
Roses Bakery will offer a broad range of refreshment and bake products, all from high
quality and accompanied with a good attention to the costumers. Roses Bakery will cater
to all of its customers by providing each customer varieties of refreshments and bake
products made to suit the customer, down to the smallest detail.
San Roque Bakery will provide freshly prepared cakes, cheescake and pastry products
at all times during business operations. Six to eight moderate batches of bake and
cupcake products are prepared during the day to assure fresh baked goods are always
available.
In addition, Roses Bakery will offer delicacies such as smoothies, sandwiches, soda, ice
cream, gelatin and others, Customers will have a timely and friendly attention.
MARKET
The population is increasing in El Espino Santa Rosa community, and every time people
from this town have the needs to buy products derived from bakery. However, this
community does not have a place where they can have what they want. As a result, they
have to waste time and money going to any far establishment to get what they need.
Roses Bakery, and will therefore concentrate its business and marketing on local
residents, which will be the dominant target market. This will establish a healthy,

consistent revenue base to ensure stability of the business. In addition, tourist traffic is
expected to comprise approximately 35% of the revenues. High visibility and competitive
products and service are critical to capture this segment of the market.
This location is new because it has not been established before, but it will have many
advantages for people from El Espino, Los Boquerones and sorrounding towns because
they will not waste time and money. This business will be in a specific place where there
are enough flows of people, and the prices of product will be a little lower than some
businesses which sell similar products. Moreover, this location will be set close to the
Interamericana way.

The Roses Bakery products will cover a range of El Espino Santa Rosa and
sorrounding town expansion counting the time for advertising promotion. What it makes
to think that it will be offering the treats all citizens of town and surrounding areas,
regardless of distinctions.
PROJECT SUCCESS FACTORS
The business success factors are as following:
San Roque Bakery will be successful because there is no bakery shop that bid exotic and
tasteful for the discerning palate of the growing demand of people from this town
The acquisition cost of the products will be reasonable and affordable for all people.
Providing the highest quality product with personal customer service.
Competitive pricing.
We are committed to humane treatment of elite.

 EXPECTED RESULTS
Make good use of raised capital; make suitable investments to increase profits without
undermining the prices of products. In addition, San Roque Bakery will succeed by
offering consumers high quality bakery and refreshment products with personal service at
a competitive price.

FINANCING NEEDS
The owners of the Roses Bakery do not have their own capital to set the
business, so they expect to borrow it. This will provide the bulk of the current financing
required. It will be imperative the need to request seed capital to start the operations of
the business. This will be the support to take the first and most important step to start the
business.
OVERALL CONCLUSIONS
After finishing the first point, this document will serve as a guide for the following reasons:
To Have the foundation of the business
To Ensure functional operations guide
The timely achievement of the goals
SWOT ANALYSIS
SWOT analysis is a tool to know the things that happened and will happen in the
company and are described through the Strengths, Weaknesses, Opportunities, and
Threats.
STRENGTHS
Strengths describe the positive attributes, tangible and intangible, internal in
organization of a business. They are within the control.

the

San Roque Bakery's strengths are.

The location of the business in a place where it can get many customers
Having a good quality products
Having a proper schedule
Keep a healthy environment to offer the products
And especially good administration

OPPORTUNITIES:
Opportunities are external attractive factors that represent reasons of the business is
likely to prosper.
Opportunities of the company

There are not other bakery shops with exotic products like San Roque Bakery.
The high cost of competition will offer to the opportunity to offer better prices
The location of the company occupied a unique role
The increase of the population

WEAKNESSES
Weaknesses are aspects of the business that detract from the value that it offers or
places it at a competitive disadvantage. It needs to enhance these areas in order to
compete with the best competitor.
My company's weaknesses are:

Lack of work experience

Lack of capital needed to start the business in the best way
If customers will give poor care, it will becomes a weakness
The competition is a weakness for my business
Lack of administrative experience

THREATS:
Threats include external factors beyond the control that could place the business
strategy, or the business itself, at risk. You have no control over these, but you may
benefit by having contingency plans to address them if they should occur

Threats of my company are:

A threat is that customers cannot come to buy the products
That there are other companies with more competition
In that there is not enough advertising to promote the business to attract more customers
from different areas.
That there are criminals in the neighborhood it is a threat
COMPANY DESCRIPTION
San Roque Bakery: is a small location that will be set at El Espino de Santa Rosa
community to sell products like cake, bread, milk, natural juice and so on. This bakery
shop will sell its product with competitive but also lower price according to the need,
pleasure and taste of customers.
The idea to set a bakery shop in El Espino de Santa Rosa community arose because
there is not specific place where people can go to buy this product. This establishment
will provide facility for people to buy products for any meal time. In addition, the people
will not waste money and time. This establishment will also have the price of its products
lower.
For creating this business, it will be necessary to take into account a target place where
there are many people every day and the facility to get there. It is also important to state
that the preparation of the products of this business will be in the hand of people who
have enough abilities in make the products.
The importance of creating a bakery shop in El Espino de Santa Rosa community will
provide a great contribution to the entire town trough excellent attention to the costumers;
as well as creating a job opportunities for some citizens.

 DESCRIPTION THE SITUATION AND PLACE

The establishment of this business will be set at El Espino de Santa Rosa community
where the population is growing, so it will be enough costumers to increase the income of
the business. Also, the target place does not have any establishment which provide
product of bakery. Whenever people need to buy this kind of product; they can go to this
establishment in order to buy it.
Moreover, the schedule of this business will be set according to the flows of people since
morning until night.
GENERAL DATA
The name of the business is Roses Bakery, and it stands for giving the importance to
the town. This establishment will cover the need of the people to by product derived of
bakery.
COMPANY HISTORY
For many years, people from El Espino Santa Rosa have been struggling with necessity
of having a place where they can get product derived of bakery. Therefore, establishing a
bakery shop in this town will be pleasurable for them.
BUSINESS THAT IT IS
The business is an establishment to sell products derived from bakery.
COMPANY OWNERSHIP
Roses Bakery will be set in El Espino Santa Rosa community. It is equally owned by its
four partners.
The owners of this business are beginner because they do not have experience in the
management of any business. However, they are very interested to do their best as they

can to increase the level of the business by implementing a good political of treatment
toward the customers; and by selling high quality products.
As the owners of this business do not have prior knowledge in managing business, so it
will be necessary for them to hire legal counsels and professional people in the business
in order to set it.
FUTURE PLANS
As the future plan, Roses Bakery expects to make significant investments in sales,
sales support, and product development personnel. Also, this business expects to be
recognized for its local costumers.
PRODUCT DESCRIPTION
Rosas Bakery will provide a broad range products derived of bakery, all from high quality
made by professional chef. Roses Bakery will caters to all of its customers by providing
each customer bakery and refreshment products made to suit the customer, down to the
smallest detail
WHAT IS ROSES BAKERY PRODUCT
San Roque Bakery have different varieties of bake and refreshment with varieties
of flavors, which will be benefit the taste of the consumers and will use new technology
THE PRODUCTION
Roses Bakery products are to sold permanently in the stall will make distributed
from producer to consumer, it needs the most modern tools to facilitate the work of the
same freezer and necessary to select the products business and to improve the
distribution package is needed and give confidence to my suppliers come to deliver the
products you need my business

 THE MARKET
Market needs are selling their products at an affordable price and thus benefit my
business because other businesses do not open at the right time have a higher price that
does not benefit the consumer's pocket is why my business has no timetable and It has a
very affordable price

ANALISES MARKET
MARKET SIZE
The market size of Roses Bakery is limited to the community of El Espino de
Santa Rosa, Boquerones and
COMPETITION
Competition in the local area is somewhat sparse and does not provide nearly the level of
product quality and customer service as Roses Bakery. Local customers are looking for
a high quality product in a relaxing atmosphere. They desire a unique, classy experience.
San Roque Bakery competition are some small shop because they also offer
similar products, so they are somehow the indirect or direct competitors. However, the
difference is that in Roses Bakery there is a good customer service a price accessible
good quality product and above all a good presentation.
My strengths are

That I know as to do everything shakes and soft drinks is

I support my family in order to carry out this business
That all aforementioned neighborhoods are my snack bars to enjoy my delight
That things do not make them good
They have good attention
They have a good product
Locals are not in a good condition
There are central locations

 I do things that I better than them

I have a good attention to my clients
MARKETING
It is the basic management tool that will used in the market-oriented company that
wants to remain competitive by implementing the various actions to be undertaken in the
area of MARKETIN to achieve the objectives set
PRICE
The prices that will offer to the clients is a price accessible to all who wish to come
to consume and share with your friends family and colleagues
In the pricing, this bakery shop can give a good price for all its products because it will be
made taking into account the needs of the people from the town which will lower the cost
of skilled labor and also offer good care and so stay competitive and get higher profits
DISTRIBUTION
The product of san Roque bakery will be distributed from the own premises and will be
sold in the general market it will be expanded in various locations that provide the same
services.
COMMUNICATION
The media will be used to give opportunity to provide information on different
public places so that potential buyers can decide.
Customers will be attracted by giving them the confidence and offering good
service and quality of product a very good attention to taste and sit at home.

 OPERATIONS
The

operations

will

focus

on

machinery

and

equipment

installations,

instrumentation, supplies, human resources; time is an important factor for the success of
the company
EQUIPMENT
The equipment needed for my business are; as a showcase to show the minimum
product an freezer and a cooling mixer, blender and other
We need an investment to pay my rent because I do not have the resources needed
My teams buy
My suppliers are stores and super markets
PERSONAL
The profile of the

company's mine for knowledge and dedication and good

management and customer service they have a good presence desire to work are over
18 are university people with skills to undertake the work that there are assigned
PROCESS OF MANUFACTURING AND SERVICES
The manufacturing process of the product is 2-3 minutes attention will be as fast as
possible because those guests will feel well served
Mete controls and get better quality product more quickly in order to have better profits
and many customers
The hours of operation will be 8 am to 9 pm because at that time the family likes to go out

with friends to walk their children and take their refreshments

The raw materials of them in stock on the shelves for greater safety and no damage
Purchasing processes are varied
The finished products were stored in the freezer
The inventory control what are each month
Terminated distribute products from my own business

 ANALYSIS AND FUNDING

In this analysis of financing mainly aims to meet the need to run a business conch have
capital investment and infrastructure in my case story with a land they rented me to build
my home and carry out my business plan
INVESTMENT
Initial Capital Required
Local Business
Construction .......................................... B / .400.00
TOTAL ..................................................................... ..B / 400.00
Equipment
Freezer.................. ....................................... B / 180.00
Blender ......................................... ......... B / 25.00
Refrigerator ............... ....................................... B / 200.00
TOTAL ...................................................... ... .................. ..B / 405.00
Working capital
Raw material or finishing
goods ...... ...................................... B / 50.00
Promotion ......... .................................... B / 10.00
Wages .......................................... ......... B / .10.00
Rental ......... .......................................... B / 60.00
Light ............... ............................................ .B / .9.00
Water ............ ............................................. .B / .6.00
TOTAL ........................................................................... ..B / 145.00
GRAND TOTAL ............................................................ ....B / .950.00

 CONCLUSIONS
This business will be successful because it will be managed with a lot of effort and
dedication to succeed and be a company's greatest hits advantages over the
competition. it is that the business will have quality products and a very good service for
all customers.
So, our business will have a potential growth because It is going to be established with
strategies that give the better results .It

will have better earnings and achieve our

dreams to be well-known entrepreneurs national. Advertising will influence toward the

sales because it helps the product to be recognized and known everywhere.

 PRODUCTS