SUPER BOWL 50: BAY AREA FINANCIAL IMPACT

Fact Sheet

Super Bowl 50 generated at least $240 million in positive financial impact for the Bay Area
economy.
The Bay Area earned $35.8 million in direct tax revenues thanks to Super Bowl 50.
This includes $21.6 million in state sales taxes generated from direct spending by
non-local people or organizations; $945,000 in state sales taxes from concessions
and merchandise sold at Levis Stadium on the Super Bowl Sunday; and $13.2
million in regional occupancy tax revenues.
To calculate total spending associated with Super Bowl 50, analysts added spending by:
o Non-local game-day attendees
o Visitors from out of the area who came to the Bay Area to participate in Super Bowl
50 celebrations but did not attend the game
o Non-local event participants including media, sponsors, vendors and NFL staff
o Event organizers on logistics and operations originating from non-local sources
The above groups spent money at local restaurants, bars, hotels, and shops, as well as on
catering and event production services, construction costs for temporary structures,
location rentals, and much more.
Analysts for Sportsimpacts did NOT include money spent that left the Bay Area (e.g.
spending at non-locally owned rental car companies). While analysts counted game-day
spending by Bay Area residents that attended the game itself, Sportsimpacts did NOT
include money spent by locals who did not attend the game, assuming that local residents
would have spent their money elsewhere in the Bay Area during the same time frame.
In determining economic impact, analysts SUBTRACTED from gross spending any and all
costs incurred by the host cities related to Super Bowl 50, including additional
transportation and public safety costs.
San Francisco, which invested the most in the event, saw the greatest financial return, but
the economic impact windfall was distributed across the region:
57.1% of revenues benefitted San Francisco
19.5% went to the major South Bay counties
12.3% went to San Jose
7.2% went to the city of Santa Clara
7.1% went to areas near San Francisco International Airport
3.7% went to Oakland
12.6% benefited various other parts of the Bay Area

 Total hotel revenue during the Super Bowl weekend was $82.7 million and for the
entire week was $181.1 million. Historically, the average total hotel revenue has
been $21 million for the same weekend and $41.6 million for the week. Thanks to
Super Bowl 50, Bay Area hotels brought in four times the revenue when compared
to previous years.
Local minority-owned, women-owned, LGBT-owned and disabled veteran-owned businesses
brought in $6.6 million in direct contracts with the Host Committee and NFL through the
Business Connect program.
Through the 50 Fund Program, the Host Committee contributed $13 million to community
initiatives and high-performing nonprofits around the Bay Area, reaching 537,209 youth.
103,000 books were distributed to Bay Area youth through the Read Zone program.
1.1 million people, both Bay Area residents and out-of-town fans, joined in San Franciscobased Super Bowl 50 celebrations, including Super Bowl City, the 50th Mile and the NFL
Experience.
In its second year of operations, Levis Stadium hosted 71,088 fans on Super Bowl Sunday
without any security or transportation setbacks. Levis Stadium is LEED Gold certified.
Super Bowl 50 had 111.9 million television viewers and 167 million total viewers across
platforms, making Super Bowl 50 most-watched single broadcast in television history.
For more facts and figures, please visit the Super Bowl 50 Insight page at
http://www.cipherbsc.com/superbowlinsight/reader.html