APPENDIX VI

SUMMER INTERNSHIP
REPORT

Approach for New Customer Acquisition

Submitted by
Sitanshu Sahay
(MBA-G)
A0101915111

MBA Class of 2017

Under the Supervision of
Dr Parkshit Joshi
Assistant Professor
Amity University
In Partial Fulfillment of the Requirements for the Degree of
Master of Business Administration (G)
AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH
SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA

Declaration

The title of the Summer Internship Project is

THE APPROACH FOR NEW CUSTOMER ACQUISITION
I declare that the work presented for assessment in this Summer Project is my original work,
that it has not previously been presented for any other assessment and that my debts (for
words, data, arguments and ideas) have been appropriately acknowledged; (b) work conforms
to the guidelines laid by the University, and (c) Plagiarism for this report has been checked
using turnitin software and is %. The summary of report is attached along with for reference.
Date: ...........

Sitanshu Sahay
A0101915111
MBA G
Class of 2017

Approval
This is to approve that SITANSHU SAHAY, student of Masters of Business Administration
G at Amity Business School, Amity University Uttar Pradesh is pursuing the Summer

Internship on APPROACH FOR NEW CUSTOMER ACQUISITION, in Partial

Fulfilment of the Requirements for the Degree of Master of Business Administration G
under my guidance.
The draft report has been approved.

Dr Parkshit Joshi
Assistant Professor
Amity Business School

Acknowledgement
The success and final outcome of this project required a lot of guidance and assistance from
many people and I am extremely fortunate to have got this all along the completion of my
project work. Whatever I have done is only due such guidance and assistance and I would not
forget to thank them.

I would like to thank Birlasoft India Pvt Ltd to complete my internship in this organization
and supporting me in all the ways to complete my summer internship training.

I also take this opportunity to express a deep sense of gratitude to Mr. AMIT JAIN (Sr
Consultant Insurance) his cordial support, valuable information and guidance, which helped
me in completing this task through various stages.

I take this opportunity to express my profound gratitude and deep regards to my faculty guide
Dr Parkshit Joshi for her exemplary guidance, monitoring and constant encouragement
throughout the course of this project. The blessing, help and guidance given by her time to
time shall carry me a long way in the journey of life on which I am about to embark.

I would like to express my gratitude and indebtedness to the management and staff of Amity
Business School for providing me this wonderful opportunity to gain practical industrial
exposure in the field of marketing and sales by including this summer internship as part of
my curriculum.

Lastly, I thank almighty, my parents, brother, sisters and friends for their constant
encouragement without which this assignment would not be possible.