HLTH 634

SadeOnireti
LIBERTYUNIVERSITY
Dr.SharleeBurch
EPORTFOLIO7
AUGUST21,2016

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BRIEF MARKETING PLAN OUTLINE

I.

Executive Overview
A. The Healthcare that cares program is focused on reducing the number of
mumps and measles cases in the United States. We encourage parents to
vaccinate their children with the MMR vaccine as a prevention strategy to
the MMR diseases.
1. The healthcare that cares programs is a non-profit organization
focused on the prevention of measles and mumps disease through
vaccination.
2. The healthcare that cares program is qualified to educate the
community and gain the trust of parents to vaccinate their children.
Our program is composed of body of pediatricians researchers and
public health officials dedicated to serve the community and
prevent the outbreak of measles and mumps.
B. Awareness about vaccination and the benefits are important.
1. There are many individuals who experiencing anxiety regarding
immunization weather it is worth it or not to receive vaccination.
2. A significant number of people are getting diseases that are
preventable if they receive the proper vaccination.
3. In the United States over the past few years there has been an
increase in the number of outbreaks of mumps and measles cases.
In 2015, he United States experienced a large, multi-state measles
outbreak linked to an amusement park in California and most of the
measles cases were of people are unvaccinated. 1
C. The healthcare that cares program objectives and goals are proposed for
next5-10 years to increase the number of parents vaccinating their
children <15-18 months.
1. Parents will benefit in many ways by preventing their newborns
from growing up and coming in contact with measles and mumps
disease in the United States.
2. The channels and media the healthcare that cares program will be
made available through posters and pamphlets inside of hospitals,
local clinics and educational establishments.
a. By 2018, 20% of newborns <15 months will receive the
MMR vaccine.
b. By 2020, nearly more have the parents who were previously
against the MMR will vaccinate their children with MMR.
c. By 2022, the mumps and measles disease rate will decline
significantly and become less common.
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II.

The Customers (Market Review)

A. The target audience will be mostly parents with newborn <12-15 months
of age. The intended audience should seek the MMR vaccine for their
children. Receiving the MMR will decrease the likelihood and spread of
the measles and mumps disease.

BehavioralThe healthcare that cares program seeks to reach

parents who demonstrate interest in learning more about ways to
preventing the mumps and measles.
2. Cultural The program is here to serve everyone from different
economic backgrounds and religion. We are dedicated to support
of all people and gain their trust they are making the right decision
to vaccinate their children.
3. DemographicThe program focus is to increase educational
attainment of the MMR vaccine.
4. PhysicalThe program is geared primarily towards parents with
new born who are reluctant t to vaccinate their children <1518months with MMR
5. Psychographic- The program seeks change the parents way
thinking and form new positive attitude towards the MMR vaccine
and vaccinating their children.
B. The secondary intended audience will be children who were not
vaccinated during infancy. We are dedicated to providing educational
sessions to parents are schools who are against the MMR vaccine and
demonstrate the importance and need for the MMR vaccine.
The Product (Product Review)
A. Healthcare that cares program is a health communication prevention
program.
1. Offer education and vaccine for new born <15-18 months.
2. We are unique and provide services across the United States at
education establishments and offer many assistance to obtain the
MMR vaccine.
B. MMR vaccine protects against measles and mumps and rubella.
1.

III.

Strategies
Position
1. Imaging: We want to demonstrate of image of endearment and
concern for parents and children to prevent diseases that can be
treated.
2. Distinctiveness: Free MMR vaccines is the unique selling point.
D. Product
1. Features: What features and customer services will you
emphasize?
C.

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2.
E.
F.

IV.

Necessity: What is the importance to your target audience? How

does it meet a need?

Price
1. Price: There will be no charge.
Promotion
1. Selling points: The healthcare that cares program is an exceptional
educational program servicing the health community.
2. Promotional places (Channels): The channels and media
the healthcare that cares program will be made available through
posters and pamphlets inside of hospitals, local clinics and
educational establishments. At the national institute of health there
will be flyer and poster visible for the population. Consumers are
encouraged to visit our Facebook page The Healthcare that
cares program please like and subscribe to our page for more
details.

Budget
A. Healthcare that cares program 2016 budget:
Expenses:
Taxes
Supplies and Equipment
Advertisement

$3,000
$800.00
10,000.00

MMR Vaccine
Director
Research Volunteer (3)
Public Health
Pedestrians (2)

$1,00,000.00
$70,000.00
0.00 (incentives)
230,000.00

Total Expense:

$1,313,800

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B.

The projected budget is to assist with promotion and marketing of the

MMR vaccine and provide new patients with the vaccine. The program will
host seminars throughout the United States and to ensure we meet
achieve the objectives the estimated cost is required Furthermore, the
healthcare that cares program is a non-profit organization. The state and
federal government will support and fund this program.

Reference
1. Measles Vaccination. Centers for Disease Control and
Prevention. https://www.cdc.gov/measles/vaccination.html.Published January 2015.
Accessed August 21, 2016.

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