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40 large companies and helping them create microlearning. The Framework leans heavily towards a
practitioners point of view, having been refined
through these live implementations.
WHAT IS MICRO-LEARNING
Micro-learning deals with relatively small learning
units and short-term-focused activities (Hug, 2005).
In the e-learning context, it refers to a learner's short
interaction with learning matter broken down to very
small bits of content.
Practically, the micro-perspective on learning is on
much more than just the content, and goes beyond
to taking a small-scale approach to the factors that
influence learning, such as:
Content
Interactivity
Navigation
Implementation
Testing
INCITE
Effectiveness
Organizational LMS
HRMS
Sales Micro-LMS
Operations Micro-LMS
...
Collation
Curation
As a first step to designing micro-learning content,
the learning material needs to be collated from
across various sources. Given the plentiful resources
found on the internet and other sources, one could
end up collating an incredibly large amount of
information. In todays day and age, information is
also available in a wide variety of mediums. The trick
to collection is knowing what to pick. Micro-learning
is about bite-sized content, and that is where the
collation focus should be. Heres a quick set of
guidelines to collating content for micro-learning
effectively.
The typical rule of thumb for the length of a microlearning topic is approximately 15 minutes. In our
experience, this is enough time to cover 30-40 points
at a maximum for a topic.
Chunking
Content Type
Facts
Concepts
Processes
Procedures
Principles
Metacognitive
Remember
List
Recall
outline
reproduce
state
proper use
Understand
paraphrase
explains
estimate
example
convert
interpret
Flat Content
In this form of content, Learners are not required
Apply
classify
show
produce
relate
solve
discover
Analyze
outline
contrast
diagram
identify
separate
infer
Evaluate
rank
criticize
defend
critique
conclude
predict
Create
categorize
modify
design
plan
revise
actualize
to interact with E-learning resources and the Elearning process is strictly linear. This level may
include: text content, simple images and
graphics, simple video and audio, etc.
Clickable Content
With clickable content, learners may have some
control over their E-Learning experience, as they
are required to make simple interactions with
the E-Learning material. This level may include:
animations, clickable menus, etc.
Exercise Content
At this level, learners learn through introspection
and application, as they are required to make
simple decisions to progress the learning. This
level may include: quizzes, surveys, polls, simple
games, etc.
Simulation Content
With this type of content, learners have great
control over their E-Learning experience, as they
are required to fully interact with the E-Learning
content and give feedback. This level may
include: interactive games, simulated job
performance exercises, stories and branching
scenarios, etc.
significantly
objectives.
compromising
on
the
learning
Self-Assessment
Through this form of assessment, the learner is
able to give instant online feedback through
questionnaires, multiple-choice questions and
even through publication of FAQs. Allow
learners to gather the information they need to
focus their study in areas that need
improvement
Online Exams
Though online exams, the learning creator can
moderate and control online exams with start
and stop times, or with login passwords and
timeouts.
Online Quizzes
The Learner
The learner has to be aware of the path he is
travelling in his learning journey. Having clear
baselines, milestones and goals are critical to
motivating the learner to complete his/her
journey. Typical data that the learner is
interested in are scores, improvement metrics,
areas of improvement, completion statistics,
remaining distance, etc. In todays hypercompetitive world, it might also make sense to
provide data on how the learners peers have
fared on the same learning path and where
he/she stands with respect to statistical averages.
The Content Creator
Effective content creation is an iterative process.
The content creator in micro-learning has a
significant challenge given the constraints
he/she has to work with. Typical data that can
help a content creator improve the content are
completion metrics like drop-off and time spent,
comprehension metrics like correlation between
5/02/optimal-length-video-marketingcontent-short-possible/#gref
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