PI-KPI Conference Dubai

PERFORMANCE IMPROVEMENT
AND KPIs CONFERENCE

17th - 20th of October 2016 CONRAD HOTEL DUBAI
The first Middle East Conference that brings tomorrows

improvement strategies into todays business world!
Improvement is not an option,
It is a necessity!
International and regional thought leaders sharing best practices at the Conference
Aurel Brudan
Cameron Mirza
Mohamed M. Mahmoud
Altijani Hussin
Chief Executive Officer,

The KPI Institute, Australia
Senior Advisor to the Minister,

Ministry of Economy and Planning, KSA
Head of Strategy and Projects, Ministry of

Education, Kingdom of Bahrain
Health Economics Consultant,

Dubai Health Authority, Dubai
AND KPIs CONFERENCE
OVERVIEW
The Performance Improvement and KPI Conference is a

unique event designed for professionals driven by the need
for improvement. It stands out as a venue focused on the most
important trends and innovative processes that shape the business
environment of today and change the world of tomorrow. In the
GCC performance improvement is not an option. It is a necessity.
This is where the Performance Improvement and KPI

Conference delivers results. The Performance Improvement
and KPI Conference is the first conference in GCC to focus
on three highly requested fields: Government Performance,
Healthcare Performance and Productivity, Quality and
Innovation Performance.
MAXIMIZE YOUR EXPERIENCE
Network & Engage
Experience
Discover
Benchmark
with professionals from your

field in dedicated sessions to find
out about specific solutions
in-depth learning to expand

your business by attending one
of our workshops
new ways of connecting an

organisational strategy to
employees
with regional leaders and learn

best practices on performance
improvement
KEY BENEFITS TO ATTEND

This Forum offers participants valuable insights, enabling them to:
Improve performance measurement across organizations;
Connect and align strategy across departments and
employee;
Build a robust performance culture, by engaging staff and
management;
100+
PARTICIPANTS
40+
PRESENTATIONS
Understand key trends in performance improvement across ME;

Benchmark with regional best practices in performance
measurement and management;
Drive process and quality performance improvements across
departments.
30+
KEYNOTE SPEAKERS
Contact: Diana Zrnescu T: +971 4311 6556 M: +971 55 787 6427 E: diana.zarnescu@kpiinstitute.com
5+
WORKSHOPS
kpicd.kpiinstitute.org
AND KPIs CONFERENCE
DAY 1 - WORKSHOPS
Pre-Conference
OCTOBER 17TH
Workshop A
Managing Government Performance
Aurel Brudan
Chief Executive Officer

The KPI Institute, AU
Managing Government Performance is an area of great interest for governments across

the world. The topic is particularly relevant today, as the 17 Sustainable Development
Goals announced by the UN at the end of 2015 have begun to permeate national policies.
Government Performance Global Directions in 2016
Implications of Sustainable Development Goals on the public sector.

Best practices in managing government performance.
Case Study on how to manage performance in the public sector.
Linking National Development Strategies to departmental

performance
Understanding National Development Strategies;

Cascading National Development Strategies to Department/Ministry level;
Interplay between department/ministry performance management.
Performance Management Architecture in a public sector

organisation
Public Sector Performance Management System Architecture;
Goals and objectives in the public sector;
Working with KPIs in the public sector.
Performance Management Architecture in a public sector

organisation
Data gathering and data quality challenges;
Performance reporting and decision-making;
Operating an employee performance appraisal system.
Benefits to Attend
Understanding the implications of the
Sustainable Development Goals for a
public sector organization;
Outlining the particularities of
implementing and using a Performance
Management System within the public
sector;
directions
in
nurturing
New
a
performance
culture
within
governmental organizations;
Access a wide selection of templates that
help you implement a KPI Management
Framework in your organization.
Workshop B
Managing Healthcare Performance
Adrian Brudan
General Manager
The KPI Institute, EMEA
The workshop is built on a generic hospital case study and is meant to improve the
practical skills in working with KPIs and developing the instruments of a Performance
Management Architecture based on Balanced Scorecard concepts.
Hospital Performance Management System Project Coordination

Build the business case for PMS implementation within the hospital;
Map the PMS Project Plan stages;
Identify the major stakeholders within and outside the hospital.
Hospital Strategy Map Development
Hospital Strategy and SWOT analysis review;

Hospital-wide Value Drivers concept mapping;
Hospital Strategy Map development based on specific measurable objectives.
Hospital Scorecard and Dashboard Design
Benefits to Attend
Understand the steps of implementing
a Performance Management System
within a hospital;
Practice the development of a sound
framework to ensure KPIs are aligned
to strategy;
Identify the hospital KPI selection sources;

Develop lists of potential KPIs;
KPI selection based on specific techniques deployment.
Access a wide selection of templates that

help you implement a KPI Management
Framework in your organization;
Decision Making based on KPIs - The Portfolio of Initiatives
Interact with industry professionals

from the entire GCC region, and
exchange valuable practical insights in
hospital performance improvement.
Link the objectives and KPIs selected with relevant initiatives / projects;
Establish the final structure of the Portfolio of Initiatives;
Map the performance improvement steps - data gathering, analysis,
decision making.
AND KPIs CONFERENCE
DAY 1 - WORKSHOPS
Pre-Conference
OCTOBER 17TH
Workshop C
Building Strategy Dynamics Business Models
Kim Warren
CEO, Strategy Writer

Strategy Dynamics Ltd, UK
This workshop will show how to build such a model that allows the management team to
both understand the path that business performance is following, to fix problems that arise
(or, preferably, prevent them arising in the first place), and plan for the future.
Where are we trying to get to, and what is driving us there?
This session will show how the strategic management of a business or function
must focus on how performance is changing over time - we can rarely 'jump'
from a poor state to a good state in an instant.
Building and retaining the resources required
This session will explain the phenomenon of "resource accumulation" - the

winning and losing of customers, hiring and loss of staff, development of
products - and how to quantify the relationship between these factors.
Interdependence and the core business model
By leveraging on the elements from segments 1 and 2, we reach a working,

quantified model of the essential core for the business.
Extending the model
Improving the 'quality' of resources: better customers, more-skilled staff,

more appealing products;
The 'pipelines' through which resources, staff, customers and products develop;
The competition for customers and staff.
DAY 2 - STREAM A
Benefits to Attend
Challenges that arise following the
successful formulation of a strategy are
often overlooked by organisations;
Grasp the phenomenon of "resource
accumulation" - the winning and losing
of customers, hiring and loss of staff,
development of products;
Discover why performance has
followed its path to date, and where it
is likely to go if we continue current
policy;
Government Performance Forum
OCTOBER 18TH
Monitoring government performance in the UAE

Cascading strategy from organizational to employee level Practical insights and case
studies from the Governmental sector
Mohamed Moustafa Mahmoud
Senior Advisor to the Minister, Ministry of Economy and Planning, KSA
The role of visual design in monitoring government performance in Malaysia

Panel discussion: State of government performance reporting in 2016
The Four-Quadrant Strategy Set to Improve Governmental Performance in Ras Al Khaimah
Naceur Jabnoun
Senior Consultant, Sheikh Saqr Program for Government Excellence, UAE
Operating a Balanced Scorecard performance management system in a government entity

New Advances in Performance Measurement in a government entity
Managing Performance and risk in an increasing higher education sector
Cameron Mirza
Head of Strategy and Projects, Higher Education Council , Kingdom of Bahrain
Round table: Challenges in government performance reporting

AND KPIs CONFERENCE
DAY 2 - STREAM B
Healthcare Performance Forum
OCTOBER 18TH
New Advances in Performance Measurement at the Dubai Health Authority

Altijani Hussin
Health Economics Consultant, Dubai Health Authority, Dubai
Innovation in Healthcare: Recent Milestones in Performance Measurement across GCC hospitals

Tawfik Khoja
Director General Executive Board, Health Ministers Council for Cooperation Council, KSA
Developping a Strong Performance Culture by Implementing an Integrated Performance

Management System at King Saud University Medical City
Khalid Alswat
Vice Dean Quality, King Saud University, Medical City, Riyadh, KSA
Managing the Implementation of the Performance Management System Architecture at

King Saud University Medical City
Adrian Brudan
General Manager EMEA, The KPI Institute, EMEA
Key Lessons from Developing KPIs at the Qatar Council for Healthcare Practitioners
Samar Aboulsoud
Chief Executive Officer, Qatar Council for Healthcare Practitioners, UAE
New developments in hospital performance measurement in KSA

Abdulaziz Abdulbaqi
Consultant, Quality & Patient Safety, Ministry of Health, Riyadh
Healthcare Performance and Productivity
Puruhutjit Surjit
General Manager, Strategy and Operations, KIMS Group in GCC and India, Bahrain
Performance Management Systems Automation - ICT Journey from Strategy to Results at

King Abdullah Medical City
Mohsen Ba-Abdullah
Executive Director ICT, King Abdullah Medical City, Kingdom of Saudi Arabia
The GCC Hospitals Performance: 2016 Benchmarking Report

Monitoring and benchmarking hospital performance in the UAE
Obaida Qatuni
Quality Manager, VPS Healthcare, Dubai, UAE
Modelling hospital performance with advanced analytics in Sultan Bin Abdulaziz Humanitarian City
Abdullah Bin Zarah
Chief Executive Officer, Prince Sultan bin Abdulaziz Humanitarian City, KSA
AND KPIs CONFERENCE
DAY 2 - STREAM C
Performance Excellence Forum
OCTOBER 18TH
Sustaining Superior Levels of Performance that Meet or Exceed the Stakeholders' Expectations
Mohamed Adawi
Chief Strategy Officer, Abu Dhabi Petroleum Ports Operating Company
Boosting Effectiveness by Building a Performance Culture at Aspire Zone Foundation

Hassan R. Harfouche
Head of Strategy, Aspire Zone Foundation, Qatar
Cascading the Performance Management System at Team Level. Implications in Practice

at the GCC Interconnectivity Agency.
Hassan Al-Asaad
Strategist & Business Development, GCC Interconnection Authority (GCCIA), KSA
Panel discussion: Connected performance - nurturing performance through innovation

Strategy and Innovation in a Digital Era Driving Revenue Growth & Enriching
Customer Experience for Telcos
Imran K. Malik
Senior Director - Managed Services, Enterprise Business, UAE
"Engineering the Enterprise" with Strategy Dynamics Business Models

Kim Warren
CEO, Strategy Writer, Strategy Dynamics Ltd, UK
Round table: Performance improvement in practice

DAY 3 - CONFERENCE DAY
KPIs Excellence Forum
OCTOBER 19TH
Measuring Productivity
A practical approach to functional area performance by aligning departmental KPI tracking
to organizational strategy
Abdulaziz Saddique
CEO, Qimat Taiba Pharmaceutical Biotechnology Factory, Saudi Arabia
From Performance Management to Big Data - The secret of data integration and the role
of government entities in reporting on City Data
Aisha Ibrahim Zayed Al Ali
Director of Strategic Planning, Project Management & Accreditation, Mohammed Bin Rashid School of Government
Panel discussion: State of performance improvement and KPIs in the GCC

Organizational Performance Through a Strategy Management System
Kim Warren
CEO, Strategy Writer, Strategy Dynamics Ltd, UK
Performance Benchmarking in Practice Value Generation by Learning from other organisations

Nurturing Performance at Al Fahim Group
Mo'ath Hussein
Chief Support Services Officer, Al Fahim Group, UAE
Round table: The complex job of the performance management professional

AND KPIs CONFERENCE
DAY 4: WORKSHOPS
Post-Conference
OCTOBER 20TH
Workshop A
KPI Essentials - Selection and Target Setting
Teodora Gorski
Managing Director
The KPI Institute, MENA
The workshop is designed to provide participants with the best practices on working with
KPIs, focusing on essential tools and techniques that must be implemented for a successful
performance management architecture.
The world of KPIs
Challenges in working with KPIs;

Value added by KPIs;
Performance Management System Architecture.
Understanding KPIs
Terminology standards and Smart objectives decomposed;

KPI Typology;
Exercise: Identify Leading vs Lagging and Quality vs Quantity KPI.
KPI selection
KPI selection techniques;

KPI selection criteria;
Exercise: Value Flow Analysis and KPI Balancing.
KPI target setting
Role of targets;
Target setting approaches - Benchmarking;
Case study: KPI target setting in practice.
Benefits to Attend
Gain a sharp understanding of the KPI
management challenges and how to
address them;
Practice the development of a sound
framework to ensure KPIs are aligned
to strategy;
Differentiate between objectives, KPIs
and initiatives and understand different
KPI typologies;
Adopt a rigorous business approach by
getting updated with the latest trends in
working with KPIs;
your
performance
Improve
measurement efficiency by practicing a
variety of techniques to ensure the best
KPI selection process.
Workshop B
Building a Performance Culture
Marius Boghian
Management Consultant
The KPI Institute, AU
"Friday Night at the ER" is a board game, having the goal to simulate the challenge of
managing a hospital for 24 hours. Its main purpose is to help people develop systems
thinking, by relying on their work styles and by teaching them to work together.
Introduction and context
What is a performance culture;

The building blocks of performance culture;
Drivers and challenges of performance culture.
Strategy designed to reflect performance

Strategic planning framework;
Strategy cascading towards individual levels;
Using KPIs to enable strategy implementation.
Strategic thinking in building a Performance Culture

Strategy communication across the organisation;
Strategic vs process change;
Agile change management.
Sustaining strategy though a performance culture
The impact areas of strategy in shaping a performance culture;

Roadmap to performance excellence;
Getting a customer focus orientation.
Benefits to Attend
Explore an efficient performance culture
model and its role in enabling strategy
implementation;
Put in practice key performance tools
used to enable strategy planning and
measurement;
Learn to manage strategic changes;
Get valuable insights on how to foster
strategy implementation through
innovation, leadership and customer
orientation.
AND KPIs CONFERENCE
DAY 4: WORKSHOPS
Post-Conference
OCTOBER 20TH
Day 4: Workshop C
Key Techniques for Successfully Implementing
a Balanced Scorecard
Mihai Toma
Head of Professional Services

The KPI Institute. UAE
The Balanced Scorecard was developed as a tool for measuring the performance of an
organization, in a balanced manner.
Balanced Scorecard in a Performance Management Context
Benefits to Attend
Architecture of a Balanced Scorecard Management System
Get access to a deeper understanding

of the value added and functionality of
the Balanced Scorecard Management
System;
What is Performance Management?;

The Role of the Balanced Scorecard in a Strategic Performance Management;
The Evolution of the Balanced Scorecard.
Desired State of Evolution (DSOE) - linking values, mission, value drivers

and vision;
Strategy Map - objectives as a performance road map;
Performance Scorecard alignment across all sector of the organization.
Translating the strategy Setting objectives and KPIs
SMART objectives decomposed;

KPI selection techniques;
Developing the Performance Scorecard - defining the most relevant KPIs.
Develop and implement a Balanced

Scorecard Management Architecture in a
standardized manner;
Maximize the value of your KPIs with
the use of the Balanced Scorecard;
Align your strategic direction to
specific and relevant objectives.
Implementing and using a BSC Management System

Balanced Scorecard implementation process;
Stages of the implementation process;
Generating value with the Balanced Scorecard.
LEARNING OUTCOMES FROM ATTENDING THE CONFERENCE

Planery
Coordinate
approaches for
performance
improvement across
organisations
Connect
and align KPIs across
departments and
employees
Build
a performance culture,
by engaging staff and
management
Drive
process and quality
performance
improvements across
departments
Learn
new ways to operate
performance
management
systems
Healthcare Performance
Forum
Government Performance
Forum
Productivity, Quality &

Innovation Performance
Ensuring healthcare system performance

by monitoring hospital KPIs;
Aligning hospital KPIs to central healthcare
performance reporting initiatives;
Cascading performance management
systems within a hospital.
New approaches in managing government

strategy and performance;
Aligning ministry KPIs to national
development strategy;
Cascading performance management
systems
within
a
government
department or agency.
Measuring productivity;
Applying excellence models for
improved organisational performance;
Approaches to improving innovation
performance;
Managing quality improvement;
Best practice in performance excellence.
AND KPIs CONFERENCE
COMPANY DETAILS
Name:
Diana Zrnescu
Project Manager
T: +60 03 2742 1357
M: 60 11 3303 2135
E: diana.zarnescu@kpiinstitute.com
Industry:
Address:
Postcode:
Country:
Telephone:
Fax:
REGISTER NOW!
ATENDEE DETAILS
1
TERMS & CONDITIONS
Name:
Job Title:
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1. The course fee is inclusive of the event proceedings, materials, refreshment and lunch.
2. Upon receipt of the complete registration form, invoice will be issue. The
KPI Institute requests that all payments be made within 5 working days of
the invoice being issued. Full payment must be received prior to the event.
Only delegates that have made full payment will be admitted to event. Clients are responsible for their own banking fees and banking fees will not be
absorbed into the booking price.
3. Substitution and cancellations policy. Should the registered delegate
not be able to attend the event, a substitute delegate is welcome at no extra charge. Written notifications of all substitutions is required 5 working
days prior to the event. The KPI Institute contracts carry 100% full liability
upon receipt of registration. Non-payment does not constitute cancellation.
A 100% of cancellation fee will be charged under the terms outlined below:
Due to limited event seats, The KPI Institute agrees to book and confirm the
seat for the client upon issuance of invoice. If a client does not attend the
event without written notification at least 5 working days prior to the event
date, he/she will deemed as no show. A no show at the event still constitutes
that the client will have to pay the invoice amount that was issued to them.
The KPI Institute does not provide refunds for cancellations. By signing this
contract the client also agrees that if they cancel, The KPI Institute reserves
the right to pursue monies owned via the use of local debt collection agency
were the client is situated. Furthermore the client will be held liable for any
costs incurred in collection of outstanding money. When any cancellations
are notified in writing to The KPI Institute 5 working days prior to the event,
a credit voucher will be issued for use in future The KPI Institute events
and courses.
4. The KPI Institute will at all times seek to ensure that all efforts are made
to adhere to meet the advertised package, however we reserve the right
to postpone, cancel or move a venue without penalty or refunds. The KPI
Institute is not liable for any losses or damages as a result of substitution,
alteration, postponement or cancellation of speakers and / or topics and /
or venue and / or the event dates. If force majeure were to occur The KPI
Institute accepts no responsibility or liability for any loss or damage caused
by events beyond their control, including, but not restricted to strikes, war,
civil unrest, flight delays, fire, flood, or any adverse weather conditions. The
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to flights, accommodation, transfers, meals etc.
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to The KPI Institute to keep your details for the use of future marketing activities carried out by The KPI Institute and third party organisations and
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of part or all of the contents in any form in connection to this event is prohibited without prior written consent by The KPI Institute.
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charged the credit card with details listed above for the amount provided
herein; this registration form serves as a contract that is valid, binding and
enforceable. He/she at any time will have no basis to claim that the payments required under this Contract are unauthorized, improper, disputed
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REGISTRATION FEES
Registration fee (US$)
1 Day
2 Days
3 Days
4 Days
Conference Fee
$ 950
$ 1,795
$ 2,595
$ 3,295
TKI Members Fee
$ 550
$ 1,395
$ 2,195
$ 2,895
Early bird Fee*
$ 650
$ 1, 495
$ 2, 295
$ 2, 995
VENUE:
Conrad Hotel, Dubai
*The discount only applies for registrations received before August 31st 2016.
Up to 30% discount for groups from the same organization.
For reservations using our corporate rates, please make your bookings directly
with the hotel. Hotel bills are to be settled by delegates directly with the hotel.
Please note that rooms are available on the first-come-first-served basis.
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PERFORMANCE IMPROVEMENT

AND KPIs CONFERENCE

The first Middle East Conference that brings tomorrows

Chief Executive Officer,

Senior Advisor to the Minister,

Head of Strategy and Projects, Ministry of

Health Economics Consultant,

The Performance Improvement and KPI Conference is a

This is where the Performance Improvement and KPI

MAXIMIZE YOUR EXPERIENCE

Network & Engage

with professionals from your

in-depth learning to expand

new ways of connecting an

with regional leaders and learn

KEY BENEFITS TO ATTEND

Understand key trends in performance improvement across ME;

Chief Executive Officer

Managing Government Performance is an area of great interest for governments across

Government Performance Global Directions in 2016

Implications of Sustainable Development Goals on the public sector.

Linking National Development Strategies to departmental

Understanding National Development Strategies;

Performance Management Architecture in a public sector

Performance Management Architecture in a public sector

Hospital Performance Management System Project Coordination

Hospital Strategy Map Development

Hospital Strategy and SWOT analysis review;

Hospital Scorecard and Dashboard Design

Identify the hospital KPI selection sources;

Access a wide selection of templates that

Decision Making based on KPIs - The Portfolio of Initiatives

Interact with industry professionals

CEO, Strategy Writer

Where are we trying to get to, and what is driving us there?

Building and retaining the resources required

This session will explain the phenomenon of "resource accumulation" - the

Interdependence and the core business model

By leveraging on the elements from segments 1 and 2, we reach a working,

Extending the model

Improving the 'quality' of resources: better customers, more-skilled staff,

Government Performance Forum

Monitoring government performance in the UAE

The role of visual design in monitoring government performance in Malaysia

Operating a Balanced Scorecard performance management system in a government entity

Round table: Challenges in government performance reporting

Healthcare Performance Forum

New Advances in Performance Measurement at the Dubai Health Authority

Innovation in Healthcare: Recent Milestones in Performance Measurement across GCC hospitals

Developping a Strong Performance Culture by Implementing an Integrated Performance

Managing the Implementation of the Performance Management System Architecture at

New developments in hospital performance measurement in KSA

Healthcare Performance and Productivity

Performance Management Systems Automation - ICT Journey from Strategy to Results at

The GCC Hospitals Performance: 2016 Benchmarking Report

Performance Excellence Forum

Boosting Effectiveness by Building a Performance Culture at Aspire Zone Foundation

Cascading the Performance Management System at Team Level. Implications in Practice

Panel discussion: Connected performance - nurturing performance through innovation

"Engineering the Enterprise" with Strategy Dynamics Business Models

Round table: Performance improvement in practice

KPIs Excellence Forum

Panel discussion: State of performance improvement and KPIs in the GCC

Performance Benchmarking in Practice Value Generation by Learning from other organisations