Assignment

Submitted to: Prof: S.K Chadha

Submitted by: Newish Khurpa

M.B.A

Pen Drive / USB flash drive

A USB flash drive, also commonly known as a USB drive, USB stick, USB key,
and a variety of other names, is a data storage device that includes flash
memory with an integrated USB interface. USB flash drives are typically
removable and rewritable, and physically much smaller than an optical disc. Most
weigh less than 30 grams (1.1 oz). As of January 2013, drives of up to
512 gigabytes (GB) were available.

USB flash drives are often used for the same purposes for which floppy
disks or CDs were once used, i.e., for storage, data back-up and transfer of
computer files. They are smaller, faster, have thousands of times more capacity,
and are more durable and reliable because they have no moving parts.
Additionally, they are immune to electromagnetic interference(unlike floppy
disks), and are unharmed by surface scratches (unlike CDs).

A flash drive consists of a small printed circuit board carrying the circuit elements
and a USB connector, insulated electrically and protected inside a plastic, metal, or
rubberized case which can be carried in a pocket or on a key chain, for example.
The USB connector may be protected by a removable cap or by retracting into the
body of the drive, although it is not likely to be damaged if unprotected.

Questionnaire:
No. of respondents = 10

Q-1 Do you carry pen drive daily?

Ans: (a) Yes

(b) No

4%

Yes
No

96%

Q-2 What do you see as a customer while buying pen drive?

Ans: (a) Brand Name

(b) Durability

(c) Warranty/Guarantee

(d) Price/space

(E) All of these

2%
20%

34%

Brand Name
Durability

30%

Warranty/Gurantee

14%

All of these
No answer

Conclusion: As per the customer/people behavior, they want durability, and services. They
carry pen drives because it is lighter in weight and can be easily carry. It is a need
of todays generation.